Live Building A Facebook Ad Campaign In 2024

[@shivaexerciseshealthyrecip2723]

A person from India selling his fb ads course ( basically a strategy ) . He also mentioned in the course that this strategy was taken from Nick Theriot. He said he didn’t but any course from Nick Theriot. People selling course from his strategies but why this man has less subs on KZbin. Providing great value.

[@NickTheriot]

Lol best of luck to him. I talk about things that only a small portion of fb advertisers resonate with, that's why

[@ismaelshaikh2275]

are you talking about digital pratik?

[@jordankersg]

Hey nick! I’d like to clarify something you mentioned in another video but not in this. 1. When I identified the winning ad combination from the DCT after 3-4 days, I move it back into the main adset, correct? And once the winning ad gets majority of spend in main adset, I turn off the DCT. I’m slightly confused now because you say in this video to continue scaling up/down the DCT by 20% daily, so when would you turn it off? When ROAS & CPA starts to tank? 2. I remember you saying to have no more than 2-4 DCTs running a week, so assuming all DCTs perform well & I keep scaling them daily, then won’t I not be able to test new winning ad concepts from the main adset? 3. If I repeat process 1 till the main adset has 10-12 winning ads, I recall you mentioning it shouldn’t have more than 10-12 ads, so how do I continue testing 3-6 new ad concepts per week? Do I make a 2nd main adset for prospecting & testing new ad concepts? Winning concepts then get thrown into new DCTs, cycle repeats.

[@NickTheriot]

1. Yes, but i started to just leave winning dct's on now. I only turn off when i have new winners that beat that one 2.As you find new winning dct's, old ones won't spend anymore as you'll beat them and we'll turn those off that are bottom spenders. 3. I have some accounts with 3 main adsets with 50 ads each, cause we've been running this strategy for over 2 years

[@rafaelhosannah3388]

1.So when you find a new winning ads in your dct you duplicate it to your first ad set? Or you simply leave the ad in his own first ad set( dct)? 2. When I find a new creative in a Dct I leave it there increasing 20% daily?

[@Web_Experts]

This is the best video i have seen on facebook ads and one of the best channel, Nick answered all questions asked in the comment section! wow. you are really good.

[@NickTheriot]

haha appreciate it!

[@shawnfoster4506]

Do you eventually kill the original ad set when it gets outperformed by a DTC?

[@NickTheriot]

Only if the original has a worse cpa

[@bananenschil1234]

thanks for the information! I have a few questions: 1) if you see a DCT is getting much ad spend do you move the winning ad into a new ad set or just keep the DCT? 2) Do you set a minimum budget for the new campaigns that you start? 3) If you see that an ad set that was winning like 2 motnhs ago, now not getting ad spend, do you turn it off?

[@NickTheriot]

1. Leave dct 2. I never start new campaigns, as i operate out of one. For new dct's, i might add a $5 min 3. Possibly yes

[@bananenschil1234]

@@NickTheriot for number 2 i meant dct yes and on which budget do you use the 5 dollaer minimum

[@felipefujihara6306]

Finally someone that can teach the simple! Just one one question: the 1sr DCT is based on the winning ad. How about the others DCTs? Should we build a new hook and test 3 variations of it? Or we should test 3 different hooks at the same 2nd DCT for example?

[@NickTheriot]

Other dct’s will come from other ideas we get from market research, iterations or variations we want to test

[@lesterbryan2855]

As usual, no bullsht pure straight-to-the-point knowledge given by Nick. Thanks Nick!

[@NickTheriot]

Welcome!

[@kevinking782]

Thanks so much! I'm a super beginner, how do you determine which ad copy is performing the best so you paste that to a new ad as the control and test it against a new variable headline ad copy?

[@NickTheriot]

ad level -> breakdown -> dynmaic element -> copy

[@kevinking782]

@@NickTheriot Thank you so much !

[@msotale]

Thanks for sharing this! I'm curious whether you turn the original (main) ad set off if all ads in it perform bad after 7 days spending and just leaving the performing DCTs or not... Where do you put then your "winning" ads from DCT if the main ad set was turned off?

[@NickTheriot]

I just leave the dct's on

[@msotale]

@@NickTheriot gotcha. Do you create a new main ad set where you then put your new winnings ads from DCTs?

[@jordankersg]

For a new account, do you still recommend testing new ad concepts in a main adset first? Or just start testing concepts immediately in a DCT from now on

[@NickTheriot]

I start with 6-12 new concepts inside the main and i never use the main again and only do dct's moving forward, even if i get new concept ideas, i still use dct for them

[@JoelBergström-f8w]

Hi Nick, I have two questions if you have time! 1.Does DCT work when running a lead campaign? 2.I’ve just landed my first client and I’m wondering how you would set it up if they’re having an open house and want to get as many leads as possible within 1-2 weeks. I’ve got 3 videos and 4 images to work with. Would you start with DCT, or how would you approach it? I have to admit I’m a bit nervous at the start, but I hope you see this and have a great idea!

