A Very Realistic Day In The Life of a £40M Entrepreneur

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One of the questions often asked of me is "how do you grow your business and do so many different things?" the truth is, I don't - I have amazing management helping me run our businesses. In this video I spend the day with our group managing director, Aaron, as we visit multiple sites across our business checking in and looking for problems that need solving. This is a very realistic day in the life of a £40m Entrepreneur.
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Who am I?
My name is James Sinclair and I'm the founder and CEO of The Partyman Group of Companies. I started building my business when I was just 16 as a family entertainer after that I built up an entertainment agency, then moved into building a leisure and day nursery businesses. Today we operate a £30 million business which includes leisure, childcare, outdoor attractions, commercial property, arts and crafts manufacturing as well as one of the UK’s oldest Ice cream companies; The Rossi Ice Cream Company.

[@jimsully9851]

Great to see a real person doing real businesses, unlike most of the crap that is published about making money. Fair play to you James, you are a great inspiration for entrepreneurs.

[@andymagill5891]

Personally after watching your videos for a long time. Day in the life videos are the best you make. But you and Arron doing this together is the best one yet. If this could be a weekly or bi-weekly thing, would be a game changer in the view

[@danmcgraw5179]

Seconded, this video was a very interesting insight into the reality of running businesses.

[@JamesSinclairEntrepreneur]

We rarely spend full days together like that because we’re working on separate projects, we will do more though.

[@mrwood4557]

@@JamesSinclairEntrepreneurcan’t Arron vlog his own behind the scenes day in the life. Of the CEO.

[@aarono8781]

Only if I had the time. I do as much as I can on LinkedIn

[@celticbarbarian6680]

​@@JamesSinclairEntrepreneur You buy a family run heritage ice cream parlor, import a pajeet that selectively hires pajeets, English girls are being sex trafficked, pajeets noise pollute rearing their ass to the sky, burning your cathedrals. The Anglo began to hate.

[@bigdento]

i think its time to bring backstage business back with a season 2, no one does this style of video anymore it's the best

[@PancakeBites]

Couldn't agree more, LOVE THE BHS

[@mrwood4557]

Definitely 100%, only reason I follow. Love the behind the scenes, day in the life videos.

[@阿福-z9w]

This is perfect, as real as it can get. Being transparent in meetings. Thank you so much for the time and effort creating this

[@ProjoFTW]

The way you made that balloon dog impressed me more then building a £40M business 😂

[@RAKelBerquist1320]

I feel your pain mate, as a fellow retiree, I'd suggest you look into passive index fund investing and learn some more. For me, I had my share of ups and downs when I first started looking for a consistent passive income so I hired an expert advisor for aid, and following her advice, I poured $30k in value stocks and digital assets, Up to 200k so far and pretty sure I'm ready for whatever comes.

[@DelphineBarkley-r3g]

My advice: for newbies to grow financially this year, invest. Saving is good, but investing elevates your finances. Why newbie make huge losses on trade is because investing without proper guidance can lead to mistakes and losses. that will stop you from trading, this has been one of the biggest problem to new traders, I've learned this from my own experience

[@RAKelBerquist1320]

Tracy Britt Cool Consulting was my hope during the 'bear summer' last year. I made so many mistakes but also learned so much from it, and of course from Tracy.

[@VanceHorsford]

I'm surprised that this name is being mentioned here, I stumbled upon one of her clients testimonies on CNBC news last week...

[@VanceHorsford]

I keep hearing a lot about Mis. Tracy Britt Cool Consulting O'Reilly, she must be really good

[@joshuathompson7714]

You are an absolute juggernaut of business wow, You are buying businesses , property, production of products for your multiple businesses this is just on another level!!

[@ScotiaMarketing]

James I have been a follower for a few years and really admire your whole cirular business system. It has made me think more widely about what I should be doing. As others have said, you are a true inspiration to us, thank you for sharing your journey, ideas and most of all your advice. It is a lonely road but when I can flick on a video and watch yourself it helps to reinvigorate and refocus to where I am wanting to go. Thank you!

[@Mathewmartialart]

you need to do far more of these day in the life videos, as i miss them and there far more helpful than most other videos

[@JamesSinclairEntrepreneur]

I love making them too, they are my favourite to make, while this one is performing really well; it’s not usually like this. KZbin hasn’t favoured them. Secondly, life is so much busier now; there for, more of a challenge to film so openly and as regular as this vid is. I will try and get 1 a month in.

