AMD Explains The Plan For Radeon & Z2 Series

[@The_Drawing_Artist]

He straight up said they were waiting on Nvidia to go first lol. I love that transparency.

[@Safetytrousers]

He proved that what AMD said at first was a lie.

[@kevinerbs2778]

@@Safetytrousers No, it wasn't.

[@__-fi6xg]

they pussied out showing great fear and weakness and that they cant lead

[@fatrat92]

​@@__-fi6xgthese are fucking gaming graphics cards, it's not that big a deal.

[@TheSickness]

In clear speak they want to go Nvidia -10% as always and not price it to the market

[@gorathus6]

I'm glad Frank was honest that their competitor did in fact have something to do with the hush hush for RDNA4 during the keynote! Thank you for asking the difficult question, Adam!

[@bmqww223]

we didn't need him to say that, we already know it....

[@gerardw.7468]

I don’t think he was “honest”, but he just knew and said what average gamers wants to hear. It’s really not that difficult, especially when they are the underdogs in the industry. Cater to consumers and make it seem like they are the “good guys” and “your “friend”. AMD’s been doing this for years, both in the cpu and gpu market. But look at them now when they are in a dominant position with the CPU market. Not so “friendly” now with their prices. Unfortunately, there are no “good guys” and the only friend you have in the market is competition.

[@victorkreig6089]

​@@gerardw.7468just admit you hate amd and move on Take your rage bait with you

[@DebasedAnon]

@@gerardw.7468 Wtf are you yapping about? Their CPU prices have remained largely consistent this entire time, the only ones that are more expensive than previous are the 3D ones because they literally cost more to manufacture. Also saying why they did what they did isn't honesty? How exactly? A corporation, even an "evil" one judging from the way you're framing everything, can be honest, they're not INCAPABLE of honesty at ALL TIMES... It's obvious AMD caught wind of how ridiculously hard Nvidia was gonna overhype their 5070 by comparing it using frame gen and DLSS4 so they cut RDNA 4 from their presentation, that's the simple truth and it was 100% the correct decision.

[@d-no]

@@gerardw.7468what’s bad about their pricing? Im looking at 5700x3d for 225 on amazon and a 7800x3d for 450 gaming wise those seem fair, and a plethora of other capable parts for great prices?

[@_GntlStone_]

Adam asking all the hard questions, doing Gordon proud!

[@Alakazam551]

Gordon was always proud of PCWorld and Adam, i have no doubts! May his memory live on with the rest of the PCWorld crew!

[@gabrielbedard5975]

Adam is making amazing work in I'm sure a very hard time for everyone at PCWorld. Indeed, Gordon would be proud!!

[@Safetytrousers]

He wasn't going to answer anything. He would have refused to answer questions he didn't want or was not allowed to answer. He didn't even answer the Vram amount, which is 16GB.

[@nicane-9966]

@@Safetytrousers it was still some information we now know they dont care about the melting connector, we know the card is gonna compete in the 70 class ( i mean we were able to imagine that but we also got that now oficially) we know that FSR 4 SADLY is gonna be on the 9000 class only for who knows how much, so we got something..

[@stifukcleiton1353]

​@@nicane-9966 at first English is not my native language but in a Spanish interview he says they planning to make it usable on the 7000 series. Hopefully cause I'm not upgrading yet

[@eggboy1987]

I honestly think that Frank alone did a better job talking about upcoming products than the official keynote. This is the best interview I've seen yet from CES 25.

[@frankytanky5076]

Easily the most honest one. I agree with they way he phrased not doing the new rdna reveal in 5 mins too. He's right, that would've sucked. I'd way rather watch a full on presentation focusing competely on the gpus.

[@CarolusBuchwurm]

I thought the same. Rarely have I seen an interview as well conducted but also with as little bullsh. at a CES.

[@e2rqey]

Wasn't a high bar tbh

[@sabith9152]

Yeah if you mean not revealing anything about price or performance then he did great

[@NexGen-3D]

100% agree

[@Ben-Rogue]

Frank, please don't feel the need to make excuses for the Keynote. We all know GPU's don't get investors lizard brains excited like hearing "AI" 150+ times

[@birdgamerman]

sorry, i heard something about AI? Nice

[@curio78]

50 series is lame. All they did was improved ray tracing and added software feature of multi frame gen. The AI for 5070 is on par with intel arc b580. But the gaming raw performance is exactly the same as 40 series. This is simply a refresh. So what happens when b580 enables the software feature of mult generation given it has the AI compute power that 5070 has!!!.

