ranking & roasting IT GIRL brands (Levi's, Free People, Revolve, Ganni)

[@Roanne_Swainston]

I think you got Lirika Matoshi confused with Hope Macaulay 😅

[@alexasunshine83]

🫢🤦🏼‍♀️

[@Adekinable]

Lirika Matoshi makes the strawberry dress! 🍓

[@gothmoth4483]

I really wish Vivienne Westwood used actual quality metals in their jewelry :( . They don’t even use silver or plated stuff. I had a necklace I wore everyday and it fell apart within three months. For the price you’re paying, you’d be better off getting Swarovski or things from a small business, they have much cooler designs and use QUALITY metal.

[@lonesomebeetroot3376]

Wow I didn’t even know that and I was considering getting a necklace with literally zero research. If I spend over $200-300 on a necklace I want to be able to wear it forever

[@gothmoth4483]

@@lonesomebeetroot3376 it’s literally all brass, it’s so sad

[@izzz222]

I adore Vivienne Westwood but I’d never buy any of their jewellery for that exact reason, it’s such a shame

[@glitterberserker1029]

I've heard most designer jewelry is cheaply made. Which is bananas considering the price.

[@baby.nay.]

They do make silver jewelry and use Swarovski, you guys just have to read product descriptions.

[@iylamstoy]

As someone with a “boho” aesthetic I love free people’s clothing so much from a visual standpoint but ive never actually owned a piece because I can find similar stuff so easily and even second hand it’s expensive!

[@le4905]

Oh girl, you need to come thrifting with me. My thrift marks all the FP stuff for $3.

[@TimeQuxxn]

I love the quality. Just bought a sweater. I know I will own it for like 10 years as long as the actual fabric doesn't rip (I mend seams)

[@eclecticallychargedwitch5121]

I love free people but I always get thrifted pieces

[@ReggyCupcake]

The matoshi sisters have such beautiful designs. Mia Maples has reviewed both their designs extensively and one of them even custom made her wedding dress. Nothing but praise for them

[@trutenii]

about tunnel vision: not only are they extremely sustainable/ethical (at least judging from the tiktoks by the owner about their processes) they also have really great workplace procedures and seem to really care about their employees. basically the opposite of lululemon lol

[@grawrisher]

Every employee including the owner all the way down to the photo intern makes the same amount (based on the hours they are scheduled for) and they have unlimited paid time off. Their workplace sounds absolutely incredible.

[@melaniecheung3339]

free people quality is amazing!!!!!!! i'm obsessed with every piece that i own

[@586Rexford]

I agree! Free People is amazing!!! :)

[@le4905]

Free People is THE brand I always find when thrifting. My thrift seems to not know/care because they're always $3ish.

[@laureldreams]

omg you’re so lucky!!

[@le4905]

@@laureldreams I'll sell you some for cheap! I'm getting a Poshmark set up 👍

[@exoticcabqueen9363]

@@le4905yes let me know

[@NatalieeeJayna]

@@le4905did you ever get the poshmark up? 😂 I'd love to shop it

[@ahousecatwhohasacellphone]

i have two things in my closet from free people (both thrifted!) and i looove them. i'm a lover of big, billowy tops and shawls and sweaters so i might be totally biased, but they seem like really good quality too :-)

[@586Rexford]

I love Free People too! I have approximately 40 pieces in my closet that I've accumulated over the past 6 years.

[@mayve6251]

Happy Sunday Alexa ❤️ your hair looks so pretty today!! It’s giving summery beachy vibes! I love Levi’s, but only if they are vintage or older styles. I find that the cuts (usually the men’s) are so nice for a nice fit around the waist and baggy throughout the legs. They’re so durable and sturdy but since they’re worn in they’re also super comfortable and soft ❤️

[@erikajennings9403]

You should do a video trying to thrift pieces from some of the brands you mentioned in this video that you havent tried to see if ur ranking changes!

