Apple Design Part 2: Beyond Flat

[@jerrywoohu]

Thanks everyone for the comments! The growth on my channel has been astonishing and more than I could have hoped for. I look forward to sharing more interesting videos this year.

[@zxcvb7653]

I loved the 2 part series, I subscribed and hopefully, we get to see more design documentaries like these ones

[@steriftes]

I NEED MOAR VIDEOS

[@KevinJohnMulligan]

I'm surprised you only have 1k subs based on the quality of your videos, I thought you must have been around for a while.

[@nonefvnfvnjnjnjevjenjvonej3384]

You don't create videos anymore?

[@32OrtonEdge32dh]

So that was a lie

[@Volatilevinnie]

Damn, dude, you predicted the visionPro AR interface design.

[@devcon3977]

this is what i said too

[@Geethepancake]

Apple Vision Pro!!!

[@Digital111]

Apple probably watched this video. They have thousands of employees, at least one person is bound to share it and it would eventually reach higher ups. They do a lot of research and probably watch thousands of videos for feedback on anything from features requests to style. If you are watching this video, imagine the people who work at Apple and spend over 40 hours a week working on what to add/remove/change to the software.

[@SerhatAtayMD]

I have been blessed by the algorithm. Apple Design Part 1&2 must be the most beautiful and well made videos I have seen this month. Creators like yourself are the ones who make this platform worth visiting.

[@Idk_Smth0]

I hardly new any of this and they say everyday you learn a new thing!!

[@DennyZenny]

I was also blessed by the gods of the KZbin recommended.

[@Kepleronvr]

Well the algorithm has killed his channel

[@Luna_moona457]

And this comment is one of the most truthful comments I've seen this month

[@w6720]

It’s a good essay-though he cites his primary sources badly; half of the sources cited are Wikipedia articles-and the video production is tasteful, but I’m concerned with how poor attribution of other people’s work and footage is. None of the B-roll appears to be his, none of photographs used for illustration, extraneous footage, et cetera, and while it does seem to be fair-use more often than not (I don’t think all of it is), it seems disrespectful to the original artists to not credit them anywhere. The photographs of Vitsoe’s headquarters are beautiful. I don’t think he took them; which is okay, they were fairly used. But I’ll have to reverse image search screenshots of them to find the originals and their artist now, when Hu could’ve done better, respected a fellow artist, and included an attribution under those frames. If he did take them, say “self-work”. I don’t mind one book about Jony Ive and a few Wikipedia articles regurgitated back to me in a pretty video, but I especially take issue with the lack of attribution to other people’s work. Doesn’t set good precedent coming from another creator.

[@victormustin2547]

Keep going, people are gonna stumble on your videos and stay because of the amazing work you put into them. Sending love and strength!

[@mayuuumie]

i’m staying! great job with the videos (๑•́‧̫•̀๑)b

[@jacob9673]

I just stumbled upon it. About to watch, hope it goes well!

[@helicopter_traffic]

i just discovered this too. it was really insightful

[@ejc4421]

well, this comment aged well

[@julysevguarin7]

Just stumbled upon this. Woahhh.

[@alibalc1018]

''Unlike on your phone screen, reality is where you expect objects to cast shadows or to reflect and receive light.'' You guessed the Apple Vision Pro design correct. Nice catch

[@Words-.]

It was a good prediction

[@dohran]

Everything is perfect, the writing, the edit, the music, your speech delivery. 10/10.

[@Jaychin2]

The sequel we were all waiting for

[@LuisBionic16]

I’ve always missed skeuomorphic icons and design because I only got the chances to see it when I was younger. Seeing Mac OS Big Sur change the mac icons again gave me a sense of nostalgia with the little shade and the little details on a small icon that were like on previous version of iOS and Mac OS X.

[@jonnysanchez6220]

FUCK JONNY IVES 😒😡 I miss the skumorphism

[@randomdude1053]

I wish there was a theme back to go back and experience that nostalgia

[@Joey-rj7ff]

This was so well made! I can see the work put in this video. This literally deserves more views

[@BruceWayne-ny6bn]

Loved the two parts. Found Part 1 on Reddit a week ago, and have been impatiently waiting daily for the upload of part two. A suggestion - Add Part 2 as a thumbnail at the end of Part 1 video. People will find it easier to discover this video.

[@ykd0011]

I love skeuomorphism, i love natural looks and depth and shadows. It is work of art and pleasant for eyes.

