Agency Owner Adds High-Margin Revenue Stream from Facility Placements

Rob Christensen is a home care veteran who has runs 4 agencies and day services.
Sadly, some clients get to a stage where they need to have 24-hour care and they can't afford to have that service in their home. Rob learned that facilities are willing to pay a handsome finders fee (generally one-month of the facility fee) for a new referral. So, Rob added a service for placing clients in facilities. The results have been highly beneficial in a number of ways, as follows:
Finding the best facility is a beneficial service for the client and their family
By building relationships with local facilities, they'll turn to your agency when their residents (e.g., in independent living or assisted living) need services.The payoff is both high dollar and high margin. Rob spoke of single placements that paid $8,000.
After making this process work in his first location, Rob went on to improve the process and automate a solution. This includes cataloging detailed facility information for making the best match, the ability to send HIPAA compliant referrals for evaluation, and a tool for tracking all the placements that are in progress.
Check out the full episode to learn more.
Home Care Heroes and Day Service Stars is produced and sponsored by Ankota - If you provide services that enable older or disabled people to continue living at home , Ankota can provide you the software to successfully run your agency.. Visit us at www.ankota.com.