Never start a business until you hear this..(3 THINGS THAT MAY CHANGE YOUR MIND)

Want to SCALE your business? Go here: acquisition.com
Want to START a business? Go here: skool.com/games
If you’re new to my channel, my name is Alex Hormozi. I’m the founder and managing partner of Acquisition.com. It’s a family office, which is just a formal way of saying we invest our own money into companies. Our 10 portfolio companies bring in over $200,000,000+ per year. Our ownership stake varies between 20% and 100% of them. Given this is a YT channel, and anyone can claim anything, I’ll give you some stuff you can google to verify below.
How I got here…
21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
31 yrs old: Started our family office Acquisition.com. We invest and scale companies using the $42M in distributions we had taken + the cash from the $46.2M exit.
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.
34 yrs old: I became co-owner of Skool.com to help the many people who want to start a business online do so.
Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).
To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.
You either get an epic outcome or an epic story. Both mean you win.
Keep crushing. May your desires be greater than your obstacles.
Never quit,
Alex
FULL DISCLOSURE
I make content to make money - just - on a longer time horizon than most. I want to build trust with business owners so we can find the best ones and help them scale. And if they’re awesome, write them a check and go all the way as partners.

[@HighLifeWorkout]

This is my favorite KZbin channel now !!!!

[@AlexHormozi]

✊🏽✊🏽 Appreciated. Trying my best

[@cjjoachim3277]

Alex you’re starting to attract big names like Brandon with your content bro keep it up 💪🏾

[@OMGKenny314]

Same.. I don’t understand how he only has 10k subscribers 🧐

[@enyixkelechi691]

Same here

[@TheBrenton24]

Know I’m in good company. Shoutout to the og!! And second this channel!

[@glennyaney9534]

"Most people are broke and I'm going make sure you're not one of them"

[@AlexHormozi]

That’s the goal

[@bho04222]

Most underrated business channel on KZbin frfr 😤

[@AlexHormozi]

Thank you Bryan - Appreciate that.

[@AMIRKHAJAVI.OFFICIAL]

At least He still replies to you, lets keep this secret low key

[@mattpiccirillo5697]

Couldn’t agree more, I don’t understand. Does KZbin pump it out more when you monetize?

[@mattpiccirillo5697]

Awesome content as usual Alex!

[@ecsrepair]

Agreed

[@modemarcoj8026]

Alex is hands down the realist , down to earth, genuine person that is providing unfiltered solid information to people with the sole intention to simply help those who wish to absorb and apply any of the various tools, methods, tactics , plans etc to enhance ones life in a multitude of ways . Words can not describe how kind he truly is to give as he does to us all . Thank you Alex and you are appreciated tremendously as you are an amazing spirit indeed!

[@segatheegr8]

Agreed

[@marloncosta8479]

Agreed

[@jsabra1]

Dude i lived that exact moment before i quit my well paying job and high rise apartment.. You can have everything you have craved but still feel empty and unfulfilled. So grateful to have learnt this lesson at this stage. So relatable.

[@danc7988]

The level of inadequacy I feel listening to Alex is always tempered by the knowledge and insights, and thus confidence I gain from absorbing his content. Thx bro 👊🙌

[@AlexHormozi]

Most appreciated. Just doing my best to share the stuff that's worked for us.

[@UpUpDnDnLtRtLtRtBAStart]

You def summed up what I've been trying to describe/understand to myself. Good words.

[@christopherpatterson8833]

Can you give us advice on how to learn ?

[@Jake-Truth-Snake]

@@AlexHormozi "I had $50,000 in my savings account, and it was so hard to quit my job." Lmao 🤣

[@alexrosario423]

Raised by a single immigrant father. Every single person I've seen raised this way has an uncanny drive to succeed. This guy was born to be a winner.