[@SlyHikari03]

Same

[@stellapark6893]

As a digital product designer myself, I absolutely adored this coverage on Apple’s design history and nuances. Keep them coming! And maybe even post a tutorial on how you edit your videos 😁

[@cc3]

I can assure you that you put more time into that transition at 9:18 than they did into designing the layout for that email page, the production quality on this video was incredible and it took me a while to realize your subscriber count wasn't 7.98 million. I understand your concern about this neumorphism. I personally like the flat designs for one key reason: It was really easy to make one yourself. I'm not really sure why the perception of skeuomorphic design changed, and I still don't understand why realistic 3d renders were suddenly considered "cheap" (I know i certainly didn't find it cheap when trying to set up cinema 4d) but neumorphism seems like one step closer to going back to apples original designs. I've seen other designers speculate that we'll be flipping back and forth between realistic and flat designs for a long time.

[@uptown3636]

The well-considered scripting, tasteful editing, and deliberate, soft-spoken delivery of this video series reflect the elegantly simple designs discussed therein. Very nice work.

[@henryajohnson1]

THE ALGORITHM FOUND YOU, COME BACK!!!!

[@andyyu7351]

this is one of the best video ive ever seen

[@jacoobius]

This video is so good! I've never Watched a video like it. Everything that you do keeps me hooked, the narration, the storyline, and the music are so well done! I've watched plenty of videos involving apple and software, but non have explained it and made it as well as you have. I hope to see this video and your channel continue to grow!

[@wutzerface77]

Again, I cannot stress this enough; the immense effort you put into these videos shows, and is incredibly refreshing to see. Please continue what you are doing!

[@RandomnesssE]

I come back to this series every once in a while and it gives me chills every time.

[@the_ninja_piggy7020]

You popped up in my recommendations, Would absolutely love to see more content! Best of luck dude!

[@OnurTheXbot]

This man deserves more then 13K, this is just a good video.

[@horaryzappy]

I've stumbled randomly on your channel when this and the previous video appeared on my home feed. The quality they have is astonishing: the timing of the music is perfect and the way the script is written kept me interested until the end of the video. Keep up the good work and I'm sure we'll see you in the "big scene" of youtube very soon.

[@mobomobomo]

When I watched this 3 years ago, I was super excited to see where their AR interface would go. 3 years later, we have the Vision Pro. You were spot on.

[@hundvd_7]

Thank you for putting the music list in the description! I really liked what was playing at 6:30 and found it immediately, thanks

[@CollegeMusic]

Great job man - loved the series. Really well researched and articulated. Wishing you all the best for the future!

[@saikoro8620]

the quality of these videos is impressive, please come back!

[@How3Kiwi]

The production quality on this series has been excellent! Thanks for all the time and effort you put into these. Can't wait to see more!

[@Kenaroni]

I really enjoyed this 2 part series! Apple design history is something I’ve always been interested in. I used to spend hours drawing icons for fun in Mac OS7. The canvas was 32 pixels square and your colors were limited to 256. It teaches one a lot about doing more with less. It’s hard to explain the excitement of Mac OS X arriving with drop shadows and eye candy. We were drunk on skeuomorphism for a while. I feel that the best place is somewhere in between. Thanks again.

[@yum8666]

Wow. Never thought I would be so fascinated by design. It kind of mimics life and history honestly. When life gets too complicated and overwhelming simplicity, honesty, and order is preferred and then when life gets too boring or soulless ornamentation and extravagance is preferred. It's like a pendulum

[@foodiusmaximus]

Excellent work, I thoroughly enjoyed both parts. Your tone, cadence and writing are honestly 80% of what makes the video great.

[@mauromilanovic2580]

10/10 video, this is why I pay for internet, extremely well directed, edited and delivered interesting videos, this tops many 1mil + channels videos, please continue, I wanna pay internet for more of this.

[@yes_sir_rap]

Your videos might be the most well produced content I ever saw on KZbin

[@ThePeej]

Catching some deep feelings on this video... dude. I watch Objectified multiple times per year. It's my absolute favourite documentary. Ives at is peak definitely warranted reverence from Dieter Rams... But he DESTROYED the usability of iOS for me... stripping it of rich affordance and meaning. Before iOS 7, you could hand an iPad to anyone, of almost any age, and they could intuit how to use it. Now, 6+ years after iOS7, I'm still baffled by the abject lack of clarity and obfuscation of the UI in iOS. Great video!

[@curicmc]

Your video essays are absolutely incredible. I keep sharing them with my friends. I can't wait for your videos to blow up!

[@Jsmith1611]

Yo Jerry, the quality of your videos is at the level of 1.5M subscribers. Make one video every three weeks and you will hit that in 2 years.

[@skilllondon6716]

wow the production and care taken for this video is that of someone with 500k subs or more. surprised to see just 6k. count me in. i think this channels gonna grow big

[@FlorianWendelborn]

This channel is criminally underrated

[@NotSilasPipson]

What an incredible POV for a duet of video essays. I love the insights you brought to the topic and truly cannot wait to see what you've got in store. Thanks for the videos, Jerry!

