Content design at Figma - Ryan Reid, Andrew Schmidt (Config 2023)

Double feature
Content designers: It's time to design
Speaker: Ryan Reid - UX Writer, Figma
Yesterday, they were writers. Today, they're content designers. What changed? Not much-and that's a problem. With more and more tools, programs, and systems allowing broader audiences to design, content designers must evolve their skillsets if they're to remain essential. In this talk, Ry digs into what they see as the near future of the craft-one in which content designers are expected to… well, design.
Dying days of delightful software
Speaker: Andrew Schmidt - UX Writer, Figma
We’re a decade into the era of delightful software. Empty states make puns, error messages crack jokes, and animations are all over the place. Is that delightful? Is it… good? In this talk, Andrew Schmidt (who’s littered charming moments all over products like FigJam and Slack) grapples with his own guilt at making overly-effusive software, and tries to find a new framework for “delight” - one that won’t drive us up a wall.
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[@RadleyMarx]

Ignore the music starting at 31:05. It stops at 32:36.

[@asstnt]

Andrews' talk is the best one from all of Config, such a human approach to sharing something! Ryan as well!

[@timingresearch9185]

If that's the best talk, I want my money back. I found it to be a self-indlulgent, irrelevant, aimless diatribe.

[@mroatman]

​@@timingresearch9185 kind of agree. I feel like the Swedish designer he met in Stockholm - stop with the cutesy stuff and cut to the chase. Ryan's talk had great examples and actionable advice. But I honestly don't understand the point of Andrew's presentation. He says we need to stop with the jokes, that UX writers have gone too far (I totally agree), but then basically concludes that the jokes are actually fine after all? I don't get it.

[@asstnt]

@@mroatman I kind of get your point around cut to the chase but I’ve seen it from a different angle, he’s cutting to the chase from the start but leading you with a story to the end, only experts know how to do that and that’s why it felt engaging to me. The point I think he makes is not that you should stop with the jokes, but that you need to pour yourself into that work and that will make the product or a service you’re making stand out, it has human in it, its not just a collection of buttons devoid of any personality, and that you might accomplish with anything that is your personality, in his case a joke or whatever. He doesn’t talk about hey if you write your copy like this you’re gonna 20x your conversions, which is fine by me.

[@asstnt]

@@timingresearch9185 More power to you man, its a free talk on KZbin ❤

[@mash312]

so insightful 💙

[@gxramirez]

Great talk by these two ❤

[@sinanshakeri-mp7cd]

thamk you:)

[@happier2075]

I love how Ryan reveals his imposter syndrome. It's so refreshing. He also shows that we need to be humble and vulnerable. Thank you so much for great inspiration.

[@A2Kaid]

A total waste of time, blowing all that hot air with nothing really to say. Useless “content design” bs