[@Inanothertimeandspace]

I relate to so much of this. I left a well paying corporate job after feeling like I didn’t want to live anymore. I took all of my savings and in the space of 4 months build a med spa with goals of creating an accessible franchise system. I’m not doing this for money. I’m not even doing it for freedom. I’m doing it for who I will need to become to pull this off. I felt suicidal because I knew I had so much more to offer, and that if I didn’t propel myself to a position that would command me to become my fullest self that none of this is even worth it. We’re all going to die anyways. Let’s live while we’re here.

[@rianeon]

YESS I'm so happy for you. I'm currently in my last year of college doing a degree (premed, not sure if I still wanna do med). And honestly, I am waiting to graduate, work and start my venture into business. I know nothing about business, but I am going to try everything until I find the one, no matter how many failures I face.

[@alexberman8900]

This is exactly how I feel, glad to see it in writing, thank you

[@jeewssam8418]

Thats exactly what I feel as well…im gonna take the jump soon

[@dr3amforg3r23]

How’ve things been going?

[@smokingcrab2290]

That's some David Goggins shit. Stay hard. Much respect.

[@yourenotmartin]

Alex you're literally one of my idols, incredibly well articulated & fucking filthy rich. Stud combo. Thank you so much for dispensing this free gold dust!

[@AlexHormozi]

Appreciate that Martin. Doing the best I can to provide the lessons I’ve learned while running my businesses.

[@GaneshPalraj1991]

@@AlexHormozi I was wrong to say you're word for word using navals thing , your quite smart.

[@thelittleguywins]

Feeling this. Nothing like that pain barrier to go through, to keep pushing, when your financial expectations come crashing down in the first 3 months. Amazing with the same hours in a day what can be achieved by different people, not just money related. Everything is ultimately down to the individual and choices.

[@mariomckenzie7774]

Hey Alex, I just came across your channel and I'm a growing fan. I like how honest and unfiltered you deliver your content, and how insightful and useful the information is. I've only watched a handful of your vids so far, but will for sure consume more. I've been at that place with not deliberately looking to end things, but being ok if they did. It's a dark place to be. I didn't get out until I changed how I viewed the world, what I said to my self and taking responsibility for all of it. I'm in the first stages of building something, but I'm sure our paths will cross one day. I'm looking forward to it. Keep up the great work.

[@ladybird491]

Wow! So true! When you are stuck in a black hole and no one is coming to rescue you, you will do what it takes to free yourself.

[@GrowEvolve78]

This is where I am... Everyday knowing I can do more and do better. Thank you for sharing your story. It is amazing what you can accomplish when you have (give yourself) no choice.

[@OMPrograms]

I am going through this right now. Feels good to learn your story cause it gave me reassurance that as long as I continue pushing forward and acquiring new skills especially applying this info then I can reach the lifestyle level I desire

[@AlexHormozi]

Keep on it David. ✊🏽✊🏽

[@TORC1008]

Holy shit. This is exactly where I’m at right now, where you were. I’ve woken up. I got fired today and I’ve been working on these side projects. Now, I’m going all in. I feel free. Thank you so much Alex. Thank you for choosing life. Your book has helped me a lot too! You’re the GOAT

[@moritz759]

Hows it going?

[@lucamaslen1896]

keep going bro

[@TORC1008]

Thanks guys. It’s still a work in progress like anything in life. I keep moving forward!

[@BusinessWithMax]

Being 4 years into my entrepreneurial journey and hearing Alex talk about the difficulties of it actually motivates me more. I didn’t start a side hustle, I quit my job having no clue what I would do to make money and 2 years later during lockdown I was drinking champagne in Monaco. It’s far from easy and I was in a similar position to Alex mentally. I could not see myself doing anything else BUT entrepreneurship. There’s times it sucks, in fact a lot of times. But what you get back? Self belief and betting in yourself. There’s no feeling like it. When you know you could lose it all and restart again, you carry a different type of confidence around.

[@ShifterGives]

Only thing I'd say is I went to school for economics and I started my own business during that time, it really helped with understanding how to price my product, having a unique product for demand inelasticity, but I never used anything like econometrics which is arguably supposed to be the most useful part of an econ degree

[@jaym6751]

Out of everyone I watch, you're the most genuine. Really appreciate your content brother!