[@JoelBergström-f8w]

3 videos but 2 of them are nearly thesame, they have just put in a AI voiceover in one of them

[@NickTheriot]

1. Yes, if we do leads on website. If not then we’ll just do seperate ads for each video in a lead form campaign 2. I would do lead forms and do all seperate ads in one adset since you can’t do dynamic with lead forms.

[@JoelBergström-f8w]

@@NickTheriot Okey, so you would do one adset with 4 pictures and 2 videos in it. Or 4 pictures in one adset and the 2 videos in another adset. And then, when i founden the winning ads. What should i to then? I really dont want to be to much pain for you but yeah just a bit nervous!

[@aynser]

THIS IS A NEW GOOD WAY I see that you changed the way the test began and ended, starting with a regular ADSet instead of a DCT, and in the end you changed the ending so that it left the DCT as it is without copying the winner creative from it to the main ADSet, Please confirm this for me. I just have a question, why did you change the start from DCT to normal ADSET? and Thank you very much for your transparency.

[@aynser]

I think I understood after replaying the video! I think you are doing this because DCT does not perform well when you test with several concepts in it. Then you did this in the regular Adset in order to speed up the process of finding the appropriat positioning, angle and desire for your product, and then you re-create ads based on that concept in DCTs. If this is true, please confirm it. For me, the question I have now is whether every time I want to test a completely different concept (positioning, angle and desire), I have to test it in the first regular adset, as you did the first time, and then doing iterations of it in DCTs or complet testing all with DCTs?

[@NickTheriot]

Yeah i start with regular adset and regardless of performance from that adset, I move to dct's for future things

[@aynser]

@@NickTheriot Has the new strategy become to leave DCTs for iterations and regular ADSET for new concepts? or the reguler adset just for starting and we forget it or is the regular ADSET only for the beginning, and then we forget it completely and continue with the DCTs to TEST NEW concepts and iterations? Thank you very much for the answer. Sorry for the many questions.

[@jakobp928]

Important question for me: The first ad set is tested broadly, if there is a winning ad, we create a new DCT with similar ads. But what if I want to test completely new creatives again? Do I simply have to create a new ad set in this CBO and test it broadly again? Because if I now had a DCT that spends 90% of the budget, then it would be difficult for me to say whether the new creatives are good or bad, because Facebook gives the best performing ad the most budget and not new ads?

[@NickTheriot]

I only do dct's moving forward, even for all new tests

[@SupportAngelSocials]

New subscriber here from the Philippines! Your content is so helpful and it's that straightforward to be easily grasped by your viewers. Appreciate all the effort you put it.

[@NickTheriot]

Glad you're here!

[@juanracuenta]

Thanks for this video Nick, its all I need to scale my winning creatives bro

[@NickTheriot]

Welcome!

[@juanracuenta]

@@NickTheriot Hi Nick my first day on this strategy and going well my first 500$ day 🙏🏾 highlighting the testing creatives adset🙌🏼 just have a question I give to DCT adset 7 days even if I didn’t get sales?

[@kbspriv]

Excellent video as always. Thank you. I didn't spot you adding a minimum spend to the adset in this video. Did you stop doing that? (around 10$ iirc) When I launched a new DCT 48 hours ago it barely received any spend. I know you'll be thinking ''that's because facebook doesn't think it is a good ad and/or won't scale''. But I'm talking about the spend being almost zero on the new DCT. These are the exact numbers: In a broad-targeted CBO I have two DCTs doing well - and I add a third DCT 48 hours ago. On its second day now and it has only been served to 63 people (reach) and it has had 0.86 dollars spent on it from a 100$ budget. (and it actually has a good click thru rate). 86 cents of spend and 63 viewers is not enough for facebook to conclude it won't scale (especially when the CTR and CPM are totally fine). Maybe it takes more than 48 hours to take off...? Would adding a minimum adset spend solve this? Thank you, Nick.

[@NickTheriot]

Yeah i don't add min spend to adsets, if i do cause i have been having alot of ads getting no spend, i'll add a $5 min spend at most. 99% of the time it's just due to bad ads we created

[@kbspriv]

@@NickTheriot I appreciate your reply.

[@niftyhussle7239]

Where do I test the marketing angles initially ? CBO or DCT ? And then best performing double down and expand into CBO obv right broad

[@NickTheriot]

CBO or dct, are 2 completely different things. You do a cbo with one adset, test a couple ads, and then from there create a dct in the same campaign

[@ulyanachernova3846]

Hi, I love your content, there is so much quality 😊 I had a quick question, you say wait 7 days, but after 3 days, can I start to optimize and cut the advertising that doesn't not perform? or not ? Thank you for your answer

[@NickTheriot]

7 days for the first test

[@Mario-lm2em]

Great content, thank you very much. I have just one question. When you have already created for example 2 DCTs, and those DCTs do not exceed the control announcement. Do you keep trying to create more versions of the winning ad? Or do you create new ads that are different or with another angle?

[@NickTheriot]

Depends if we've tested all ideas around the winning ad or not

[@Mario-lm2em]

@@NickTheriot Thank you for your response. And in that case, do you create 3 ads with the same angle of the winner, and create others with different ways of saying the message? Or do you use the winning ad to test other angles?

