Apple M3 Deep Dive: The Details Most Skipped Over

Apple just unveiled next-generation Apple Silicon: the M3, M3 Pro, and M3 Max. It’s built on a 3nm process node-but there’s more to it than meets the eye. Let’s discuss the good, the bad, and the ugly.
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The M3, M3 Pro, and M3 Max make their debut on the new 2023 MacBook Pro. There’s a 14” and 16” as always, but we’re now getting a $1,599 M3 (non-Pro) 14” MacBook Pro with all the same stuff we love about the higher-end machines: the 120Hz ProMotion XDR display, the best laptop speakers around, fantastic battery life, and more. The M3 Pro and M3 Max bring some impressive performance gains, but not without controversy. TSMC’s 3nm N3B process is so wildly unpredictable that Apple’s yields seem to be pretty strange. There’s a bunch of binned SKUs this year across the whole lineup-and not only do they cut cores, but they even reduce memory bus width (a real shame)! With prices as high as they’ve ever been, M3 better perform spectacularly if it’s going to justify its attempts to cost cut while raising MSRP. Not only did we get new MacBook Pros, we got a new iMac-I think? A USB-C Magic Mouse is still a pipe dream as we get another whole cycle with Lightning. It’s embarrassing. But can the pros outweigh the cons? Tune in to find out.
0:00 I didn't get my Hallowishes
0:39 3nm isn't "just" 3nm
2:20 The problem with N3B
3:39 Changes bring about chopping
5:36 Notable SoC gains
6:54 A new base model-finally!
8:41 What's old is... old again
10:12 Sometimes Apple speaks facts
10:35 iMac, eyeSchmack

[@snazzy]

A few notes: (1) at 5:43, it should be noted there’s only support for AV1 decoding-not encoding. This was in the script but I experienced a Freudian slip. (2) several take issue with my usage of “stupid” when referring to the average customer so let me rephrase: the average consumer is *ill-informed*-and the prior 13” MBP was mediocre hardware (sorry, it was) that served to prey on the lesser-informed that figured Pro > Air without really considering the differences.

[@jutjub22]

Just plain wrong, 13" Macbook Pro M1/M2 has several advantages, for one, its battery life won't be ever reached by any Macbook. Design is also better looking, dimensions/weight are better than 14" model. I would prefer 13" Macbook pro M3. Now to get 16GB ram M3 you need 50% more money, than with M1/M2.

[@ABowlofWeetabix]

@@jutjub22Battery life is 2 hours less on the 13" vs 14" now and everything else you mentioned is subjective vs 14". The 13" was not a good VALUE upgrade over the Air

[@jutjub22]

@@ABowlofWeetabix no, opposite, 14" has 15h wireless web, and 13" has 17h. I think the biggest issue price and RAM, now you need to pay almost 2000$ to get cheapest M3 with more than 8GB ram. M1/M2 you could get with 16GB ram for low as 1100-1300 (air/pro upgrades)

[@MaxKissler]

Nah, that was quite correct - no need to redact it. The 'average consumer' is pretty stupid.

[@MacMasore]

The base tier pro’s have almost always been “manager laptops” if you want to look pro but really don’t need one (and would be better of with an upgraded non-pro)

[@falki]

8GB as lowest RAM Tier in an "Pro" notebook - that has to end!

[@huyanh995]

When I bought my first MBP, the lowest tier was 8GB/128GB. 8 years later, only SSD doubled up. It's embarrassing given the RAM price right now.

[@johnsch8634]

You can get a $109 phone with 8gb of RAM, it's ridiculous!

[@jutjub22]

Yes, and to get cheapest 16GB M3 you need almost 2000$, M1/M2 with 16GB ram was possible to get from 1100-1200$ or so.