[@ianhorowitz5311]

This is a great video. As someone who left a well-paying job to go start a business and have felt all of the turbulence, this is very refreshing. Thank you, Alex. Can't wait to watch more.

[@bear532]

This hit hard. I was in a top medical school, had a nice apartment considering my situation, massive group of friends who were also doing well in life, and always had great women available to me. I was miserable. I ended up being diagnosed with severe depression. Ended up flunking out 3rd year because I didn't have it in me to put in the work required for medical school. It just wasn't for me and it was eating me up inside. I would look at older doctors and would be miserable thinking "is that really how I'm going to be in 20 years?" Anyway, I lost everything. I mean everything. It took years to beat my depression and now I'm on the path of actually chasing what I always wanted in life and not going after the safe option like I was. I feel a fire in me I've never felt before and you're helping me out tremendously. Honestly can't thank you enough.

[@MrBUGS713]

Are you starting a business?

[@bear532]

@@MrBUGS713 that’s the goal. I plan on going into software and electronics, I have a few ideas I cannot not purse. Since I’ve spent my entire education pursuing medicine I don’t have the skill set required to pursue my current goals so I am studying my ass off everyday to attain them. I literally wake up at 4am and study programming for a minimum of 10hrs a day. I will do the same for electronics and math. Once I have learned enough I will get a programming job because I need the money, plus the experience. Once I have the required skill set, I will start on my business plans as a side hustle and grow it from there. There is no way I would have the time to gain the knowledge needed to pursue my dreams if I was still in medicine so I’m glad I’m out of that field.

[@SimoneRussell-zq8ig]

@@bear532 Rooting for you! I hope all is going well and you never stop chasing your dreams.

[@3feetfromgoldcorpsports974]

For you out there working hard, if no one has told you you’re doing a good job. Keep Going!!!

[@antoniocastillo2603]

Everyone in their 20's needs to hear this...Love your honesty and transparency!

[@mauraronda1265]

I totally agree. You speak from your heart. Very transparent. Thank you!!

[@intentionalliving7326]

My MBA definitely did NOT teach this! Had to learn it the hard way

[@agentalex1971]

I first I thought his advice was to 'burn the boats' but I realized that's like option number 5. I love how transparent Alex is.

[@allwaysofcontending]

Always a huge thank you Alex. It is incredible that you can simultaneously inspire immense latent drive in your viewers and immense humility all at the same time. We all have so much further to go before we become the men and women we need to be for ourselves and for the world. All the best!

[@jermanecharles597]

Love this man, randomly found you. Subscribed and love your content

[@zachstromberg2842]

This is the best business content on KZbin .. geez how do you not have millions of subs

[@atscub]

Getting paid to learn. Loved that. I see it that exact way. I'm 32 and I'm senior software engineer, but lack a lot of the other skills needed for business. So I'm trying to learn as much as I can from all the other roles, in my current job. Best place to learn. Love your videos! You are really real!

[@TRXST.ISSUES]

Thanks for making these videos after the fact. Been feeling like an airplane without landing gear trying to take off, I’ll get there just have to get through grinding in the mud as I pick up speed.

[@aaronexpanding5910]

Man, I'm so glad I randomly bought your book on Kindle. I passed over it like 30 times in my "Recommended Reading" because I thought it would be another sleazy sales book that would have little to no value and just be a marketing campaign for some product/service. I only got it because it was so cheap and had surprisingly good reviews. The value of your book and this channel is priceless. Thanks for what you're doing.

[@user-gx4wi4cv2m]

What book was it?

[@insidedianeslife2456]

I love that you said not everyone Needs to go into business themselves. It is true that not everyone needs to do that to be happier. Love it. Thanks for the advise for those that do want to open their own business.

[@Mikaeel84]

This is the 5th video of yours I've seen over a couple days. Good stuff. This one made me sub.

