An Introduction To RADO Watches With CEO Adrian Bosshard

Shop All The RADO Watches: teddybaldassar...
Shop Watches: teddybaldassar...
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In this video, I sit down with RADO CEO Adrian Bosshard for an introduction to the brand's history and major model families. What do you guys think of RADO?
Watches Featured:
RADO Captain Cook 37mm: teddybaldassar...
RADO Captain Cook 42mm: teddybaldassar...
RADO Captain Cook 42mm Two-Tone: teddybaldassar...
RADO Captain Cook High-Tech Ceramic: teddybaldassar...
RADO Over-Pole: teddybaldassar...
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[@rensolsen4400]

For my 1 watch "collection" I chose a Rado Captain Cook. It is something I can wear in so many different occasions, Looks familiar as a watch, yet not the same as everyone else.

[@TeddyBaldassarre]

I enjoy mine as well. Wears smaller than the case diameter and love how thin it is for a diver compared to others in my collection.

[@amarhassan]

From today 1Billion Indian population gonna subscribe your channel Teddy. Great coverage on Rado, Thank You

[@ShubhamMishra-mz4gq]

Superb Teddy - your industry interviews are always super insightful & enjoyable! 💯

[@TeddyBaldassarre]

I am glad you enjoy them! More to come in the future!

[@watcheswithabdullah]

Finally some quality coverage on Rado! On behalf of all Pakistani watch enthusiasts... Thanks Teddy! 😂

[@TeddyBaldassarre]

Haha thanks my friend! I know how big of a deal Rado is in that part of the world! We have some catching up to do in the US.

[@Hnair1982]

Especially the gold version of the diastar is very much in demand.

[@VijayKumar-tr8yp]

Pkmkb

[@tabishhassan8951]

I felt like the brand rado didn't even existed outside Pakistan. Because here it is seen as an ultimate statement and never heard it from any watch channel

[@---_---_---_---_---_---]

@@VijayKumar-tr8yp vikaykmkb

[@JetCooper3D]

I received my first RADO for my 17th birthday... I am now 54 and it looks the same as the day I originally wore it. I personally love the ceramic - the materials smoothness against your skin. The ceramic warms to match your body temperature and you can easily forget that you are wearing it, until you glance at the time and the smile that doing so evokes. Cutting edge scratch resistant materials that make a statement. Out of my large collection, I often choose a RADO to wear - flooding me with a lasting feeling of satisfaction...

[@lamentate07]

They are premium looking watches, especially for the price. They are underrated in the west for sure. Totally unique design language. You can identify a Rado just by looking at the bracelet.

[@Robert-jo7ic]

I did so much self Rado research with your previous videos and I ended up purchasing a Captain cook brown dial yesterday! Couple hours later this video releases! So happy to see Rado getting the recognition it deserves! Hello from Florida!

[@TheChzoronzon]

Wow, having a CEO named Bosshard is so manly I could cry

[@Sur-Ron]

As an British Indian who's parents came from Africa, I've known about Rado my whole life, my parents had Rado watches, all my uncles and aunties had Rado watches and my first proper watch was a Rado!

[@sneakyscorpia]

I'm from Britain too - I don't know much about Rado(finding out loads!). It's interesting how some brands are huge in some parts of the world and not so much here.

[@James-T-Kirk]

why is Rado so popular for Indians? I heard on some youtube video that in SE Asia and in South Asia Rado is seen on par with Rolex sometimes...so I am surprised I haven't heard about this brand sooner being from SE Asia.

[@mariumrajah]

In Pakistan/Kashmir Rado Diastar Gold Tungsten Carbide edition is very famous, if you have a jubilee that’s more rare, Most Politicians & rich uncle’s have them on, My dads one was bought in Qatar 🇶🇦 1990, I inherited Dads watch in 2003 I’ve serviced it twice & changed the strap 3 times, I also had a few intigrals, Recently I bought a Sky Dweller Blue face Steel model, I still wear my fathers Rado more then any other watch I own.

[@alihayat412]

Finally Rado has a quality Video…. There are almost 300 Million people that love this brand. Good Job Teddy Love from PAKISTAN

[@houseofrandom26]

Rado is quite big in India I suppose but haven't seen many YT channels reacting to Radio watches. Thanks Teddy for this interview. Keep growing !!!

