A Mission to Change Cycling | Justin Williams & L39ION of LA

▶︎ Watch the Full Film: www.redbull.co...
Justin Williams has spent virtually his entire life in the world of competitive cycling. Growing up in Los Angeles, the 33-year-old's experience and introduction to the sport was far different from his peers who may have grown up overseas in Europe, especially when representation in the sport has been challenging.
“This documentary is the journey of me going so far beyond myself and pushing so far past what's reasonable that my season gets worse and worse and worse and worse. And even through all of that, I found a way to enjoy it.”
- Justin Williams
▶︎ Follow Justin on Instagram: / juswilliamz
▶︎ Follow L39ION Los Angeles on Instagram: / l39ion.la
____
Experience the world of Red Bull Bike like you have never seen it before. With the best bike videos, from Mountain Bike Downhill to Cross Country plus BMX and original series, prepare for your "stoke factor" to be at an all time high.
Subscribe to Red Bull Bike on KZbin: win.gs/SubToRe...
Get the FREE Red Bull TV apps for all your devices: onelink.to/yfbct7
Watch Red Bull TV: win.gs/WatchRB...
See into our world: goo.gl/J49U
Red Bull Bike on Facebook: win.gs/RedBull...
Red Bull Bike on Instagram: win.gs/RedBullB...

[@jhngnl]

This guy got me into cycling and I love it. I am a kid from a small village in germany. He is my hero.

[@RedBullBike]

❤ always keep going! 🤘

[@brentperez4700]

Wow, it really is a small world.

[@pedalpatrol]

Du soltest mal genauer hinschauen wen du so feierst die Jungs sind nicht so nett wie Sie scheinen. Es gab jetzt schon öfters böse szenen bis dahin das Sie eine Schlägerei dieses jahr angefangen haben

[@frederikseitz5169]

Manchmal braucht es anscheinend rowdies zum inspirieren 😂

[@dwaynerandolph3565]

@@pedalpatrol Envious & Jealousy will get you no where in life, find your happy place and grow up ! 🤐

[@francisprenen]

This was new for me. Never heard of this before and really enjoyed it. I'm impressed. Cycling is no longer just Tour de France and exclusive for men. It's evolving worldwide and that's a great thing.

[@chriscipolloni4064]

this gives me so much growing up in Stockton, CA where I had hardly anything… the motivation I’ve been given I’ve just been riding my bike every single day, to work, on trails, road routes Just thank you.

[@johnsims8181]

This before he started a fight and got suspended?

[@brianluck84]

Been a cyclist for a long time. Didn't start watching competitive cycling until the Williams Brothers brought it front and center. Keep up the good work

[@davidbrowne9984]

I'm not a road rider, I love my trails but I really enjoyed this. It's awesome and a new perspective on riding vs the normal stereotypes of road riding/racers. As Aman of color who rides this is great to see. It was a great message, balance and rest is so important in sports or you'll burn out/ get injured. Love this video 🤙🏿🚵

[@beatslion4841]

I have watched the Williams brothers for a while now and have noticed the sponsors are getting better and better! Huge congratulations to Justin and his whole team for changing the sport up. From a huge fan in New Zealand!

[@jetBlue_83]

🦁🦁🦁🦁🦁 been a follower since the early days. Proud to see how for the team has come and the impact they’ve made. Excited to see what the future brings!

[@andrewhall9852]

More crits around the same circuits, season after season 😴

[@orsomething9161]

Is L39ION trying to change cycling into the UFC?

[@johnbeckman492]

He's got a career in MMA when he gets permanently banned from cycling.

[@thatsthatdude]

As an Competitive Cyclist I just love this story, team, and passion. Well done once again Justin Williams and Team!

[@minibeastkid]

these dudes are a big part of why i’m trying to get into racing now, much love ❤

[@chivacetana]

The way you hold yourself on the track is disrespectful to cycling.

[@ericmosher6969]

SO, we are not going to talk about throwing punches? Oh, OK then.

[@geraldtone5914]

Oh boy, here we go with the racism.

[@ericmosher6969]

@@geraldtone5914 video evidence is not racism. Everyone wanted to see legion succeed.

[@geraldtone5914]

@@ericmosher6969 No one wants to see legion win or prosper. I watched this video within 24 hours of it uploading. Already there were people posting hating comments. "What about the fight" "They wouldn't make it in Europe" "All they do is sandbag" It's these same comments on pretty much every video about them. People, mostly white men, always are the ones to leave negative comments. They simply don't want legion to have any recognition or praise. They have a desire to see them lose. They have a desire to poke a hole in their reputation. And that's why they run to the comments to post these passive aggressive comments that "aren't racist". Just like durianrider "coincidentally" asking if either of the Williams brothers were convicts. But, the fact that these sorts of things are said is exactly why people of color support them. The fact that they have to deal with the racism for no other reason than succeeding at what they do shows why there needs to be more diversity. The average cyclist of color would have to deal with the slick comments all day if there weren't enough people of color.

