Great work explaining this for most people to understand without skipping the important points that us security enthusiasts want to know.
@hand5872 жыл бұрын
You can criticise Apple for taking too long on this - it should have been standard long ago. But well done to them for taking this important step in allowing users to have control of their own data!
@alexdubois65852 жыл бұрын
Yes finally. Particularly the Yubico part. Thank you Apple.
@spacecadet21722 жыл бұрын
Which part are you referring to? Physical keys they are a bit late, but everywhere else they are way ahead of the rest of the industry. iMessage has been end to end encrypted since its debut in 2011 over a decade ago. That was unheard of back then.
@lambertois112 жыл бұрын
The horror of the Foxconn China has done extensive damage to Apple image. Craig Federighi, Tim Cook and the other Apple executives have lost whatever credibility they had. The lack of judgment of Tim Cook has also done extensive damage to Apple image. Why Tim Cook has decided year after year to all the ’’eggs in the same basket’’. Tim Cook could have decided years ago to diversify the production of Apple products in several countries; this is common sense, basic risk management! What are the secret agenda of Tim Cook, behind his persistence to keep all the Apple production in China? I have an iPhone and an iPad. They are the last products I will ever buy from Apple!!!
@SaintFederalo2 жыл бұрын
Or you can criticize them for stealing information still
@deforged2 жыл бұрын
@@spacecadet2172 what do you mean which part. every new part is listed in the bleeping video. maybe try watching it, before kneejerk post react with useless comments like this one.
@jacobinman26182 жыл бұрын
Man, Craig is so good at talking to people.
@Alex-hv3ir2 жыл бұрын
"Do you know how the Chinese government feels about it?" "They did not tell me 🤡"
@choisimon37052 жыл бұрын
We already know the answers, right?
@gfr3812 жыл бұрын
Lol
@j340_official2 жыл бұрын
They told Tim Cook who then told him…
@BimsaraHerath2 жыл бұрын
"They have not told me😃😃😃🤪"
@Alex-hv3ir2 жыл бұрын
@@choisimon3705 I guess so haha
@nellyx80512 жыл бұрын
I don't say this often but credit to Apple.
@Aashishkebab2 жыл бұрын
Credit for doing something that has existed for a while in other places?
@BenWilson242 жыл бұрын
They literally made efforts to block apps on the app store that did this
@billybuzy2 жыл бұрын
“We do not want to see your photos” I gaged 😂😂😂
@martinomg2 жыл бұрын
He didn't deny they see our photos 😅
@evan2 жыл бұрын
Craig’s cheesy grin when saying the Chinese government haven’t told him how they feel on their encryption 😂
@mohamedshamekh31622 жыл бұрын
4:12 the way Craig looked away once Joanna mentioned investigations really cracked me up😂
@supercoolmunkee2 жыл бұрын
When people like Marques Brownlee or iJustine interview Craig, they ask advertising questions. Meanwhile WSJ asks more technically advanced questions.
@AmpdLSU2 жыл бұрын
I agree. These interviews are closer to the definition of journalism. It's even in the name lol
@KylePapili2 жыл бұрын
Anyone else wondering how they had multiple angles of Craig despite this interview taking place over video call? Did they also have a film team on site? Did they just request Craig setup multiple cameras? Are these just cleverly cropped angles from the one singular webcam?? So many questions WSJ
@joannastern44632 жыл бұрын
I'm happy to answer that! Apple shot two camera angles on their end with their crew and we shot two camera angles on our end with our crew. Then... editing! Only way to make a remote interview look good.
@KylePapili2 жыл бұрын
@@joannastern4463 wow, thanks for the response! I understand this interview was specifically tailored to the advanced security features but did you have a chance to ask about any other topics? (China airdrop censorship, Apple car rumors, xOS trademarks, AR headset announcement, etc)?
@jbnelson2 жыл бұрын
@@KylePapili they’ve repeatedly dodged any AR/VR headset or car rumors. Would be wasted breath. AirDrop changes would’ve been nice, however.
@s0kulite2 жыл бұрын
@@joannastern4463wow, it’s not often that you see reporters comment below their stories. I just wanted to say, great work.
@vamshik2 жыл бұрын
All scripted bro, WSJ and Apple seem to have a good understanding.
@Naviss2 жыл бұрын
Great interview Joanna, As always! Looking forward to better security options too.