[@asdf-zx6sx]

@@JamesSinclairEntrepreneur You should produce your own TV show, similar to Owning Manhattan with Ryan Serhant. I am sure that people would go crazy for this, I certainly would.

[@abc88801]

Hi James, just start watching your content, I know nothing about businesses, but just find it fascinating the journey you have gone through to get where you are now. It’s amazing how much work goes into it. I think only a small number of people are built to do this.

[@kierajanicwiez6058]

I’ve been following you since you had 6K followers, I bought my first soft play in 2020 when I was 23 and have now got another site which I’ve bought the property of and are looking to install a day nursery in. I’ve watched every single video you’ve produced and it’s my first time commenting. This is the THE most helpful and insightful video that you’ve made for me. Seeing both you and your management team is helpful, put Aaron on more because it gives us more insight on the day to day challenges and maybe more insight on the conversations with your site managers would be great. I’m huge into the little details that you share.

[@RR-om3zx]

James has such an incredible power to welcome us into his business. If my current thing goes well, I'd love to invest into James. His energy and tenacity is mind-blowing. Contagiously optimistic! Mark my words, he'll be a billionaire in a few years.

[@johnpcusick]

Next week James buys a freezer company ..

[@mrwood4557]

Don’t tempt him

[@aarono8781]

Please don’t give him ideas lol

[@mrwood4557]

@@aarono8781 gonna need a, 2nd CEO. At the rate James is buying businesses. Gonna lose track in 10 years, gonna need a full business break down.

[@johnpcusick]

@@aarono8781 oh already sent him some links lol

[@MrJeffHead]

​@@mrwood4557 if anything an experienced ceo above Aaron who has ran £100m+ businesses for them both to learn from for a couple of years would work well. After a few years new ceo retires and Aaron resumes the role much better equiped

[@ashleybarker937]

Really glad you're preserving the landmark Rossi shops in Southend. Spent a lot of happy days opposite the bigger shop on the 'beach' in the early to mid 70s with my mum. Great work.

[@uvsarah]

I absolutely love this, just love the creativity involved in what you are creating. It’s led me to realise how stuck I am in both the micro and the macro as well as everything in between

[@tommitchell7262]

I'm exhausted and I'm only halfway through it. Amazing videos, James. Absolutely love your style! Business life lessons in 30-minutes - brilliant content.

[@mainie6719]

Very interesting food service business and one that has huge potential, my past experience both sides of the pond is testament to what can be achieved. Well done!

[@WeeShooey]

Great video guys. The roller disco venue is looking great, however the TV’s are a bit lost on the walls. I think a long video wall would look amazing. They can display not just cool graphics bus also music video’s and of course all sorts of advertising. Just look how football grounds manage exactly that. Great content, keep up the good work.

[@LearntolinedancewithRichard]

Another great video. Love all your content but the Day in the Life of videos are the absolute best. Thank you for letting us inside your empire.

[@evpro_]

Seen your stuff on tiktok for a while but only just had your youtube pop up and LOVE this sort of video mate. Raw and to the core, a Southend lad myself. Subscribed love this

[@thenoodlebuddy]

Absolutely agree on the pricing, so many places dont shoe prices or arent clear if something is vegan or not, if the business owner doesnt have enough respect to display these things then i take my custom elsewhere, very frustrating as so many businesses do it!

[@jclglass]

I've been following your content for a long time and have always enjoyed it, but this is next-level! It was awesome to see Aaron on screen. It’s inspiring to watch a business that’s constantly striving to improve and isn’t afraid to invest in its growth. Well done to the team! 👏

[@17snooker]

James, you MD is right about the groundwork. You see alot in USA and big companies like amazon do it before building in the uk

[@ashleyplows1074]

Love BSB but these longer form videos are superb too. I also now look forward to your letter each week to give me some Monday Motivation to get in the right headspace before the week begins,

[@14sgdpg82]

the problem is running a ice cream shop by the sea front u have probably only got 3 months of the year with good revenue and 9 of keeping afloat , simplicity is the best bulk loads instead of fancy flavors that will struggle to sell small selection , like you said hot drinks and pastries and maybe even merch to keep you ticking over great video thanks for the insight

[@RonanTOC]

Sinclair is single handedly propping up the UK economy

[@chillinthailand]

Another excellent video. Thank you James.