[@talha-khan1]

Growing up in the middle east, I knew Rado even before I heard of Rolex. One of my uncles had a gold Distar and I remember thinking 'Wow, what a watch'. Beautiful pieces. Thank you @ TeddyBaldassare for doing this interview. I hope more people in the United states start appreciating this brand.

[@maqsoodhassan8978]

My grandad had the same one. The watch in itself will always remind me of him and his memory

[@mariumrajah]

Mines too

[@tokekkk]

Underrated brand, love their ceramic materials and simplicity

[@ShashankD137]

Rado is the most recognized luxury watch brand in India. From history (ex: my dad got a rado for clearing medical school from my grand dad back in 1979) to celebrity endorsements. Given our per capita is smaller than most 1st world countries, rados have been Indias Rolex. Ofcourse times are changing and I haven't included a rado yet in my collection. Maybe if they release a 40mm Captain Cook ;)

[@squanman]

Rado is such a great mix of classic style with a twist of modern materials. Nobody better at designing a unique look without looking cheap. Great interview Teddy...

[@dannysimenauer5745]

I love these interviews that Teddy does with the CEOs. I didn't know much about Rado and found this interview very enlightening. Hope to see more CEO interviews as 2023 unfolds.

[@bigbikerjohn64]

So nice to see a video on Rado! They have been doing ceramic designs for such a long time.I just got their 43mm High-Tech Ceramic Captain Cook with the smoked sapphire dial. It's true that nothing feels like ceramic on the skin. Lighter and not as cold on the skin in winter. The inward sloping bezel and the box domed sapphire crystal is such a joy to view. Love it!

[@upekhanppd]

I'm a proud owner of RADO VOYEGER ( automatic, day & date) since last 40 years. Use only on special occasion still runs precisely looks elegant. Great production.

[@Mr-Safology]

Rado watches are great. My late grandfather bought Rado watches in his younger days and passed one of them on to me. It's a very special timepiece in my collection. For this current market, Captain cook in green and gold catches my eyes. Stunning

[@madhwarajputtur]

To........CEO of RADO,,,,,, Simply superb watch collection sir.....👌👌👌I want to own one ...Captain cook..ceramic

[@emmettbest8583]

The dialogue you had with a top dog at the brand, and the kudos you received from him for being prepared for the interview was awesome. Mutual respect, common goals, positive intent, and clear communication about what they are about is what a potential buyer wants to learn. Fantastic. Keep up the great work and I'll keep tuning in.

[@snowsource13]

My father actually bought me a Rado Golden Horse for my highschool graduation. That was well over a decade ago and it still looks fantastic and has served me well.

[@mybrainlikesthings]

It was hard to find a Rado for me, but I came across the HyperChrome three-handed watch and fell in love. Mind you, it’s a big one for bigger wrists.

[@Scrappy45]

He was so appreciative of ur knowledge and flattered by ur passion now that's a ceo i can get behind

[@MuqtadirSyed]

Rado is the Rolex of South Asia. I never liked the brand due to their out of the ordinary designs until I was gifted the Original Diastar with a gold dial as a wedding watch. Believe it or not, over the years the brand and their designs have grown on me! I have started appreciated the 60's unique design that has been refined. Glad to see Rado finally getting some recognition in North America. As usual this is part of the Swatch group strategy targetting specific regions. Rado in South Asia, Tissot in North America, Mido in the Pacific, etc.

[@Adityakumar-p7z7q]

Rado is Not Rolex, Rado is rado

[@mikekuzub6013]

Teddy, you are a very likeable person. Your interviewing skills is world class and elegant. It’s something I look forward to every weekend morning while enjoying my morning coffee. Great work!

[@curtbrown7718]

Teddy, your enthusiasm for the watch sphere, and your respect for Mr. Bosshard, realized a tremendously enjoyable presentation. Thank you.

[@Abdul-Baseer]

I own a vintage silver Rado Voyager with black octagonal dial. Had it passed down to me from my grandfather. Its surprizingly still relevant in the 21 century. Was about to sell it but this video has effectively changed my mind.

[@kleinster99]

Perhaps one of the best interviews I’ve seen. I’m definitely a new RADO fan.

