7 Things That RUIN Your Music Marketing Ad Campaigns

[@AndrewSouthworth]

🚀 Spotify Growth Machine Course: geni.us/SpotifyGrowthMachine 🏆 Hire us to run your ads: geni.us/Q8nyg 🌍 Best website / store / funnels for music artists: geni.us/MusicFunnels (get your 14-day FREE trial!) 🧑‍💻 Consultations: geni.us/GSConsulting 📰Join the FREE Music Marketing Monday newsletter here: geni.us/GSNewsletter

[@zachknell]

I’ve run a few campaigns that have completely stumped me. Very targeted, in T1/2 countries. Yet the click-thru to Spotify conversion value, say, in a 7 day period, is still significantly more than the total amount of streams for the artist in the same period. Obviously not every click-thru will turn into a stream, but it’s such a dramatic discrepancy that it seems something is wrong.

[@rechasebass]

I have this issue as well

[@musicbyagu]

Hi Andrew, this video is a fricking gem. Thank you so much for putting out this kind of info ❤❤ I have 1 question I hope you have time to answer. When starting a new campaign with multiple ad creatives, do you run those at the same time to test? Or do you test then one by one? And if so, for how long do you run them before deciding to try a new creative? (or narrow down the selection you've got running) I can imagine this is probably also linked a bit to the budget your using? 🙏

[@anchelomusic]

Hey Andrew, what if once I find the cities that are engaging with my songs,the most can I run ads specifically to those cities to potentially book a show and sell tickets? I have five cities that are listening the most to my songs shouldn’t I target them with my ads now so I can sell out some venues?

[@tiffxanax706]

New Subscriber ❤love your content. Good information

[@AndrewSouthworth]

Thank you!!

[@cobusprinsloo]

Thank you so much for sharing your valuable knowledge freely with us.

[@7DEdaneloves]

W advice bro

[@Eli-Roper]

Thank you. Greatly appreciated.

[@ClintBilliams]

Certain Counties are very genre specific. I do well in Africa and the Carribeans

[@keke218]

@@ClintBilliams are you doing well with Facebook ads converted to Spotify or KZbin ads?

[@ClintBilliams]

@@keke218 both but I’ve been doing more KZbin ads lately and running the ads to my video.

[@medusa_lives]

Woooo!!🎉

[@decantmusic]

Hi Andrew, Thanks so much for all of the info you share here. It's helped our project out a lot. Can you comment on Advantage lookalike? This seems to be automatically applied to my lookalike audiences and I'm wondering if it's in the same boat as Advantage audiences, in terms of messing up campaign results.

[@Sheldonatello]

Love this content, thanks for sharing your secrets oh wise marketing guru - or do you prefer magician? Lol... About to roll out my first album and definitely going to benefit from your content so big kudos very grareful !

[@Pinkpopcornmusic]

Would be great to see a vid exploring recently successful ad creatives specifically?

[@RepeatFactor2]

I have a question Bro, what if you make Afro Beats/ Dancehall, wouldn’t it be wise to target Africa and the Caribbean Islands? Also Spotify is huge in Nigeria also, is there a reason you don’t recommend targeting those regions? Or is it based on the kind of music you’re marketing?

[@homermao]

So nice... Please Andrew what countries would you target for song that aren't in english (french pop artist) ?

[@LukeBongcam]

Hey Andrew! I have a little question, I make music in spanish, I live in Chile and right now I'm releasing my first LP in january 2025. In the video you said that most countries in South America don't work for music conversions so I'm confused as to what I should do, should I do my conversion campaign and include these countries anyways since they're the ones that speak my same language or should I leave them out of the targetted countries? Would a conversion campaign for music in spanish even work for the countries in your list? If you could give me some guidance I would really appreciate it. Love ur vids they're always so helpful, take care!

[@LukeBongcam]

Just for clarity, my goal is to grow as an artist worldwide, I have music in both spanish and english, but the thing is that my LP has 7 songs in spanish and 3 in english. So right now I wanna target specifically countries that speak my language to grow here in the short term, and then also grow in the US and Europe in the long term. So I wanna know if it'd be a waste of money to invest in a campaign that includes Chile and the rest of the countries in my sub-continent. Thanks in advance.

[@julianf5182]

@@LukeBongcam In my opinion, the country you live in is always your Tier #1 country. I'm willing to spend more money for stream/follow from my country than from other countries because your country will be the easiest to play a show in future in most cases, so you want people to know your music.

[@Pinkpopcornmusic]

@@julianf5182 that's my opinion as well. If you're looking to build a career that involves playing shows, it makes tonnes of sense to really specialise in your local market. If you can build hype there, other countries will notice in time.

[@lewlewdee]

I am also really interested in this question 👍

[@gursev.sangeetkar]

Hey andrew, Would you recommend to promote a hindi song in tier 1 countries or should make select mixed audience.

[@keke218]

Hey Andrew, thank you for consistently dropping gems! You mentioned not to target countries mainly in Africa. For an afrobeat artist whose musical fanbase is largely in African countries like Nigeria, would you suggest such an artist to include those African countries? Do you think the reason for poor results in such countries is because of the music genre being promoted or some other reason?

[@AndrewSouthworth]

Hey thanks! I've worked with a few afrobeat artists and i've never had good results in Nigeria with ads. My best guess is it's because most Spotify users in Nigeria are on free plans, which is the same problem that happens in India, Philippines etc. I suspect that driving Nigerians to a Spotify playlist instead of a Spotify track might help a bit, but it might be possible that driving people to KZbin or another platform instead of Spotify might just be more effective. I know in India KZbin is the main jam for most people, so wouldn't be surprised if Nigerians had their own favorite platform that isn't Spotify. I'd just treat it carefully. Make sure you see the results translate to streams in Nigeria, and if it doesn't make a new campaign and try something else.