[@johnnorthwood]

Really like your attitude to attention to detail. My back ground is retail and I had excellent training on running a retail business. Now, I visit retailers for my work and it drives me absolutely nuts when I see weeds and rubbish at the front of stores, dirty windows, signage that hasn’t been repaired, strip lights that need replacing and tatty P.O.S And then they complain about how bad business is and nobody coming in! Really enjoy your content. 🙌

[@marcthewindowcleaner]

4:23 Pumpkin flavour, spiced pumpkin or pumpkin pie, pumpkin & pecan... perfect to dish out at the pumpkin farm

[@marcthewindowcleaner]

3:20 I absolutely love the museum idea! That's something the Rossi brand has over the competition, heritage!

[@melhoman8302]

This guy seems really awesome genuine authentic really helps to reframe things makes sense down to earth no weird flashiness or strange bro vibes just great,useful information

[@mkleng]

James, just stumbled upon you and your very insightful videos. :) Thank you for sharing all that you know and all that you are. Really inspirational and hopeful for a person in my current state.

[@ManpreetSingh-iy4mo]

Love it 👍 especially your eco system. You give me a lot of good ideas, I provide funeral services and I’ll try your eco system ie make my own coffins, in house florist, and so forth. Every time I watch one of your videos, I gain more knowledge in how to grow my business instead of being an operator. Thank you for sharing your knowledge and experiences. 👊🏽

[@iFerg]

I loved this, please do more

[@JamieJigsaw]

Loved this! So fascinating seeing all the cogs and the businesses that fold into each other ❤

[@TheeEmberzz]

You just can’t compete with this quality of content l, thank you again James for giving us an amazing insight to running multiple businesses

[@kreesne796]

I really enjoyed and got a lot from this one James. It’s really valuable to see how your team works around, for, and with you. Great to see Aaron in the videos too, disagreements and all!

[@theguy0594]

I can say from my experience owning a micro business, it's great having someone operating at a larger scale sharing the same challenges particularly with cash flow. Vertical integration was something we were working towards long-term! So many people don't show the realities of running a company and the strain it can have, but it's all worth it. One thing I struggled with was a vague structure with my former business partner and a lack of clear direction. The working relationship between you and Aaron is 100% the backbone of success and progress

[@MitchNunnProperty]

Love the honesty and transparency in this vid Jimbo 👌🏻

[@latestozzie]

I have not seen any other channel providing this much value

[@fidgetspinner343]

Loved this, how many business owners give you insights, numbers and strategies of their business?! Not bloody many!! You are one in a million 👍

[@nickname1812]

Rossi? Needs a premium environment, play up the 'Italian' Rossi heritage, create 'the' destination and then consistently deliver the product/brand expectations. Easy 😊.

[@kwtreecare4023]

As others have said, definitely the best format. I wonder how much you need to spend a year before it becomes worthwhile having a couple of engineers that float around the businesses doing repairs. Getting an in house mechanic for us would be game changer. What's your biggest expenditure across the businesses that you WOULDN'T bring in internally?

[@housevideos2024]

Really enjoy this... very inspirational to someone who is a fellow entrepreneur

[@pdhr0che]

Love what you do and everything youve accomplished. I have one niggle as someone from hospitality, when you were trying the ice creams behind the counter although youre doing everything right doesnt give the customer a good look, might have been better askinf a staff member to do it for you. You are an inspiration for anyone entrepreneurial.

[@JamesSinclairEntrepreneur]

We did it when no customers were being served

[@ashleyplows1074]

@@JamesSinclairEntrepreneur looked like you were double-dipping too!😱

[@opencurtin]

You could go into producing retail ice cream in tubs to be sold in the large multiples ? Ice cream can be an all year round business if the product is right , crepes is another nice seller as well.Your business ethic is really inspiring . DO you do sandwiches as well ?I saw you eating some there .

[@JamesSinclairEntrepreneur]

We do all the above. And a full hot food menu. Sell around £500k of hot food a year.

[@AJ-wt5zy]

Freeze drying would be a good idea for the consumable assets, you have the room and packing facilities, not many companies in the UK that supply good quality long term storage options for food

[@gabrieljosefson7467]

More episodes like this please.

