AI-Driven Campaigns: Creativity or Chaos? | Blended by TWB | Shrai | Kunal

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The Wise Blend

The Wise Blend

Күн бұрын

Are AI-driven campaigns the future of marketing or a risk to creativity? In this episode of Blended by TWB, Shrai and Kunal explore the fine line between AI’s potential to revolutionize marketing and the human touch that makes campaigns truly memorable.
Through real-world examples like Cadbury’s Shah Rukh Khan Diwali campaign and Amaron’s iconic jingle, they discuss:
How AI enhances creativity and scalability.
The risks of relying too heavily on algorithms.
Striking the perfect balance between data and emotional connection.
Tune in to explore how AI and human creativity can work together to transform campaigns for the better.
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