[@Kelson01]

even 256 GB SSD is pretty sad for pro macbook at baseline. A Mac is not an iPhone, 256 is still ridiculously overkill for a phone but I see 1TB as a baseline for me on a mac. But I guess that means I must shell out an extra 100,000,000,000,000,000,000 to get the upgraded storage

[@rsr789]

@@voidmayonnaise Which is why I upgraded to 64GB Ram (sorry, 'unified memory') on my Mac Studio M1 Max... cuz I knew that anything less would make the machine feel really slow 5 years from now.

[@cirkutpersonal]

This is the kind of in-depth but not TOO technically explained type of content that we're looking for! Great job Quinn & crew!

[@bradhaines3142]

i know gamers nexus has a habit of going SUUPER deep

[@James-wn9qc]

Gonna be honest he lost me 80 seconds in

[@cirkutpersonal]

@@James-wn9qc that’s totally fine for you! I’ve been a tech enthusiast all my life, but more in the usage of technology rather than the production side of things, so this was a super awesome dive into the ‘why’s of the production chain that I like to see!

[@mojo276]

I agree! This is some of what Quinn does best.

[@brian106699]

I’m not the demographic for this video. I heard words that sounded like English talking about products that I love telling to know something about them so that I don’t get duped. I’m going to get duped unless I rewatch this a few times.

[@user-er2nm3wh9i]

10/10 explaining the TSMC chip processes. So many outlets get the N3** series mixed up. $1600 for 8GB ram and one external display support in a "Pro" machine is laughable though. One of your best videos yet!

[@johnpaulikoskimaa3819]

Yeah the chip node explanation was perfectly executed, haven't seen ANYONE else talk about it - that's why Snazzy Labs is levels above other youtubers imho

[@hereweare9011]

Computers at Walmart have more ram at that price tag.

[@maomekat7969]

@@hereweare9011 at half price with nvidia gpus...

[@photoniccannon2117]

The only thing I'm disappointed about is that they didn't raise the RAM for the base M3 MacBook Pro to 12GB or 16GB. $1599 is a great price reduction for the 14" form factor, but it turns into $1799 as soon as you upgrade the RAM to a more reasonable spec.

[@Striker50_]

Now add tax and you're approaching $2,000

[@dbbbbbbb1952]

So I’ve been using the m1 ultra since dday for dev work. And I recently got a baseline air. My biggest worry was that MongoDB would kill my ram because on the Ultra it literally uses about 12 to 14 gb based on log size. I loaded it up on the m1. I was very pleasantly surprised. Yes the page file is there but in terms of performance barely felt the difference. I’m running at any one time 3 to 4 large vscode instances, Xcode and chrome and safari simultaneously as well as numerous db servers and node processes. Yes it eventually slows down when I run the iOS simulator but all in all for an 8gb machine in 90% of cases it runs just as well as the m1 ultra.

[@dillardc81]

$600 to upgrade the base model iMac to 16GB RAM & 1TB storage. It's a joke.

[@Jst4vdeos]

The 14" M1 pro dropped to $1599 within like a month of launch with 16gb ram and 512gb ssd

[@dillardc81]

@@Jst4vdeos there's nothing Pro about Xbox series S storage capacity

[@zollotech]

Great breakdown of all the extras

[@audithisworld24]

This is the content we love. Thanks for the TSMC breakdown. It all makes a lot of sense when you look at it from that lens.

[@amusetech]

That's a great dig down on those new MacBooks! What I find the most disappointing is that the new $1600 14" M3 MacBook Pro comes with 8GB of RAM. A Pro device in 2023.

[@feketto]

But this year they moved the base processor to “pro” laptops. For m2 pro with 16gb you can pay only 200 dollars more. I wonder what air will change. Or will it even exist

[@GTAUneeq1]

I think the air will still remain. People use it for light tasks and it is easier to carry.

[@NapkinNexter]

How can you say this?????? It's U. N. I. F. I. E. D. memory! It works so much better, like magic!!!!!! I am so excited to try my new M3 macbook pro arriving tomorrow at my house. Shame on Bill Gates and Linus Torvalds! Mac is just a million times better at everything than Lie-nux and Dwinde-dows. Jobs and Cook FTW!