[@Miko-Roblox]

hey man great vid! let's say i tested the 3 creatives initially, but they are not running well, do i create a new adset to test new creatives or can i just add creatives to the current adset?

[@NickTheriot]

I would just create a new dynamic adset for every round of creatives moving forward

[@Miko-Roblox]

@@NickTheriot thanks for the quick response, after creating the new DCT's, do you turn the old ad sets (including the one you started with) that are not performing off?

[@NinaetOrlanePicardetSamy]

Are you running retargeting campaign on parallel to the CBO campaign ?

[@NickTheriot]

No, i just toss my retargeting ads in my cbo

[@aniagirl8754]

And the ads we test in adset 01 | USA...what doesn't work should we cut them? or do we leave them running all the time? and thus continue to test other advertisements? Thx

[@NickTheriot]

I turn them off

[@niftyhussle7239]

Do you run 3-6 videos per marketing angle per cbo? Or do you do that in dct, then see which angle performs best and expand, double down on those angles performing the best then take it to cbo?

[@PRINC33]

Neeed this info🔥

[@NickTheriot]

I do that in a dct, 1 angle pr dct

[@jonatanvalencia2504]

One question Nick, when you test your DCT’s if the new ones surpass the ones on the original campaign, do you turn off the campaign or keep both winning and start scaling both simultaneously? What do you do after this process

[@NickTheriot]

I keep both and scale

[@jonatanvalencia2504]

@@NickTheriot thank you very much :)

[@thebluepill4981]

Incredible video Nick! 🔥💪 One question, when you find a DCT that beats your current best Ad and then you find another DCT that beats the previous DCT, do you turn off the ones that got beat or do you just keep them on as long as they are profitable or something else?

[@NickTheriot]

I keep them on as long as they're both doing good

[@dwaynesquires]

Thanks for the answer Nick. Just further clarification, will you take the winning creative from the DCT and still put into the main adset as well? So winning creative will be across 2 adsets: DCT and main?

[@dwaynesquires]

Got the answer from other comments and your replies. You effectively leave the winning DCTs on without adding the image to the main ad. I’ll keep my comments posted as want your videos to keep getting traction as the value you give is tremendous. Keep it up!

[@basmets]

@@dwaynesquires Thanks for clarifying this - that was my question exactly. So if you have your original Ad Set, and DCT001 beats the original, then you leave on the original + DCT001, correct? And once you launch DCT002, if it outperforms the original, you also just leave it on, correct?

[@aniagirl8754]

Thank you very much for the answers, in summary, campaign 01 | USA... it's just knowing which advertising has potential and therefore to isolate it and thus carry out tests around this advertising? (this is the last question aha :)

[@NickTheriot]

Correct

[@aniagirl8754]

@@NickTheriot Perfect, I understood everything perfectly, thank you very much for your videos which are exceptional, in France we do not have such a strong level in CBO...

[@DrivenMotives]

do you need to set a minimum ad spend on new dct's or will facebook automatically put at least some money in to see if it works? an if you put a minimum how much of your total ad spend is it?

[@NickTheriot]

$5 is not bad

[@lucasagm]

@@NickTheriot 5 bucks ? must be a typo no?

[@carlito_sans_mcfly]

Thanks for your live build dude !

[@NickTheriot]

Welcome

[@AceAdvice]

Hello Nick How long would you recommend testing a product for when using this strategy for drop-shipping ? Like budget per product test etc

[@NickTheriot]

I would give it 30 days to make sure we can test all creative ideas and have time to film content

[@AceAdvice]

@@NickTheriotthat’s interesting because most people tend to say quick test and move on to the next. But with this response, does this mean any product can work as long as you’ve seen a competitor making it work in the past 🤔

[@scottytroxell9300]

Quick question. I've had the most success with using web + shop but it doesn't make since to send people to my shop if I'm offering something like a bundle or a subscription, if i try to vary it by ad Facebook tells me all ad sets in a campaign with a campaign budget should use the same conversion location. (basically, create a new campaign for web only) What would you recommend with something like this?

[@NickTheriot]

I would stick with web only if I want them to take subscription

[@sorenzo388]

Thank you for your great content! One question, how do we decide what adset to keep, if adset 1 has a lower CPA than adset 2, but adset 1 also got less spend than adset 2? Thanks a lot!

[@NickTheriot]

You can leave both

[@sorenzo388]

OK , thank you 🙏

[@ecoroots9871]

Hi Nick! Recently discovered your channel after failing with bid caps due to high frequency and not bringing in new customers, noticed that I was getting more mid - lower funnel sales. Now I am trying your method. I turned on a new main campaign at 300$ per day and added 10 different ads in it most of them with different angles based on our market research. I have 2 questions: 1. What is the recommended amount of ads I should have at any moment in the main campaign? 2. After 7 days(based on our small budget) I will turn off the ads that did not perform well in the main campaign and create reiterations of the winning ads as DCT's in new ad sets, did I get this right? Thank you so much for the free knowledge, turning off Advantage+ audience was a big thing I learned from you and it helped lower the frequency by a lot.