[@paulclay111]

@@geraldtone5914 shut up.

[@arguin]

@@geraldtone5914 couldn't have said it better

[@lachlan_bakewell]

The more people we can get racing bikes the better. It doesn't matter your background or the colour of your skin. Get out there and push each other to be fitter, healthier and faster!

[@thewedword]

Lovin it with tears in my eyes! What you are doing is legendary 🙌 you guys are certainly changing the face and focus of cycling! Keep up the great work, we are ALL praying for you and always cheering for you! "Legion for we are many!"

[@thewedword]

@RealSweetKid you have such cognitive dissonance you wouldn't understand that's why you'll always be on the outside looking in!

[@devintom4346]

Thanks for the upload Justin n Corey. You guys are definitely my biggest inspiration for getting into the sport of cycling since.2016. The perspective that you all bring with crit racing, & how you tell your story is fascinating. Till 2016 ive only ever played basketball. Thanks 2 all, i found a new favorite sport🚴‍♀️.From Houston, Keep it up yall, real talk.

[@ericbergstrom1]

Definitely like the message. Hope redbull sticks with him if he stops racing

[@ZyklonBBB]

When bike companies are struggling with their ESG score……….

[@thebudtrender]

It was an honor to see how everything grew in the years…weekend by weekend.Keep it up!You guys are pioneers.

[@jackwebb8550]

We gonna talk about the other two days of Tulsa?

[@EagleLogic]

Was gonna comment this... Of course no one is gonna talk about that. Bullshit.

[@mabozza85]

Riding a bike aint about skin colour. Stop creating divides.

[@jblue3163]

I’m confused why does cycling need to change? 😐

[@Mylittledistraktions]

This dude got me excited about cycling literally never even though about road biking or knew sti shifters before watching GCN “coolest team in pro cycling”

[@jerryyoung6494]

Seems like a nice guy but I’m just so tired of everything being race based

[@sherwinalvarez7365]

How man black CYCLISTS have you seen.

[@NanoDex]

More people like this on earth please.

[@RedBullBike]

totally agree. How can we make it happen?

[@Dennis4523]

@@RedBullBike reach places that don't have large cycling communities near them. similar to what happened to kansas 200 where that whole town now transforms into a large cycling community

[@billywood9717]

America needs this! We haven't had a face of Cycling since Lance.

[@jjwa5410]

When did any of the Williams brothers race in The Tour De France? Why does it say "black cycling team" when Ty Magner and Tyler Williams are whiter than a ghost?

[@Vii7aL]

I dislocated my ACJ 2 weeks ago from crashing but I’m already back up and on the bike

[@yellowquantum4240]

I was a crit racer in Miami from 10-25 yrs of age. It is F1 every Sunday nothing to do with Grand Tour cyclist . More like roller derby!

[@dwaynerandolph3565]

Congratulations Justin, Corey, Cj, Mom Des, & Dad Calman You’ve raised these young men up well and Thank you for believing in them @Red Bull Bike 🚴🏾💨🔥 👏🏽👏🏽👏🏽👏🏽👏🏽

[@Esbbbb]

Can't believe I've never heard of this but thanks Red Bull for posting it! Really great to see this

[@RedBullBike]

our pleasure 🤗🙏

[@funkydisciple]

Oh man ur in for a treat if this is the first you’re hearing of Legion. Lots of awesome KZbin channels on them.

[@Esbbbb]

@@funkydisciple thanks mate, I will check them!

[@BIGDOXX]

Love seeing the growth in the movement!! Growth in your movement!!!!! #BKOB

[@andrewhall9852]

Cycling does not need changing. Just shows what marketing can do. Don't expect to see these guys at any reputable UCI races any time soon.

[@geraldtone5914]

He promoted diversity, which cycling, especially at the competitive level lacks.

[@ZyklonBBB]

@@andrewhall9852 nail head, the original commenter has gone through any comment relating the violence/marketing/forced diversity and claimed racism. He’s a race baiting idiot that thinks a lack of diversity means there must be racism. Fact is black people think road biking is pretty gay, as do I. What you have said is 100%. They are a marketing exercise, it’s actually pretty racist in itself.