@azizaj872 жыл бұрын
What’s great about that!! they keep cutting him! 1:01 It looks like investigation
@6alileo2 жыл бұрын
Craig Federighi with a slight smile on China "they have not told me" LOL
@CameronKinvig2 жыл бұрын
Only a slight smile
@davidc20722 жыл бұрын
CCP will be the Recovery Contact for all Chinese citizens.
@blazbohinc49642 жыл бұрын
That dodge when she asked about keeping data from the government “if need be” was magnificent. Go Craig. You show them!
@Viral_Barn2 жыл бұрын
I love this please keep on protecting the individuals and helping your customers protect themselves. Nobody should be able to get into someone’s personal phone. Not a hacker and not a police officer for sure not the government. Privacy is a liberty that’s held dear by Americans and the war for our privacy is threatened every day.
@lamp0072 жыл бұрын
This is one thing I definitely give Apple big props for!
@Thunderbolt16842 жыл бұрын
I wish Craig was Apple's CEO.
@0xmmn2 жыл бұрын
I think he is the next one.
@___Truth___2 жыл бұрын
@@0xmmndefinitely would be a better option than Tim Cook
@gokuaravind2 жыл бұрын
Why do you say that?
@gokuaravind2 жыл бұрын
Because he speaks well? Tim cook is exactly what Apple needs. It's a 2.3 Trillion dollar company from a 153 billion dollar company in 2011 when Tim cook became CEO.
@0xmmn2 жыл бұрын
@@gokuaravind It doesn't make him good for the company; it just makes him good for investors. From misleading marketing statements to claiming that "what happens on an iPhone stays on an iPhone". There is also the illusion of privacy that they market for. In addition to the notorious refusal to include charge cables on the box (classic make a problem, then sell its solution), and the stickiness for the lighting cable rather than USB-C despite marketing that they care about the environment. IG if the company still runed by steve all of this won't happen, not saying steve was good person just saying he would care more about apple customers than pleasing aka "sucking b*lls" of apple's investors
@diamond_h0us2 жыл бұрын
Thanks for asking about China. I love how Craig answered the question😂. Unfortunately the iPhone is too expensive for many users in China but I hope this feature can make it onto older iPhones which will be more affordable to Chinese users.
@安荣-f5g2 жыл бұрын
Apple has more than 50% market share in China now
@seachemistry2 жыл бұрын
It will be on every single iPhone you can update
@buttermashpotatoes46172 жыл бұрын
The question about China seemed random since it's the US government most of us care about.
@noahpoobbailey2 жыл бұрын
@@buttermashpotatoes4617 I think with the current Apple China debacle it was relevant. Also, not everyone lives in the US.
@krazymeanie2 жыл бұрын
@@buttermashpotatoes4617 The US government is what you care about. They have alot of customers outside the US and alot more to be clear. The US isn't Apple's main market
@colintclai2 жыл бұрын
Great interview! Every question that popped up in my mind as I watched this was answered in the next question.
@tph5ht2 жыл бұрын
With the expanded end-to-end encryption, it’d be great to be able to have macs backup via timemachine directly to iCloud for convenience
@aaron2024_12 жыл бұрын
How much icloud storage do you have lol. Just use backblaze
@AmpdLSU2 жыл бұрын
@@aaron2024_1 Doesn't backblaze cost the same per TB at entry level? Using a separate service from a different company would take away from the convenience aspect that @tph5ht is referring to. Apple will likely implement this soon. More services>more profit
@2hief2 жыл бұрын
Does anyone else love Joanna’s Craig interviews or is it just me?
@slob5041 Жыл бұрын
She’s kinda harsh
@lerico5362 жыл бұрын
Craig has the most expressive eyebrows - and he's a pretty cool guy too.
@scriller82 жыл бұрын
Is there an uncut version where we hear all his answers?
@whitemailprivilege28302 жыл бұрын
You mean the uncircumcised version?
@denissssss85792 жыл бұрын
No
@richmahogany12 жыл бұрын
she really grilled them in the last interview, good on her.
@iambhavin2 жыл бұрын
"They have not told me" is the best politically correct answer. 💯
@slob5041 Жыл бұрын
Craig is my favorite apple guy
@shalevhaham2 жыл бұрын
I love Apple's approach to privacy. It's a human right! And they respect it! aka why I use an iPhone
@zt9233 Жыл бұрын
Lol. Don’t be too trusting. This is all closed source. We are just taking their word for it.
@Tito127-b7w Жыл бұрын
I use iPhone too but in the end is their words and we don’t really have proof if what Apple is saying is really the truth.
