Conversion rate in Google Analytics 4 || GA4 conversion rate

Learn what conversion rate in Google Analytics 4 and where to find it. Also, GA4 introduced an update: two different types of conversion rates (session conversion rate and user conversion rate).
They are calculated differently, so make sure to learn the difference between them.
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#googleanalytics4

[@rexfiends6460]

This is very helpful! I've been learning Google Analytics for a while, so thanks for this!

[@bjorn4703]

Thanks for this video. I really like that you don't use the intro animation / music anymore and come to the point. Keep it calm and professional.

[@garylemasson]

at last ... we've been waiting for this one for a long time :)

[@noamdorokhov3724]

Amazing explanation, thanks!

[@danbododea2]

Very useful and well explained! 👌

[@prontocommerce]

Nice video Julius, as always. Is there a way to identify session conversion rates by excluding sessions by users who are already converted in the previous sessions ?

[@tomeksobczak6834]

Great job, great video!

[@Architect54]

Bro thank you so much! I’ve had tNice tutorials software for like a year and was super intimidated by all the bars and windows. The way you’ve

[@tandoan6920]

Thank you so much for your videos. I have a question. is there any conflict between the conversion rate caculation method and the Google Signals setting Device-based? Because 1 user can use more than 1 device to access the website. Thank you so much!

[@SimoneGrimani]

Great video. Tks

[@pernillawigren7404]

Thanks for the video, I'm having an issue in GA4 interface. I find it difficult to find the conversions and conversion rates by specific parameters. For example, we have one important conversion, and that conversion can be done for different products, if I want to see how many converted product A by all users, how do I do that? I've tried in both reports and explore, but it's only giving me cr% of 100% since I need to filter the whole report for "Users with conversion events of product A". Do you have ant videos on that or planning to do any?

[@stevengraff8687]

Thank you, Julius

[@tibor21]

Hi, thanks for video. Is there a chance I can set up my reports to see conversion rate in a graph day by day? Id like to see the progress of conversion rate in time. Thanks

[@jacksonmiked]

Thanks for the useful explanations. You covered global conversation rates for all users/sessions and conversations across a site, but I’m curious about being able to show conversion rate by specific conversion, like the % goal completions by goal completion location report that’s available in Universal Analytics under the Goals>Overview tab. Is it possible to replicate that in GA4 Explorer? Thanks.

[@calvadosa2011]

Have the same question... Hope to know the session conversion rate for each conversion event.

[@ownagepk1ng]

Same question here :)

[@imgom3s]

Guys, I think that it's possible by filtering just desired conversions at Explorer.

[@Guilopes99]

@@imgom3s but if you have let's say 20 events and want to see the conv. rate for 15 of those 20, how would you do it? Do you have some sort of naming nomenclature?

[@imgom3s]

@@Guilopes99 you don't need a naming convention to do this, just create a filter for each event name or 1 regex filter with OR condition.

[@denissafronov924]

Thanks!

[@Michael.........]

Great video! Is there a way to only start tracking conversion rate from the day I added it to GTM/GA4 so it's not diluted by all the page views where I didn't track it yet?

[@Michael.........]

Ah nvm just found out you can add a timeframe to the report :)

[@GrecoSailor]

Great !!!

[@jujusubz108]

How would you filter that per conversion (as I do not want a global conversion rate for all conversions). Tried and troubleshoot this, but event name (for events turned into conversion) won't work.

[@saragraham6155]

Hi, I've been watching your videos on GTM. I'm running into some issues but can't seem to find any answers. my google tag manager ID for my only container on GTM is different in my workspace compared to when i go into a preview debugging mode, therefore my tags, triggers etc are not showing up in my debug mode as that specific container ID is not the same as my workspace container ID. I believe it is because my workspace container ID is set up for 'www.' not 'https:://www.' so when i go into debug view i have to add the https::// otherwise it wont allow the debug view. can you give me some insight into if this is the case or if it's not, how i go about fixing this.

[@williewooh]

Thank you sir

[@laurentiumarin1986]

Great, but where can I see the purchase rate?

[@busrentaldubai6822]

Can this report be shown in Google analytics Mobil app also?

[@ukaszjohny1218]

Quick question - if I want to narrow down the conversion rate only to purchase event I need to add filter like this: event_name matches regex session_start|purchase? Am I thinking right?

[@FedericoNahmad]

I think you'll have to make a data blend in data studio. 1) Session Source/Medium + Sessions, 2) Session Source/Medium + Conversions + Filter:event_name:purchase. The other walkarround could be to create a conversion based on a audience. I'm going crazy with all the differents results...

[@wyattnolen6287]

How would I see conversion rate of add to cart by product name? Basically, I want to see the products that have the highest add to cart events

[@kishansahani4176]

Why the conversion rate is consistently 100% for events, while the channel conversion shows accurate values. Can anyone help me with this

[@MaxRuso]

Tnx

[@kenjisano4125]

Is it possible to filter for certain types of conversions?

[@AnalyticsMania]

Yes, you can select the conversion in the standard reports

[@jordanoferrari5878]

how long for it add in data studio?

[@AnalyticsMania]

These metrics are not available in GDS (yet). But I believe it should be added eventually. GDS integration with GA4 is always lagging behind what is introduced in GA4