[@geraldtone5914]

@@andrewhall9852 I can already tell that "altercation" where no one was hurt is gonna be used against Legion forever. Legion does promote diversity. Cycling is a predominantly white sport. When you get people of color who join the sport and dominate their sector, it will entice other people of color to join. A large portion of that is marketing and pr. I don't know why everyone is making such a big deal out of it. On every video about Legion there are people who come to the videos specifically to leave negative comments. Their is a racist undertone to it. I don't think any other cycling figures (Norcal cycling, vegan cyclist, etc) get this much criticism.

[@gmen1305]

@@geraldtone5914 Seriously - I don't know your cycling experience but I use to race on the east-coast circuit from the late 80's thru 2000 & there was plenty of diversity in the fields. It has nothing to do about race - it's about Legion as a team, the way they race and their demeanor - listening to Stars & Stripes jersey holder Kendall Ryan after she won the Littleton crit where she told everyone to F-off is not promoting the sport as much as their own self-egos...Honestly Legion is ruining the sport, not making it better

[@andrewhall9852]

@@notreally2406 Track racing is track racing and road racing is road racing. Track cycling includes individual pursuit, points race, scratch, sprint, time trial, keirin, omnium, team pursuit, team sprint and madison. Road racing includes road race, time trial, circuit racing (criterium, kermesse). So, to dispel your previous comment, crit racing is not like track cycling and is not its own thing. It turns out "not really" is a rather apt name for you.

[@andigoescycling]

I watch NorCal and have noticed this team a few times but didn't know the story behind it.

[@chefwel1]

Coming from South Africa. This guy is such a great example of what we can be... I just takes dedication And hard work

[@beatslion4841]

Remember you have to fall in love with the process.......

[@marcellushoods7912]

From SA too and agree with the sentiment.

[@sibusisobuthelezi2427]

I hope the guy on the left of the screen at 2:15 is pleased with himself when he sees this clip.

[@ThisIsANameBruh]

So inspirational! Greetings from Greece :)

[@duncandisorderly6562]

Don't change cycling join it 😄

[@dctriathlon2012]

Crit Racing is Group rides . What happened in Baltimore September 4 2022 ? All USA Crit Group rides dudes got dropped in the first 10 miles again World Tour Level guys . By Mile 90 to go they had to get them out course 25 minutes behind against world tour rides on there easy day conversation day

[@arguin]

Can't let people enjoy competing at their level can you?

[@Gabrielle4870]

It's a fair point. It's its own thing. Can't compare to pro level European racing

[@itstrbo]

These guys are such an inspiration, i got in to road cycling over the pandemic and watching their vids hearing their story and passion for cycling makes me want to go out and represent when I ride and bring others into the scene

[@user-fc5wq3sb4f]

Lol put him on the world stage. Try a giro or one of the single day classics

[@isaiahmorrison7619]

lol I guess you missed the part where he said he was a crit racer.

[@johnny_eason_iii]

Rad!!👏👏👏👏👏

[@brentperez4700]

Justin is a first class athlete.

[@pedalpatrol]

Thats why he punches people and got a ban

[@robertoe.germanjr.2631]

Good job 👍👍👍 love to see you in tour the France 💞💞💞

[@ceeesmack]

So did he change cycling? I heard specialized dropeed Legion because of Justin but don't know details. Is that true? RB or any others drop legion?

[@docpewpew]

Ty be winning some good big races for legion good addition to the team!

[@TheFett666]

South central represent! 42nd st!

[@badazzyella73]

Fantastic!!!!!❤❤❤❤

[@abraun79]

I really like these guys. But “changing the game of cycling” seems an over statement. Let’s see Legion in any real UCI road race.

[@Mylittledistraktions]

They are a crit team

[@Gabrielle4870]

Corey raced overseas this year.. yeah nah

[@lexxbike]

Well worth the watch. Shout out from the island of Barbados #lexxbike

[@DCRUZ547]

Awesome!! 🤟😎

[@gielv97]

NorCal Cycling introduced me to this team. Very intruiging!

[@michaelsteven1090]

Change cycling?...Cycling needs changing?

[@Gabrielle4870]

In the US 😂

[@ericbergstrom1]

ALL CITY Grand Prix

[@WickedGravityVideo]

Does this team do road races? Stage races? Hillclimbs? Criteriums are only a part of high level bike racing. Get after it.

[@geraldtone5914]

What difference does it make?

[@Mylittledistraktions]

They do

[@kidkarbon4775]

We know he's aggressive. Justin recently got DQ and a ban for 'acts of violence among riders' and unsportsmanlike conduct at the American Criterium Cup race in Salt Lake City. Sounds like a real lovely guy, a true sportsman 🫣🤣 just the kind of individual I would want associated with my brand. 😂

[@sheldonpaul7138]

absolutely love what you guys are doing.

