If I Wanted to Monetize An Audience in 2024, This is What I Would Do

Want to SCALE your business? Go here: www.acquisitio...
Want to START a business? Go here: skool.com/games
If you’re new to my channel, my name is Alex Hormozi. I’m the founder and managing partner of Acquisition.com. It’s a family office, which is just a formal way of saying we invest our own money into companies. Our 10 portfolio companies bring in over $200,000,000+ per year. Our ownership stake varies between 20% and 100% of them. Given this is a YT channel, and anyone can claim anything, I’ll give you some stuff you can google to verify below.
How I got here…
21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
31 yrs old: Started our family office Acquisition.com. We invest and scale companies using the $42M in distributions we had taken + the cash from the $46.2M exit.
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.
34 yrs old: I became co-owner of Skool.com to help the many people who want to start a business online do so.
Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).
To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.
You either get an epic outcome or an epic story. Both mean you win.
Keep crushing. May your desires be greater than your obstacles.
Never quit,
Alex
FULL DISCLOSURE
I make content to make money - just - on a longer time horizon than most. I want to build trust with business owners so we can find the best ones and help them scale. And if they’re awesome, write them a check and go all the way as partners.

[@juanmanuelvasquez5146]

Love this new educational non ADHD style! I was one of those who drifted away from your content when it started to get all over the place and too flashy/ fast for me personally. Then I saw your e-mail inviting people to see your learnings in content after 3ish years, and am back here to learning. Im glad you made the shift Alex. Thank you!!🙏🏼

[@chrislombardi2628]

same! I used to watch a majority of his content, but the last year the videos were just so over edited and it also felt like some stuff was more for beginners, while his old original content was a lot more advanced.

[@rohansaxena9093]

Agreed!

[@GaryRabatin]

Facts! Great comment. These are far better than those flashy emoji inserted videos.

[@togW]

@@chrislombardi2628 so ur a 7 figure business man? since you're using the word "beginners"

[@LesterDiaz]

Building your own audience although takes the most work and time, it has the most value. I have spent years building mine and it’s the best decision I’ve made.

[@rinkupaulvlogs3978]

😮😮😮

[@ChristophPollak]

I LOVE this simple style of teaching. Incredible value given away freely to the fellow human being. INSPIRATIONAL 1000x ! How annoying I can only give one thumb up!

[@rinkupaulvlogs3978]

🎉🎉🎉🎉

[@StrekRout]

Alex is on a level of his own. Non stop value in every single video

[@SalimMalibari_Comments]

That's a problem, not a feature

[@pbgw2]

One thing I admire about Alex is that he implements fast and is not afraid to change a strategy or technique 👏👌

[@iamrebeccaanne]

Damn it’s another banger! You and Leila dropping value all over the place. This has been my vision as a business owner but lack the infrastructure and I believe in this so much!!🎉

[@ImageBears]

This came at a perfect time. I have an IG audience of 76K and a newsletter with 3000 people and I was trying to figure out the best way to approach it :)

[@Ivan1771ful]

make a skool community bro

[@realdavidpain]

Alex "Ivan" Hormozi ☺️

[@rinkupaulvlogs3978]

😮😮😮😮

[@claudiagold1925]

You are incredibly generous, looking forward to working with you!

[@benahmin]

why did I read "gorgeous" 😂

[@arigutman]

Thank you for dropping all the insightful content I need to get a fix of Hormozi medication 🚀

[@jaysportsenthusiast7632]

PBD used to make videos like this. You just reminded me on how to educate, provide great value and grow your channel

[@Jack-hv3uj]

Will Alex ever get bored of posting content? I hope not. He's a source of constant fire and applied (/applicable) wisdom.

[@CountessofShopping]

Love this new format!!! So helpful!😊

[@iyancoder5019]

I am Iyan, a 15y/o entrepreneur and seriously! I really like your business and money making content Alex! You always motivated me! In my hard times, thank you very very much😃

[@gamerdad2015]

Can you please do a technical breakdown/walkthrough of Skool?

[@JoJoElleJay]

This is GOLD, thanks Mr H!

[@OptimizationOrganization]

Thank you so much for what you do. You inspired me to make my own startup so I made an SEO Agency and I already have made it profitable in less than a month!

[@SuccessMindset2180]

14:51 custom stuff thus the most expensive, the riskiest but and the same time the most valuable way to monetize an audience

[@farmerjeffmays9858]

Always Valuable Content 💰

[@LaResistenciaEDC]

Thanks Alex !

