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My associate and I ask you an entire series of deep, existential, philosophic questions and write down your answers to each one.
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What is ASMR? It is both a sensation and a medium.
ASMR stands for Autonomous Sensory Meridian Response and is the current, non-scientific name given to the feeling characterized as a pleasurable tingling sensation felt in the head, scalp, back and other regions of the body in response to visual, auditory, tactile, olfactory, and/or cognitive stimuli, such as crinkling bags, hand movements, whispering, personal attention or watching someone perform a task. It's like goosebumps, but much more pleasant.
ASMR videos are meant to intentionally help induce this sensation, also referred to as "tingles", but also provide a relaxing, calming, soothing, therapeutic and even entertaining experience for the viewer.
Many people who do not experience ASMR still enjoy the videos for their calming and sleepy effect.