[@chindall]

This is exactly why I love these videos. All the other videos go into the hype. Snazzy goes into the details that I want to know about. I was very happy to see a Snazzy video this morning. Keep up the good work!

[@coloradofilmmaker]

Love the amount of detail you put in your videos! Thank you for always being so thorough

[@dadthelad]

Quality, in-depth stuff. Appreciate it. Most of the typical YT reviews are merely repeating info I already knew, mostly from simply browsing the Apple online store. But not you, you dig out stuff I had no idea about. Excellent.

[@Delvis343]

As always, the best video I’ve seen on this topic. Keep it up SnazzyLabs team!

[@milnerrafe]

Best recap as always, Well done Quinn 👍

[@benjaminpeternorris]

Love it! - Wow, you got this one out fast! Thanks for a down to earth explanation of what Apple's new line up means, without the Apple marketing spin. I'm guessing they never sent you some snacks...

[@beesharp9503]

Thanks for the content quinn! Clear and concise, critical without being rude, and contextualizing parts of the industry and how they work together. Truly a great video.

[@vrapan]

seriously you always have the most interesting and comprehensive take when it comes to new releases, everything i need to know and almost nothing that should be blatantly obvious. Thanks!

[@Mira-bt3zx]

The chip yield thing is very interesting! It seems like we’re squarely in the iterative regime of changes, where no one year is worth upgrading from last year, but the cascading changes are worth it if you’re a few generations back.

[@HVDynamo]

Honestly, it's been like that for the last decade already with the only real leap being the initial switch to Apple Silicon. Prior to that every iteration (PC or Mac) was small enough that it just generally wasn't worth upgrading any more often than once every 4 years or longer. Hell, I kept my mid 2012 classic MBP right up until January this year when the M2 16" MBP launched. I probably could have waited until this M3 launch to upgrade still, but I figured 10 years was good enough for a machine. Hoping my M2 Max 16" MBP can hold on just as long too!

[@rsr789]

@@HVDynamo My MBP is still a 2013 13" MBP, and with the M3, I think now I'm finally ready to upgrade. I will state that my MBP ISN'T my primary computer.

[@TheFuxxoWorksGarage]

and also, it is like that with iphones for a decade too.. which is basically the same thing regarding the silicon and power improvements

[@cordlc]

TSMC finally hit the wall hard just as their competitors have before them. One of Apple's biggest advantages was outspending everyone else to get on the best process ASAP (M1 was on 5nm 2 years ahead of AMD/Nvidia). They're still probably a year or two ahead, but the advantage is so small (maybe half a process) that it's less relevant than ever. Unfortunately this means the gains for most of the industry will be more boring than ever, until we hit an unexpected development somewhere...

[@maomekat7969]

@@cordlc yeah sad...3nm or 2nm is here to stay for 6 yrs. no 1/4nm in 10 years...

[@Orenji_San]

As always, the most informative recap

[@snazzy]

Much appreciated!

[@abdullahzafar4401]

This is what I was LOOKING FOR, Thanks man 👍

[@djcochrane]

Thanks for walking us through this.

[@dominic7012]

The fact that the entire event was filmed on iPhone 15 Pro Max is mind blowing! 🔥

[@travisnorman]

Lol did you tell an A.I. to turn Tim Cook into Frankenstein? 😂

[@StefanDietrichNYC]

Great and differentiating coverage. Thank you!

[@mhesvik]

This is high quality content. I’ve watched 2 videos prior to this about the new M3 chips, but they were really just repeating what we saw on the keynote.

[@13Cubed]

05:43 - Only AV1 decode, not encode, as far as I know.

[@OilersFlash]

Thank goodness he mentioned the memory fiasco. I felt like the only one. It’s the reason I’m waiting because the Pro version doesn’t offer the 32GB I was about to buy just a week ago when I decided to wait.