[@KarinaGomez]

The gingham red dress from tunnel vision is so good

[@abbyclay1412]

Madewell has lots of rigid denim! I always felt like you would like their jeans. They are not all the same rigidness, but lots of them are pretty thick!

[@sarahelo009]

Alexa posting on my cake day, what’s betta ☺️ I truly have realized how dif our styles are form this vid! All the brand you dislike I love and the ones you love I dislike or am indifferent too. But still love ur vids and style. My vibe is more like, Princess Diana taking a break from the castle 😂

[@candiigurl7893]

As someone into the late 90s cyber y2k style, I can proudly say I’ve never fallen for the hype of “it-girl” brands. Some of the stuff I see from them is cute and looks cool, but I know I don’t have to buy them. I don’t influenced by social media and the only things I do get influenced by are what already fits into my style. It’s very liberating in a sense.

[@havana6020]

Love these kinds of videos! Kinda agree with you on Everlane, i was “influenced” to buy some of their pieces, but i think i ended up selling a lot of their pieces. No particular reason, just felt like i had better stuff to wear in my wardrobe

[@maya-gur695]

I really want to try Ganni, but they're SO expensive, even second hand. About Levi's, this time I disagree with you. I have one Levi's jeans that fits perfectly and another that fits so awkwardly around the legs that I cut it into shorts. I wore my long jeans all winter and now that summer is here, I wear the jeans that I cut into shorts all the time. Yesterday I found my favorite pair of short overalls in my closet and found out they are Levi's! I was so happy, I didn't remember they were from Levi's! All of my Levi's items are second hand and it can be a hit and miss situation thrifting pants or shorts.

[@Loveerta]

Problem with contemporary Levis/Lee/Wrangler is that they are now made in different fabric composition that they used to be. Instead of 100% cotton it often includes some kind of elastane and the jeans stretch out and become baggy super quick. I'm a stickler for the OG denim brands but only ever buy them vintage as the new stuff is just crap imo 🤷🏼‍♀️

[@kashishkukreja5904]

Please do more of these especially with brands that have an artisanal more vintage like aesthetic

[@simonelees8328]

Lucy and Yak does the best, fun, most comfy clothes!!!

[@eliushi6220]

Although it's a basic outfit, it does look very nice. It's cute with the necklace, your wavy hair and the beautiful belt. Love the video. I never tried any of the brands. Only Levi's a long time ago and it didn't fit me very well. But i haven't tried all styles

[@spookybard]

I started with 1 pair of crocs and now I have 6 pairs. They are so comfortable and I actually have so much fun designing my shoes with the jibitz. 😂 The platforms are the best! I am so hard to influence because I don’t spend much time on social media theses days, but I love to see the it girl brands. So interesting!! I think these videos are so fun! Thanks Alexa!

[@livpluslaurstan]

I have this sparkly dress from free people that I wore to a harry styles concert, and it’s the prettiest thing ever 🤩 It’s the “that girl” dress, comes in a lot of different colours.

[@symphoniecameron]

just started the video and i'm already pausing to comment that i'm obsessed with your hair!! it looks so good!

[@LaurynAmini]

When platform shoes became a trend Crocs had their moment with their platform shoes which definitely made it an IT Girl brand. I remember having a regular green pair when I was like 6 and wearing the crap out of them in the summer. Then they weren’t cool to wear them, and now platform is everywhere. And so are Crocs😂

[@car17yn71]

I went to my 20-year class reunion in my Crocs. I also wore them to a funeral this past February.