@fvs666 Жыл бұрын
@@zt9233bro everything can be hacked, but companies still must do everything to secure us
@mrkring15262 ай бұрын
Looks like you take what they tell you for granted
@afsallais98252 жыл бұрын
5:15 😂 it should be we dont care what they think we are apple still the smile was 👌😂
@agimos_art2 ай бұрын
Ich finde den Mann großartig 😊Er liebt seine Arbeit. Finde ihn sympathisch und ehrlich.
@V.i.P.i.M.P5 ай бұрын
such a great video! clearly, into fully detailed, while keeping the conversation at a human level. you both did a great job!
@Desmond_wang2 жыл бұрын
How is it work between the device under the same account? Are they sharing the same private key on the device? What happen if one device is not update to the latest software version which has this feature? How is new iPhone setup work? Is the old device sharing the private key to the new iPhone when doing the quick setup?
@nn2602 жыл бұрын
😅lol one of the best tech journalists with humour and good personality
@RyanNuo Жыл бұрын
If I have already setup a Physical Security Key for my Apple ID, do I still need to generate the an account recovery code for Apple iCloud Advance Data Protection ? In other words, what the difference between Physical Security Key vs. Account Recovery Code (in iCloud)? Can I not use the same Physical Security Key to cover both my Apple ID and iCloud Advance Data Protection? It would be much easier to a keep a Physical Security Key than a printed Account Recovery Code.
@TheLifeOnHigh Жыл бұрын
This is an excellent comment and question. Disappointed no one has attempted to answer 🤔
@MichaelBTech2 жыл бұрын
Joanna: "So you'll never see that photo, Craig?" Craig: "We don't want to see your photo." Way to dance around that question. 😎
@MatejaMaric2 жыл бұрын
Are you implying that all of this is a giant scam and that none of it is actually encrypted? 🤦♂️
@Theoryofcatsndogs2 жыл бұрын
NSA: hole my beer
@MichaelBTech2 жыл бұрын
@@MatejaMaric lol no
@Dr.Jekyll_2 жыл бұрын
putting the customer first no matter what this is why apple is number one.
@JannesJustus2 жыл бұрын
Once again another common Joanna Stern W
@donelson522 ай бұрын
Good stuff BUT realise that advanced encryption eliminates endless (expensive) requests from law enforcement and courts.
@ronaldbardalez63182 жыл бұрын
Joanna Stern = Apple's spokesperson.
@jacksonfolly2 жыл бұрын
Very informative interview, well done!
@lawyermahaprasad2 жыл бұрын
Is it just me or anyone else wondering Kevin's EarPods working way seamlessly than those usually working a video call setting.??
@martinmaertin2 жыл бұрын
Haha, it's all staged - just look at the multiple camera angles of him during the video. The pods are very likely not used or maybe only to hear the journalist. Makes the whole interview thing feel even more like a marketing stunt to me.
@Mohamedahmed-jz7xd2 жыл бұрын
Seems like a part of a makeup while in reality he's using a professional mic for this interview.
@spacecadet21722 жыл бұрын
Who is Kevin?
@spacecadet21722 жыл бұрын
@@martinmaertinthey use the AirPods to hear what the other person is saying in real time. The video feed they chat via is not shown in the finished product. That is filmed locally on cameras and then edited together after the fact.
@AmpdLSU2 жыл бұрын
@@martinmaertin What @Space Cadet said. 100% AirPod's microphone quality is not that good. But there's no reason to believe he's not listening to the call with them. If you owned a company that produced goods and services, regardless of the status of it, would you really not try and get some extra marketing in for other products you may not even be discussing? Joanna, the interviewer, actually replied in the comments section to someone pointing out all the cuts and questioning the validity of the journalism. She basically said of course they set up two cameras and a mic at each party's location to make for a quality video, rather than posting a one sided screen recording of a video call. It doesn't necessarily mean all the questions are known beforehand and it's purely actors going over a script. I'm still open to the thought that they did discuss questions that were off grounds and would neither result in Apple getting their message, which yes is still marketing, spread as much as possible, and WSJ not getting a high profile interview at all. Anything a company publicizes is inherently a form of marketing, as long as the public is their target market.
@djr33862 жыл бұрын
Good job Miss Joanna & WSJ Team 👍🏽
@amrikbrar2 жыл бұрын
Acc really good interview. Answered all common questions! ❤
@panashifzco33112 жыл бұрын
Very well explained about apple's new security feature -Advanced data protection. Great feature and great work done by apple.
