Advanced GA4 Tips & Tricks @ GA4ward.com

The most recent version of Google Analytics, called Google Analytics 4 (GA4), provides cutting-edge features to help businesses gain more understanding from their data. Advanced GA4 tips and tricks are unique methods and approaches that can help you take advantage of these features and maximise the potential of your GA4 data.
One of the top GA4 advanced tips and tricks that businesses should use to boost the performance of their website or app is custom dimensions and metrics. Other advanced GA4 tips and tricks to consider are enhanced ecommerce, user behaviour analysis, event tracking, and machine learning.
Custom Dimensions and Analytics give you the ability to monitor particular features of your website or app that aren't included in the standard GA4 metrics, giving you more precise data for analysis. With event tracking, you can monitor a variety of user actions, such as button clicks and video views, and utilise the collected information to better understand how people engage with your website or mobile application.
A strong feature for e-commerce companies is enhanced e-commerce, which offers useful information like product impressions, add-to-cart events, refunds, and cancellations, providing you a thorough perspective of your e-commerce success.
Path analysis and user flow analysis are two strong tools that User Behaviour Analysis offers you to evaluate user behaviour. These tools let you discover typical user paths and identify specific places where users lose interest or become trapped.
You can find patterns and anomalies in your data, such as high-value client categories or unexpected spikes or reductions in traffic, with the aid of GA4's machine learning capabilities.
You can improve your online presence for maximum impact and obtain a deeper understanding of your users by mastering these advanced GA4 tips and tricks, ensuring you get the most out of your analytics data.
Timecodes:
0:00- Intro
0:27- Agenda
0:52- About me
1:31- Live demo
Slides
🔥 drive.google.com/file/d/1qzfV...
An Adswerve Overview: Master the Basics of Google Analytics 4 (GA4) for Web
🎯 info.adswerve.com/ga4/web?utm...
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[@MQKhilji]

Hi Charles, this was very helpful. I have been using GA since 2012 (on and off). I haven't used it in a while and stumbled upon your video. You did a great job! I am looking forward to more content like this. Keep it up! 🤘

[@AndyHeadington]

This was REALLY useful - great info in here that will be a big surprise to a lot of people sadly when it comes to reporting and analysis and just general usage

[@MQKhilji]

agreed!

[@user-sk2pt2nb6j]

Love your explanation. How can I move my annotation data from UA to GA4 property though?

[@jordanashley1610]

Will changing the attribution model effect the pages and screen report? I am getting no conversion on landing pages only on my order confirmation page.

[@elleummen]

Nice. Is there a tool to upload annotations from Universal to GA4?

Hi! About the Blended method - User ID from a login site - does the first party cookie be installed to the user browser and if the user logs in in my site then the user id change? Is this how it works?

[@user-wi9pi7ik7s]

I want to know:How can i see the difference of the new user in every step in funnel exploration?Can you hep me?