[@charleschaimkohl]

I slept on this brand. they have an impressive collection. thanks for bringing them to my attention.

[@EdwinGamboa]

I really like how you’re bringing these brands to us, they deserve a lot of recognition and sadly get sometimes overshadowed by more commercial names. If I can make a small request, do a Mido one next! It’s such an iconic brand here in Mexico!

[@bunaldiaries6418]

What an awesome content here Teddy. Rado definitely is one of those brands that can catch the market off guard with their Ceramic Case Watches and I hope people would recognize Rado as big players today in the Watch Industry. PS: I own a Captain Cook and it is a nice watch to have.

[@michaeljordan6008]

Rado has been doing ceramic for decades and they have never caught on in the USA.

[@bunaldiaries6418]

@@michaeljordan6008 because American Market in general has this “If it ain’t Rolex, I’m not buying it” type of mind. Look at the stupid dumbass “Moonswatch”, its fucking garbage but ppl buy it. That’s why I want ppl to respect Rado as a Watch Maker because it is really a great product to have.

[@speedmanex]

On my college graduation I was given a 70’s DiaStar that belonged to my grandpa and fell in love with the brand, 2 years ago I got a blue captain cook and couldn’t be happier

[@MWH_Watch_mods]

Dude, I never even heard of this brand. These watches are awesome!

[@Mylocalvoiceforum]

Rado is big in India. I probably only knew Rado as my first luxury watch brand

[@chrispy3866]

Teddy, a Rado episode was A LONG TIME COMING. Thank you! Next, Certina please!

[@jrsoldit]

Just bought a Captain Cook finally. Refined diver design. Restrained dial. 80 hours power reserve. Only about 12mm thick. Great lume. Lightweight. Accuracy.

[@tylerpirc]

Great interview, as always, Teddy! One can tell that Mr Bosshard appreciated you taking the time to learn and understand the process behind their ceramic manufacturing.

[@tpoz48]

I've had a Rado Coupole for a couple of years. It has a dark brown sunray dial in a gold case with a brown alligator strap. It's a great looking watch. Have gotten good compliments while wearing this watch.

[@christianaviles2199]

Growing my dad's favorite watch was his DiaStar. So I have a soft spot for Rado. I actually don't own one myself, although did buy my dad a modern DiaStar a few years back. That Over Pole and the anniversary edition DiaStar are both tempting options. Great and often overlooked watch brand.

[@sorabdb9925]

Rado was a symbol of success and prosperity in India when I was growing up in 80s and 90s.. bought my first Rado this year in 2023 .. the same one as CEO is wearing .. green dial Diastar original 60th anniversary

[@SiegeHearts]

I love what Rado and Oris are doing nowadays. I've always known about the Captain Cook and its on my list, but had no idea they were making full ceramic watches. Especially at this price point.

[@LaurentiusTriarius]

I love Rado but I'd say Fortis instead of Oris. Oris is the next Tag Heuer, the used market paints a dark picture about Oris, they lose so much value it's not enticing to buy, even the most desirable models lose value like Chevy's.

[@michaeljordan6008]

Oris has been the next Tag for over 20 years - ain’t happening

[@henryperez606]

I really like the bronze captain cook

[@bradleyburton4762]

I’m not a huge fan of Oris, and I really don’t know why. It has to be the Cathedral hands, because I cannot find anything about the watch that I do not love. I keep having to look at them because I am always looking for a pointer date that I can afford and Oris shows up 99/100.

[@tminus3]

Oddly, was on a cruise this past December and my 18 and 22 year old sons, were more fascinated with the Rado, than any other watch I presented to them, including Vacheron, A.Lange, Panerai, Ball, etc. They said the new generation would probably lean more towards Rado's styling than anything else. That was interesting to me! I like Rado. I didn't before I saw it through their eyes.

[@Firenmage433]

Rado is not playing it safe that’s for sure.

[@dominicrusho]

Thank you Teddy Bulbasaur. Hopefully Rado makes a bigger version of the Over Pole as that thing was tiny

[@mrmeek8654]

Rado captain cook range are so good looking I consider the green dial one of my grails

[@johnbonanni1731]

Thank you Teddy for sharing and giving us watch collectors greater understanding of RADO watches for those of us that are thinking of purchasing a RADO watch and to add one to my collection.