[@NickTheriot]

1. 1 ad can scale up to multiple thousands a day in sales, I don’t have a number 2. Correct

[@LGTV-wz2sg]

Hi Nick, thanks so much for the video. I didn't really understand which winning ads I check after the first week of the DCT. Let's say I chose a winning advertisement from the regular ad set, I made a dct, what next? Which winning ads do I rely on to check more dct? Do I do another normal new ad set to check 3 more different new ads so that it will be possible to choose a winning ad for the DCT again? Thank you!

[@NickTheriot]

I never make another normal new adset, i only do it once to get things moving. All new ad concepts, iterations, and variations, are tested by DCT moving forward. A winning dct, is one that takes overall spend and allows us to spend more due to CPA dropping overall for the business

[@peymansaboohi9347]

Thank you for the useful and excellent information you always provide us. I have a question. I am testing my product creatives for the first week and for this week I want to add and test 3 new ads and my question is should I duplicate one of the old adsets and add the new ads in it or should I create a new adset in the adset section? If I duplicate the old adset and replace the new creatives, will it cause a problem? Maybe the old ads data will cause a problem and I have to create a new adset from scratch that does not have any data?

[@NickTheriot]

No issues with duplicate and replace

[@jamescuffe3669]

For you dcts do you use 3 completely different creatives, or the same creative with a small tweak e.g hook change?

[@NickTheriot]

I always do one variable difference, usually always start with visual hook

[@filmingyu6623]

Hey Nick- Are there pros and cons to deleting old campaigns and ad sets in the same Meta Ads Account to start new ones for new DCT strategy? Does the account still use helpful data from the past or hurt it due to bad unsuccessful campaigns and ads? I see you just leave them OFF and let them stay in your Meta Account here?

[@NickTheriot]

I never delete things, simply due to me wanting to always have that data

[@gnamukheria12]

Hi Nick, Thanks for the detailed structure. I have a few questions, would appreciate if you could help. 1. If I have multiple products in the same niche, should I have separate campaigns or in the same campaign/Ad Set. 2. As long as I am above Breakeven, if 7 out of 10 Ad sets are working in the campaign, I can let them run simultaneously, right ? ( without worrying about Overlap ) 3. I have a Campaign which has been doing extremely well, lately the results started to drop, shall I a) Duplicate It b) Add new Creatives in the same Ad set Anything you would suggest on this ? Thanks

[@NickTheriot]

1. can do all in the same campaign same adset 2. yes 3. no, just find new winning ads

[@gnamukheria12]

@@NickTheriot Hi, thanks for clarification mate. Just to further ask, I can add new creatives in the same ad set, right ? ( 3B Above )

[@hamzakhan-e3p5e]

Hello nick,i have a question , 1)do you not select (Maximise value of conversions)performance goal and why? 2)when i select that facebook says you pixel is not eligible for that? 3)is it affect the performance ? please reply it's very important for me

[@NickTheriot]

I use maximise #

[@hamzakhan-e3p5e]

@@NickTheriot maximise value or number?

[@r3xred]

Nick, thanks for the video! One question, you said you turn off the new DCT within 7 days if it didn't get majority of spend, but in your campaign there are like 7-8 active DCTS. So how's that work? Thank you

[@NickTheriot]

This is an account that is spending $10k+ daily and all of those still on are previous winners + a couple testing

[@niftyhussle7239]

Do you test DCT prior to inputting into a CBO Broad, to find the winning creatives ? If you don’t have any? Or would you test creatives in an ABO to ensure there’s a winning interest + creative, then putting into a CBO broad? My question is, prior to all, to find winning creatives, what’s your strategy? To build off

[@NickTheriot]

I do not, i just go stragitht to cbo broad

[@filmingyu6623]

Is there a max amount of DCTs you test at one time without spreading budget too thin? OR if we never increase from $20-100/Day? Should we always delete old DCTs replaced by new ones and keep total to a certain number DCTs?

[@NickTheriot]

I like 2 dct's at a time pr 7 days

[@filmingyu6623]

Should we always delete old DCTs replaced by the 2 new ones pr 7 days?@@NickTheriot

[@filmingyu6623]

Nick, why did you turn/prefer "Optimize Creative For Each Person" OFF? And for a new account, why not have your 1st Ad Set be a DCT? Looks like you basically did that here without turning on Dynamic Creative for 1st ad set? Thanks!

[@NickTheriot]

Fewer variations. I want to be able to test 6-12 different marketing hypothesis when I launch. Puts less strain on the account vs. 6-12 dct's at once.

[@aaronb1053]

This was my favorite style of video yet! I ran this method by my agent at FB and she mentioned that doing this will cause the adsets to bid against each other resulting in a higher costs. She recommend AB testing the 3 creatives separately inside the main adset instead as a DT adset performs differently as a whole than a singular ad, which is why it may not get spend once you move it. Thoughts?

