Amazon PPC Performance Drops? Here's What To Do!

[@jeremy_317]

Chris dropping gems as usual. Great video!

[@Chris-Rawlings]

:D

[@tarekc.6937]

Hello, how can i see the avarage conversion rate of each keyword of all Sellers?

[@carloshelder]

I think it's "Search Conversion Past 360 days" of Product Explorer, but I'm not sure

[@Idaho_Spud]

At 27:07 (shortly after Lisett started losing it 🙂), Chris mentioned comparing your conversion rate to the average conversion rate for a specific search term. Is the average found in the Product Opportunity Explorer while one's specific CR is found in the Search Query Performance report under Brand Analytics?

[@Idaho_Spud]

PS Highly recommend participating in the PPC Challenge! I did it ealier this year and might do it annually if possible.

[@Chris-Rawlings]

You can find the average conversion rate using product opportunity explorer, and your conversion rate under business reports - order session percentage

[@brandonestelle9029]

This information is very useful

[@maciejdoman2401]

Does Sponsored Display help to increase keywords indexing?

[@Chris-Rawlings]

Yes sponsored display campaigns on ASIN's that are ranking for the keywords you are ranking for do affect ranking, through not as strongly as top of search Sponsored Product ads

[@michaelgladshtein3277]

Hi Chris What exactly ranking compaigns do you use for ranking?

[@Chris-Rawlings]

We use single keyword, exact match sponsored products campaigns for rank. This way you can tightly control the placements and target more top of search, leading to better ranking improvements.

[@antwanissa8099]

learn about google ads you can automatically amazon ads