[@jakeconner2813]

Love the comments on process node likely affecting pricing and availability. Great work

[@vishalvijayanand307]

exactly content we need more videos like this on more products keep up that good work Quinn!

[@benjaminlynch9958]

Great video. One correction around the 5:45 mark. The new chips only do AV1 decode. No mention (presumably because it’s not there) of AV1 encode capability.

[@MysteryMii]

Yeah. And even then it’ll be a while before it’s actually utilized as things have to be updated. The KZbin app still doesn’t stream video in AV1 on the 15 Pro/Pro Max.

[@MaslinMonty]

I caught this as well, but are there any/many end use cases that do encode jobs in AV1 on device? I assumed that youtube does that processing for you when you upload.

[@katrinabryce]

@@MaslinMonty You would probably want to upload in AV1 format?

[@MysteryMii]

@@MaslinMonty Livestreaming to KZbin, but that’s about it rn. Twitch has yet to introduce AV1 support at all despite Amazon being a founding member of the consortium that developed AV1.

[@rightwingsafetysquad9872]

@@MysteryMii Apple is also a member of the consortium and they’re the last major hardware vendor to add support.

[@audy6947]

it's a crime to sell a 8GB RAM on $1600 laptop especially in 2023-2024😂

[@Jst4vdeos]

Especially one that had 16gb base last year and is marketed as a pro laptop

[@samuelappiah8560]

Great content man! Your breakdowns are always concise and easy to understand.

[@Arcadium1177]

super interesting breakdown on the chips! i always learn something new from your content

[@c.garison3770]

This upgrade appears to only be for those that work in the realm of video production or want to experiment in gaming on the Mac. For the rest of us "normies", the best value proposition will be a certified refurbished M2 Macbook Pro in just a couple of months. Based on all of the great information from the TSMC process, I think I can I would wait until the M4 chips if I needed to live life closer to the bleeding edge and already had an M2 based Mac.

[@El.Duder-ino]

Very cool deep dive containing details u need to know before going even more deeper. Thx a lot!

[@KevwePatani]

I really appreciate this nuanced and detailed explainer as to what's happening behind the scenes of the M3 upgrade

[@similanjiao]

Frankenstein's monster*

[@alfieprothero2774]

Bet you are fun at parties

[@DjBlacid]

how can you keep consistent a gem of a channel for more than 10 years snazzy, im perplexed

[@snazzy]

Aw thanks man

[@izak_fouad]

Great coverage , Thanks Quinn ! 👍

[@andreas.abrahamsson]

Awesome technical breakdown. Thank you!

[@jpracing893]

I don't feel that disappointed getting my M2 Pro 16" a few months ago, plus I genuinely prefer the Space Grey colour - and it seems like compared to the M3 Pro there's going to be a very small bump in CPU Performance which is more what I need for my workflow than GPU. The M3 Max looks quite promising, but at that price point I'm gonna wait 3 years or so before upgrading.

[@piteshmistry9957]

I actually bought an M2 Max Macbook Pro back in March... I was originally going to wait until Xmas before buying, and I wish I did now LOL... Anyway thanks Snazzy Labs for the in-depth video especially talking about the specific chip yield they are using for M3, I haven't seen any others talk about this! Now not as bothered about getting my M2 Max MBP earlier this year :)

[@Tonellacam]

Trust me our m2 max’s our still pretty freaking good !!

[@robertoacj]

Thank you for the look into TSMC current and upcoming nodes, that was very interesting

[@Colynn9]

As excited as I was when the M1 Macs arrived, I decided to hold off upgrading from my older MacBook, knowing that they'd only get better after the 1st generation Apple silicone. With the introduction of the 3nm processors, I was finally convinced to flip-the-switch and upgrade! That is until you pointed out the "B" and "E" differences. I'll now wait with anticipation for your verdict. Hope it doesn't break your bank! Show less

[@oscar5]

You do know that it will never be the case that there isn’t something better coming in just a few months

[@netcruzer]

Interesting info about the 3nm process node roadmap. The 256GB remaining in the iMac for base AND mid tier really hurts. The specs per dollar does seem like the worst value in the entire M3 range. Which is sad because my 2011 iMac is nearing retirement.