[@AB-bw1gn]

26.00 - Ask your MD that question Jimbo. I agree with you 100%. It’s ironic that you recorded this video to highlight the qualities of Aaron and your management team and instead we all realise the huge deficiencies holding you and your businesses back……..I’m super super interested to see how a serious entrepreneur like yourself now responds!!

[@davidjames6638]

Hi James love your channel and business achievements, also subscribed to your newsletter, I am a real fan. Keep up the great work. Dave

[@bongobaws7417]

Loving the content It's nice to see success 💥👍💯 Top notch

[@NicoleCa2]

Reading all the comments about double dipping the ice cream and your responses really tickled me 😂 great video also.

[@thecoachhouse1506]

Brilliant, just brill. You & Arron are a great combo act

[@aarono8781]

Ant and Dec

[@madgebishop5409]

loved this, a fascinating insight in to your world! lovely stuff!

[@mramaretto114]

Just watched a couple of videos you are a real inspiration sir! I dont know the full scale of your operations yet, but i have had the tought of when you operate a weave of businesses like this to have a deep clean firm that services everything. Not the day to day cleaning but a firm that comes to locations once per month or so with real professional gear, carpet cleaners, steam, advanced chemicals etc. Throw in a janitor in the team and you can do locks and light service at the same time. When it comes to cleaning and businesses ive noticed that ''home blindness'' is really a thing ''The word Swedes call 'Hemmablind' which, roughly translates to 'Home blindness'. It means adapting to environments without questioning fault. We stop seeing problems to the extent that finding a solution slowly makes its way to the bottom of the to-do list until it drops off into passive acceptance.''

[@JamesSinclairEntrepreneur]

I absolutely agree with that. Why getting out of environment is so important. It reminds you to push back in the 1% improvements. The back of mind thinking is essential.

[@stefvanderjeugt8071]

I really love the Day in the Life videos! Loving the insights you give. Keep them coming. 😊

[@BusinessCoachingEvents]

What affects the Westcliff and Southend shops is the car parking charges as well, Southend Council are a rip off, the car parking used to be full up, now spaces all the time. The Southend shop which looks like it’s opposite the car park is dead up there. I’d convert the 3 floors above into flats and go into roof if it has one, looks like it’s full of damp, flooding is always an issue on the front, happened so many times over the years

[@AH1984]

Outstanding day in the life, James. Great seeing behind the curtain of running successful businesses.

[@roathripper]

so many spinning plates James - thank god you've got them managers!

[@blueybarnes9442]

The best Rossi ice cream 🍨 ever was the one on Weymouth sea front ……open since the early 1900’s

[@jakewood7655]

Incredible!! Main question is how do you initially find etc a managing director who can be your no2 and help with all this??

[@sivarammani5692]

Great! Sinclair Love your thoughts on diversification of cashflow with considering the seasonal balance. Me from Australia, sprouting entrepreneur

[@Harvey-sx8qm]

Have you guys thought about an out door drive in cinema for the fields over at marsh farm during the quieter months ?

[@leehughes4064]

Great to see the return of day in the life, Thanks James!

[@JamesSinclairEntrepreneur]

Glad you enjoyed it

[@Professional_Youtube_Commenter]

pricing is important. Ice cream vans parked outside my kids school. They have the price in the smallest font and designed to get people to the front of the queue without checking the price and the pester power of kids forcing you to spend money you didnt plan to.

[@marlonpdavids]

Ice cream in England is a scary business. Not enough summer days. Need to get famous for a hot chocolate ice cream concept. Love these behind the scenes vids.

[@dariorosamina6991]

Hi James Have you considered using the empty field during winter time as a winter wonderland/village with a christmas market? Maybe even renting out little stands/shops to local businesses where they can sell their own goods and operate your own pop-up shops from your various trading businesses such as teddy tastics etc.?

[@JamesSinclairEntrepreneur]

We have, very hard to make the numbers stack. It’s also a distraction to our core Christmas event.

[@marcthewindowcleaner]

32:15 oh yes I must sign up to that, you said on a recent podcast its the best content you put out, because of the amount of thought you put into it! signing up today!!

[@Whatsnext2030]

I don’t know how big marsh farm is but have you thought of putting a container storage yard in corner

[@darylevans2447]

He hasn't lying about the no need for stone, they are called Soil Science, great product 😂 great videos 👍

[@meddie-01]

After watching some of james videos i spent all of last night sourcing for a commercial property for lidl as they have a huge expansion budget and are calling out on the public so i found and area that they could probably expand in and the property also listed about 3 days ago so I'm going to phone up the department and see. My Question is that James what is your take or advice on such opportunities??