[@shoplocalportlandoregon7038]

I LOVE to see the sassiness! Really enjoying these tier videos 🥰

[@eljj7968]

I don't think Free People is an it girl brand - maybe 10 years ago, but not really now. They used to have the most beautiful clothes and I bought almost everything from there when I was like 20, but quality has gone way downhill in recent years (and my style has just changed as I got older lol). Re Lululemon, I have a ridiculous amount of stuff from there and pretty much live in it due to my lifestyle - definitely worth the price. Have had lots of things from there for 5-10 years and it's still great! The store staff are almost always so lovely too, I find it an extremely friendly store to go into. And definitely great if you like basic black stuff (me too!) I would say Alo is more of an 'it girl' Athleisure brand than Lulu though. Was a bit confused about the inclusion of Revolve lol, was like 'that's not a brand, it's just a website that sells other brands...' Looks like you realised that after looking haha - they actually have lots of great brands. Edit - just got to the end of the video, and agree about Levis! I love them, but they just don't quite fit me right either. I also don't quite love rise - their 'high rise' is not quite high rise enough for me. It's hard to pinpoint exactly what the issue is, they just don't sit quite right :/

[@kendra555]

my secondhabd ganni dress is my favorite thing to wear to go out rn, the quality is so nice and it’s so cute, i ride for ganni😂

[@duffyizzibella]

try the 70s high rise levis! i had the same problem until i came across this style

[@edwardleecaliforniausa]

Hi Alexa happy Sunday morning and I hope you having amazing day today and I loved your vlogs and you are amazing Supporter and I'm proud of you

[@TheBinsQueen]

Crocs are DEF the it girl. I have 3 pairs of the platform sandals and I get SO many compliments on them. And, they're so damn comfortable 😎 truly a lifestyle lol

[@soledaddelrio3653]

Nice sunday video! Love it. I learned a lot about brands that I didn't know about

[@abigailjordon7063]

Woohoo sunny Sunday 🌞

[@emilystuckey4971]

Tunnel vision is GOD TIER

[@idontknwrly]

You did try Lucy and Yak Addisons in 2020. They looked really cute on you, you just mentioned you needed to size down.

[@alexasunshine83]

I did!!! How do I not remember ahhhh! But yeah I looked through my email and I did!!!

[@idontknwrly]

@@alexasunshine83 I remembered because I was obsessed with Lucy and Yak in 2020 and I got super excited to see you try on pants I owned 😂 bummer they fit you big on the waist but they looked amazing with that brown belt you put on with it. I had to go back in your video timeline to make sure I wasn’t making stuff up or confusing you with someone else 😅

[@MariahTahmisian]

Revolve is the only brand I love and shop from/actually buy stuff from of these.

[@sarahaschuler]

love these videos ranking it girl brands!!!

[@jupiter_jazz]

my boyfriend’s mom actually gifted me two pairs of lululemon flared yoga pants, they’re super comfy and are super versatile!

[@ananasbanana]

For basic white girlies

[@ALoveland69]

I have a similar body type and the same issue with levi’s :( Wish they made some styles that would work!

[@thatbooknerdoverthere7899]

Levi's 501 have been forever difficult for me to fit into, they are made for people with no hips basically 😅 But luckily vintage models like 901 (a girlier 501) have done it for me and I fell in love with the 80s-90s mom jeans! It's also thanks to them if I found a compromise on the hated low rise 🤣 it's one of their vintage y2k lines with a very peculiar rise, high in the back, a deep v in the front: it sounds confusing but worn they are not only cute but also very forgiving on the belly!

[@axica5434]

Ohh they sound so cute! Need a pair

[@nitzeart]

Actually I have no hips. Or well, they're narrow in comparison with my torso and chest/shoulders, and the 501 fits horrible. It was so baggy at the hips and it's cropped, so not a good look on me. Honestly I don't know who this jeans are for. Maybe skinny people with an actual waist? Not me. I like their straight cuts and their dad jeans much better. I would love to find a bootcut second hand.