[@andrewwong803]

White dial Captain Cook is destined to be a classic ladies sport watch. My wife loves hers and our thanks to Teddy for introducing it to our attention. It never leaves her wrist.

[@markmeszaros76]

Favorite brand! Thanks Teddy for covering Rado, hopefully they will keep innovating.. 👍

[@nasidctg]

As a Bangladeshi, I thank you my man. Rado is called the poor man's Rolex in my part of the world and is coveted as much as a Rolex. My own wedding watch is a Rado. Actually three Rado's because we have three different celebrations. For my Mehendi night I wore a Hyperchrome, for the reception(wedding day) I wore the Captain Cook and for the last event, Walima (Grooms side of the reception) I wore a Jubilee. I also have a regular open heart for day to day usage. Rado ceramic and Rado in general are better built than most Tag Heuer watches.

[@DR4NNY]

Thanks Teddy! Never considered a RADO until today 😎👌

[@RNRBeliever]

The RADO Diastar 35mm is a sweet thing.

[@RocktCityTim]

I love your CEO series! Please keep digging.

[@Iexpedite1]

I own an “Original.” I checked out a Captain Cook recently, really nice. The dial was beautiful.

[@Angelbonilla1982]

Here in Puerto Rico, Rado was big hit in the late 90s!! Remember one of my family members had Rado Gold Scratch Resistant cost him like $1,200 and bought his wife a Rado Black Ceramic Scratch Resistant it was gorgeous!! He paid like $2000 at that time.

[@firasmaruf5045]

My wife gifted me a Rado Coupole classic with the black dial for our wedding. Its such a beautiful textured dial and bracelet, I don't want another dress watch.

[@mtech1961]

I could go for a Captain Cook, Different to the rest of the "Inspired by" options. High Quality. Good Interview.

[@johanribaeus]

Last summer I purchased the CC Chrono - Stainless steel (blue). The dial is superlative. Thanks for covering Rado. I really enjoyed this.

[@genobadea2738]

Great content. So nice to finally see Rado get some love. They make some really quality watches at an amazing price for what you're getting. Kudos Teddy!

[@gamerdude362]

Video deserves more love, Rado underrated in the US. Glad to see the brand gaining recognition, especially over the last couple years.

[@matthewbarrios1028]

I was able to recently get a Rado R5.5 chronograph with the blue dial, silver sub dials, ceramic case, titanium bracelet for %50 off at a jewler that had stopped being an AD for Rado. The watch had been in their case for a year and getting for %50 off and brand new was an opportunity I couldn't pass up. I am in love with it. I think the build quality is amazing and the design has already caught peoples eye that ask what watch it is. I am so happy I bought it and saved so much money.

[@noeldomingo9628]

Hi Teddy. I've been a follower of your channel for quite some time. I myself own a black dial Rado Voyager fluted bezel 36-37ish diameter/20mm lug width. It was my first automatic. Bought it in the late 80s. Still runs. Looks like a Datejust at a fraction of the cost. Rado are great watchmakers! Hello from the Philippines.

[@stephengarratt8027]

Quite incredible the CEO of Rado was such a humble man. Enjoyed that as much as the Joe Kirk videos and Grand Seiko.

[@TheAguadillano]

I am a fan of the brand, in Puerto Rico Rado is a brand that manybpeople recognize in special the diastar model great video

[@ericsimon1630]

I'm waiting for my bronze Captain Cook that I ordered from Teddy to arrive, hopefully yet this week !

[@AmourDuly]

Great Teddy, you start to increase your network, being a sign that the whole watch community do respect your work. Note Mr Bosshard is wearing two watches, maybe RADO lacks a GMT model ;-)

[@bcp6086]

Rado is pretty big here in India too. My father doesn't really know much about watches. Rolex and Rado is his idea of luxury watches. That's how big their reputation is here

[@dadwholovessneakers1982]

As a RADO watch fan, I hope they have an actual physical RADO store specially in big cities in the US like here in Los Angeles. My experience in buying for the Original Diastar is quite challenging, you have to search for an AD and hope they have an available watch for you to try. Big retailers like Macy's do have RADO but in very limited models (mostly capt cook). So I bought my Diastar from a small AD and waited 3 weeks to even try it on my wrist and purchase it. I think RADO needs to push their market specially here in the US.