[@dog90787]

This is one of the best tech videos ever, probably THE best... why dont you continue the series?

[@DannyGGchannel]

Just finished, awesome video my friend! Extremely interesting look at how Apple’s designs evolved. I miss Ive and his narrations in the Apple videos. New Apple videos are too “basic” of that makes any sense

[@elitetatsuya]

btw microsoft's fluent design captured the future of gui design so accurately

[@sempfonpoint]

I am so happy that KZbin brought your channel to me. I love your content! Please keep going

[@SpaceZombie]

Man, this is so insanely good. Incredible pacing, very informative and highly entertaining. Keep up the stellar work!

[@nathannjohn8654]

wow. just wow. your audio selection, background placements, everything is just wow.

[@TheOriginalFish]

Dude how do you only have 7k subs, you videos are wonderful, great editing and pacing, the delivery of the information is great! keep going man. great videos on youtube are a bliss.

[@white_husky8774]

This was highly entertaining yet instructive! Can't wait to see more of your work and I hope your channel grows!

[@desmondruhling]

Apple Vision Pro having come out… it’s so interesting watching this now and your analysis on apple’s future

[@TechnikFreund]

I love how carefully you implemented your graphics and amplified them with subtle sound design!

[@TheRoben]

How do you not have more subs? This production quality is insane

[@drnaumanzafarkhan]

What a beautiful video. Informative, interesting, and aesthetically pleasing. Everything from script to execution to editing is a jewel.

[@Shimeih]

I might be the only one but I actually loved iOS 7 so much. The previous iOS was great but was looking old for me and 7 just felt light and snappy. Just remembering the day I updated still makes me jiggly with nostalgia

[@filmweaver2013]

Beautiful series! Amazingly written, edited, shot, narrated, researched!

[@Kobeboy15]

Very surprised you only have 6k subs, this content felt VERYYY premium. No doubt you're gonna hit 100k soon

[@jakobbu]

I usually don't comment a lot but this video is honestly so well-made and gives a perfect overview of what Apple's design division might be aiming for. Thank you! (Sorry for being that late)

[@SuhBrody]

Oh no… you shouldn’t have stopped. This is crazy good content. You would’ve blown up eventually.

[@mrbone9192]

This is the most creative and well made KZbin video i have ever watched! Salute man!🌟 You're the best

[@tigranendinyan5166]

the selection of music in your videos is just great! added a few tracks to my favorites, especially songs from the outro

[@Fred_Raimer]

Man, you are **good** Excellent topics, research, presentation, visuals. *Excellent* And you have a terrific and soothing voice that really conveys your points well. Subscribed, and ads turned off for your channel!! Please continue, but keep your pace so that your quality is sustained. Thanks for your efforts!!

[@SzopDemaskuje]

This just deserves more views. Great job!

[@melutekkopec]

real quality, was shocked to see u have 4k subs. the video looked like it had been made by a creator who had several hundred k subscribers! bravo!

[@mastroppi]

Thank you very much for the work you put in both for storytelling and the ASMRness of the video. I really enjoyed it.

[@teves_9]

Almost forget about my passion for design til KZbin suggested me your video and this just reminded why I liked Apple so much since I got to knew their products. I simply just love their design language and I wished I could’ve been part of the design team at Apple as well but it wasn’t meant to be for me. Sure there are some designs I don’t like, like the notch on the MacBooks also because the form doesn’t follow the function while it is unnecessarily huge without having the FaceID sensors included. But all in all I just love the simplicity in Apples design and the way the products are made with such a dedication to look high in quality.

[@andresanson2458]

Great video! What a lesson, very well edited and written. Loved the way you put all of this information in such an entertaining manner. Thank you.

[@RaselerKaj]

The series was enjoyable to watch, and I was incredibly amazed by how beautifully the sound was constructed and how fantastic the content was! continue, brother.

[@abhi211-T]

Good job on the video quality! Stick with it and you'll grow a strong base of loyal fans. Side note: I don't really agree that Apple has been fine without Jobs. It personally feels that Apple went from a tech company that was pioneering PCs and creating new product segments (iPods, touchscreen phones) to one that... is courageous because they don't ship chargers? Tim Cook's a supply chain guy, not a guy who tries to come up with revolutionary products (and I don't even like Jobs that much). Maybe that's just the fate of all companies that grow beyond a particular size, but I'm not convinced.

[@slob5041]

You used to be able to rely that you were getting the best, now you have to double check..

[@ManchusTech]

I just stumbled across this video. I'm not sure if you're still monitoring this account but I just wanted to say that I thought this video was really well done from an editing and narration standpoint. Very satisfying to watch.