[@jonbrown2214]

The stache game is STRONG

[@AlexHormozi]

Coming in hot

[@ShinobiVuDU]

Such a real guy giving solid, no bullshit content. Thanks Alex

[@EricBasek]

University of Hormozi. Life changing capable advice on this channel. One of the best parts of my entire day.

[@intentionalliving7326]

Amen brother! I definitely did not learn this during my MBA 🤷🏻‍♀️

[@KelvinTroyJohnson]

I don’t know how this channel got past me for a whole year! I’m here now! Love your stuff.

[@SvenGarson]

I wish my parents taught me the mentality of working for someone to learn instead of chasing various educational paths. This advice is pure gold for for many of us, but the effectiveness is reduced because of our age - Teach your kids so they can stand on our shoulders.

[@JalenF]

10/10 advice. Implementing learning on someone's dollar every day.

[@Paddy-vids]

Good video mate, you have confirmed for me I’m on the right path. Glad to still have you around keep up the good work!!!

[@girlsthatmanifest]

Real and straightforward as always. Love it!

[@herdbullgmail]

This is by far the most relevant, comprehensive and valuable channel for business development. Insane you do it for free. ❤

[@papasquirrel5559]

I can appreciate your courage, I quit a low paying job that I was "comfortable" in and saw myself getting lazy and complacent. I chased after a higher paying job only to find out the hard way I didn't fit in with "the good 'ol boys" and their alcoholic escapades. Gave it my due dilligence but was let go for literally no reason, ( at will employment state ). I started a small glass repair business and headlight restoration service and made some money but advertising is challenging and have started to stagnate. I won't give up though, my vision is to scale it up to a full fledged franchise and garner a significant portion of the market I serve.

[@roygbiv5371]

How is it going now?

[@viralmomentsofficial2573]

thank you sir !!

[@stuartbest2178]

Arnold was my idol too, and the wisdom and information being shared on this channel is invaluable regardless of that tidbit, but the fact that you idolized Arnold makes me so happy and oddly actually makes me love this channel even more.

[@williamgates2466]

Alex you told the truth on this issue. And here the thing man, there is NO SCHOOL FOR THIS. Now this authentic and a real channel. Thanks for the truth

[@nathanyeo2621]

Channels like this that give pure value are so rare. Your stories are so valuable. Thank you. 🙏🙏🔥

[@AlexHormozi]

Ty Nathan

[@hasanal-qadi8901]

Such an amazing video. The amount of honesty and authenticity is incredible, the guy is so damn ligit. I subscribed

[@crazeedandan]

You and Leilan are one of my favorite people right now. I needed to hear this today. Being an entrepreneur is excruciating some days. But it's rewarding at the same time because I love doing it.

[@deckerjake438]

Thank you for recording this. It’s perfect timing for me. Side note - amazing stash

[@gustavbrinkel5489]

Love you mate, so honest and great facial furniture!

[@foresightminds]

I started a business that grew to quick, I scaled back then joined partners in a transportation biz. Made no money and literally got paid 500 bucks the first 3 months. My first business was easy because it wasn't marketed by me it was a side hustle (turo). The second business was split by 3 owners including me. I'm watching this in one of my trucks 30 degrees outside in north Texas... determined. I know I'll get this company net positive and gross a good income. I love entrepreneurship, I've learned so much in the transportation and logistics. I'm learning sales on my own right now and cutting cost on insurance, equipment and fuel. The trucks I acquired my self through an arbitrage agreement I learned and used to get turo cars in my first business. Now adding a branch to the company in logistics, giving me another skill and low over hang compared to adding trucks. Sales is key in any business, learn how to sell! You can literally add products, affiliates, courses, services with sales. This dude is legit he has studied alot on business I can tell. I'm married to this... not for the cash, for the challenge of building my own empire. You can do it decide and promise not to give up and get to a place in your mind and body you must seek and conquer this entrepreneur game.

[@theinfinitevic9017]

I'm glad I found your channel. Thank you for sharing your wisdom.