[@keke218]

@ Ahh that makes a lot of sense. Thank you so much for your response!

[@James_k59psn]

Try KZbin ads targeting countries within Africa that are known to have audiences for your exact sub genre. If your unsure which countries have the audience best for your genre you can ask AI and they will tell you for your genre which country is likely to be the most receptive.

[@keke218]

@@James_k59psn thanks for the tip!

[@chrisdunnettmusic]

Does the money spent on an ad campaign actually justify the amount you receive from streams given that streaming pays so little and ads can be a bit costly?

[@chrisanson243]

It's not really about the payout from streams. It's more about making people aware of your profile and your music so that you get more listeners, fans and streams in the long term. Even with future new releases. This gives you a better chance of getting your song noticed by the Spotify algorithm.

[@chrisdunnettmusic]

@@chrisanson243 You mean like that ancient technique record labels once did called "Artist Development" ;). Yeah, that would seem to be the only way it makes sense but even then if you only spent $150 (which would obviously not be much of a "campaign" it would take you about 34,000 streams just to make that back. Most ad campaigns aren't going to do anything unless you're spending way more than that a month and I know the idea is to build up over the course of time but it just seems like that's a constant uphill battle unless you get lucky and something goes viral or just takes off.

[@TheRealSandman]

DOes anyone know how to sort this issue out? I'm targeting my ads towards age 18-37, but I'm getting most of my views taken up by 65+ year old women? Advantage + targeting is off, so I have no idea why this is happening

[@coval3433]

I’ve been running Meta Ads for my music project and noticed an issue: most of my conversions are coming from users over 65 years old, despite targeting adjustments and testing different audiences. I’ve tried optimizing everything I can think of, but the issue persists. Any tips on how to fix this?

[@Voltaijim]

I have a huge problem, i set everything correctly using feature fm, my pixel is good the, the landing page of feature fm, the conversion feature fm click is well set i set all those european countries, everything is working correctly i even test the link and website, cause i saw in my campaign that the only click conversion that went through it was only mine, 1000 impressions page views, but not one stream, so facebook ads recommendeded me to expand my audience cause my campaign might not get conversions, so i don't know whats the problem, i starting to think that the link dies when people click it in europe, i am in the dominican republic l, so i really don't know why i am not getting conversions, and believe me the promo video i upload is super nice with my best song, so it might be cause of the new privacy thing in europe, or do i need to be in the usa to run facebook ads, cause i don't know what else to do

[@pataho7375]

I have ran quite a few campaigns in the past made a lot of mistakes and now our new single which dropped two weeks ago has 35,000 streams on Spotify. Thanks Andrew!! This stuff really works if you have the patience to learn it.

[@prodspyynz]

how much money went into the result of 35,000 streams? just curious on the roi

[@pataho7375]

@@prodspyynz we are spending 1,500. We just hit 50K streams today. The campaign ends on this upcoming Friday so we'll probably have accumulated 60 k in the first month of release. Our cost per conversion was $0.22. I'll be honest I've been running campaigns for two years so it took a while to run a campaign this well

[@alfiecattell8623]

anyone else had streams removed from Spotify from running META ads recently?

[@AndrewSouthworth]

Were you added to one of those botted playlists? This is super common, but it has nothing to do with ads.

[@veganvampiresmusic]

Here's a marketing tip... be really fucking great and don't be boring.

[@AndrewSouthworth]

100%. That’s a prerequisite for all of this. If the music and brand isn’t interesting to the target audience no amount of marketing will change that. But at the same time if you’re amazing and not boring, but you don’t market your music and brand, nobody will ever find you. Great music *never* sells itself.

[@NoCoverCharge]

I have zero desires if I get streams .. I make music for me and me alone if someone likes it that's on them

[@AllenMichael]

Why are you covering one eye, you Slught

[@AndrewSouthworth]

Uhh, what?

[@danielbanic3738]

I have a theory , I notice everytime you upload songs to spotify everyday like a album release or around 7 albums (300 songs) in span of three weeks like I did , the views go up very small but it's consistant untill you stop. I use to have a very popular youtube channel back 3 years ago before they took it down due to 3 copy strikes in one week because I was uploading oldies music videos which I fixed up and it was around 800 videos in a span of 4 years but because I uploaded 2 to 3 times a week and there was a huge demand of classic oldies music on youtube , I got over 80 million views , 500k subscribers and there was no paid advertising. This is because both the peoples demand but most important the , youtube alogorythmn. My theory is if you upload some type of decent song or podcast everyday through you distributor like distrokid , spotify alogorythmn will act just like youtube and I say around three years you'll have a few million streams and this is without no paid advertising. The key is the podcast or music has to be appealing but it don;t have to be great or over produced and have them around three minutes each and upload everyday. In fact make them as youtube videos first then take the audio and upload them to distributor to get them on spotify , I would add tik tok but they may be gone in a few months. I did a lot of research on tic toc and they will be banned but Trump will negoatiate with them to not ban them but China has to let go of the company and they said no so far , so its up to China if tik tok gets banned or not.

[@Baywood]

How could this be true if Spotify only puts one song in release radar every 5 weeks?

[@danielbanic3738]

@ I don’t know what your talking about release radar , all I know is you can upload as many songs you want through distributor like distrikid and then a few days later it’s on Spotify and the views go up

[@prodspyynz]

@@danielbanic3738this is terrible ngl, you need to pitch to spotify playlists at the very minimum and that takes 3-5 weeks in advance