ActiveCampaign Site Tracking: 3 Cool Possibilities

[@maxvcollenburg]

Any questions about Site Tracking? Let me know! 😄

[@iMurasev]

Hi Max! Thanks for the video! What's your opinion on installing the tracking code with GTM? Any disadvantages of this method?

[@rtcruz1]

Hi Max - I'm interested in using ActiveCampaign's event tracking API to record more user specific activity by specific clicks and views. But I'm not a web developer (just a marketer) and don't know how to implement the event tracking API to my web page(s). Do you have any resources to help me with that?

[@maxvcollenburg]

@@iMurasev I don't think there are any disadvantages. I've implemented the code with GTM myself and it seems to work fine 🙂

[@maxvcollenburg]

@@rtcruz1 the event tracking API is really a bit techy, it also took me a while to figure it out. I don't have any resources about it, but that's a great idea for a future tutorial!

[@iMurasev]

@@maxvcollenburg many thanks for your reply!

[@musiclassroomcoursdemusiqu7414]

Hello Max, thanks for this video. I am beginner in web marketing and just started with activecampaign. My question is maybe stupid, but in your first automation example (Tag interests), I do not understand any interest to track visited pages since we do not have any information about the visitor (email...) in order to add him or her to a contact list or another automation.. Please explain. Thanks so much !

[@maxvcollenburg]

Hey Yves! Good question! After you've installed the tracking script on your website, ActiveCampaign will know which contact is which visitor after they clicked a link in your email or submitted a form 😄 For anonymous people that are not on your list, it won't work. I hope that makes sense 🙃

[@AlexFillak]

Hey Max - great video, I was wondering - do you know how long the site tracking "has visited url" information is stored? Does that information last forever? I'm working on building email automations for car dealerships. It doesn't really help me if I know that a contact visited a page about the Kia Niro 16+ times 4 years ago - they likely bought the car or moved on. However, it would be very useful to know if a contact was looking at Kia Niro pages 16+ times 2 days ago, though. Is there any way you know that I can distinguish between those two cases? Thanks in advance

[@willbernstein5359]

Great description of Site Tracking, Max. Thank you!

[@maxvcollenburg]

Glad you like it!

[@Fivestarforklifttraining]

Max, why do I not see "Tracking" under settings? I have the Plus plan, do I need a higher plan?

[@maxvcollenburg]

They moved it to Website > Site Tracking 🙂

[@HealthglowsNet]

Your tutorial are golden, THANK YOU!

[@maxvcollenburg]

Thanksss! Glad you like the tutorial 😄

[@MarnixTeensma]

Hi Max, thanks for this tutorial! quick question though: When an interest tag is added to a contact and that person enters and completes an automation, is it possible that that same person can receive the exact same tag and go through the same automation another time (lets say a week later)? Or do you have to remove/change the interest tag given to him/her the first time? I'm having an issue where my contacts already in my list dont enter the same tag+automation again and its not the 'Once/multiple times'' setting in the tag setup. hope to hear from you. best wishes

[@maxvcollenburg]

Hey Marnix! If 'tag is added' is the trigger of your automation, it can only start if that tag is added to the profile again IF they don't have it yet. So set it to 'run multiple times' and make sure the tag is not there anymore when it's added. Hope that helps! 🤗

[@MarnixTeensma]

@@maxvcollenburg Hey Max, Thank you for your reply! I was unaware that you have to build a 'Remove Tag' step in the automation in order to re-add the contact to that same automation. I'm having the weirdest issue with the site tracking though, hope you could help me with it: I have the tracking code installed on my site and I see the site activity in the contact's history. However, my Interest tagging automation is not starting for these contacts. It did work at start, but now it has stopped and i have no clue why. I have the trigger setup the exact same way as you do in the video with the wildcard (*) added to my site. I've also tried to have exact url's however nothing works. Have you had this issue before and a possible fix? Hope to hear from you again. Marnix

[@jacksoncampos6726]

what is the difference between Site Tracking and event tracking ?