[@urvashilodha2617]

Thank you for sharing this. Had the exact same feelings that propelled me to quit that life, instead of quitting my life.

[@jonbank7569]

Solid advice! Thank you 🙏🏼

[@JeffersonPapers]

Just pure honesty, so much luck involved for me as well and I still haven’t quit my main job

[@bacool]

wow this hit home... not wanting to lose the status for fear of being seen as nothing while building a business from zero...

[@AlexHormozi]

Been there

[@boratezel]

Everyone starts at zero

[@avagencheva8354]

I’m your biggest fan, lol! My head is double watching and taking notes. You are my inspiration!

[@SquintedVisions]

Thank you. Now I know what to look for in terms of some courses. Been trying to find a video on what courses to take any and all and now importantly learn from who but the "what you have to do to be a successful entrepreneur" segment, write all that down to narrow down my search results. Thank you for your videos. So grateful for them

[@lugnutxz]

Thanks for this Alex. Don't stop putting this kind of value.

[@beyondhomosapien]

Thank you for this Alex. Absolutely love your content. Quitting my job and becoming an entrepreneur was one of the best (and hardest ) decisions I ever made

[@asahai2]

Please share some insights...

[@syniister7055]

Im very fortunate to have time to watch this video. Im 25 and have never fit into the gaps with other people. They live nonchalant and with little problems. I never had the mindset that they just make more. I understood very early that those people never risked anything so they never take losses. But they also never make monumental gains. I lost a lot and due to my own bad choices i was forced back to 0 many times. This time was different, somehow i managed to get it right.

[@Konesky]

Love it. Telling it like it is! The struggle is real but god I love it!

[@KonainShah]

I relate to his story so much.

[@simfor]

One of the Most valuable videos in starting a business I have ever seen... If not THE most valuable. Thank You @alex

[@Upsidestrength]

Insane value as always Alex. I absolutely love your content 🎉

[@EzRichardson]

Hell yeah Alex! Absolutely love your channel!

[@sealeys]

I appreciate you and your content. Honesty that people can identify with.

[@TheGangstaman10]

Literally my exact thoughts. Thanks for sharing this brother.

[@kolmosenspora7058]

Going to watch all your videos. They are so awesome. I have got so much of them, thanks :-)

[@pfschuyler]

Great advice, honesty and integrity. Thank you.

[@Chris-gv7cq]

This makes me feel good about not being an entrepreneur. We see this alot on your tube and you start to believe it, then this video brings it into reality. Instead I have double down on my coding skills...been studying after work everyday

[@intentionalliving7326]

So appreciate these conversations! Wish I knew this in my 20s :)

[@RobertMcHalffey]

SUCH a good video. Great content man. Really top notch.

[@D33Lux]

You have an incredible channel, you got yourself a new sub.

[@richyjaymedia5738]

damn bro great advice and so awesome to hear this! And what exercises are you doing for biceps?

[@Yaagautya]

Epic channel bro - rich quality every time. New favourite for me. Keep it up 👌👌💯

[@dr.radmanesh]

youre a amazing, thanks for sharing your journey

[@OysterPir8]

Just so you know - my schedule for today is to watch as many of your videos as I can and madly take notes. That was my schedule for yesterday too.

[@s.omarfarooque1486]

Thank you Alex!

[@RealEstateIsLife]

So much good stuff on here!

[@saintshaggy1372]

Entrepreneurship is lonely as Fuck man. Man you're like a legend dude. Please never stop making these videos

[@Kai_Kaleem]

I love listening to you speak. So much knowledge and wisdom.

[@CodyMcGriff]

My 2 cents. You don't have to make more money as an entrepreneur than your old occupation paid in order to be a success regardless if it is more stressful or not, and I would rather fail than never tried. Love it Alex keep it up. Also, an education is never wasted, academic or not, a person who sits still, still thinks based on their education.

