ALLDAY: Addressing plastic waste through hand-forged Japanese knives

Join Broaden and founder Hugo Worsley as we deep-dive into ALLDAY.
ALLDAY are on a mission to make quality knives that last a lifetime. To combat plastic waste in the industry, ALLDAY make their knife handles from plastic that would be heading to landfill, and their blades are handmade by a Japanese family in Sakai who have been forging knives for over four generations. It takes a while to create a knife that lasts for life, so ALLDAY release their knives in limited batches every three months.
An Allday X Broaden collaboration.
Directed by George Webster
Produced by Bryony Simcox
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www.broadenfilms.com

[@Precious_Plastic]

Love it ♥

[@susanwebster4861]

Another brilliant production by Broaden. Very interesting project, with Broadens ethos.

[@KirstyESmth]

Enjoyed hearing more about the passion and story behind the knives. Funny moment when Hugo says that the 103 year old forge in Usaka has been going 'forever'. Overall, AllDay's mission and Broaden's film will spread the news that plastic waste is bad and cannot continue much longer.