[@NickTheriot]

I usually do everything opposite of what the FB agent says lol. next time ask your agenct how much she or he, personally spent on facebook ads

[@yoelshangouts]

Sorry if you already covered it. How long do you run the new DCT for? You said to test every week, I assume run them for a week? Probably a dumb question lol

[@NickTheriot]

7 Days is usual

[@ngoclenhu785]

Hi Nick, thank you for sharing. I want to ask you: do you use the winner post id in your DCTs to add to the wide adset with individual ads?

[@NickTheriot]

Lately i've just been leaving the winning dct on, as FB has been having issues with pulling post id

[@ngoclenhu785]

@@NickTheriot Thank you once again. I tried the same structure as you, with better results than the previous ways I did. You can ask me: The winning DCT is allocated 40% of the budget by Facebook but the cost of the results is not as expected, should you turn it off or do you still let that DCT continue to operate?

[@ngoclenhu785]

@@NickTheriot Among the many people talking about Facebook ads on KZbin, I see you as the one who can impart the highest level of skills

[@WinstonKim-kq1bx]

when testing Dcts or cbos should we use the same products or different product for each ad

[@NickTheriot]

Depends on what product we want to push to make thebusiness more money

[@otaandorfer9304]

Without a doubt, Nick has one of the best fb ads content there is right now. There is just one thing in the video, which is not clear to me. How many DCTs would you keep running? Is it ok to have four, five, six+ DCTs running, if they are profitable?

[@NickTheriot]

I like 3 dct's that are getting majority of spend and profitable and then 2 more for testing, 5 max at once. If i'm spending a couple thousand a day, i might do more 5-7

[@WalkerLeVan]

do you turn off the DCTs and move to a control ad set or just keep adding budget and concepts as long as it's performing well?

[@NickTheriot]

I scale as long as performance allows and keep adding concepts

[@FA-vd3lq]

Nick I have a question. Current campaign setup is 1 broad CBO with DCTs which is 80% of budget Have 3 other campaigns with legacy well performing ads. Should I just copy post ID's and put into CBO? If they don't perform just turn them off?

[@NickTheriot]

Yes you can copy them over

[@FA-vd3lq]

@@NickTheriot Thanks for the reply. Should I turn off the other campaigns that they are coming from as well?

[@Anasbajwa__]

when i launch my first campaign is i have to put retargeting ads also in the same adset along with other type of ads and see which takes more sales and then i will test DCts is that the thing you are saying in this video

[@NickTheriot]

Corrrect

[@emprendimientoyatraccion8984]

Hello Nick, what campaign structure do you recommend for dropshipping with a budget of 50 USD per day?

[@NickTheriot]

kzbin.info/www/bejne/kGfdfqGworOXnMk

[@Miseux666]

If my DCT beats the control ad set, Do I turn off the control ad set y let my DCT be the new control?

[@NickTheriot]

No, just leave both on

[@Ernesto28e]

Hello brother, you’re leaving it on for 7 days right, let’s say after day 2 there is really bad performance (above $1 CPC and so on) do you still leave it till it reaches the 7th day or kill it?

[@NickTheriot]

I would atleast wait 72 hours at the min

[@bluevisiongaming6224]

Hey Nick, thanks for the video! I am new to this DCT. So I have an e-commerce store with one product doing well and I currently hired a video editor so I should now be able to test around 7 creatives a week. My questions are 1) How high of a budget would that CBO need to efficiently test creatives with DCTs? 2) I saw the real ad account you showed us had two campaigns, does that one have one normal CBO (Without DCT) then the one your scaling have all the DCTs in it? 3) If the real ad account still uses a CBO with the non DCTs, do you just keep adding adsets with however many creatives each week? I assume then you just turn off the old creatives from the week before?

[@NickTheriot]

1. I always like to start at $100 a day but tbh it just comes down to what you can spend for 30 days without turning off due to performance

[@NickTheriot]

2. no, this one had a seperate campaign for valentines day. 3. yes

[@StefanPerera-sk2ne]

Hi Nick, I have question regarding the media selection on the add page. It only allows me to select one video rather than three as you hace selected. Do you know why that is?

[@NickTheriot]

you have to make sure dynamic creative is on, on the adset level

[@tophelper9795]

hey nick. what are your views on advantage + shopping campaign. should we try it?

[@NickTheriot]

I still stick to regular

[@ryanalfred3497]

Hey Nick, any website you would recommend to buy fb ad account from ?

[@NickTheriot]

www.agency-aurora.com/

[@erik-bernard]

Would you recommend this strategy for new accounts with 0 sales? Since both the store and the ad account are new I don't know how long will it take to find the right audience

[@NickTheriot]

Yees

[@erik-bernard]

Thanks bro @@NickTheriot

[@LaLiga23]

Do you copy post id’s from several winning ads in one test and launch into your main ad set, or only the top one? Thanks!

[@NickTheriot]

All winners that take up majority of spend

[@niftyhussle7239]

Or would you test 3 different marketing angles in cbo then based on best performance, change up the hooks and test in DCT? Which DCT would work best ? Then take it back to CBO and keep testing against CBO ?

[@niftyhussle7239]

I think I just answered my own question,

[@NickTheriot]

Theres only one cbo, and different dct's inside to test each ad concept.