[@R3endevous]

AMD in their keynote literally switched gears to enterprise and AI after that short segment of gaming.

[@billgaudette5524]

Every 26 seconds on average, according to Der8auer. I don't watch them anymore, to be honest.

[@99mage99]

@@curio78 It's actually hilarious that you are claiming these things without having any benchmarks out yet. Same exact raw performance as the 40 series, can I hold you to that?

[@PohnnyRico]

Im suprised about amd. chilled guys talking about tech without exaggeration imo and important (hard) direct questions.

[@frankytanky5076]

Honestly this chat was awesome. I'm glad AMD doesn't overpromise bullshit they can't back up personally.

[@Safetytrousers]

@@frankytanky5076 It wasn't their official presentation of the GPUs. He wouldn't have answered anything, he refused to answer the Vram question.

[@vigilant_1934]

​@@SafetytrousersObviously he's not allowed to talk about VRAM and other details. The AIBs who showed off 9070 XTs and 9070s couldn't state the VRAM amount either or any other details.

[@-in-the-meantime...]

Guy has that 'you seem so familiar' vibe. Kinda gives off hope a bit. 🤞🤞

[@lugaidster]

I like the candidness of the interview. It's obvious some things can't be said yet, but I think the candidness made the interview less rigid and more fun to watch. At least I ended up more interested on what AMD has to show for the future.

[@MaddJakd]

He's not a "suite and tie" type of guy.

[@BigSparky1316]

As long as the 9070xt is close to the 4080 in rasterazation im definitely staying with AMD this gen again. I honwstly dont give much a damn about ray tracing either tho.

[@Sumire9287]

Tbh, I’m sure it won’t. Very AMD favourable games like Call of Duty might, but the rest not likely. The 9070 has nothing special compared to the 4070, so unless they get their pricing right, they’re likely getting swept by last gen cards in the used market or heavily discounted.

[@TheQxY]

​@@Sumire9287 4 GB more VRAM for same money and better performance than 4070?

[@hasiktak1544]

@@BigSparky1316 leaks are a mixed bag, but there could be a 4080s performance hidden there, and if they price it under 500 usd amd wold be on a win train, we need new X3D moment

[@AdamTreier]

I'm for sure going to buy a 9070/xt as long as it is under $600

[@sjgghosh7677]

Listen what he said @ 18:10 amd 70 & Nvidia 70 is same (not to confuse customer) ..now if Nvidia 5070 ti is similar to 4080 , then u have a chance of 4080 level performance from rx 9970 xt

[@fletcherluders415]

Great to see AMD gave this man the freedom to discuss everything as openly as he did.

[@Arjun-eb1yc]

Got to appreciate his honesty in this interview.

[@cavemantero]

except he wasn't honest...not hard to see

[@Arjun-eb1yc]

@cavemantero where do you think he lied

[@trauma50disaster1]

stupid question, if I only play old games from my steam backlog then raster is the only thing that matters cause frame gen tech was not built into any of those games back then right?

[@thesunryze4658]

correct

[@MacroMihir]

That is what you have AMD's Fluid Motion Frames tech for. So if you need smoothness or if a game is hardlocked to a certain framerate and you want a smoother experience, you could enable it through AMD's overlay. That is driver-level frame generation which does not need the game to have it built in. People are also experimenting using it in games like Cyberpunk 2077 by turning on Pathtracing, sometimes even combining it with FSR3 Frame gen in-game.

[@-in-the-meantime...]

Absolutely

[@firstNamelastName-n4s]

Correct. Most people are probably better off buying an AMD card. The BS neural rendering crap Ngreedia talked shouldn't be a factor for anyone. The games need to be designed with these neural assets for the cards to make use of that feature. Like Frank said here, all those people that got a 2060 expecting RT gaming did not get to play with RT. It took years before there were enough games to support RT, that you would be interested mind you, and even then you needed the performance of a newer generation to actually run them at acceptable frame rates. I had a 3090 and now a 4090 and I still don't think the performance is there to enable RT and have an enjoyable experience. (I prefer high resolution at high refresh rates.)

[@DustinHarms]

As others have noted, if you need upscaling on old games (for some reason, since most games should run great on new hardware), you can always use FMF.

[@sjgghosh7677]

18:10 , so he's simply saying 9070xt = 5070 ti & 9070 = 5070

[@TheMXinsidE]

One would hope so! If they truly hit the upper range of raster performance (approx 4080) those will likely be the comparisons drawn.

[@zero.zero.one.001]

Yeah. > 9070 XT will be at or slightly above 4080. < Because "9070 XT = 5% below 4080" was the highest "leak" before CES. That would be my understanding. But he said "the leaks I heard" so that could be all from 7800 XT upwards ...