[@GRUBB-MUDD]

I needed this bro

[@Nuggiesoftruth]

Who are you?

[@haske_]

1/0! It pairs perfectly with the video earlier this week. Thank you Alex and team.

[@JaredJacobsonLaw]

Great from a legal perspective too! 🏆🏆🏆

[@DBCooperMOTIVATES]

Thank you for sharing Alex, this was very informative, you are awesome! 🤙🏻

[@DominicQuintanilla]

Going to be coached personally by Alex one day soon! Putting this out there!

[@tomasgornyconnect]

Way to go Alex!

[@Jzguan]

The marker is giving me goosebumps. Plz fix that.. I love alex content ❤

[@vignolivoice]

Love these raw videos ❤

[@hatef1725]

Can you do a video on commission based charging vs flat fee? I'm working on a pricing model for my marketing services, and I keep hearing it's better to get X percent of the money I bring (performance based) rather than a flat fee, if that makes sense. Appreciate you a lot, thanks for the tremendous value in every video 🙏

[@KlaasVictor]

Thank you Alex!!!

[@eversmilezachary]

Even though you put much quantity in a few period,never down quality 👍🎉

[@followthemarlon]

100000%

[@MrTurner97]

This is great because I have 800K followers and no monetisation in place. Only facebook pays for ads of reels but thats it.

[@MDR_Fit]

Thank you, I can build course's and create anything this is my business stuck in the mud. This is what I needed please could you create one about sells funnels for people say with no money theres many but we need 1 that works too so that audience of people sees it's possible to create a funnel without being scammed and lied too

[@datsmydab-minecraft-and-mo5666]

Dude I love the new stuff coming in let’s gooo.

[@englogovoritel]

The video is just insanely valuable! Although I'm just starting out it seems important for me to know all this stuff

[@Rogans_Lab]

Alex I’ve currently have a family and kids could you do a video on how to manage time and keep a good working balance

[@chazlon5061]

i have to admit alex, this was hugely helpful and presented well to

[@AshleyPaquin1]

Thanks for helping us get rich 🙏🏼

[@Z.E.N_]

Phenomenal Video 👊🏼

[@KingCosmicc]

Out of all the business people online, Alex has got to be the absolute best. Always delivers, never stops with quality advice, i actually can't believe how much wisdom this guy has. You're pretty awesome Alex, I pray that you turn to Jesus. Plus this video helps immensely with small educational creators like me and I love that you are serving both my worlds of business interests and KZbin interests

[@jmkjmk5468]

This is my humble opinion!!! As a beginner, I feel like I cannot learn from this genius.Alex is sooo advanced for my understanding😮😮😮learning from him is like learning soccer from Ronaldo. High level and advanced for me...I just get lost and lost lost hahab

[@supersuck7893]

Alex will turn this video script into a book and sell it. One stone two birds. Genius

[@LovingSoul61]

I've missed this simpler format😌

[@JohnWi11is]

Amazing Value... Absolute Genius!! 🙌

[@iliasi.4004]

he has given us so much value and has so much proof that what he is saying is right that i feel like and also believe that what he is saying specific to business is the pure truth. when he for example says there are 4 waya to monetize i really believe that there are only these 4. while with other i dont believe it

[@KeepItReels]

Absolute Genius consistently. But That much money why not fix nose if you cant breathe.

[@DylanClaggett]

Anyone with a fitness or MMA channels let’s collaborate!! Or anyone else who wants to collab thats different still hmu I’m down for any idea or we can come together and think of one together! Looking forward to working with you, you know who you are. If you’re interested in this idea it’s for you! 💪

[@iliasi.4004]

like the way the channel is going pure value no blabla (even tho i liked the blabla)

[@liftplaycode]

so glad to see classic hormozi back

[@AmericanCustomRanch]

Masterclass, so much value, smash the thumbs up on this comment to visit a ranch with fellow tech folks!

[@frontoffice6631]

I’m in! Dude your channel is strange but funny

[@Warren-uh9su]

👀

[@MoMoneyAgain]

What!? Tech people and ranching???

[@MoMoneyAgain]

Say more

[@AmericanCustomRanch]

Yes, people come from all out to visit our ranch. As a retreat.