[@maxvcollenburg]

Hey Jackson! Good question! Site tracking is to track which pages someone is visiting, event tracking can be used for what someone does on those pages. You can for example track when someone plays a video, clicks a button, clicks a link, etc.

[@eliotdam9595]

Hi Max. Thanks for this video, really helped my understanding of what I can do with AC. Do you know of a way that you can track the referring url (Ad, social channel, search) that a brand new website visitor came from and log that so that it can be attached when they opt in / open an email?

[@maxvcollenburg]

Hey Eliot! Glad it helped you understand what's possible 😄 It is possible to track & store the source of a lead into a custom field, but it depends on how your website is build and what kind of forms you are using. Here's a video from Dave Wooding that shows you how to store UTM parameters as a cookie, and then push them into a hidden field in a ActiveCampaign Form: kzbin.info/www/bejne/Z16sZ4OIi8aiiKs

[@N.a.syed.]

Hey Alex Can you tell me more about 'Event Is Recorded - _ _ redir' in the automation builder. How do you obtain the events?

[@maxvcollenburg]

Hey Nadeali! Where did you spot that in this video? 😄 Event tracking is really rather techy, and you probably need at least some programming knowledge to get it to work. ActiveCampaign has some info about it on their website here: help.activecampaign.com/hc/en-us/articles/221870128-An-overview-of-Event-Tracking

[@N.a.syed.]

@@maxvcollenburg hey Max, it was a generic q. Wasn't in your video. I'm quite proficient with gtm and it was a quick one.

[@cultivateprana3034]

Hey Max, This is super helpful! I’m wondering if help me with a setup similar to this? Do you have a booking link where I can schedule some time with you?

[@maxvcollenburg]

Happy to hear it's helpful! You can book a call with me here if you like: maxvan.co/call

[@IkePaz]

Thanks MaX, hands down best tracking guide here.. have you played with the event tracking snippet within AC?

[@maxvcollenburg]

Glad you like it! I'm using event tracking to see which links someone is clicking on my website, and which video's they're watching. But it was rather techy to implement, so I'm not sure yet if I'll create a video about it 😅

[@IkePaz]

@@maxvcollenburg no worries, thanks again

[@dalvantarone8904]

Man, thanks for the content! a question, for this automation to work it is necessary that the website is integrated with the ActiveCampaing API? Thanks!

[@maxvcollenburg]

Hey Dalvan! No, you only have to add the ActiveCampaign Tracking Script to your website in the header or footer 🙃

[@angelofigaroegido4366]

Hello Max, Great videos! Thank you! You mentioned in this video you had another video that explain the automation you used to set Tag [Sales] Purchased funnels that convert. Could tell me what is is this video? thanks!

[@maxvcollenburg]

Hey Angelo! I think I made a mistake mentioning that then, because I don't have such a video about it. It really depends on which e-commerce software are using, as all those integrations work slightly different. Which software are you using? Maybe I can point you into the right direction 🙃

[@awgnalejandro7003]

Hi Max! Could I track people that are not on my list?

[@maxvcollenburg]

Hey Alejandro! That would be cool, but unfortunately, that's not possible as I'm aware of. I know that some people create scripts that place a cookie before people opt-in so that after they opt-in you can identify where they came from. But that's more techy.

[@yeryconstanzo7958]

¿Es posible hacer un seguimineto del sitio web sin instalar el complemento de campaña activa?

[@maxvcollenburg]

Hey Yery! You need to install the plugin OR the tracking script for site tracking to work 🙂

[@bingwa86]

Appearance doesnt have edit theme😢

[@maxvcollenburg]

Then look for the header.php file 🙃

[@axelsamuelson8465]

How can I check if the tracking is working or not before going live

[@maxvcollenburg]

Hey Alex! Good question! You could simply create a campaign or email inside an automation, send it to yourself, and click a link inside that email that goes to your website. Then, browse a few pages, and go to the contact record to see if something happened 🙂

[@eldansoo4123]

Hey max, awesome free value from you once again! Just curious: do you use event tracking inside Active campaign since site tracking is a type of event tracking. if so, hope you can do a video on it!!! Thanks so much!