[@chromaticvisuelle]

Get a mini pc with 64GB and 1TB for a lot less lol

[@maomekat7969]

@@chromaticvisuelle this...and soooo faast stil..literally half price...

[@radellaf]

I'll be replacing a late 2015 i7/16GB/2TB. M3 is $2500, and $400 of that is the 2TB vs 1TB SSD, which I'll pay, but most people probably wouldn't. The 2015 was at least that much, 2.5" smaller screen, fusion vs SSD, and I'll be happy to not have the fan. Given the inflation over the last 6-7 years, seems like a pretty OK value to me. I could build a PC for about 2/3 the price, but then I'd have to deal with Windows, and the M3's GPU is probably enough for WoW.

[@uKoalele]

I really love the Quality and Look of your Videos. Do you mind sharing what camera and lens you use?

[@arlencarlson]

I like your background explanation on this. Well done!

[@owlmostdead9492]

I will probably never buy a MacBook again, I refuse to get punk'ed by Apple's RAM & Storage prices. My M1 Max 16" spec equivalent is now 4250€, from 3680€ in 2021.

[@gs7828]

They don't want you to buy the M3 series if you don't need to, or won't get scammed into buying a base model M3 with 8GB of RAM. The M1 Pro/16GB are great options, as well as the M2 Pro/16GB! No need to buy the M3.

[@owlmostdead9492]

@@gs7828 Don't worry I wasn't even tempted as soon as I realised AV1 encode is *still* not a thing with the M3, also Thunderbolt 5 is going to be a thing very soon.

[@rightwingsafetysquad9872]

When discussing prices, I think we should all consider 16GB of memory and 512 of storage as the effective base model. Yes the lower spec models perform well for most things, but they page memory aggressively and with such a small SSD it will wear out quickly. It wouldn’t be terrible, but a soldered SSD means it bricks the whole system.

[@definingslawek4731]

realistically 1 terabyte is the minimum viable storage, especially when this is the one laptop where you will never ever be able to have more. The OS itself and various non user files take up roughly 150-200gb (Windows laptops have replacable drives and often even second slots so you could for the price of 256 - 512 get 2tb extra in your laptop) Re: bricking the system from worn out ssd. This is even worse than it seems cause a repair shop could actually replace that ssd and resolder it but the BIOS is held on ssd now instead of on a seperate bios chip meaning you can't for example run the computer from an external drive, nor replace the internal drive.

[@rightwingsafetysquad9872]

@@definingslawek4731 IMO, 512 is plenty for most users. I've had my MBP for just over a year and I am using 235 GB of storage. I don't use it heavily, I have a desktop for that, but I do use it a lot. I suppose if you plan on running creative or professional software on it (other than office), 1TB makes a lot of sense. But despite Apple's target demographic, that isn't most people buying these things.

[@icickeciak]

Very interesting insight into a topic that hardly anyone thinks about. I enjoyed it!

[@Gnsdtc]

I love it when Snazzy has a new video up on big news days!

[@Sertsch]

I only ask for one thing: Give me a god damn 27" Imac.

[@Tonellacam]

I have a 27 inch studio display and love it ! I connect my m2 max to it and chef kiss !!

[@djmtype]

Exactly. Tim Cook’s Apple always seems to disappoint. Long release times on rehashed products. It will take literally another 10 years if a 27 inch iMac ever happens.

[@nathanross4036]

Putting the base M3 in a 14" chassis feels like overkill. All that weight and thickness for a chip that can be passively cooled in the MBA doesn't seem like a good buy unless you have to have a 120hz screen.

[@jacobrichter]

The screen is better in more ways than that. Also, it has a better array of ports and much better battery life (although these days all the MacBooks have great battery life). The M3 is PLENTY fast enough for almost everyone. There's is no logical reason why you couldn't value all the benefits without needing more than M3 power.