[@alexpfiefer6691]

Is there a version of this teaching from the opposite perspective? Like starting a small company and wanting to leverage other people’s audiences

[@greydenpiechnickrealestate6928]

LETS GO PEOPLE!! close to 1k subs going to up the content posted like crazy!! Time to help people and bring in cash at the same time 💪🏼

[@Cowboy72]

ALEX PLEASE MAKE VIDEOS ON DIET AND FITNESS, PLLLLLEEEEEAAAAASSSSEEEEEE!!!!!!

[@trekgreenwood6743]

Alex in a green flannel? Woah. 😮

[@AlexyMouly]

I think you get less retention for this video because of the pen’s noise. Otherwise amazing content.

[@GRUBB-MUDD]

U csn also do merch

[@vivekmani26]

simple as shit. thank you.

[@KRB84]

More of this champ 🎉

[@JohnVandivier]

Yet another incredible vid

[@AnimeDecor]

Make more videos on Content Creators 🔥🔥🔥🔥🔥

[@justjeffreythomas]

Truewerk shorts, that's awesome!

[@cobinheiland]

This content is incredible

[@agentefren]

I needed this video so bad right now

[@DeannaWillistonOFS-x5q]

Despite all the financial struggles i and my family faced, everything is finally falling into place! $47,000 weekly profit and riches I'll always praise the Lord.

[@onyekaojei3654]

So happy for you man Me soon 🥹

[@moviestime_kk]

How?

[@MoxCrypto]

Why do we have universities again? It's INSANE that this content is free!

[@ParadoxUniverse1]

Seriously, the value here is insane.

[@americanmike101]

Slick hair Mozi!?! We’re getting serious today MoziNation

[@XLBVP]

I can’t keep up!!!

[@godwinkayode6617]

When KZbin shows me a new Alex Hormozi video, I click almost by default 😊

[@richardr.notice8755]

💯

[@Ankit_zero]

What kind of band u use on your nose and why ????

[@Roganiser]

make it more engaging

[@suxandonaudiokitoblar1132]

Grat lesson!

[@Sm4rtS.L1nk]

Alex what am I supposed to do, to really contact you and talk to you 1 to 1, just as a person, not as a business owner or anything. I just want to take 15 minutes of your time and if we don't click, we don't click.

[@Sm4rtS.L1nk]

It's 15 minutes of your time, which is equal to around 50000$, but also for me it equals a lifetime of fulfillment because I got the chance to connect with one of the best human beings I have found on the internet.

[@nrg_fre]

Great Value Thx

[@nickcr7715]

What does monetize my audience mean ? Please explain someone to me

[@deanarvin]

What shoes are these?

[@berkano_plays]

Audio is too quiet

[@leadgenjay]

Important content

[@Superaeditz-qm4to]

alex do a pointy beeared wikings beared you will look dope

[@yeah87231]

the audio is too quite

[@foodfactory7641]

sir my earn is not fund

[@tomorrowfitness.withtaylor]

Babe grab the popcorn - a new hormozi video just dropped

[@Dendenzy55]

Perfect timing

[@sarthakgarg1749]

i don't know it is my laptop or what but video sound is low then average

[@jamesfleming4229]

Video summary: If you're a female, the best way to monetize your audience in 2024 is ... *drumroll please* ... Only Fans 🤔

[@zehaankhan1]

I really hate the sound of the marker hitting board.... But love thr content of video... So am watching... Lesson... Even with low quality footage if you have high quality advice you win

[@Rsonicus]

When Alex talks, I listen...

[@Vince.TheLegend]

I hate that i can't listen to the whole video because of that screeching sound of that marker. It makes my teeth hurt.

[@SamHelmuth]

Soft

[@Jenahpaprocki]

Just hit the fast forward button when he's writing

[@Benfrancom14]

I love the Saturdays videos

[@1MPATIENT1]

Better video without all the distractions

[@MariadeLourdesAniesSanch-ze7hf]

I guess money

[@EvolveWithAyushi]

Thank you so much for this immense knowledge ❤❤

[@vegeta1496]

Someone is copying ur website

[@KaizenWithLevers]

Great Video

[@selfimprovement8177]

Low volume

[@framerwme]

Non ADHD edit for the win.

Why they don’t teach this in school?

[@raulbancroft2552]

Teachers never created managed and sold a bunch of companies lol

[@AdrianPuiu]

Value 🚀

[@AndrewAdawa]

Conscious guy Hormozi

[@fabianfrankwerner]

🏁 Learnings The 4 Ways to Monetize an Audience - Affiliates - Sponsorships - Partnerships - Start Your Own

[@jaylee8592]

Thank you