[@maxvcollenburg]

Hey Eldan! I'm using event tracking for a couple of things, but it's muchhhh more techy than site tracking unfortunately. I hooked it up with Google Tag Manager, which makes it a little bit easier to track certain events. So now, for example, when someone plays a video it shows up inside ActiveCampaign. Just not sure how I could best explain it in a tutorial, haha.

[@eldansoo4123]

Cool! Thanks for reply. Definitely keep making more videos, it's super valuable!!!!

[@maxvcollenburg]

@@eldansoo4123 Happy to hear! Let me know if there's any other tutorials you would like to see 😄

[@Turkez]

Can I add domains from sites that are not mine?

[@maxvcollenburg]

No, you need to be able to add the tracking code to the website 😋

[@idicruz]

Muchas gracias me ayudastes mucho, me daba el error aun cuando ponia el plugin me seguia saliendo que no tenia el codigo en mi sitio y pues lo puse directamente en el header aunque no es recomendado, y me funciono gracias

[@maxvcollenburg]

Glad to hear that you got it to work!

[@DanielSierra]

Hey brother, thanks! you're such a pro. I've got a question though: I'm using site tracking to trigger an automation that has the objective to unsubscribe them from a list and also stop them from receiving other email automations (kind like the abandoned cart but for me is people that aren't fit for a consultation call). I realized this site tracking wasn't working at all, and after contacting an ActiveCampaign support guy, he said this could only be used if two things happened; the form was created through ActiveCampaign and embedded into the landing page (Click funnels opt-in page in my case). He also told me that the site I wanted to be tracked had to be the one step after the opt-in for it to be tracked (in my case there's one more step before). So now I'm frustrated because all my leads are coming from a Clickfunnels form (integrated with my lists in ActiveCampaign) and I still can't use the site tracking. Any ideas or am I being too confusing lol. Thanks!!!

[@maxvcollenburg]

Hey Daniel! Yes, site tracking only starts working after someone completed an activecampaign form or clicked a link inside on of your emails to your website. This is because there's no way for ActiveCampaign otherwise to know who's who. There are scripts you can use to pass the email onto ActiveCampaign, but that's a bit more techy. Is there not another way for you to get people off your list? Maybe when they click a certain link inside one of your emails?

[@projectparker4645]

Hi Max, Interesting video. On the automation, why would you create so many if/else statements. Why not create the automation for a specific page that has a specific interest and then define the action(s) in that automation. It may be personal preference but I would rather have an automation per 'interest' that delivers the action within that automation. So, for your video - if I was interested in Marketing Automation, I get tagged as "Marketing Automation" - which then triggers an email sequence on the marketing automation videos I have created. I would then label this automation as "Marketing Automation Nurture Sequence" (or similar). For me, it is cleaner to manage. What do you think?

[@maxvcollenburg]

I think it comes down to personal preference. Both works & has the same outcome. I personally like it better to keep it inside one automation, as I already have so many other automations. But if a separate automation per interest makes more sense to you, go for it! 😄

[@petersteur3848]

Hey Max, if you want to use site tracking within your marketing strategy, do you have to mention it according to GDPR guidelines and within your opt-in form? PS: Great video!

[@maxvcollenburg]

I'm not a privacy lawyer, but I think you should mention it in your privacy policy & cookie statement 🙃

[@MultifamilyEmpire]

thank you for the content.

[@emilypetridis3660]

Thank you amazing! This is so great!

[@maxvcollenburg]

Glad you like it!

[@TaraWagner]

🤯 I had no idea.

[@maxvcollenburg]

Haha, great!

[@vividsvp1773]

very useful. Thanks!

[@maxvcollenburg]

You're welcome! Glad you like it 🙃

[@amitbiswas4u]

Thanks you!

[@maxvcollenburg]

You're welcome 😄