[@mackenzie_t74]

Haha I had that same Tide letter this week and thought it was HMRC too

[@Andy-wp6lj]

What a great insight into the day to day of running a BIG business. Please do the other sites. Thank you

[@RPickering]

Great video James. Also, 18:01 amazing ballonsmanship

[@Iyengaryogawithshaun]

Thank you ❤

[@oxsevenrecruitment]

Absolutely brilliant video - fascinating!

[@clivedavo]

James meant with the best intentions, I've lived in Southend all my life and I don't believe many locals at all visit 'the golden mile' where the Rossi shop at the bottom of pier hill sits. It's nothing like the Westcliff shop which locals visit all year long. You can't park near it and it's a proper rough area.

[@JamesSinclairEntrepreneur]

It is a different offering for sure.

[@danielobrien6839]

James Sinclair fan, need to get down to Eastleigh… filthy, staff unmotivated, a different business from the lakeside business. You need to audit it James 😢

[@aarono8781]

Thank you for the comment. I will be looking into this and passing the message on. We try our upmost getting to all venues. Eastleigh is audited biweekly and we have mystery shoppers. But will look into

[@guygfm4243]

God I love your enthusiasm and drive

[@womagrid]

It has just occurred to me that using quantities of money as adjectives is actually pretty weird when you stop and think about it. Anyway, wishing you continued success!

[@SteveP12345]

Well done to you. You are obviously passionate and work very hard, and fully deserve your success. Hopefully your videos will educate and inspire others to similar as for sure we will all as a country be better for it.

[@elslopez]

Great energy, I would do bussiness with this man 👍

[@HudsonLighting]

First time watcher. super interesting. Lots of waste in the processes though, highly recommend operations look into 2 second lean

[@stanislawtarasiuk5635]

Brilliant! I love it!

[@kyledisleyceo3601]

I really enjoyed this video, one of the best yet!👌👍🏻

[@Taurid-swarm-2032]

The journey to being a true entrepreneur is understanding that 10,000 hours is for hire. Growth is leveraging that understanding asap.

[@Shetlanddavid]

Great video, and a nice long one too 👌 perfecto

[@chrismoss2879]

Thank you for the insight!

[@DarrenConnor-b7i]

Hi James. I like your style. Kind Regards Darren.

[@joejoe2301]

great video you are huge inspiration and a great help with my business

[@SonniTheDog]

When you have so many businesses working together what way do invoices work? I assume they are all operating as seperate entities, how about VAT implications along the chain? Maybe a silly question just never been involved of something of this scale

[@Mikeytopping]

Did you just double dip testing the ice cream 😂

[@readmycomment3157]

Get some run clubs to meet at the rossi parlour, good regular customers

[@JamesSinclairEntrepreneur]

Loads of them come to us.

[@tgordon01]

Brilliant video.

[@MegaEssexboy1]

You are very courageous, god speed

[@MatthewBrayEntertainment]

James, do you miss not still being an entertainer now your day is filled with big decisions? Your balloon skills are 👌...see you at business masterclass in September! Can't wait!

[@Signshack]

Great vid. Magical chemicals 😂

[@colindownton1686]

Yet another amazing vid.

[@JonaShone]

Great Video mate, really enjoyed this one! ❤️

[@JamesSinclairEntrepreneur]

Glad you enjoyed

[@BillLevy-05]

I was advised to diversify my portfolio among several assets such as stocks and bonds since this can protect my portfolio for retirement of about $150k. I want to know: Do I keep contributing to my portfolio in these unstable markets, or do I look into alternative sectors?

[@LorussoDavis]

the strategies are quite rigorous for the regular-Joe. As a matter of fact, they are mostly successfully carried out by pros who have had a great deal of skillset/knowledge to pull such trades off.

[@benedictcarla3512]

Please can you leave the info of your Investment advsor here? I'm in dire need for one.

[@rudolphetroche]

I just googled her and I'm really impressed with her credentials; I reached out to her since I need all the assistance I can get. I just scheduled a call.

[@flexjones1983]

scam

[@edwardjohnson7059]

@@flexjones1983 Agreed.. slipped up a little there with the double post from different accounts 😆

[@Jontythespark]

The day in the life videos are the best videos! Please do more!