[@B_Machine]

You can tell this guy keeps his ear to the ground. He's aware of what the discourse is right now. The CES was a disappointment for us though regardless of intentions. It deflated my hype for sure. It's nothing that can't be fixed with good product launches though. They REALLY need to deliver good launch price to performance to drum up any kind of hype at this point.

[@RustyWells2]

Radeon is thinking like a winner now this guy needs to be the out front guy all the time going forward!

[@seikochristopherward9908]

I agree. He's cool

[@B_Machine]

I think this guy may have been the one to talk about FSR 3.1 when that was announced in 2023.

[@t1e6x12]

He was the guy who bet someone money that the 6000 series wouldnt be a paper launch (of which it was), and when he was confronted he said "but I got a GPU!"

[@666stankyrich]

he's marketing, fire him save me some money.

[@seikochristopherward9908]

@@666stankyrich then we wouldnt have this video? the executives and engineers cant speak to every interview. and then we wouldnt know anything about the products until linustechtips talks about it

[@Oztorek]

As a big fan of nvidia, and someone planning to buy a 5090, this interview gave me great pause. These answers felt so authentic and real and resonated with me. Hope we get benchmarks before any releases from either side. I just want to avoid scalpers

[@stifukcleiton1353]

Definitely bc there's a game I think Wukong where the fps difference between 4090 and 5090 is less than 10 fps without dlss and multi frame generation so they saying twice the performance really doesn't mean anything.

[@train3616]

Can't wait to see what they have coming. Also thanks AMD for always supporting the linux community.

[@vigilant_1934]

Exactly why I'm looking at one of these cards. My first graphics card was GTX 1660 Super and no one told me Nvidia is terrible for Linux.

[@banishedbr]

when the games i take hoy playing all can be played in linux is the day i use only that =D

[@commonsense-og1gz]

they worked hard to make the gpu numbering be non confusing, and made their cpus much more confusing.

[@jasonvors1922]

Calling it the 9000 series of cards instead of the 8000 series is pretending to be something better than what is offered

[@Audiosan79]

@@jasonvors1922 You are uninformed. Maybe you want to read a little about 8060 and 8070 IGPU's? I'll give you a hint. Have you heard about ryzen 8000 series? And do you know what it is?

[@vigilant_1934]

​@@jasonvors19228000 series is Strix Halo. AMD has been skipping gen numbers on their desktop CPUs since Ryzen 5000 because 4000 were mobile chips. They did the same thing this time but with GPUs.

[@Kleptophobia]

@@jasonvors19225000 series is RDNA1, 6000 series is RDNA2, 7000 series is RDNA3, 8000 series is for RDNA3.5, 9000 series is for RDNA4. Pretty straight forward from Radeon.

[@e2rqey]

No. They blindly imitated Nvidia's product naming in GPUs And then blindly imitated Intel when it came to CPU naming. The differences in execution are purely a result of the how easily understandable their competitors product naming system was in the first place.

[@bfbunny]

I would love to see FSR4 working on RDNA3/3.5 GPUs, so that the AI cores will do some work other than sitting around using die space, but I guess time will tell.

[@runadumb]

He's been pretty clear not to expect it will be coming to older cards

[@broose5240]

@@runadumb they had to move on or keep losing sales

[@runadumb]

@@broose5240 I agree

[@jasonvors1922]

​@@broose5240 That's just an excuse, They have pretty much been using the same silicone since the Rx 6000 series of cards with zero major improvements over the course of 4 years.

[@shvrdavid]

That isn't going to happen. With only 10 percent of the market, planned obsolesce is a requirement. Don't believe me? Listen to him again.... It is not going to happen. Vega, Polaris, and now older RDNA, all basically abandoned with zero new features added thru software or drivers.... It is no different than AMD talking about the AI capabilities that basically wont run any of the current AI on most of their GPUs... IE", already obsolete.... AMD's strategy is planning on obsolete GPUs being replaced every generation. Listen to him again, about older cards with AI, ray tracing, etc... He even discusses doing exactly that, in a way you that distracts you from what they are actually doing to get you to buy a small upgrade... AMD has already abandoned RDNA3 for FSR4 and plainly tells you that here... This generation AMD GPU will be abandoned as soon as the next one releases, you can plan on it... If gamers want to do that every release, go for it.... As soon as FSR 4 hits new games, you will need a RDNA 4 GPU to run it. RTX4000 owners get most of the new Nvidia features, in a free driver update.... AMD, but a new GPU, or you don't get it....