[@nathanross4036]

@@jacobrichter I can understand needing the ports, But $1600 for a laptop with 8gb of RAM and a chip that will be in the $1100 MBA is still a hard pill to swallow.

[@jacobrichter]

​@@nathanross4036 That's certainly true. I'm mostly saying that it makes a lot more sense than the 13" MBP, that basically only had the advantage of more battery life compared to the MBA.

[@Alwarin1]

But it cannot be passively cooled in the MBA. 1st of all, there is no M3 MBA yet, but 2ndly, MBAs DO reach the max temperatures and slow down. Sure, they could have gone with a smaller chassis and just one fan, but it probably was not worth machine setup/engineering/validation to create a whole new SKU.

[@techinrl9869]

But, but, but we have to render our 8K Canon Raw footage on that M3 and not melt down the chassis! ;)

[@AJ_UK_LIVE]

This is such an intelligent video. Thank you for continuing to differentiate yourself with your exceptional takes on the industry.

[@seifbuys]

Ooo Snazzy vid. Top shelf content 👏

[@SignalChange]

JIT compilers and methods have been around since the 90's in the amiga days. Its pretty much what coders used to make cool 3d effects that basically was never planned to be possible.

[@thingi]

Err, No. The shaders are still compiled beforehand in exactly the same way as all other GPU's. It's just that the memory allocation is done on a what's needed basis via hardware vs a software worst case scenario. Essentially at the deepest level any shader programs memory requirement defined by the compiler in software at compile time are ignored and the hardware decides instead. That's why no changes are required to any programs to run. In summary JIT hardware memory allocation is a completely different animal to JIT compiled software.

[@rsr789]

Actually, JIT was being used even before then by the Japanese.

[@shapelessed]

I love hearing these US prices, knowing that when the product arrives in Europe, it will be at least 30% more expensive. It cost $2000 to buy a 256GB/16GB M2 13" Air when it launched... Instead of about $1300

[@Alwarin1]

Well most of the 30% is our VAT that by custom is already shown in EU and not shown in US. Noone in US paid 1300$ for that MBA as well, they just do not present it outwards.

[@khoanguyen0001]

@@Alwarin1 There are 5 U.S. states that don’t have a sales tax, including Oregon. There’s no VAT in the U.S.

[@Alwarin1]

@@khoanguyen0001 cool, no VAT, sales tax varies over states, which is probably the reason why it is a custom to show these prices without tax. Although I am surprised to see that some states have none at all. But truth of the matter is that the price difference dictated by Apple is not that big as it seems, simply because the VAT in EU is somewhere around 20%. We have 21.

[@christeder]

For EU the base model will be around 2069 € and 16GB will be 2299 €. Wanted to see like 1700 for base model with 16gb. It's approx 2200 usd for base and 2400 for 16gb

[@shapelessed]

​@@christeder Well, I bought my 16/256 because I don't need much space, aside from enough memory for compiling a few apps on Apple Silicon for MacOS. And I think the exact price when I bought it was about $1950...? I'm not 100% certain due to fluctuations of currencies and their exchange rates, so it varies across different countries that haven't adopted Euro as their currency.

[@rolandgerard6064]

Again unique content on the subject , well done !!!

[@HaydenCMH]

This was a great video. Learned a lot I didn’t know! Thanks Quinn.

[@TheEditorify]

8 gb is unacceptable and non upgradable ssd overshadows carbon neutrality lmfao 2tb Samsung ssd is 100 usd

[@snazzy]

Agree

[@laloajuria4678]

downvote for Frankenstein's monster.......

[@adamdanilowicz4252]

This was a very informative video - this is exactly the information I was looking for

[@HighYield]

Really enjoyed your little dive into process nodes and their implication. Straight to the point, factually correct and easy to understand. 👍

[@alecpulianas6919]

Great breakdown of the complicated chip nodes!