[@Ramix09]

I came in thinking that this was going to be just a continuation of part 1, and was pleasantly surprised to see it had a whole different structure! The history part of these videos are what makes them great imo, keep it up! edit: I just say Jerry's channel, homie really made two top tier videos about design and decided to never post again. i was looking forward to binging his channel 😭😭😭

[@omarhawat6103]

This is real content. An actual content creator. I appreciate your work and Im eager for more. Super subscribe 👏

[@DanMess]

This vid hit my algorithm and I’m here to say I’m waiting for another vid from you!!!

[@xx-lf7fp]

This mini series is amazingly well made! I'm very happy this was pushed to me by the algorithm. Keep making more like this and I'm sure you will gain a much bigger following. Also, even though Apple has been the trend setter it would be really interesting if you would expand the view and explain more broad global visual design trends. The ending with shaded icons and AR feels like such a tease for Part 3: Looking into the crystal ball.

[@ZFanz]

oh god. i really love your content. its sad that you haven't uploaded since. plesae youtube algorithm give this guys a chance. its a very high level editing and narration with subscirber under 10k???? you deserve more mate, i'll stay tuned

[@manab.boruah]

Learned a lot in this video. Your scriptwriting is awesome.

[@noahm]

This series is fantastic! Great insight and very well presented! Thank you very much!

[@CharlieCharlie88]

Great content, I'll be proud to be one of your first 748 subscribers when you hit millions of fans

[@wixonic]

Just found you with this video, thank you KZbin. Your videos are insane. 👏

[@huggeebear]

Dude. Where are you? The world needs your insight and videos.

[@oliverwan1520]

I'm subscribing after this video alone. I (along with everyone else in this comment section) would love more design language content. Especially the apple stuff. The theory that skeumorphism's intent was to ease the transition from analogue to digital interfaces was very interesting.

[@DJLEOBOOM]

This is one of the best 2 part series I've ever had a pleasure of watching. Bravo sir, Bravo

[@realhelmi]

These are two extra ordinarily good videos. Thanks for that.

[@ryanpmcguire]

Many people don’t get that it’s important for things to look really good. When the things you use look good, you give it more respect and attention. It improves your life.

[@oskar5905]

DON'T STOP MAKING VIDEOS plsss

[@inderishwer]

I watched the whole video, and then looked down expecting millions of views and hundreds of thousands of subscribers. I must say this is really well built and I feel like I have stumbled over a rockstar channel in its infancy. Looking forward to coming back next year and seeing exponential growth on this channel. Keep up the good work Jerry. @jerry

[@nodraw_]

Thank you so much for this documentary! I absolutely loved the editing and presentation. Stay safe!

[@prgnify]

Dude, could you please do a similar deep dive into Material UI? I feel like especially after Apple admitting their Skeuomorphic was outdated and tacky people don't talk enough about how right Google were

[@caelum2185]

How was Google right?

[@brunotardaguila]

This essay is truly exquisite, looking forward to future videos!

[@mu4784]

7:29 I really like the perfect use of the "training wheels", well written script!

[@overworked_nurse]

this video was so professionally made. Huge props!

[@d4rkness829]

Wow, I love how he predicted the importance of neuromorphic style for AR/VR. Amazing.

[@VarunShukla]

Such a nicely made video. Wishing you all the success

[@paragjyotideka1246]

Great analysis of Apple's design philosophy. Especially the honest design part. A well crafted video. Thank you.

[@colinmcdonald6003]

Spectacular video. I got chills at the end with the music.

[@gusta9754]

I just stumble upon one of your videos, thought you were a million subscriber channel. Great editing and script, keep up!

[@STREZZD]

I think the camera module of the iPhone 12 Pro is one of the best designs ever created. It seems so weird and wrong to order little circles in a triangle shape surrounded by a square with different depths and they did it anyway knowing that this is exactly the right thing. At the first glance it sounds like a design Apple would never implement, because it’s not that clean, oversimplified and minimalistic but the designers have so much more in mind. They have the vision that people will love it and I admire that talent so much. When I saw the leaks back then I would never believe that I will love the camera design, but the designers knew I would.

[@IsaiahHughes]

Dude this video is amazing (both videos in the series are).

[@zennnnnn]

i really hope you keep uploading content - just stumbled upon the channel and the quality is amazing!

[@thedchen]

Oooooh that point about neumorphism and AR possibilities... subscribed! Great narration, editing, and music selection as well

[@carper1220]

Your content is amazing. Please don't stop making new stuff!

[@randomthoughts6067]

Your content deserves more views and likes

[@mauriciolage]

Nice intro, animations, narration, and especially, music. Good job!

[@alinaqi1616]

Amazing Content, I was in search of this Knowledge for days about Skeuomorphism, but today I got a true understanding about Apple Software, UI and Icon designs.