[@megabrainwaves]

i’ve only found 1 style of levi’s that fit me, i think they’re called high rise taper, and they don’t make them anymore. i haven’t been able to find them anywhere second-hand either. i prefer abercrombie’s curve denim, all of the cuts in that line fit me great. it’s so sad that they’re one of the only brands that make affordable denim for curvy women :(

[@autumnnoirxo]

revolve used to be really great for international buyers - they would ship affordably items to places like NZ before the actual labels could. revolve would offer free shipping with certain spend, for love and lemons was like $40usd shipping no matter what. it was nice to be able to get the boutique brands more affordably. as years have gone on brands have improved their own e-commerce

[@juliemorrison3450]

Free People is really big with middle-aged women (like me). They are hugely overpriced and the quality is mediocre. I feel like they really target a kind of older woman who fancies herself "boho" and has the money to just buy stuff that might confer a "cool" image. The fabrics are always cheap, everything is baggy and huge, and it is all ridiculously overpriced.

[@louiseerbslisbjerg7854]

I'm middle-aged ad sonewhat boho and totally agree. That's not the way, if you ask me.

[@annas9230]

I love free people! I have 2 tops from them that I both got second-hand, and 1 bralette/top that I bought new and I love them. The quality is amazing. I also love levis jeans. Especially their 501 cropped is the jeans for my body type. But I always get 1 size smaller because they get bigger/softer with a few hours of wearing, and I only have a small gap in the back which doesn't bother me because I like to have some room to tuck in my tops. The quality is great too. I would love to try Lirika Matoshi, especially their strawberry dress, but they are out of my budget and I haven't found their pieces second-hand yet where I live.

[@huanglyla4149]

I did not expect a Singaporean brand (o-mighty) to be on this list… but that’s cool to know it’s “it girl” status now

[@alexpopona]

I completely agree about Levi’s. I’d loooove to have a pair but none of their jeans fit me. I’m a sore loser and I would also put them in the bottom category 😒

[@duchessedeberne3909]

Same. Small waist and big hips are bullied by them

[@alexpopona]

@@duchessedeberne3909 exactly!

[@adelarohlichova9567]

Theese videos are great. I rly cought up. Thank you😊

[@catmoon-]

I haven't tried a lot of Levi's, but the ones I had were always too wide at the waist, while the legs fitted well or were even a bit tight. Maybe it's a model problem? I have one pair of 501 shorts to which I added an elastic in the waist band, so they would fit better.

[@natalielikesstuff4062]

I have tried about 4 or 5 different styles and this is my exact problem. Too much waist gapping, and too tight around the thighs. I have one pair of wedgies but I never reach for them.

[@hopereiffer9756]

thank you for another fun video🥰

[@nowwhat1434]

Free people is my favorite!!

[@fatherjohnmitski]

everlane makes some of my fave pants (the high waisted barrel pants), but i would never pay full price for their stuff. i also like that they have some nice cropped basic tops because i'm short and prefer shorter tops. i also like that you can easily find everlane secondhand. free people is pretty problematic, but admittedly, i like a lot of their dresses and their comfy bralettes. i totally agree with you on levi's. i'm a lee/wrangler girl all the way lol.

[@jen6183]

More Levis for me then 😎😂

[@DanceObsessed8]

Hooooooooly cow, I live in my Levi’s(pants, shorts, jacket…)! I’m so sorry they don’t ever fit you right! Jeans are so difficult! 😭😭

[@Esther_33]

My son is 7, he loves crocs. We buy him a few new pairs every year. He likes the classic. Not for me, but they still get my money! They are expensive kids shoes imo.

[@alexarimmer]

I’ve recently gotten super into lululemon, I feel like they have very good quality and it’s expensive but not that much more/comparable to girlfriend collective :)

[@rina-xs7sz]

Lucy & Yak is the best brand to ever exist ☀️

[@andiecardona745]

Lev's on the bottom out of spte s so funny and real my eye (letter) on my laptop does not functon

[@louiseerbslisbjerg7854]

Thank you for the Levis-review! Because they stink. I'm 42 and still have'nt found a that fit. I'm short, curvy - but have a narrow waste and muscular thighs. If they fit un obe place, they dobt fit in another - but mostly they fit taller, skinnier people better. And outside of the states they are so expensive. In Denmark we DO have a high WAT and retail tax, but tgey are still much more expensive than other heans brands, which are also fairly hyped. It's an eternal no for me!