[@andyobad]

I never make comment, but.....this time I couldn't help myself. Reason is, I've seen alot of guru's talk through self-help, finance etc for over 10years now, and what strikes me more than anything about you specifically Alex, it's how you come across as a very genuine and authentic bloke (Aussie slang for 'guy'). You can clearly see you want to help people, It comes across clearly.! SO thankyou for being so generous, your content is going to help a lot of people, I just wish I saw this 10years ago. Btw, on a lighter note, your Gun's are fcuk huge... gotta get me some of those puppies ;-)

[@annajones9701]

Depressing if you think about ending life like driving into another lane. I always remember the disadvantaged kids and those with illness. Makes me grateful.

[@RickTesno]

I was incredibly lucky, says the highly intelligent, motivated man with an excellent work ethic who was willing to massively defer gratification in pursuit of his achievement!

[@prembutter]

Incredibly lucky to be born highly intelligent, nurtured by his environment to have a strong work ethic and realize the power of delayed gratification.

[@t.s.5668]

Love this video, super clear and honest

[@DinArviv]

Appreciate you Alex 🙏🏻

[@frankdougherty3233]

You speak the real -- you speak what works. Alex, Thanks for the share. Cheers!

[@JohnReedHammond]

Alex I’m really getting a lot out of your vids. Thanks. At 64 I’ve squandered a majority of my life. But waking up now I see it’s not too late to achieve some great things. You told the story of Russell spelling out that you’re working a level 2 biz with level 10 skills. Those words, level 10 skills, woke up something in me. Skills. Duh! Can you break that down for us, and give us a clear vision, the what and how to learn/create level 10 skills?

[@kotenoklelu3471]

Wow! I am almost 40 and thinking I am late to the party

[@yesitsthattime]

​@kotenoklelu3471 I completely changed my life after 40. Almost 180°. Not too late!

[@justal8559]

Wow Mr. Alex, ..so deep and never would have thought you to be struggling with the mind freak at such a young age. Glad you worked your way thru to the other side...

[@shawnlbackus]

Really appreciate this advice Alex!

[@JonAthan-vy8hm]

You have to acquire sooo many skills to run a business. Fact brotha. Preach it. Soooo true. No one really talks about that part.

[@azink777]

Alex! I can't thank you enough for taking your time to do this channel. As an entrepreneur, I would love it if you could share your advice on how to find a great mentor .

[@JENNJENNROXX]

Omg this!!

[@visionboardmusicvision4the513]

Damn that Slavery reference was powerful. I have often thought about that from a slightly different perspective because I'm actually have ancestors that were slaves and thought nothing is as bad as what they had to endure at least in this moment and my job is to ensure that I keep it that way that's my mission. Thank you for sharing that that was really hair raising right there 💯

[@frankhu5418]

This is an amazing video. Thanks for the videos lots of value here

[@_edweezy]

Thank you so much for your content bro! Like for real

[@Gjon86]

Thank you for sharing all the information. Its worth more than money. We Love You too! Greetings from Germany :)

[@BuffHippy]

Wow. I had no idea how similar our story is. 22 I had 45k in savings, had a house, and would drive to work thinking about cutting the corner into the other lane. It took me a year to quit.ins you, I played a little more risky with it, and invested all and of my savings and then some into scaling a business that had created zero results, and that I honestly didn’t believe in. I’m in the middle of my Rocky Montage 2 year period where I make the best program in the world. I’m 25 now, and starting a biz has been rocky so far, mainly cause I was trying to be someone I’m not.

[@AlexHormozi]

All part of the ride

[@misukiylambertson2764]

I'm a few months into my skincare business, but we all have reasons why we do what we do. I have an auto immune disease that makes my skin not heal, I found a gap in the Market and went all in on this. You won't make anything upfront unless you're trying to make a quick buck, just set up that long term success and work your way up the only ways you can think of till you gain the knowledge to break through.

[@arunrajdb]

Thanks very much Alex for a framework to make this toughest decision I am going through

[@corporatesteve]

Needed this!

[@10xyoutube]

Due you got me in the heart! This is true shit!