[@polmao]

Im wishing the best on AMD and Intel for gpus. Need competition because Nvidia charging 2k for top gpu is wild af.

[@DavidGotelli710]

Graphics cards never should have gotten over 1k. The 1080ti 699 adjusted for inflation today would be $900. Basically what I'm saying is top graphics cards should cost up to $900. Like Frank said 90% of gamers are under 1k. I'd say more like $500-600 is average gamer price. It was hard to stomach $850 for a 4070 ti super for me....

[@kevinerbs2778]

@@DavidGotelli710 I prefer multi-GPU which upscaling can't touch.

[@vigilant_1934]

​@@DavidGotelli710Cards have been $1000 since the GTX 690 in 2013. It's not new. All the Titan cards were over $1000 and one was nearly $3000 and that was in the 2010's. Nvidia was too aggressive with the 1080 Ti because they thought AMD was gonna be more competitive with Vega than they actually were. They easily could've charged $900 for it if they thought they had no competition. RTX 5090 is definitely a budget AI card that you can also game on. The pro versions of these cards easily cost $4000 or more.

[@vigilant_1934]

The 5090 being at least $2000 was expected. It has a ridiculous amount of CUDA cores and compute and 32 GB of GDDR7 and it's the largest die they've made since the 2080 Ti. Knowing the specs you thought it was going to be cheap? They were more aggressive with the 5070 price as even MSI said they were surprised it was that low as they were expecting the 5070 to be more expensive. That's what they told Hardware Unboxed at CES as reported in the 42 graphics card hands-on video.

[@hasiktak1544]

Taking in concideration that top end card like 4090 and 5090 dont have direct competition i think 2k usd is a good price, they could easy priced it 3k and get away with it, i dont defend Nvidia but that's how the gpu market stands now

[@CobraF1]

Frank is such a cool guy. It's awesome that he answered all these questions in a transparent and laid back way. From the sounds of it, AMD seems to have made all the right decisions for this generation! Hopefully they'll win back a bunch of market share. Fingers crossed! (as a current happy RX 7900 XTX gamer)

[@faultyservice]

Please.. Frank here owes everyone a couple of free F5 keys ⌨for the original OOS RX 6000 series comments, yeah the community doesn't forget frank! Also if the RX 9070 XT is anything over $449 usd, that's an instant RTX 5070 upgrade purchase. With

[@TheRealRoadhog]

Now I only play FPS and Racing games, so for me, in fast action, quick response required games, I really have no need or desire to use RayTracing. When I am being shot at from four different directions, or driving in access of 140mph, I have no time to see the difference. I can see the benefit for those who play more story line games, etc. To each their own on this topic and I am not slamming RT, just my opinion. Very good interview, really appreciate the frankness in the answers, nicely done.

[@kevinerbs2778]

RT is gimmicky like Nvidia 3D Vision, & PhysX.

[@BenCH417]

RT is being developed in games already,it needs to be adopted in the industry.If i were to choose, Yeah i don't RT to kill my performance while i enjoy high FPS,even in SG player game.

[@sasquatchcrew]

RT is good for those slow paced single player games. Thats bout it. RT is ran with Vulkan and DX12 as well, and uses the same math. These RT 'accelerator' cores both companies have can be used to do the various species of RT code. Games on Unreal with Lumen raytracing is going to see heavy use down the road so just be prepared. CoD unfortunately got rid of raytracing after Cold War, because of covid. I actually made use of the RT in certain CQC situations. esp in mw2019. They stopped the realism after that IMO, 2019. Games like Bodycam will I hope outpace actishitson.

[@Davinmk]

@@kevinerbs2778it was, but with the major changes in the adoption of UE5 most triple a games now ship with ray tracing

[@pweddy1]

Strix halo and laptops in general are a bigger impact on AMD’s business than GPUs right now. Intel is getting crushed in CPU right now, and it makes sense to push processors first. Plus CES always seems to have a laptop focus. Plus handhelds are a market that AMD can own top to bottom.

[@NexGen-3D]

Also looking forward to see what companies like Minis-Forum build with these new APU's as well, should make a stunning little game console from one of these.

[@craciunator99]

This dude was great, wish AMD as a whole communicated this well, great stuff here, answered all the questions well.

[@opensourcedev22]

I like this guy. Whatever he was told to disclose, he sold it well.

