Channel 4 Hamlet Cigar Ident - The Ident Review

[@speakfreeley4473]

Cigar & pipe tobacco smoking were seen as less harmful to the smoker, hence why they were shown until the early 1990s, when passive smoking was taken much more seriously. TV cigarette ads had been banned in the mid-1960s, as health implications were seen as much more serious.

[@centrevezgaming4862]

continue . the more wierd ones were an blue print guy going on about an toshiba fst that got parodied by alexi sayle . and the scotch vhs advert featuring archie the skelleton voiced by deryck guyler and the tune was an rift on the buddy holly song not fade away that later on by the rolling stones .

[@fuji3679]

Robot:H A M L E T T H E M I L D C I G A R

[@centrevezgaming4862]

even the 80's predicted the eventual rise of channel 5 joe parodox i think so.

[@czowiekodkablowki3083]

This commercial with Dalek was unexpected. I like it.

[@EricE549]

nobody: not a single soul: weetabix: WE’RE WEETABIX MATE EAT US YOU KNOW IT’S GOOD FOR YOU OK?????!?!?

[@ghosh_tea4847]

EricE549 fee fi fo fix I just had my weetabix

[@matthewskidmore2397]

How about the time Pizza Hut did an advert involving BBC2 idents in the 90s?

[@DarnelWolf]

They actually did that?

[@Cheeseburgerandfries2006]

@@DarnelWolf yep

[@Cheeseburgerandfries2006]

@@DarnelWolf yep

[@Cheeseburgerandfries2006]

@@DarnelWolf yep

[@Cheeseburgerandfries2006]

@@DarnelWolf yep they have

[@TetraIdents]

Correction: The "mole" you mentioned is actually just another part of the nose.

[@hayleydennis5269]

i love fourscore

[@itogi]

The only thing that you did not mention is that this commercial was made by Lambie-Nairn/

[@ndulmillenium]

Hey!

[@BHAFCboy3456]

On the 2nd try the music is like "oh i give up"

[@SaamPahlawan]

Published on 22 Jul 2018 *NOTE: This logo ident is called Hamlet "Happiness is a cigar called hamlet from Channel 4 parody.* Nicknames: "Cigar", "Happiness is a Cigar Called Hamlet", "The Mild Cigar", "The Channel 4 Television Theft", "A Channel 4 Rip Off!", "Rede Tupi Cigar Cousin" , " Psygentlic Cigar", "Trippy Cigar", "Acid Shape Face", Logo: On a black background, we see the blocks into the number shape "5" (simliar to the 5STAR logo). it "rewids" going faster backwards, the blocks turning into a crumbled shape (severely botched 4). "That looks like Air on G String" the crumbled shape turning into a sad face. and a block cigar smoke the guy is smoking the letter "O" and a blue smoke and disappears the words "Hamlet. The mild cigar" the eyebrows wiggles. turns a happy face. FX/SFX: The Channel 4 parody into a Cigar identity....... Music/Sounds: The Channel 4 fanfare and stops and sound "rewids" and another blatant use of Channel 4 music. and stops a sad synth fanfare ditty. and the Channel 4 announcer says "Happiness is a Cigar called Hamlet. The mild cigar." turns into a happy music. Cheesy Factor: .........really inspired of Channel 4 fanfare blatant use. and a synth ditty. Availability: Rare. Scare Factor: TBA Editor's Note: TBA.

[@psisky]

Scare factor for me = terrifying. A friend presented me with a cannabis joint on the night I first saw this advert. Nepalese Templeballs, he called the stuff. It must have been 1983, definitely April. On my own, I had a smoke and immediately started to hallucinate and sink into the sofa. When I came up for air this advert started and I was convinced my mind was making it up. I was that terrified I was actually going to wake my mum up to fetch me an ambulance. Never again.

[@timgoodwin4424]

Have you considered doing a review on mock idents as the channel 5 ident you show frequently is a mock

[@chestnutbloke305]

Tim Goodwin In September 2018, he posted a review on the ITV 60th Anniversary Finale Presentation without realising it was a mock! So you got your wish earlier than you thought. By the way, I've subscribed to your channel.

[@g0thic07]

Century fox news app and wanted to let you know that I have been working on the tea party and the tea party and the tea party and the r the other day and the other day i the other hand

[@TonySpike]

I think the pink bit is supposed to be a nostril

[@MateusHonrado]

I was thinking the same as you on that.

[@ms.antithesis]

Do you think this was operation for channel 4's current astetic.

[@Mj012_]

3:01 they predicted Chanel 5

[@Agnethatheredhairkid]

Have a good week yourself, Adam.

[@barbarakirk3064]

The Hamlet Robots could have been a follow on from Bjork's All Is Full Of Love promo!

[@bruneianbrony2882]

3:32

[@samjohnrandall2965]

I thought I’d dreamed this! I was always slightly freaked out by Hamlet ads. Thank you for unearthing this unsettling relic!

[@patcjan84]

That was the year CountDown started

[@JennyAnnTea]

Countdown was the first show aired

[@caroline-janehall1984]

Countdown is a channel 4 program It was a Channel 4 idea to start the new channel off

[@caroline-janehall1984]

@@JennyAnnTea to quote the first famous words ever said on channel 4 As one countdown as end a brand new one as just begin (Richard Whiteley)

[@Moviesxp]

Hey, Adam, why was ch4 was made from IBA

[@cesarfernandes2918]

Well, maybe Channel 5 got it's name due to this advert. Dunno.

[@Astralite1]

Of course they didn't

[@fuji3679]

Thats the ending check

[@franksymesfranksymes7638]

Thank you

[@chaick5148]

3:01

[@stepheng8779]

Brilliant adverts and I never smoked a cigar in my life. We don't need nannying!!!

[@raphcaswell-jones932]

HAMLET STILL EXISTS... MY COUSIN GETS HAMLET!

[@londonundergroundsimp4506]

K

[@londonundergroundsimp4506]

Where is it

[@londonundergroundsimp4506]

Factory got shut down

[@londonundergroundsimp4506]

In 2009

[@londonundergroundsimp4506]

Maybe leftovers

[@stepheng8779]

Good old days pre nanny state, never had a cigar in my life so yeah Snowflakes the Hamlet humour never did me any harm!

[@johnmc3862]

Lol!