[@coffeegoddess-oj1qw]

I used to be obsessed with Free People until I realized their earth mama vibes and free spirit aesthetic doesn't match their values :( ... can't find anything about ethical practices and I feel like they steal ideas from small creators because I've recently seen alot of garments that look identical to a few pieces that I own from handmade businesses from Etsy... just makes me wonder... also no one ever says hi to me when I walk into the stores xD

[@eljj7968]

Yes! I used to buy all my clothes there, but they have not improved their manufacturing processes to match their whole ethos. The quality used to be really good but has also gone downhill significantly in recent years.

[@coffeegoddess-oj1qw]

@@eljj7968 Exactly!! I can't wash anything in the washer, as everything seems to unravel or look extremely washed out/worn. Glad I'm not the only one who notices!!

[@tinamcallister3241]

I just bought my first pair of Everlane jeans and I get it. The quality is really good but I wouldn't say they are the best jeans I've ever put on and I did buy them on Poshmark because I wasn't about to spend that much money on them. I've really tried to like Madewell jeans but every pair that I've bought were just ok. Also I love a high rise jean but theirs might be to high rise. I also have a love hate relationship with Levi's. As someone who's always been curvy the only time I can find Levi's that fit is if they aren't rigid denim. The higher the cotton content the worse the fit. I've tried every fit there is I think whether it be newer fits or vintage and I still haven't found one that fits well.

[@nathalievanneck6865]

I love Lululemon they have some great quality of leggings only complaint is in de outlet stores they don’t have all sizes

[@alyssagollmer8143]

Lululemon is one of those brands I have always wanted to try, but like you said the employees, and the way they shame/talk down to people in store just has turned me off of them. I even tried purchasing a bra from them online, and while trying to determine what size to order, the website told me they don't carry my size and I had a breakdown🙃 Overall, they've just left a bad impression on me (and quite a few other people I'm sure). Wouldn't be opposed to thrifting something from them though.

[@baby.nay.]

It’s insane to me as a 35 year old that young alternative/cool people support Abercrombie. where I lived Abercrombie was a statement to say you only talked to other white people , absolutely terrible company through and through

[@ananasbanana]

They are the only ones I’ve found that have offerings for different heights

[@duchessedeberne3909]

Great Thumbnail 💝

[@sunflowervibes3041]

I have never owned anything from Everlane but something about their brand culture just rubs me wrong

[@jacquelinejanewashere]

I love u for putting crocs at the top they are fugly & definitely worth the hype I wear mine out and idgaf 💁‍♀️❤

[@rosemoon89]

I love freepeople. But it’s hard to get in Germany. Some stores sell stuff from freepeople but that’s the boring stuff. I live cuts. And it’s super expensive… 😢 and it’s also difficult to thrift in Germany.

[@alexmcginness8859]

Lululemon has amazing quality. I’ve had a pair for like over 8+ years. Buuuuut, I have heard the newer stuff isn’t the same quality anymore. So who knows anymore. 🤷🏽‍♀️

[@alexmcginness8859]

As a Free People girlie, I’m kinda offended you’re yawn about it. 😂 (no shade, just play fighting.)

[@elsaputtonen4345]

Yeah I'm first ❤

[@deniseanderson183]

Sorry to ask but why are you ranking and rating brands that you haven't owned , surely you need to have at least experienced the clothing before roasting it?

[@user00616]

Listen to the intro. She explains. 😊

[@notthatgirll]

same problem with levis here

[@melissahaslett]

I like Levi I deeply dislike Crocs 😂😂😂

[@jdoh4972]

Lol yer so funny!

[@beccacleveland3116]

girlfriend was worth the hype until they torched their rewards program and made it all about annual spending 🙃 not a great look for a "sustainable" company

[@imnicolevilla]

The fact that Levi’s is last what the lol

[@Xohaannnnaah]

Honestly!