[@rickkarrer8370]

Thank you for the great breakdown, especially of the chip technology. All the strangeness of the new lineup makes so much much now.

[@SterlingSanders]

Appreciate your technical insight sir. Especially the relation between manufacturing, product and performance.

[@seansampler6808]

Really impressive coverage!

[@JustinFYI]

Finally someone properly explaining the TSMC backstory. No other reviewer does the homework, they just parrot whatever Mark Gurman tweets that day.

[@TheFuxxoWorksGarage]

finally an event video where i actually learned more than just the same thing that was said in the event itself! thank you

[@kwhyle]

loving the lighting on this one

[@loglady79]

dude you’re the best. Amazing video. Nice work.

[@AvocadoAtrocity]

I was waiting for this video. Snazzy loves Apple so much, he's willing to be critical.

[@parttimelarry]

How did I not know about this channel? Love the extra level of detail and unique insights here.

[@snazzy]

Cheers, and welcome!

[@RichardBaileyrichoncode]

Subscribed. And starting to watch tsmc tech more closely. Thanks for opening my eyes.

[@garishanth]

I often look forward to when Quinn uploads these type of videos. Informative and easy to understand man! 👍🏽

[@dazzypops]

Loved the valuable consumer advice on the extra colours available for imac!

[@offbrandDavid]

Commenting just for the algorithm! You've been putting out some really awesome stuff lately and I hope you start seeing the line go up!

[@MrHacross]

We can always count on Snazzy to deliver "The Goods". Great video Snazz!

[@boring__]

To comment on the situation about your views, really hope everything works out! You have been my go-to on Mac reviews and deep dives and no other creator does it like you!

[@dsblue1977]

Very good review. This is the kind of content I like in this channel.

[@RudyOMP]

This is the first snazzy labs video in a while that actually showed up on my recommended. I watch them all regardless.

[@mwniels]

By far the best analysis of this event I've seen

[@mochachaiguy]

Great job detailing the differences that I happen to be most interested in Quinn! I wonder if the E variant will be in the M3 Mac Studio and Mac Pro, further distinguishing those in terms of performance...

[@L0rd_Enki]

Great piece of Content Quinn!

[@dts7317]

Excellent video! Thanks

[@SevenDeMagnus]

Cool perspective. God bless you.

[@TechnoMusicFreaks]

Nice video but I have a question. what do you think can we expect a new macbook air 15 in 2024 q1 or q2 ?? with this chip?

[@christophervankammen8340]

This continues to blow my mind on how little i understand about business. How many aspects there are to making chips, marketing and pricing. Thank you for showing how or why things are the way they are while still sharing great information about new technology

[@stevensalas4605]

Really clever mention on the JIT process! Super in DEPTH

[@ABowlofWeetabix]

The video I've been waiting for... Still on an older Intel Mac and I'm wanting to upgrade now

[@ryanzmuda3167]

so is the usb c version on the imac worse then the mbp? If so how much? Thought that would be a higher thunderbolt version? Also did the other models let you choose higher speed nic?

[@Sigisti]

Great another video man!

[@stevevlahos5469]

Thanks for always dissecting the crazy chip releases and making them digestible.

[@lidorori]

Man that was interesting thanks!

[@n_evo]

Nice video, just subscribed!

[@ciborggal3496]

I currently have a 2016 MacBook Pro and its about time i upgraded. I am currently unsure if i should go for an M3 or an older model. Any thoughts?

[@musicenjoyer4203]

Appreciate the insight

[@admwndl]

By far the most informative video on the Apple event! Keep up the good work (even if the stupid algo isn’t doing you justice)

[@CarloRizzante]

Man, this is the best breakdown I've seen so far on these new M3.x chips and what's to come. Thank you! Instant subscribe ;-)

[@alextfife]

Glad you covered this, I was actually pricing some of these out for a friend after we fanboy'd the keynote and I had just bought a m2 pro MBP in July so I was wondering what the discrepancy was.

[@Apenschi]

Very good! Thanks!