[@idohirsh]

In your previous videos about the 3:2:2 method, there was a winning ads ad set. Do you still have it or you just leave the winning DCTs on and turn of the bad performing ones? And do you have a retargeting campaign along side the 3:2:2 campaign? If so I'd really like if you could make a video about retargeting and the total structure of your ad accounts. Thanks!

[@NickTheriot]

I've just started leaving the winning dct's on. I don't do retargeting in a separate campaign and rarely ever launch retargeting ads, but if i do, i just create it as a new dct and do it as broad targeting. I have a full video on here kzbin.info/www/bejne/hX6Xh2moidGko8k

[@idohirsh]

@@NickTheriot Thank you very much for the detailed answer! For sure will watch the video :)

[@mylorddd]

Nick, did I get it right that when you only start with the product/ad acc you can put for testing in the main ad set both images and videos? Appreciate for you answer.

[@NickTheriot]

Correct

[@ahmedabdul9236]

Hey Nick, amazing video! Whilst setting up your main ad set, just noticed you mentioned that if one has an experienced account, they would run with dynamic creatives. I got slightly confused here, does one with an experienced account not set up the main broad ad set with their winning creatives from the past? Then after a couple of days, they would launch DC's.

[@NickTheriot]

An experienced acccount will launch their existing winners in the main adset then start with dct's.

[@PeterChao0cool0FTW]

So if the #3 Ad was the winner do you turn off the other 2 under performing ads? Then after that continue with the DCT?

[@NickTheriot]

Yes

[@PeterChao0cool0FTW]

@@NickTheriot Thank you for your response and time. I appreciate it. Just wanted to follow up. if my initial ads are getting 0 purchases, should I ensure that I have a successful ad set before I even think about making a DCT and I could potentially have ad #4 and turn the other 2 under performing ones?

[@BartLansbergen]

Great video and information, thanks a lot! Does every DCT ad have its own Ad set or do you have 1 ad set where you place all the DCT ads in?

[@NickTheriot]

only one dynamic ad can be in an adset at a time

[@yevheniimalk]

Hey Nick! Do you turn off the ads in the main ad set that are not performing well? (don't spend or spend with super high CPCs, CPMs?)

[@NickTheriot]

only if they are cuasing a negative impact on overall CPA

[@e1t276]

Hey Nick, thanks for this video! Just wanted to check up on what you said and my knowledge. So if we post 3 ADs and 2 of them do good but the other one not so well we want to CYCLE in another 1-3 ADs similar with the current ones just changing some factors. We can use emotion baiting and other techniques that build those ADs that don't fatigue.

[@NickTheriot]

That is correct!

[@theherbaguy8470]

Hey nick, I have been closely following you since past 1 year now… had joined the inner circle for 2 months last year… 1 quick question: In this video, you didn’t mention anything about taking your winning ad id from DCTs into your MAIN adset. Have you stopped doing that in 2024? Do you just keep the winning DCTs on just like that without shifting it into the MAIN adset?

[@NickTheriot]

Yeah we're starting to not move things to the main adset anymore

[@theherbaguy8470]

@@NickTheriot much appreciated brother… won’t ask much because I know your access & everyone’s access is valuable… will be joining your innercircle again soon, no matter what the price would be…!!! U have come so far & i am proud of ya bro… more power to you ❤️

[@NickTheriot]

Thank you for the support!!! Means alot

[@thebluepill4981]

Hey nick, back again as I'm really hammering this information into my brain and taking action on it 💪 but one quick question, in a video a month ago you mentioned that you look at NC-CPA every 24h and if it hits your target you scale and you said in a comment thats what your currently doing. I noticed at the end of this video it says to scale up or down 20% based on the last 3 days, so my question is which are you doing currently? Unless I'm confusing something, thanks as always!

[@NickTheriot]

Glad to see you back! I’m currently doing the 24hr, the 3 day is not wrong either

[@eugenehan8032]

Man you killed it, thanks to u i successfully improved my CPI to $0.5. I was doing it wrong! Thanks again

[@NickTheriot]

Nice!

[@leandrogarcia5478]

Hello Nick, how are you? Is this structure useful for dropshipping in Colombia or South America? And can I use it with a budget of 20 USD or does it have to be 100 USD?

[@NickTheriot]

Yes it can be used

[@Lionbolaslot]

You are the best! I'm Your Fans from Indonesia

[@NickTheriot]

Thanks for the support

[@MohammedIbrahim-sk8wi]

So making new adsets within a CBO campaign doesn't affect the campaign optimization? Is it the same affect if you were to do that with a ABO campaign and making new adsets there?

[@NickTheriot]

correct and no it won't. Don't do abo campaign as it will not give you the results you want, as you'll force budget vs. letting fb tell you what works at scale

[@MohammedIbrahim-sk8wi]

@@NickTheriot ahh ok makes sense, so I can do 10 video ads with $100 CBO and can see which ad fb likes more right to have better idea or shud I have to do like $200 budget?

[@georgesgopro8399]

hey quick question, in a previous video you said that you never put an image and a video in the same ad set, but in this video you did that. Is that something that we can do or should we avoid it?