[@Davinmk]

He is at a position where he is pretty open about what he can say and he is obviously media trained enough to know what to say and what not. But he is also an enthusiast and seems to love his work. Awesome guy

[@Noel_p]

Amd are actually finally kinda being honest, firstly by just blatantly admitting they renamed their lineup to 'better align' with Nvidia and now also admitting that they partly delayed the launch to see what nv announce Just hope this honesty and transparency translates to the rdna4 event too without bs frame gen numbers and optimistic cherry picker results

[@PillowOfEvil]

By saying "this will be a card under $1000", makes me feel like the 9070xt is going to be somewhere around $800.

[@chr1srugby]

This is the real reason they waited to see what Nvidia unveiled.

[@PillowOfEvil]

@chr1srugby And they're still gonna price their "70" series cards with the Nvidia price. DOA.

[@hasiktak1544]

Nah, 7000 series was a floop, they failed hard, i hope they learned

[@PillowOfEvil]

@@hasiktak1544 9070xt is gonna be at a minimum 699. And as far as I've seen, nobody's gonna wanna buy it unless it's priced around 550. Which will probably be around the price of the 70 non XT. The cards will offer decent performance and capability, but their price still won't attract a larger market. The only way AMD is going to turn the tables here is if they make the 9070xt $550 msrp for aibs. And that's not gonna happen.

[@hasiktak1544]

@PillowOfEvil if they price it 700 usd its gona be a masivne fail, 450 for xt and 399 for non xt wold be a winout

[@dunastrig1889]

Thanks Adam for asking what a lot of us were curious about.

[@HJayZ91]

They need to get more developers to implement Anti-Lag 2. There are legit only like 3 games that support it and with the advent of frame gen we really need it

[@Alakazam551]

Frank talks really well, actually really like him from seeing interviews! =)

[@Ben-Rogue]

Having multiple different architectures for the Z2 chip is dishonest, and we all know why you're doing it; The handheld manufacturers (the SI's) don't want to be seen as having the "old" hardware, because customers want the latest and greatest, and instead of offering the new hardware, they just slap a new name on the old stuff... You did the exact same thing with motherboard chip-sets, when SI's didn't want the added cost of the new hardware.

[@46three]

I get what you're saying, but that's just business. As long as the actual performance of each is not obfuscated, I don't see it as a major issue.

[@LizardGulps]

sorry i shouldn't have done that.

[@TheMXinsidE]

It was explicitly mentioned in the video that was the case of SI's requesting for cheaper/lower performance options even if they have to re-name.

[@TypeErrorDubs]

Frank Azor’s body language at the beginning is pretty telling 😅 AMD’s consumer GPU division must be fun right now

[@traversharty]

Great stuff Adam. Gordon would be so proud! ❤

[@Category5]

Wow. Frank kicked butt on this and IMO and has me much more interested in RDNA 4

[@JayzBeerz]

LMAO! 😂

[@habana7638]

Frank Azor, despicable person, liar.....

[@ole7736]

Frank, we are glad that AMD wants to make their model numbers easier to understand. But please (!) stick to one naming scheme for a longer period than in the past. To me, brand recognition and familiarity, after performance metrics of course, are the most important factors for getting enthusiastic about a product. I was perfectly happy with the 7000 series naming (aside from XT vs. XTX) not copying NVidia but continuing a distinctly recognizable AMD product line. I felt AMD Radeon had finally found its way, using recognizable, solid and powerful sounding skew monikers.

[@MarianPV20]

true , even though they will change again the name scheme because do you think will continue with rx 10070 names?

[@skyfernandes8610]

The shade he threw on the rtx 2000 series 🙊

[@starlightHT]

What did we learn from this interview? It was better (much) than the official CES presentation, the 9070 will have the same price as the 5070 and they can present products without repeating the same word hundreds of times (AI)

[@nzrtlab]

we need proper $250 GPU

[@olivur_1459]

You can keep your $250 😂

[@nicane-9966]

maybe the 9060 when it comes out and INTEL made it now possible with their b580 so it may happen. intel pricing and perf is good so why not.

[@sjoerdtheemperor5229]

​@@nicane-9966 However lately we found out that the B580 needs a good CPU to work. You can't run a Ryzen 5600 to get the best performance out of the B580...

[@vigilant_1934]

​@@nicane-9966More like $340-$400. $341 is the lowest price in 30 days on Newegg for a Gunnir B580 and the lowest price of the 9 B580's in stock. Lowest price of the ones out of stock is $270. Not one B580 at MSRP. On Amazon they cost $370-$400.

[@vigilant_1934]

They exist already. RX 7600 is around that or you can get RDNA 2 for less. 3050 8 GB is also around $250.