[@I-Libertine]

I am such a huge Rado fan. Wearing my 1962 Diastar One right now. Love this brand. (Apparently, so does James May...)

[@bradleyburton4762]

These videos are equivalent to hearing and liking a song on the radio. And then, loving the same song when you hear it live. The appreciation for these watches are increased with the knowledge gained and the love and passion that the people who create and build these pieces have for their product. My list just keeps getting longer😅

[@sergelegault6027]

Very interesting, Rado is a very underestimated brand in America. A watch brand for watch lovers

[@kuongsam2314]

That diastar original looks nice.

[@Islanderpr1]

My Rado Diastar has 44 years and not a single scratch. It just has an imperceptible tarnish in the case, but what can you expect if I never took it out of my wrist, not even to bathe or to work with my cars using all kind of chemicals. Can you say that of your "insert your luxury brand name watch here".

[@zixianyong1995]

Just imagine if the anchor is a power reserve indicator. I will definitely snap up 1 or 2 immediately

[@GADGETMIX]

I've owned and reviewed myriad Rado models over the past one decade. They produce stellar watches and strongly believe they offer the best value for money after Omega in Swatch group.

[@Everton4109]

Appreciate you introducing me to the brand. I’m in the market for a new daily piece

[@courtpaul9334]

Viewer from the beautiful caribbean islands 🏝 🇹🇹 Very informative interview.I enjoyed it immensely. Rado⌚ has & will always be 1 of my #1 Brands in the world 🌎

[@jbonglc]

My parents used to wear Rado watches in the 70s; I'm a proud owner of the Over-Pole Limited Edition. 🙂

[@ankirai1]

Thanks Teddy. It doesn't get the same love but it's so big in India Pakistan and some Asian countries. I love my Captain Cook!

[@jolier1313]

Teddy, I want to say thank you for sharing your ideas on your KZbin channel and through your articles. My knowledge of watches has increased so much since I started following you. On suggestion I have is that I would like to see you do some interviews with the owners of some American microbrand companies, like Detroit Watch Company, Weiss Watch Company, and Vortic Watches like you did with RGM Watches. It seems the last 10 years have been the beginnings of an American watch manufacturing renaissance movement. These brands are definitely underrated, and it would be interesting to see you use your platform to draw attention to these companies and this movement. I can imagine in another 5-10 years, there will be a American movement manufacturer and truly 100% made in America watches.

[@mikegeary2112]

Great interview. Rado is much higher on my list now.

[@marcrefos9360]

I bought a captain cook because of the reviews from Teddy... I'm so happy with the way this watch feels & looks...Perfect!

[@marcrefos9360]

Greeting Teddy , out of Suriname , South America!

[@sylversyrfer6894]

I LOVE Rado, especially their vintage cushion watches. Awesome!!

[@jokester5812]

I wear an integral, its about 40 years old and it still looks new, it has never ever not once not ever let me down. Rado’s dont look it but they can take a beating, mines been through all sorts and it wont die, its like a toyota hilux with ferrari styling

[@gyurma7]

I checked the Captain Cook Diver black watch personaly and it is fantastic! Great feeling of quality, very spectacular and confortable!

[@juliendyer2603]

Everybody talks about the captain cook wich is amazing, but that new Diastar Original in blu is stunning beautiful and very well priced. Hoping to get it this year.

[@jasongultjaeff9397]

Mines coming soon as well. Looks great. The green dial he has on is good too.

[@zevongrie1402]

I tried on a Captain Cook over the weekend. Absolutely loved the look and feel of it. The bracelet was so nice. It’s on my short list of the next watch I want to get. Such a beautiful watch!

[@SirOreo62]

It surprises me to hear that Rado watches are not well known in the USA market compared to the international one. But I believe it because I don’t see or hear much about Rado around me in Florida, except in Miami because of its large international base. I was raised in Puerto Rico, a territory of the USA as we know, and am 60 years old. Since I was a boy, Rado watches have always been ever present and known to me. I learned of the brand since my youth from TV commercials and owners around me. I owned the iconic Diastar watch when I was 18. It made waves by introducing scratch resistant sapphire crystals and ceramic materials. So I’m curious why the brand has not become as popular as other luxury watches in the mainland, particularly when it is more affordable than other luxury brands.