[@NickTheriot]

Two complete different scenarios. This one I did for a brand new account For an establish account, testing new I concepts I don’t

[@StanimirDemirev-s7r]

My bad. Thanks for the quick reply!

[@MUHAMMADHAMZA-fd5fx]

hello nick i have a question,in dct ,can i test three diferent creatives instead of (same video but three different hooks,and also what thing you test in dct for example ( a hook witth same video,different videos on same topic)

[@NickTheriot]

As long as the 3 videos or 3 photos are seperated by one variable

[@MUHAMMADHAMZA-fd5fx]

@@NickTheriot one variable can be three different videos?

[@cmondancewithme]

OMG Thank you SO MUCH!!! This was extremely helpfull 🥰🥰 Really appreciate 😍😍

[@NickTheriot]

You're so welcome!

[@bertt1055]

I can't do more than 1 ad in a DCT Ad Set.. how did you manage to duplicate multiple ads into an ad set? Thank you for this tutorial!

[@NickTheriot]

You carry by post id into a regular adset

[@bertt1055]

@@NickTheriot thanks for the reply and sorry for my dumb question. I figured it out right after but really appreciate you bothering to reply!

[@des3558]

How long should show run an ad for a low ticket item before you pull it if it barley sells or breaks even? 2 weeks, month? ad spend starts out at $20/day.

[@NickTheriot]

Just depends on if we tested everything we could to make it profitable or not

[@vladamo8979]

Hey Nick thanks for the video. In your main ad set since you are testing a new creative and new primary text per ad. How will you know what performed the text or creative? Or you just assuming its always the creative? Why not keep the same primary text? Isn't this way you are testing 2 variables at once?

[@NickTheriot]

I’m not worried about that on a brand new account, down the line that is why I switch to 3:2:2 dct’s, also each ad is to test a unique marketing hypothesis from research. Which won’t always be the same copy to appeal to that hypothesis

[@vladamo8979]

@@NickTheriot Got it. Thanks for the reply!

[@basedonatruestory4782]

" In Nick We Trust "

[@NickTheriot]

Love it

[@soledadpriani894]

hi! thanks for all the great information I was launching a new ad account but watched your latest videos and went directly to the DTC testing without the control group, I made also some uniformed decisions when running that CBO with DTC testing. Wondering, now that I have some data after two weeks, should I restart a campaign with this approach and include in the control groups the ads that were doing well on the previous campaign? or stick to the DTC and keep rolling with that one?thank you!

[@NickTheriot]

Just keep rolling with what you have now, no reason to restart

[@blazour]

Hi Nick! I have one advanced question which iam not able to answer. I have a lead generation campaign which is connected to my web. But i also want to use facebooks instant forms to get customers! So, ive created one campaign for website leads, and one campaign with facebook instant forms. What iam doing now is that iam uploading the same creatives, the same texts, the same DCTs to both campaigns and leaving them on simultaneously. Is this the right approach? Iam getting decent results, but i cant stop thinking about what if these two campaigns which contains the same ad creatives, same texts, what if they are fighting with each other and its limiting the overall performance? I would like to hear your opinion! Thanks!

[@NickTheriot]

You can run both and the one that performs better leave it on

[@RuslanGumyenko]

I just launched the main campaign, if I have good results after 3 days can I start increasing by 20%? or do I really have to wait 7 days and have launched a dct before scaling?

[@NickTheriot]

You can start increasing by 20% now

[@meteg71]

There is no option Conversions API in my event is that problem? How can i do it.

[@NickTheriot]

Need to make sure it’s setup correctly with Shopify

[@meteg71]

@@NickTheriot i checked everything looks good. I only see conversions api next to view content

[@cp-savage-rm]

Would this DTC structure work for a small local service business with the following audience limitations? Include only a handful of zip codes and 24+ age minimum. Lead generation campaign. Spending between 50-60/day?

[@NickTheriot]

Yes!

[@davidwatts989]

Great video, Just got a quick question. When we are looking to see if the new DCT ad sets "beat" the original ad set are we looking purely at the one with the most spend or are we factoring in amount of sales/ROAS etc to find the best ad sets? Also, Do we just keep building out this campaign to where it has multiple successful DCT ad sets with a scaled overall budget over time? Or is it that the most successful DCT ad sets will always surpress the less successful ones? Thanks

[@NickTheriot]

Most spend with good sales & roas. Correct, I keep building it out.

[@davidwatts989]

Thanks

[@danielisko12]

Hey man, just to make sure, in the first initial test with the 3-6 different ad angles, you turn off the ads that sucked after 7 days prior to running your DCT, right?

[@NickTheriot]

Correct

[@luistapiero2826]

@@NickTheriot Y si los 3 - 6 conjuntos de anuncios no funcionan o solo funciona 2 por ejemplo, esos 2 le hago DCT pero si quiero probar otros ángulos, en ese mismo conjunto (el conjunto que se crearon los 3 a 6 videos iniciales) se crean mas videos para testear?

