14 Life Lessons I Wish I Knew Earlier

Want to SCALE your business? Go here: acquisition.com
Want to START a business? Go here: skool.com/games
If you’re new to my channel, my name is Alex Hormozi. I’m the founder and managing partner of Acquisition.com. It’s a family office, which is just a formal way of saying we invest our own money into companies. Our 10 portfolio companies bring in over $200,000,000+ per year. Our ownership stake varies between 20% and 100% of them. Given this is a YT channel, and anyone can claim anything, I’ll give you some stuff you can google to verify below.
How I got here…
21: Graduated Vanderbitl in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
31 yrs old: Started our family office Acquisition.com. We invest and scale companies using the $42M in distributions we had taken + the cash from the $46.2M exit.
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.
34 yrs old: I became co-owner of Skool.com to help the many people who want to start a business online do so.
Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).
To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.
You either get an epic outcome or an epic story. Both mean you win.
Keep crushing. May your desires be greater than your obstacles.
Never quit,
Alex
FULL DISCLOSURE
I make content to make money - just - on a longer time horizon than most. I want to build trust with business owners so we can find the best ones and help them scale. And if they’re awesome, write them a check and go all the way as partners.

[@jacobalexander1889]

As a 19 year old male it’s so amazing hearing a 20 min video that could take 100 years to learn these things on my own

[@thehoov6672]

Hearing is one thing... Understanding it at an integrated level with one's self is a whole different thing. That, takes life. And time.

[@takeuchi5760]

@@thehoov6672 that's exactly right, even he said the same thing in one of the points, the one about books, same is true here, if you don't change your behaviour as a result of learning all of this then it's a waste of time, because you didn't give it enough thought and effort in order to be able to assimilate it into your self.

[@kadrianenyia_]

Experiential understanding > conceptual understand

[@nicogularte]

As a 19 year old transgender Muslim I agree

[@newt2120]

@@nicogularte as a 19 year old, transgender, muslim, with a gluten allergy i agree

[@livingendlessly9046]

I dont think ive found someone who is so relatable and good with advising others then you. Anyone person you mentor has infinite potential.

[@musictobeabletowithdraw9168]

I think that's because he has "lost" Amy Times and made many thing he can improve. And saw those moments, this challenges, thos possibilities.

[@jesseomorowa6509]

He is mentoring us with his videos - we got infinite potential

[@JeffTheEntrepreneur]

Yes agree

[@jamespak8175]

Does Alex have a list of books he would personally recommend??

[@Ben-se5zw]

Your right we do

[@MattGleason1]

Speaking of GOAT.. I wish I’d found Alex years ago. I’m +50, 6 figure tech manager and have just stumbled on to these videos. What a treasure trove. It took me a really long time to learn a lot of this stuff (no e-books, no internet in my generation) and, frankly, I’m learning new things as well.. lots of new things. Thanks Alex!

[@Capsule71420]

Respect to you sir. You are in the right track 💯

[@SamuelClemente7718]

Any updates! How you guys looking out there?

[@Savitar..]

Bro says he's 50+ and uses the word "GOAT". I don't mean to be rude, but it is unlikely that this comment is true.

[@DevMobile-rm7er]

​@@Savitar..the same thought striked me , but you never know could be true(chances are low tho)

[@Geekrar]

Alex nailed so many lessons here that took me 40 years to learn. If you are in your 20s and watching this, really take the time to digest it. Each one will take time to put into practice, but you will have an insane advantage.

[@Squirrel-zq6oe]

Thank you

[@jamespak8175]

Does Alex have a list of books he would personally recommend??

[@jhsemoxitha3821]

Thank you

[@chrispteemagician]

It's really great isn't it? To think how we struggled. "A fool learns by their mistakes, a wise person learns from the mistakes of others"

[@sevtro7666]

im 17 watching this

[@ThatNerdChris]

Talent recruitment is a skill he definitely has. The person who edited this video is VERY talented.

