AI and the future of design: Designing with AI - Noah L, Jordan S, Andrew P, Vincent van der Meulen

Speakers:
Noah Levin - VP of Design, Figma
Jordan Singer - Founder & CEO, Diagram
Andrew Pouliot - ML Engineer, Diagram
Vincent van der Meulen - Design Engineer, Diagram
As an industry we’re in a transformative moment: how will AI shape our future and our work? That is exactly what we are tackling on the main stage with some of the most innovative thinkers on AI and product building.
How can AI make designers more effective? What are the challenges and opportunities building with AI for design? We’ll talk about the history of generating UI with AI, how AI can make designers more effective, challenges and opportunities in building with AI for design, and breaking down barriers between design and code roles. We’ll share a deep dive - and demos - into the Diagram product evolution and tackle the evolving role of the designer in this future.
Please visit config.figma.com/video-on-dem... to view ASL version of this Config 2023 session.
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[@Kpez16]

The answer to "what benefit does AI actually have?" always seems to be "think of all the crazy things you can build now!" .... But why... This is similar to the concept of no one in the future knowing basic math, or problem solving, because "we've made it easier for you..." No one learns anything by having it done for them... And this will compound year after year

[@chumleyk]

I'm a product manager. This is great for me because I can generate designs during and after the product strategy, testing, and business planning immediately and collaboratively with business stakeholders and customers without having to use a whole team of designers. Maybe a junior designer would be useful to sweep up but that's it (that means that kind of designer becomes like a tradesperson like a plumber or cleaner...?) Product managers will be the new full stack designers!

[@m_nikitin]

Creating summaries in FigJam? YES Rename layers in files? YES Help me find the right files or components faster? YES Create design concepts for me? NO Give UX suggestions based on who knows what research? Absolutely NO Make "monotonous" work for me? Well, who is actually deciding which part of my work I hate and see as monotonous, and what part I actually like? What these people are intentionally or unintentionally doing is literally democratizing Product & UI design down to the most basic level of knowledge. This is concerning because those in charge can easily be lured into the belief that anything Figma AI provides is inherently good, and thus, there may be no need for an actual designer. Perhaps Figma wants this to happen, thinking that a casual audience will be more lucrative than professional designers. But I don't want this to occur, and I urge our community to address these potential issues. Let's remember and reflect on why we chose this profession in the first place. Not to speak with Chat GPT with prompts I assure you.

[@_aakash_joshi_]

Absolutely blown away! Leveraging artificial intelligence not only streamlines the creative process but also empowers us designers with unparalleled insights and efficiency. Kudos to the Figma team for pushing boundaries and redefining the landscape of digital design at this pace. Can't wait to see what groundbreaking innovations lie ahead!

[@AnkurWat]

Nice to see how this technology will make it faster to create concepts and help us be better designers.

[@yevgenimt]

Really excited for what's next 😊 currently working on the WireGen AI plug in :)

[@madhumia1196]

This is actually game changing!

[@netsi1964]

This talk was very good. I really like each part, but especially the one from Noah seemed to me to be a very nice comment on how AI will join our everyday work life. It gives some open and inspiring perspective on how to look at this new player, not only inside designing, but in general how to address and see AI as a new part of our life.

[@yasirnabi6738]

Its good start

[@aurelieblake1591]

great conference ! What are the plugin used for create multiple component at one time ? Thanks a lot !

[@DaudKurnia]

🔥🔥🔥🔥

[@jaga22dl]

Super

[@privateuploads5397]

What we do with our hands, its also what we do with our minds.. RIGHT..... Gotcha ;)

[@felixp6428]

23:00 does it mean you use user designs (private?) to train your AI?

[@_lex_ndre]

Will AI allow us to make input text fields in prototypes?

[@archonicon]

16:52. How about FigmAI?

[@joshuamb54]

Atoms to Patterns 7:27

[@mariyavesna2074]

That's great and super cool what they are doing... But not a single woman among speakers, that's sad

[@SadeN_0]

AI is not a platform

[@fortyozsteak]

Get to the point already...

[@vasiltashkov594]

why all the hosts are dressed like they came straight out of a circus show...this is not very adequate

[@snaakie]

I hate that AI is going to take away a part of our jobs that was just fine to do. Like there was no need for replacement, but maybe that is just me.

[@vincevegas222]

it will replace a large part of the work that drives people to become designers. namely designing. and there will be more administration, communication and project management in everyday work of ux / ui / product designers

[@forgibas]

​@@vincevegas222 Now it means some rando stakeholders will come to you with fully realised designs from a prompt that said 'Sell more of x to this demographic. Make it look cool'.'

[@user-hv7jt1mj4m]

TBH designers will more or less have to go into marketing. Marketing already has a huge infliction with design where the design process has been optimised for marketers. The world of design is definitely changing.

[@AJ-yj6kd]

Yup, we’re screwed

[@kirstymclaren3869]

@@forgibas correct, although they probably won't even bother coming to you, someone else in marketing will do the tweaking and the finessing, if that's what they will call it. Everyone's a winner! Hey be cheerful, we are ALL creatives now. One big happy family all collaborating together in perfect harmony for the common good.