[@Tyuwhebsg]

Frank seems like a great guy! He is embracing being option B, and this helps with the positioning

[@GregMcS]

Really fantastic interview. It sounds like AMD will try to bring FSR4 to 7000 series cards also if possible. Love how transparent he was here. Hoping AMD have success here as the market needs it.

[@deamooz9810]

They could’ve at least mentioned it and say that they’ll reveal more details later because there is a lot to talk about, people would’ve been excited instead of upset

[@mickaelsflow6774]

Yup, it was definitely a last minute change. And they haven't planned the next event yet, so they couldn't had a quick and dirty slide, approved by legals, promising any dates or info. Better to say that in interview, but dreadfully sucks for consumers.

[@raysparks3161]

They're working on making their frame generator 8x so they can market the 9070xt as having 5090 performance for $700

[@gaua31415]

I really dont like the "a little bit better performance in rasterisation"

[@shinseitaizen]

A much needed interview. Thank you guys.

[@SAFFY7411]

Great interview and I can't really disagree with the points Frank made especially with regards to not mentioning RDNA 4 in a short space of time at CES. AMD were probably waiting to see 5070 pricing before announcing RDNA 4, which they didn't want to do because perhaps they wanted to be more aggressive with the pricing? Now that they know it's $549 for the 5070, they can hopefully knock off more than 10% off the price to make RDNA 4 properly sellable.

[@YTisProMentalillness]

Franks explanation on the new naming model scheme is precisely what I imagined was going on at AMDs board room meetings. I have no problems with them changing it. Only great GPU performance at a great price is what really matters!

[@JaydenB_2k24]

Will this sell me on getting a 9070 XT? It's pretty close man

[@03chrisv]

Big respect for AMD for saying they make graphics cards for gamers. I personally use nVidia and will be upgrading to the RTX 5080, but I do more than gaming such as video editing and dabbling with running Stable Diffusion locally. Basically, if you're strictly a gamer then go AMD, they offer the best bang for your buck. If you're a content creator, AI developer, or tinkier in robotics and you like to game on the side, then nVidia all the way.

[@broose5240]

wonder if you can afford ai max pro with 96g of ram. That sounds incredible. Can switch ram between cpu and graphics. Cant wait for review

[@TheQxY]

Why does half of the gamers claim they are AI "developers" now? 😂 Do you work as an AI engineer? If so, it's a company expense, and pricing of consumer products doesn't even matter.

[@Ben-Rogue]

@@TheQxY And wheres this "if you're strictly a gamer, go Radeon" coming from? Radeon has proven itself pretty capable with more than gaming. Just look at the huge leaps with ROCm in the last few years... I do plenty of CAD work, the occasional video capture, editing, transcoding, photo editing, etc... Have very little issue with the last two generations of high-end Radeon products.

[@vigilant_1934]

Radeon does well in Davinci Resolve and quite a few other programs. There's a dedicated render option for Radeon in Power Director as well which is what I've been using for years. RDNA works well in a few scientific programs and other productive apps (Hardware Canucks and LinusTechTips tested out how well RDNA 3 did in many non-gaming applications compared to Lovelace and it actually was great in a few and the 7900 XTX even beat the 4090 in Davinci Resolve when it launched and the XT wasn't far behind).

[@HapPawhere]

@@broose5240 They should make AMD SAM with their AI in CPU and GPU to work together. That might be better than NVIDIA GPU only AI

[@ivayloindzhov8553]

I can already tell this will be good, starting with the hard question off the bat, AND getting an honest and calm answer? Heck yeah!

[@tadejpeckaj1151]

Awesome video. Tnx Adam for getting us the info!

[@Thor847200]

Thank you for the interview, it did answer some questions. That being said: I don't care what company you are representing, you should NEVER tell the customer "it is what it is". That is effectively telling them "tough sh*t". He said they didn't have enough time to really show off the GPUs. If that is the case then why did you give nearly 10 minutes (that's what it felt like anyway) to a Dell rep that you should have ALREADY had a partnership with. It doesn't take 10 minutes to announce a partnership It takes 10 seconds, or maybe 1 minute if you really want to push it. The guy in the keynote also should NOT have said, in an almost sort of wave of the hand sentence like it didn't really matter, that they were going to be showing off their next gen GPUs "later this quarter". NO, you give a time and date. You don't just make an almost off the cuff, quick, mention of a MAJOR product announcement while saying something that soundings like "eh, we'll get to it eventually", almost as if the people that came specifically for the GPU announcement shouldn't care and should only care when YOU want them to care.