[@soodoco]

Thanks for this video! Just a quick question, in your DCT, is the only thing changed in the video the 'speech bubble'? In that case won't the primary objective be to get more video viewers rather than purchases?

[@NickTheriot]

No, the objective is still purchases. I changed a part of it that will try to get better attention which will result in more people stopping on the creative to get more purchases

[@tuckertheremedy]

I have a company that sells artwork. If I was going to test a DCT of a popular piece of art on our website, should I link the ad to that product page or to the Best Sellers collection so people can view our other options too? My instinct is to link to the product page but I wanted to ask your opinion. Thanks!

[@NickTheriot]

I would do product page

[@aniagirl8754]

Hello, you're talking about "Spin" I know it's rotation, but what do you mean by that? I don't understand when you say "if there are no purchases for 7 days, I will look at the ad with the most spin" how to detect the ad with the most spin? can you give me a concrete example? I have difficulty understanding, thank you

[@NickTheriot]

SPEND as in amount spent

[@aniagirl8754]

@@NickTheriot owww sorry, i am french and i use youtube translator for your video ... is not very working 🤣🤣🤣 spin = spend, its okaaay

[@marvelousFlorence]

Thank you so much for the video please what do you do if the original ad to against DTC I mean audience fragmentation ❤

[@NickTheriot]

What?

[@marvelousFlorence]

@@NickTheriot I am talking about audience fragmentation after you discovered that Ad 3 did better, You set another Adset with 3 videos. If Facebook discovers audience fragmentation what to do next

[@גיאדורעסקי-ז8ט]

Hey nick sorry for being late over here but that's a great video for real. i just want to make sure i got everything right. is the first adset you made is the "main" one?. and for example, in case only ad num 3 went good. you turn off the other two after 7 days?

[@NickTheriot]

correct

[@גיאדורעסקי-ז8ט]

@@NickTheriot thank you very much!

[@quocnguyendovan]

Hey Nick, thanks for sharing I have a question for you that you are constantly testing to find DCT's win, so why don't you use camp ABO instead of CBO to not affect the learning process of the campaign?

[@NickTheriot]

ABO will limit the result, as each test will have a set budget. I want to see what takes overall spend in the campaign

[@quocnguyendovan]

@@NickTheriot Great! What about the campaign's phrase learning process? Will previously won DCTs be prioritized by machine learning to spend more money, affecting future DCT tests? 😍

[@iamserenan]

Amazing as always Nick! Thank you! I have no understand one thing : DCTs after 7 days at 100$/day.. If you found a winning DCT after these 7 days do you start to scale?

[@NickTheriot]

You can scale as soon as performance allows

[@nejcrepinc151]

hey nick If my DTC is now winning ad set should i leave this and than make new dtc ad set for new testing in same campaign?

[@NickTheriot]

Leave it on and always create a new adset to make a new dct

[@niftyhussle7239]

When you find a DCT ad that’s performing well, do you just use that 1 ad and insert it in the adset level of the main CBO camp? Like add the video/image into the (ad level section) of the main CBO broad camp?

[@niftyhussle7239]

And see what gets most spend? Then go based on that?

[@niftyhussle7239]

Turn off unprofitable after a. While and expand on profitable ones?

[@niftyhussle7239]

My question is ok, the DCT ad set I’m assuming is a separate adset in the CBO camp, you don’t take the performing ad from the DCT adset and put it into the main adset, you just leave the DCT ad set and turn off losers , and keep inputting new DCT in the same adset to test and basically keep doing the same thing until you have all winners with good roas but what’s the point of the main ad set then the initial one?

[@NickTheriot]

I've just been leaving the dct running!

[@ВячеславКоринной]

Do you understand the purpose of the main ad set? I still don't. So why not just make DCT ads? Why do we need the first main ad set? Why not use only DCT groups and disable unnecessary ads after the test and leave the winning ones?@@niftyhussle7239

[@NewMO_]

You turn off dcts if they dont get majority of the spend, but do you also turn of the original campaign if they dont have the majority after adding dcts?

[@NickTheriot]

I never turn off the campaign, will turn off adsets that don’t beat winners

[@baltisurina3719]

So also not the original one as you state in this video that you turn of under performaning dcts, but you start with an ad set with different creative angles​@@NickTheriot

[@tuckertheremedy]

Hey Nick, if I'm running catalog ads too, would you recommend keeping them in their own campaign completely, own ad set in the main CBO campaign, or just combine them in with static creative in the first ad set in the main CBO campaign? Thanks!

[@NickTheriot]

I would just combine them inside my main adset of my cbo

[@tuckertheremedy]

Thank you@@NickTheriot

[@LucasAlvarez-m6e]

Good stuff man! So I know you sell your Meta Ads course. But do you also by chance have a Meta Ads Playbook Manual for sale? I am looking for a guided playbook to train the junior media buyers on my team that walks them through the process of onboarding a new client and all the best practices that should be kept in mind. Such as creatives, testing structure, scaling, etc.

[@NickTheriot]

That's all in the course man!

[@niftyhussle7239]

If I want to test multiple countries in cbo, you recommend testing 1 country per campaign still right?

[@NickTheriot]

1 country pr campaign