[@afrofy2431]

SEO and content marketing on point ☝🏾 💯

[@SamJones1337]

He claimed he is spending $70,000 per month on content creation. It absolutely shows. Everyone on TikTok copies this editing style now.

[@jimsdigitalmarketing]

I think the opposite, it looks like a 4th grader homework project. I think his old school stuff looked more genuine and authentic

[@projectslowliving]

@@jimsdigitalmarketing I agree . I enjoy the old videos better. It's more him. its too much editing and I dunno maybe their goal is to please people with short attention span. but I definitely enjoy the older videos without so much things going on. But I get it. he doesnt have time to edit these videos. he's got better things to do. I still enjoy the content regardless. I learn a lot and that is the main goal

[@HiKenneth]

@@jimsdigitalmarketing i love editing and i can agree with you, but this editor making bank for sure. lucky him/her

[@ambition112]

0:00: 💡 The speaker shares two important lessons learned after graduating college: 1) Assume you're dumber than everyone else to make better decisions and learn more, and 2) The hardest respect to earn is self-respect. 3:08: 💡 The speaker shares lessons on self-respect, equipping others with language, effective reading, and time management. 6:28: 💡 Building goodwill and focusing on the audience can lead to significant growth and future monetary success. 9:42: 💡 The importance of commitment and doing things well, the value of negotiation, and the significance of prioritizing worth 12:44: 📚 The speaker discusses the importance of values, humility, and shifting perspectives. 16:07: 🧠 The speaker shares their experience of overcoming self-judgment and finding focus in order to make progress in life. 19:23: 💡 Having an accurate view of reality is crucial for success in business, and ignorance can be costly. Recap by Tammy AI

[@derekagard]

Kool, wow AI is powerful looked up tammy AI thanks dude

[@brandenbedoya]

Good bot

[@user-oj6is6ge1l]

I’m almost 68 years old and reasonably successful. Yet, I found AH and realized I’m not finished … solid gold info that requires action. Thank you, Mr Hormozi

[@Rajkishorlamichhane]

Hey can you help me?

[@nohamakesart6070]

Number 13 rocks....i've watched EVERY vid you've put out and this one is superb.....i like this video so much that i'm going to rewatch it ( likely several times ).....your progress is astounding not only with your info but clearly with your self knowledge....keep rockin' it Alex...BRAVO

[@jacobtakas2846]

Okay. I’ve been watching your videos, and they are great, but once you mentioned “How to Win Friends and Influence People”, that got me. I ONLY read this book. I read it every morning (for the past couple of months). Upon re-reading, you find new ways to think of it all over again, and overtime, it has truly changed my behavior. Would love to talk to you about this book!

[@neymarvincent3070]

It's a powerful book.

[@LunchboxWorldCoUk]

Thank you so much. Lesson 13 really struck a chord today and explains a lot of where my energy and focus goes. Accepting where I am, parking happiness and just doing the work! Making Progress - forget what anyone else thinks. I have been focusing way too much on feeling better… Thank you ❤

[@TheFinancePod]

Straight gold! Haven't seen 1 vid with so many gems like this in a long time.

[@casbaden]

Sitting here with tears…for too long I’ve been the victim of my own mindsets. Although these were your lessons, they are lessons to all and I for one won’t sit idly by any longer. Thank you!

[@DeezNutsInYourMouth101]

-puss

[@casbaden]

@@DeezNutsInYourMouth101 ?

[@Carlos-sr8km]

Stop crying you’re a man, just fix the issue in front of you

[@casbaden]

@@Carlos-sr8km 😂😂 and men don’t cry, right? I said I’m sitting with tears. That’s really quite disconnected from crying but thanks for projecting your inability to show emotion on to me. I think it’s working.

[@gamegamesnldegameszijnop]

@@casbaden Psychopath gang

[@milicaplavsic39]

These lessons are so great! I've hear some of them before from other people but the way you presented them really made me see the impact they can have to go forward in life. Thank you for sharing them!