[@alexasunshine83]

@@Xohaannnnaah I wish it was first but truly I've never put on a pair of Levi's and liked them 😭💔 this is just me and my personal opinion!

[@cindihunter9119]

Most of the, "it brands", are overrated... Everone buys them, and many usually state, "I'm obsessed!" Really? These statements are kind of mental, and then everyone on IG, is basically wearing the same damn thing-

[@duchessedeberne3909]

Why is everything nowadays so boring and cuts like bags?

[@erospsyche4083]

It's confusing what you like.... you said everything was "meh" and crocs were top tier!? Haha WUT... can you talk about brands you do actually like? Im curious

[@user00616]

I bought a pair of everlane way high skinny jeans and I loved the fit but THE BACK POCKETS WERE COMICALLY LARGE and made my butt look like a pancake. And madewell, at least the store in Tigard, the vibes are ALWAYS off - the shoppers and the employees. 🤢

[@sunflowervibes3041]

Tigard, Oregon?

[@amyshort5625]

I don’t know what most of these brands are 😅 am I old? Lol

[@cayley7783]

Anything from Aritzia, Zzzzzzzzzzz

[@user00616]

Dude I walked in, did a lap and was SO CONFUSED. walked right out while shaking my head like wtaf

[@katyp564]

I mix up a lot of these brands just because they're so boring. But no hate towards them! Lululemon has always had a stain on it from when an employee MURDERED another employee in store. It was such a moment. But it's verging on ancient history at this point. I have a pair of Levi's from when i was in high school 20 years ago, from the era when it was still cute to wear huge pants instead of low-waist bootcut. They're maybe 2 sizes too big, and belting it makes a surprisingly trendy look. My jeans always wear out in the inner thigh, and these barely have a scratch. I couldn't believe it. Way to go, Levi's.

[@a.team_adventures]

Free people quality is trash for the price. Not worth it and it feels so cheap

[@mandysnively5153]

Alexa sunshine 83 so excited for Friday I get to hang out with my friend I so excited for this week because I am seeing my mom for her birthday I am so excited I get have Starbucks I am so so excited Alexa sunshine 83 mandy

[@traceytrotter9934]

How can I love this channel with your Free People rating? So sad. There are certain pieces... I am dirt poor and spent $100 on a pair of Pj pants. I want to die in them they are so pretty. You would love them too. They are also 100% cotton and the detailing is so beautiful. Quality stuff you don't see anymore for $100. Stuff that won't make it to the thrift store because no one would ever get rid of it.

[@586Rexford]

Tracey, you sound as obsessed as me with Free Peopled. The "Grey Hair and Tattoos" channel has so many Free People videos.

[@mayve6251]

I’m sorry but I see free people in the thrift store too often where I live, it really isn’t all that great. Their stuff is on the same quality as Urban outfitters but way more expensive

[@ananasbanana]

It’s expensive fast fashion

[@586Rexford]

@@mayve6251 You are correct that it is way overpriced for what you get. If I find a special piece that speaks to me I wait for sales to avoid paying full price.

[@traceytrotter9934]

@@mayve6251 Like I said, select pieces.

[@wawathunder]

I have read that Free People, Anthropologie, and related companies are owned by politically conservative people. This might be of interest to those who like the boho fashion trends. Have you researched the ownership of clothing companies that are popular today? That would be interesting. There is also the story of thrift stores conveying charity and not for profit status when they are in fact the opposite. This would be another interesting topic. Thank you for your thoughtful vlog!

[@harveyspecter111]

girl you can't judge brands you've never bought from.

[@tdsollog]

Lululemon is such a problematic brand….

[@ivania321]

[@karamuenster]

🦭 i like this

[@rhiannonshook1867]

I feel like every it girl brand you’ve ranked between this video and the last are all something that I would 100% rather thrift or find second hand than purchase directly from them. I’ve been thrifting for so long now that whenever I go into a brand’s store and see the quality vs the price it just makes thrifting so much more worth it to me. The only brand on here I’d buy directly from is Crocs 🫶🏻