[@technonecroplays]

It's nuts that this video only has 20K views. This is a keynote in an off itself. This dude is presenting products that wasn't presented on the main stage, albeit without specs and pricing but nevertheless he gets into the thinking and reasoning behind these products.

[@ForzaE2]

Thank you for this interview.

[@kamalnoor5611]

Feels weird without Gordon😔

[@pcworld]

It does... -Adam

[@ELCrisler]

The thing he did not focus on is that these keynotes are really focused on what the shareholders want to hear. This is about making those shareholders feel confident about keeping their money into AMD. With this in mind the gaming GPUs would be the least impactful on the companies bottom line right now and that means less important to the shareholders. I am disappointed they did not give the GPU some attention but I do understand the reasoning.

[@NewBreed2205]

I will upgrade from my 3080 to a 9070xt...love what AMD is doing...had a good feelin when I pre-ordered my ryzen 1700...

[@The1commenterguy]

PCworld plz let any contacts know that WE REALLY APPRECIATE these answers from AMD. That respects the consumers intelligence and outlook.

[@Kylethejobber]

Please don't give up on the high end gpu market Next-Gen. Frank sounds like a great guy. That's why I feel like. They have a chance in the high and market next gen.

[@DustinHarms]

Man, it's hard to be mad at AMD seemingly dropping the ball for RDNA4 after that little chat. Seemed so much more straightforward and open about strategy than I would have expected. This really humanizes AMD, in a way that feels extremely refreshing in contrast to the nVIDIA comms and presentation. Honestly if they did their RDNA4 announcement just having Frank talk about RDNA4 in a press room answering questions and just showing the card's REAL performance next to him....that'd be a hell of a presentation. Groundbreaking, in this day and age, lol.

[@capability-snob]

Better rasterisation, or faster? I'd really like to be able to optimise small triangle render myself and not have to use the default algorithm.

[@cube2fox]

You don't have to, you can use compute shaders for years. For example, the Unreal Engine guys did this.

[@johnpaulbacon8320]

Thanks for this well done video.

[@chr1srugby]

Saying that waiting to hear from competitors would make them more competitive is such bs. Knowing what your competitor is doing gives you the lowest bar to aim for in all aspects. NOT knowing means you are incentivised to go above what you think they might do to make sure you actually are competitive. Waiting to announce ONLY benefits AMD, not consumers. That said, this interview was far better than any of the cringeworthy, buzzword bingo keynotes I've seen.

[@acameron8784]

What I want to know about is Blender and Affinity Photo/Designer performance (along with gaming performance too)

[@manpais]

Actually can agree with his explanation for the new rebranding for amd naming eventho quite confusing for people that are familiar with their previous naming scheme. Most of my friends dont even know what is the difference between nvidia cards naming just that higher number = better performance. I believe following their competitor which is more well known is better for product placing in the market. Hope AMD does well this generation and maybe I can switch later 😊

[@alainmilette6460]

This interview is far more interesting and informative than muchbof the fluff peddled this year at CES, much respect.🤜🤛

[@Dacialastun]

I do like this AMD guy based on this interview. Seems down to earth. I was planning on going handheld if prices were crazy for the new generation but now I have hope.

[@davidholder2100]

I like the fact he is using the term “machine learning” which is the truth. It isn’t AI.

[@RobertFromEarth]

Great interview, thx !

[@666stankyrich]

you wrote he's an architect and he says he's marketing so which is it ?

[@danburke6568]

It's out on the 24th, when Will we hear about it then?

[@adi6293]

He's right , please don't move to that new power cable

[@lavoscracker22]

Thats a very good interview.

[@craig543]

This interview reflects really well on AMD and PCWorld. Love hearing from people who know so much!

[@4_my_ambition]

I just built my pc 3 months ago . After hearing this guy talk , I’m glad I went all amd. Love the transparency and love the dedication to gamers.

[@Doug-mu2ev]

Gordon would approve of this interview, awesome job asking the hard questions and getting answers Adam! Frank has confirmed that FSR 4 is RDNA 4 only… sigh. Part if his answer I did not understand, he talks about FSR 3 being easy to integrate and then says “TBD on the next one”… what he referring to?

[@daveyboy1978]

Would be nice to get a 9800x3d in the UK without having our pants pulled down over the price

[@Mark_Williams.]

As the saying goes, AMD never misses an opportunity to miss an opportunity. Having said that, Frank clearly knows what they need to do to launch RDNA 4 at the correct price. Lets hope they get it right this time.

[@kjellbeats]

fantastic interview

[@AlphariousOmegon-d5d]

Can't wait to see proper benchmarks of all the new Gpu's

[@daverhodus]

Will FSR4 run on a Z2E?