[@andrewgallegos3525]

Man I feel like people would expect a talk about “how to get money easy” but this video provides so much more. These mentality fundamentals are the key to making the best decisions in life that would lead to success. This is awesome

[@KateKaden]

New to you and I’m so glad I finally stumbled upon your videos. The value is HIGH. Thank you🙏

[@dougieshawbikefitter]

Every time I watch you on KZbin all I do is go and work on my business! Thank you for the inspiration

[@_Wirenut_]

Just recently found your channel and just want to say Thank You!!! I have gained a lot of knowledge from your content, I’m not even in sales but your vids give some great advice for life in general no matter what industry you work in or where you may be in life…wish I would have had this knowledge years ago BUT it’s never too late right ??!! Thanks again and appreciate you brotha!

[@aireisorentertainment3143]

3:20 marketing trick 4:06 how to read books 7:39 other' opinions 8:08 extraordinary accomplishments 17:22 entrepreneurial cycles

[@drawyourselftosuccess]

Every word you say is underrated, intentional and golden wisdom! Thank you so much for getting in front of the camera

[@trdrushworth3444]

Just discovered your channel, love the energy and the meaning behind your words man, thankyou

[@JamilJarvis]

As a 24-year-old, I definitely relate to. Trying to stay focused & do one thing. It Gets SOO tempting to try other things, especially entering year 2 on building my channel & brand & seeing little progress, when in fact barely anytime has passed, I'm still new at it "The commitment to the action itself is what makes someone extraordinary" is a quote I should tattoo on my forehead 😂

[@InnelsTest]

you shouldn't have stopped, your vids are great!

[@JamilJarvis]

@@InnelsTest Thank you!! & don't worrry I just decided to pivot to daily short form content forrm the time being:)

[@-Putz]

Number 4 is gold!! I’m going to watch this 5 times to soak up the knowledge. Thank you!

[@madeinkonada]

Just found you today. A lot of what you say really resonates and gives more clarity. Big thanks!

[@saag_io]

These lessons are invaluable. Extremally grateful for sharing these.

[@Kodyunscripted]

Just found you last night in an interview with Ali. Bought your book and and listening to it on audible right now. Thank you for what your doing

[@ebrahimabdula8063]

You won't regret it!! The book is filled with tons of value!!

[@rodneyshalovesyou]

That was such a great interview

[@giannimandia3829]

I’m 21 years old, and i’m in college. Business is what I want to do with my life , many family members I have owned businesses. Definitely want to own physical businesses after college, and even thought about starting online businesses in college. That’s besides the point, as far as business, and even life lessons that you’re putting out there, i’m really trying to take the time to understand, digest, and apply all of this valuable information into my life. Thank you, and keep killing it brother.

[@albertobrunitto3842]

I have been wondering why you always look to the left while you speak and googling I`ve found out that looking often to the left means someone is remembering stuff and or focusing on what to say next. its someone who is being truthful. now I have the confirmation I can trust you. my man. thank you for being honest!! and thank you so much for sharing so many valuable advises for free 👊

[@derpy89807]

The point about "if its worth doing, its worth doing well" is like the saying my family always used a ton which is "if you're gonna do it, do it right"

[@sarahdulat3613]

Re: #8. I’m literally now starting to make a business out of what I was doing for fun as a kid. If I had just done it then, who knows where I’d be now. Keep doing the thing!!

[@stonesjessica2498]

Success is about focusing Your energy on what creates results and using what you already know.

[@jamie4796]

Assets that can make you rich!

[@jamie4796]

Crypto

[@jamie4796]

Stocks

[@jamie4796]

3.Shoress

[@karenphilip7006]

Investing in crypto currency now is the best thing to do especially with the Current rise in the market

[@TimothyCard-qg1mz]

Thank you. You are an amazing human being. The information that you share seems to be invaluable. One day I will apply it and know that it is invaluable. Thank you.