[@mikewaite3746]

I remember looking up their Captain Cook 1962 reissue, it is a very nice I look forward to maybe purchasing one of the newer models!

[@thevoiceofgrandmother]

i've worn mine in the last 30 or so hours flying from Bombay to Dubai to Los Angeles and I've been asked about my 37mm Captain Cook 1962 reissue maybe six times since. I took a punt and bought mine at Joma in 2021 never having tried a Rado and it's even better in person. Included brown leather strap not my favourite but it's a small complaint against a fantastic timepiece.

[@timyboy86]

Thanks for covering, rado is big brand in middle east and south east asia , the reason was very good marketing in our part of the world and second because many south east asians work as an expats in the middle east , the first swiss watch they wanted to get their hands on was Rado , specially the diastar and jubilee series , it was like a status symbol that the guy is doing a good job in the middle east , also it was given as a wedding present to the groom from the brides side . The golden coloured rados used to solidify the job status. So it was like citizen , seiko and then rado as the ultimate. Before rado sinilar status was enjoyed by West End Watch and Co , you should make a video on that as well.😮

[@Kovalainenn]

I have two Rados in my collection. Rado Ceramica and Rado True - both ceramic watches absolutely scratch resistant. Stylish as hell

[@cylentone]

Until now, I only had the Captain Cook diver on my wish list. Now, I will go back and have a closer look at Rado. The other watches you showed seem like a typical case of internal brand love that not everybody shares (it happens a lot in many industries). I hope they find a new and promising direction like Breitling has recently to secure the success of the brand beyond one reference. Thanks for sharing, as always!

[@xavieranmore269]

I already have two Rado watches, mechanical and quartz, but after this video, I will certainly buy a third one. I like the material and the quality of material processing as well as the design. I have always been frustrated by scratches on watches and bracelets in the process of wearing. Watches with a ceramic case and a bracelet made of ceramic treated with plasma and sapphire crystal resist scratches and will never upset the owner. I agree with those who say that Rado watches are very popular in Asia and not very popular in Europe and America. I think that with the new Captain Cook series, Rado will gain fans there and here in Canada. Special thanks to Teddy for professional reviews and keeping us up to date with watchmaking news.

[@dennis12dec]

I have a Rado Diastar which was given to me a gift for my college graduation 🎓 it's been with me for 20 years without any issues and still working. Will definitely get the Captain Cook and the Florence Classic.

[@peterakr]

I'm extremely satisfied with my Rado Captain Cook! Nice work!

[@MellowTunes97]

No wonder the company is doing well, the last name of the CEO is bosshard! Loved the video teddy.

[@popomomo12]

I was in such a complex watch shopping recently and rado was part of my dilemma. The rado golden horse is so beautiful and the captain cook comes in so many styles I had a hard time choosing. I say had when I still haven't decided so I guess I am still having a rough time 😆

[@andydionisio6593]

I was looking at getting a Longines Spirit Zulu but had to give up on it because the size was big for my wrist then I was thinking of compromising by considering the Longines Hydroquest then expanded my consideration with the Oris Aquis then one day while looking at these watches I spotted the Rado Capt Cook and was just smitten by it. I ended up getting a Rado Diastar blue colour watch instead with much credit from this video. Thanks for presenting a very objective point of view of the watches you cover. This is my 3rd purchase and all because of the videos you make. I'm happy to be a Rado owner now and join the rest of the Rado owners everywhere 😊

[@Strangerer69]

During the Vietnam War, Rado was the Laotian officers and commanders watch of choice. With Rado’s Swiss durable and reliable offerings like the Diastar, Green Horse, Gold Horse, they are flexible enough to wear into war as easily as any formal event. These watches are combat tested.

[@SouperJulien]

Where your information comes from? As a Laotian, I’m very interested

[@stu632]

Teddy is the king of watch reviewers!👍

[@mikebacchin]

really cool interview! That anniversary edition is amazingly unique!

[@michaelfierman3256]

Really interesting to hear from the man in charge...Hopefully Rado keeps growing and growing in the US market!