@vamsikrishna19952 жыл бұрын
"We do not want to see your photo" yes yes yes ...OMG...yes yes... what happened to me.😆
@PratapSinghKsp2 жыл бұрын
Do we know how Apple will ensure “law enforcement”? Will they share the keys if required? How do they sync keys across devices?
@stanburman99782 жыл бұрын
Excellent video and explanation. Very helpful. Thank you.
@alejo29572 жыл бұрын
wonderful reporting
@lascurettes2 жыл бұрын
WSJ: Could you provide a link to that table (if publicly accessible) that identifies which services are or are not E2E encrypted?
@MatejaMaric2 жыл бұрын
It’s on Apple’s support site, just a quick Google search away :)
@FlorianWendelborn2 жыл бұрын
Basically after this feature rolls out everything besides Calendar, Mail, and Contacts is fully e2e-encrypted (those are exempt because they need to interoperable with other services) ASSUMING YOU OPT-IN OF COURSE
@lascurettes2 жыл бұрын
@@MatejaMaric thanks, you’re not helpful or cute. I can do that. I will do that. But for journalistic integrity and citing sources, why hasn’t the WSJ done that work?
@PMX2 жыл бұрын
@@lascurettes The iPhone shows which services are protected (and has the link to the page with more details), but as mentioned in the video, its all except mail, contacts and calendar
@JerrodLandon6 ай бұрын
Yep I wish I understood and new more about this growing up as a kid and how to use best practice to keep me and my data safe from both physical attacks and remote attacks and especially from just being at the wrong place at the wrong time attacks.
@RJtoon12 жыл бұрын
Ok I’m what type of situation would we need to “recover”our data? If I get a new phone I just log in with my Apple ID and PW right????? This end to end encryption does not affect iCloud backups correct!!?? Where in the world do you get a key if you don’t want to use a contact??!
@Canaan.g2 жыл бұрын
How do you enable yubikey for AID?
@chris_kouts2 жыл бұрын
Why didn't you ask about apples lack of adopting RCS(end to end encryption) the successor to SMS? We all send texts to non iPhones from time to time.
@o-o44522 жыл бұрын
A reddit user found someone else’s files in his iCloud library which included bank credentials and other logins, some people said it also happened to them ;so hopefully this update will solve it
@JunkionMarnot20052 жыл бұрын
A bit simplified, but informative. And I think because it’s some as prestigious at Joanna, she gets away with some of the questions. Or maybe it’s that Craig isn’t as guarded/critical.
@Pressbutan2 жыл бұрын
I think the yubikey integration is a very good and thoughtful idea.
@TylerPKegger2 жыл бұрын
So is CSAM still a thing happening because I’m still on iOS 13
@jz290720042 жыл бұрын
No they announced that they will not implement CSAM
@keithndhlovu2 жыл бұрын
Great interview
@KypHeM Жыл бұрын
Good segment Joana
@ChimpRiot2 жыл бұрын
Big W for Apple here.
@raghav46082 жыл бұрын
Wasn't Apple in the past scanning for CSAM content and alerting law enforcement? Does it mean that wouldn't be technically possible now with end to end encryption in place?
@internationaltrailers28152 жыл бұрын
Yes they abandoned it just yesterday
@adrianen94402 жыл бұрын
I know nothing about this topic, I'd assume its done on device only?
@px18942 жыл бұрын
It doesn’t scan the image it uses the image hash
@boxoffice3022 Жыл бұрын
Great piece
@seansull Жыл бұрын
Note that NO other cloud provider in the mainstream is end-to-end encrypted. This is an industry FIRST.
@bowler79224 ай бұрын
Shoutout to Craig
@ethanmenzel2 жыл бұрын
I love that Craig does not want to see my photo, but the government still does
@Techinvestor5672 жыл бұрын
The government wants to see it if you are a threat to the other members of the society you have chosen to belong to :)
@chiakarim60422 жыл бұрын
he said "we do not want to see your photo" 2:20 so it means they can see it :D
@tipoomaster2 жыл бұрын
Take a shot every time he says data protection
@joe555142 жыл бұрын
How about an end-to-end encrypted calculator app for iPad.
@proton71132 жыл бұрын
How can this security contact help to decrypt/retrieve the data? If the password is lost the password is lost? Or should the password be told to this person?
@cat-.-2 жыл бұрын
Apple holds a partial key that is useless on it own. Your contact holds another partial key thats useless on its own. Combined, these keys can decrypt your photo.
@Ton3432 жыл бұрын
Hope itll come in all parts of Asia, The advanced data protection!