[@j-star1]

Just found your channel today and been devouring all the videos, so much wisdom on it! Keep up! 🔥

[@FnRockstar85]

“Either the business is growing, or I am”. That hit like a ton of bricks!!

[@pierre-antoinedescoteaux8772]

Alex is deliverying so much value in all videos. It's no bullsht it's no fluff, just value. I'm really amazed by the quality of his thinking

[@comicjohnladams]

Alex, I found you on Dave Ramsey’s show. At age 49, I am tired of paying the debt and ignorant tax. Thank you for what you shared.

[@GlowBright333]

I watched 1 year after Alex published it. This video is timeless.

[@estra4878]

Thank you for your factual practical videos and I love your down to earth humble attitude xx

[@mojohauling2716]

Thanks for posting, I’ve listened to all your mindset and belief videos and many others too, thanks for putting out such valuable content! I’m 54 and learn so much from you and my other favorite, Jim Rohn. Thanks again, all the best to you! Randall from Oklahoma.

[@x-1251]

Feel free to reach out for more tips on how to build your finances.

[@richgonzalez4298]

One of the best videos thank you for passing knowledge down. Truly one of the best content creators in media!! You give a lot (free-especially). A lot of game. Thank you man!

[@johnstafford2627]

One of the most influential videos on so many levels that I have ever watched in my life

[@simoncameron4355]

As a 43 year old man, I can say I know and use most of these, but there was one lesson I was missing. I am going to be watching this every day for the next month just to re-enforce them. I have also subbed, I am looking forward to what other gems I can find on your channel.

[@MichaelSantonato]

Holy shit dude. Mad respect on this video. Thank you so much. #13, ultra wow. What I appreciate so deeply is how much you've obviously committed to your own growth and development. You've also committed to memory so many things that have taken you a long time to learn, that have been amazing life and business lessons which you've again committed to learn. From failing and getting up again, no doubt

[@aaroneley2125]

"If a thing is worth doing, it is worth doing badly" GK Chesterton. Do not wait until you think you are putting forth an admirable effort in order to take action. The only one who never failed an attempt, is the one who failed to attempt, and that is the greatest failure.

[@_shreeseshan_]

As a 16yr old i could learn lot of lessons from you bro!thanks a lot bro❤❤

[@Noneubizness]

This is someone whose lived a life they preach. Thank you Alex for sharing your experiences and the lessons learned

[@rsestates9583]

Alex your a massive inspiration. Thank you for taking the time to cascade your knowledge to others.

[@soscreativity]

Talent recruitment is definitely one of Alex's skills. This video is brilliantly edited, showcasing his valuable lessons. This video provides so much more than just 'get rich quick' talk. It's about mentality fundamentals that lead to true success.

[@memo-mn8yn]

I’m 21 I quit my well paying 9-5 to start my own Vehicle wrapping business about 2 months ago. It’s rough right now but I see the other side and your videos are making the process a lot better. I truly appreciate you Alex

[@elcapo8596]

You live with your parents and have no dependents that’s okay, that is the best time to take risks

[@tylerjones717]

Your book $100M Offer is life changing. Read it whilst listening on audible in a week. Thank you 💪

[@michellebarnett332]

It's an absolute honor to have you as a mentor. I've learned so much from your videos, particularly in making sound financial choices. It has truly transformed my life. Thank you for introducing me to Mrs. Michelle Barnett - working with her has been the best decision I've made.

[@KellyWatson-eb7bw]

oh you know her too? I thought I was the only one she has helped overcome fears and navigate the forest.

[@Mike-gh4qs]

Michelle Barnett is really different from every other Broker, with my little invested $2,500 I made returns of $9,500 within a few days.

[@JamesCobb-ym3dk]

How can I reach Michelle Barnett, does she have a telegram page??

[@michellebarnett332]

Yes, she does and is very accessible with the username........

[@michellebarnett332]

@MichelBarnett

[@marccee569]

I've watched so many of his videos, but this one resonated with me the most, I can't work out why this content is free, I understand because he explains but it's just the opposite of everything I've experienced in life.