[@gregmossed]

Yes! But HOW can I watch this racing?? I read about Justin Williams in a magazine a year or two ago and got excited, but have never been able to find replays or anything. Any help?

[@TheIcelizard82]

They don't do any races big enough to be televised. Occasionally you can find a USA crit on flobikes but the coverage is usually pretty terrible

[@moytheboy22]

LMAO Crit is not formula 1

[@navigator8222]

Lame

[@joshlock925]

🐐 love these guys! Makes this old man sport something cool

[@phoenixbda6164]

Love crits man

[@Voodoochile65]

Watched them race in Tulsa in 2021..amazing to watch

[@sammariel]

Hypocrites

[@vangrabner7826]

Me when I scam people out of thousands of dollars

[@IvanLopez-fx3hx]

I don't think Best Buddies said anything wrong tbh just got taken wrong

[@luzzyrogue]

I am not being disrespetful, but the numbers done by professional cyclists in American peloton is amateuric.

[@notreally2406]

What are your "numbers"? That's the important stuff.

[@luzzyrogue]

@@notreally2406 my numbers are amateurish too. But I have seen american peloton climbing at the Tour of California. 19 to 20 km/h at 8%

[@reften7602]

No money no cycle🚲

[@borjaoconmoreno8641]

You should consider competing outside the US.... just an idea, just to get the feeling of the real cycling... then, and only then, all this hype and propaganda would make any sense. Great product building and campaign though.

[@notreally2406]

They've all competed outside of the US. When the best from other countries want to test themselves against the best US criterium team, they can come on over. Races every week.

[@amatake3745]

i'm interested this american criterium culture. In Japan, we need learnig more why this culture growing in America.

[@reften7602]

Love you bro 🙏lovr from🇮🇳🇮🇳🇮🇳 in odisha state

[@briancampbell9878]

What song is playing at 3:00?

[@yungteach]

L-Three-Nine-ION

[@TeamCYTO]

💪🏿💪🏿💪🏿

[@jgrefrath]

Here's hoping the L39ION train keeps rolling for a very long time. True inspirational innovators in the sport.

[@nickschrunk1489]

🔥

[@reften7602]

Love my dream😴💭 cycle🚲

[@konradr5163]

Definitely got my @ss handed to me more than a few times many years ago by these amazing young men. Superb criterium talents. Fearless!

[@jackal6234]

Legion vs Miami Blazers man.

[@ToriTrades]

🔥🔥🔥 changing the game!!!!!!!

[@Jose71117]

🤣🤣🤣🤣🤣🤣🤣🤣🤣

[@darealberrygarcia]

He is special cause he is black bigot

[@softbefehl]

nice

[@quincywalker4441]

Conveniently cuts Art District on day 2

[@leandroreis3220]

Luxo....

[@leandroreis3220]

Legenda em Português por favor....

[@cosmonott1]

My 2 favourite cyclists: 1) Justin Williams 2) Peter Sagan

[@grzegorzkrawczyk7310]

he can clean sagan shoes only, not even close to protour lvl.

[@gabbyallong]

The Williams are great human beings 🙏🏽♥️

[@watersunsports4555]

Legal hein

[@sayersaveRED]

I luv it 👊🏽💯🚲💨

[@andrewsandoz8005]

No plans for Europe?

[@EagleLogic]

Can't dope in Europe...

[@notreally2406]

@@EagleLogic hmm, that doesn't sound right, but ok

[@babadada8222]

Hell Yeah!! Here we come!!!

[@apt.1101]

TDE of 🚴‍♂️

[@bennymozzarella1605]

Swag

[@lucabodareu389]

He is the leBron of criterium cycling

[@Cesar-cm4if]

Something that should be changed in cycling in general is the helmet standard, most people are still wearing cpsc helmets, when they should actually be wearing nta helmets, like xnito

[@PaganiZondaF650hp]

Can you imagine the amount of heat build up in your head with a helmet like that on a long, hot day? I think good road helmets offer enough protection but of course other styles offer more protection. Been using a Uvex helmet for horse riding which is pretty much the same helmet they market for e-bikers but there is no way I’d use that for sporty cycling

[@crazyalcayne]

SALUTE!!!

[@carltonthompson4117]

Am from south central also it was no a nice place in the 90th 26 street .

[@wallygroda2291]

Not a fan of some of there tactics after second office should be big suspensions trying to take riders to the barricades is total bs !!!

[@osobazjebanana]

no more rapha clothes for me, I'm a cyclist not a mma fighter, sad that Rb is supporting such an AH

[@ashton272]

I just bought Major Taylor boot