[@lamjk10]

What amd is saying makes sense except the value part, lol. 900 dollars initial released price for the 7900 xt. It became 750usd and was great, btw.

[@broose5240]

he said 7800xt and 7900gre

[@Bastelopa_wie_mein_Channelname]

Where did he say that the $900 price is for a 9070 / -XT? He did say that AMD is allways trying to keep their best GPU under $1000, which doesn't mean that a 9070 is the top model.

[@46three]

I do think he was referencing that when he talked about listening to feedback on past releases and learning from mistakes

[@damianabregba7476]

He didn't specified cards. He just said they targeted that (wasn't specific that every card was like that) which clearly was seen with 7800xt and 7900gre

[@detmer87]

He seems to be hinting at HD4870 or AMD Polaris (RX480) scenario again...

[@Loppy2u]

Radeon should combine both professional and gaming divisions like Nvidia GeForce. For both Game flow and work flow applications.

[@NameForgotten1]

The next architecture will be UDNA. Thats a “unified” architecture that focuses on AI first, and adds gaming functionality second. This will allow for better feature parity with Nvidia and probably bring better software as well. Performance boils down to node shrinks, so we are on 3-5 year cadence with that.

[@TheMXinsidE]

Man you really have to hope this is the attitude that resonates throughout amd internally. It's really what they need to be successful in the DIY market.

[@vakke]

Awesome interview and Frank seems to be a legit great guy, honest straight answers to all questions!

[@ravere1314]

Looking forward to the Z3Max+

[@amnforge]

Although I love my 4090 and consoles, I'm really pleased with my rog ally. but i still want more. So looking forward to Z2 extreme!

[@sourgrapes1317]

Finally someone who understands their customers! hopefully these cards are amazing.

[@haj_endot]

i have bad news about the usability of the autogenerated captions for this interview in particular

[@henrikg1388]

This guy is good. Honest, solid and I hope AMD can live up to what he says. They should have put him on stage instead.

[@SkylordRevision1]

With the fact that the 5070 is $549 the 9070 xt is gonna be near the performance so it is gonna have to be around $450 for it to be worth it to go with AMD

[@kotztotz3530]

I personally think the performance is probably gonna be in between the 5070 and 5070 Ti. If it can get close to the raster of the 5070 Ti, I think $550 would be fine, but if it is closer to a 5070, I don't think it can be any more than $450. If it's in between, of course I would say say $500. But that's just my opinion :)

[@TheHalfmanofOz]

I think they'll go for 500 then discount down the track.

[@geracervantes2362]

and you want an ice cream cone with that too buddy?

[@victorkreig6089]

"for it to be worth it" Really? I'll take AMDs drivers and not being complete greedy douchebags over team green any day of the week

[@SkylordRevision1]

@@geracervantes2362 I mean if you are offering…

[@kyonru]

As someone who bought the RTX 2060 thinking it was ray tracing capable, i feel this comment so much 7:10

[@poorplayer9249]

I'd love to see the X3D offerings that AMD will put out in '25 move into Mini PCs also.

[@ThunderGod9182]

I'll expect a full launch event on Jan 15/25

[@tommybally03]

It would be nice to have a replacement for the low profile RX6400 for SFF systems! Maybe even 8GB to 10GB low profile versions.

[@blackcyclist]

Great video. As a newbie about to start a build, I just want to know What's the best GPU to go with the best CPU?. I'm focused on content creation, 360 4-8k video & streaming. Gaming is probably less than 5%

[@tigreclaws]

People are mad they didn't get price and performance but I bet looking everyday to find out.

[@Shankovich]

Very much respect his transparency. They were waiting for Nvidia to go first, nothing wrong with that. I think Nvidia called their bluff a bit too with the 5070 pricing, but Nvidia handed AMD a marketing gem with the bs 5070=4090. Of the 9070/XT is around the 4070ti/4080 performance and has a good price, they can strike well. I think AMD can afford to sell RDNA at a slight loss to gain market share, they’re more than making enough cash with CPU sales

[@Fatalxw]

Great video, but it's sad to see that they most likely aren't trying to compete with a thousand dollar 5080. But for me, price to performance is everything. Something 7900 XT raster performance for 449$ would be incredible for the industry.

[@madrain9898]

If the 9070 XT is 499 or less, that would be some serious value, and depending on how good FSR 4 is, it might just take the storm on Nvidia

[@Wizard-kk4lz]

Thanks, nice and insightful interview. Adam keeps looking at his notes and it's just a reminder to get booze and cigarettes' for the evening:)