[@spencerstephens7594]

The sheer depth of wisdom shoved into one video is incredible. This is the one book to read five times. Get this is your DNA and go be extraordinary. Love y'all

[@millionairemindset1220]

We really need more people like him. Thanks sir, for all the content you put out here.

[@shamir.globalimpact]

This is pure value Alex. And not just value for value's sake, but super real and applicable.

[@pmbboc]

Thank you I appreciate greatly this wisdom you have shared

[@chickywilly]

This guy is absolutely AMAZING. Thank you Alex for all of your HIGH-CALIBER, thought-provoking content. God Bless You Sir.

[@josephpalmer6844]

Alex I can’t put into words how much I appreciate the massive amount of value you put out. You’ve sped up the trajectory of my philosophical and monetary progress tremendously and I’m sure that of many others. I can see where your philosophy and game plan will make you loads of money in the future but additionally you can’t imagine the value of your impact and how much you are about to change the game of business and self development and many many peoples lives. Much love 💪🏼

[@jamespak8175]

Does Alex have a list of books he would personally recommend??

[@layerll5968]

Thanks a lot alex. This past year i went back to school. I will be finishing my course in two months. Im starting to look for the next training to build out my assets as a designer artist creative entrepreuner. Thanks so much for your help. You are 100% sincere and it really goes a long way. It made a real difference in my life the last year and a half finding you on youtube, listening to you snf taking your advice seriously and putting it intk practice. All the best and may you cross over that billion line 10 fold

[@tylerjones14]

14:46 when he says he has to give his life to get it. It reminded me of this verse : “Whoever seeks to preserve his life will lose it, but whoever loses his life will keep it.” ‭‭Luke‬ ‭17‬:‭33‬ ‭ESV

[@albadriali]

I just binge Alex videos. Must apply the lessons ASAP!

[@justins2025]

Your self awareness and ability to reflect and learn from your experiences is admirable and creates exceptional content for your videos. Well done Alex 💚🙌

[@BrunoPadilhaBlog]

YES, new video! Alex you have no idea how much we love listening to you.. keep them coming!

[@SaadAldousari]

This is a gem. Thank you Alex. Your influence is huge in me and-I am certain-in others too.

[@theObscure3rd]

Thank you so much for this advice and the candid transparency you shared it with, especially the parts about your younger self.

[@burdine0]

This man is very wise and well spoken and can articulate. Great advice, I’m definitely re-calibrating my life. Thank you!

[@johnslubar8907]

Awesome post and appreciate the wisdom. Glad I found your channel!

[@CryptoDestelo]

you give so much information. thank you! u are really motivating to watch and listen too. i will inprove mylife and watching your videos helps me alot!

[@ConnorAnderson-zk7vs]

Probably the most valuable video on KZbin...

[@theadamhuang]

He gave so much value. This person is a LEGEND.

[@kaus21]

Love this and I think you can take the principles with online videos. I've started watching my MoziNation videos over and over again until my behavior reflects the education in the video...rather than mindlessly watching all the videos without a clear intention.

[@osbaldorenovato7974]

Wow. I had to pause the video several times to really soak everything in. Everything was spot on. Thank you so much!!

[@LOVEALWAYS3936]

U just answered my mystery of how I was always the leader of my group my gang my basketball team etc. I gave more than I received of me.... epiphanies ❤

[@chrismorrish6139]

Thank you for these lessons!! I appreciate you sharing this, I am inspired to keep working towards even a fraction of these.

[@towandaallen4739]

We love you & your wife, thank you so much for sharing, stay blessed and keep shining! 💪💪💪💪💪💪

[@ConstantinUngureanu]

Big big THANK YOU Alex 🙏🏻🙏🏻🙏🏻

[@marlopainter8246]

Most of the lessons you speak of remind me of chapters in the Tao. And in one of the interviews you gave, when you said you wanted "the doingness to be enough" really hit that home. I may have even mentioned it there. :)

[@elevensevenbeauty]

I define humility as being teachable. Whether that occurs in the privacy of your own mind/home for your own self development, in relationships to listen to others to really hear them and not just to speak or interrupt, and in business to learn what you need to learn in order to grow.