@davtra2 жыл бұрын
Already moved to GrapheneOS and using Cryptomator for cloud backups.
@davidGA殿2 жыл бұрын
I'm loving the new features, like not being able to protest against this rich and oppressive government that shall not be named, and the enhanced tracking of all my actions on the app store. Truly a redefined experience that excites me for the future.
@LimitedWard2 жыл бұрын
How does any of that relate to E2E encryption?
@stefanmcdonald31452 жыл бұрын
This is a bot or a stupid person
@officiallyunofficial44782 жыл бұрын
@@LimitedWard I’m guessing the guy didn’t even watch the video. Saw apple in the title, go into comment section, complain, and then leave.
@bassyey Жыл бұрын
Every administration you had were doing same things to you.
@mrpeterpumpkin482 жыл бұрын
Solid interview. Thank you for the plain-speak verbiage for those of us still a little new to the topic. I feel as if you have our back. Your questions have a pitch speed somewhere between softball and hardball, so direct but not rude. Also thanks for not wearing those dorky looking white pods while respectfully speaking with a fellow human being.
@Ljcoleslaw2 жыл бұрын
ADVANCED DATA PROTECTION :O
@hotpink000 Жыл бұрын
Quality content
@EKGunnarsson2 жыл бұрын
Great questions Joanna!
@PrinceFame252 жыл бұрын
So how do you turn this on?
@quocte24h2 жыл бұрын
The content is so great. Looking forward to more videos.
@aspublic2 жыл бұрын
Great interview thank you
@gabbate20112 жыл бұрын
Interesting interview, but I find it questionable that you ask about china and made no mention about the us, when the fbi has come out saying it doesn’t like this extra security either.
@TheNovember62 жыл бұрын
why is it nesceary for product placement in this video
@ihtesham_emon2 жыл бұрын
Huge thanks to Apple for this BOLD move! ❤️
@kimbapslayer1995 Жыл бұрын
Why is this an opt-in feature? And not a new standard instead?
@NerdJohn2 жыл бұрын
I love this. Thank you!
@jsytac2 жыл бұрын
This isn’t ‘end to end’ encryption, it is ‘zero knowledge encryption’. ‘End to end’ encryption already existed on iMessage, but the backups in iCloud were not encrypted and could be read by Apple and security services.
@denisruskin3482 жыл бұрын
Looks advanced.
@quentinlemaitre29982 жыл бұрын
It is. But it's great!
@crypticTV2 жыл бұрын
2:22 rekt lol 😂😂
@ALucaRD8072 жыл бұрын
finally yubikey can be used for apple id. it's so much more convenient than default 2fac from apple
@woufff_2 жыл бұрын
Great, thanks for this.
@rayyanhussain6805 Жыл бұрын
Apple's security is the best in industry
@emberglide50792 жыл бұрын
I'm excited to see this as the norm.
@Williamb6122 жыл бұрын
Are the eyebrows dyed…if so love the “think different”approach
@jbnelson2 жыл бұрын
He’s said it’s natural before
@Williamb6122 жыл бұрын
@@jbnelson Suspicious…when he was presenting on stage the other day I zoomed in and noticed feint black streaks on his finger
@jbnelson2 жыл бұрын
@@Williamb612 the other day?
@spacecadet21722 жыл бұрын
@@Williamb612he wasn’t presenting on stage recently
@cybermonkeyusa2 жыл бұрын
Great news! I am pumped!
@asfrflagcommunity9662 жыл бұрын
5:23 the look of his face and the tone of his voice isn’t selling me on this Advanced Protection
@WhittyPics2 жыл бұрын
Talking to Gregg while using a iMac. I am sure he likes that
@jbnelson2 жыл бұрын
Who’s Gregg?
@spacecadet21722 жыл бұрын
Who is Gregg?
@georgebarlowr2 жыл бұрын
You mean Craig ahaha
@romanpower32 жыл бұрын
Can't wait to flip that switch. Very excited
@tpf42922 жыл бұрын
Appreciate Apple's seemingly useless efforts, I believe eventually people would see its importance
@mjbaricua74032 жыл бұрын
All iphone variants will still outsell any android phone even the budget ones
@calvin74222 жыл бұрын
Very advanced
@edelrosario51052 жыл бұрын
BlackBerry has had end-to-end encryption from the start, which was 2 decades ago.
@raven36962 жыл бұрын
And how many BlackBerry users are there today?
@edelrosario51052 жыл бұрын
Very few. So, are you insinuating that BlackBerry's security focus contributed to their loss in smartphone sales?