[@benwearne542]

One thing that he's not addressing is that even though he made these mistakes, they weren't mistakes in the long run. He learned how to say yes and take action. He learned how to speak up and thus learned how to talk. He learned how to sift through bad books to find tge good ones. He learned how to sift through actions to pick the good ones that increased his reputation, ect

[@b-aboutit]

So good thank you

[@redmondramos7382]

😂😂😂 “that can’t be it” had me dying. I had this exact realization- I spent 30+ years trying to LOOK like a certain person… instead of just being a type of person. Love it

[@matt.giannone]

Every video keeps getting better 👌🏼 Thanks for sharing these lessons!

[@x-1251]

Feel free to reach out for more tips on how to build your finances.

[@khidrrr]

I began assuming I was dumber than everyone else and trust me, I was right most of the time. There's just so much knowledge and one cannot possibly know every single niche. It pays to shut up!

[@SaveThouandsOnWater]

every young man watching this, take the time. Watch it over and over again, you have no idea how lucky you are to come across all this knowledge at your age.

[@LordWallyTorres]

Indeed. I've listened to this video for over 30+ times already and it's still powerful

[@CarlosPeralta_UK]

Wow ! This video is worth more than reading 100 best sellers

[@jamescornes6132]

This dude is priceless..wish i found him earlier... so much value in these videos

[@tlotlisotshabalala2993]

Alex bro. You are really helping us young lads really set the vision & the plan for the future with probably a lot less mistakes. I appreciate you bro

[@chrispteemagician]

Absolute Gold and 100% on Dale Carnegie, I recommend it to everyone, so that's the proof that sharing your knowledge to genuinely help others and pass on your knowledge is bang on too. I did it with my book "A Strange Way to Stage Hypnosis" with excellent reviews too, I was just happy to share what I learned before dying. Thank you for being my new best mentor! Happy New Year Alex!

[@petramldz]

You are my favorite mentor even though you are unaware! Your videos have helped me in my business, thank you , thank you!

[@Sanegaming2]

Wow! Another video with priceless wisdom from Alex Hormozi. Thanks, cat!

[@Laminamistica]

I'll need to save this and re watch over and over. So good!

[@keijimorita1849]

As a gifted person I have learned that I must never lose sight of the possibility of complacency. It's so dangerous.

[@chriscorbin4635]

I think I need to treat KZbin videos like books and just watch the good ones over and over and over again until I absorb all the knowledge. Thanks for all you do man

[@omarreid3711]

Amazing stuff and insights. It all makes great sense. Am blessed to have discovered this. Keep doing your best bro and certainly I will make effort to develop on these for sure.

[@RobinsonRapport]

This was 💎… Thank You!!!

[@brownjh91]

This video is dense. Thank you for taking time to share this.

[@ethienneracine3492]

Wish I found your channel when I started my journey as an entrepreneur. You've poured a lot of thought into who you are and the way you build your businesses and your convey that brilliantly. Thanks for giving back and helping others get the most out of their life! 🤜

[@GreetTheMind128]

This video is incredible! There is so much value here. I’ll definitely listen to this many times over!

[@tinydanceryoutube]

Cal Ripkin (baseball) immediately came to my mind during #8. Exemplary of extraordinary right there in his high work ethic. This was good on a personal level. Most are general in comparison. Third, you've grown a lot. Finally, stay blessed, and thank you for sharing your blessings.

[@dustinkrejci6142]

This is the kind of content I would like to see, as I would put it on a playlist and play this on a work out.

[@bredeleven4132]

Not sure when it was that I discovered Alex but I am eternally grateful. Absolute GOLD!

[@x-1251]

Feel free to reach out for more tips on how to build your finances.