Apple's Jimmy Iovine and Eddy Cue explain Beats deal

[@CHISENGA]

I wish the people interviewing them didn't interrupt so much. Freakin Angie Martinez was doing it to Jay-Z when Jay made the $5,000,000 (Five Million Dollars) Only deal. Let the people express themselves or don't interview them. I'm trying to learn something here. Interruption is a great disturbance to the lesson. You guys can't be that bad... you were over excited to be interviewing guys of this stature.

[@aviralmittal89]

I loved the energy of Iovine. Passionate and a very smart guy!

[@elithecomputerguy]

Lovine has some great comments about the content industry... Sadly the interview dragged on as "gotcha" journalism...

[@jonaspeter1]

It's actually 'Iovine' with an 'I'. Properly pronounced in Italian as 'Yovineh'.

[@PeteNicholsonAnimation]

Does anyone else find it ironic that Lovine keeps saying "what?" despite him meant to have, I dunno, good ears working in the music industry?

[@audioisgood]

Us engineers have trouble hearing speech in loud or noisy environments. It’s a product of long term exposure to loud or high sound pressure levels. In the correct setting though we can hear minute details that others can’t perceive. In general, hearing loss and hearing quality aren’t directly 1:1

[@PeteNicholsonAnimation]

@@audioisgood Thanks for that explanation. Peace :)

[@coinappreciation]

My guess is they want to have live TV eventually on their Apple TV box and have it so you can record your live shows onto the cloud flip through live tv though a overflow interface, and have a new audio system that works with a new sound file they will create that is better than current. So better sound, better organization of content, better storage than what is available today.

[@UnknownGunslinger]

Dear re/code folks, 480p is a bummer, please do something about it :)

[@jqyhlmnp]

Not really

[@hwcanotabot]

I completely agree with Jimmy about the importance of curation in music. It really is an art and truly has the potential to enhance your listening experience. But the fact that he thinks Beats (both the headphones and the service) are the solution, I completely disagree. I'm not being an eccentric audiophile here, but the quality to price ratio of Beats headphones is absurd. They sound extremely poor for their asking price, a piano and a synthesiser are all the same through a beats, and it really grinds my gears to hear Jimmy say he introduced a better sonic experience to an entire generation through beats. In regards to Apple Music, the business model that they think they have in place is questionable as it is, what is the incentive that Apple is giving people, to actually BUY a song? Apple Music doesn't pay artists nearly enough, how are they "Saving the music industry"? In fact, they're stabbing it while it's bleeding profusely. The truth of the matter is that both Apple and Beats are technologically significantly behind in Music and audio devices. The songs that are on Apple Music are 256kbps while even a CD is 1611. There is actually reliable high end technology financially outside the reach for most people that reproduces music in astonishingly high quality. Apple with its billions of dollars should try to trickle those technologies down and make them more affordable while preserving the quality of the music file. Long shot, but I really hope that Eddy and Jimmy see this one day and seriously consider it.

[@PeteNicholsonAnimation]

Hone Whetstone it's difficult to say if Apple Music is profitable, but the fact they have no free tier helps - everyone is paying for music. No one who uses Apple Music or iTunes is getting it free - you either pay to stream or pay for the song. But given Apple's other products - iCloud prices, hardware profit margins etc I would be shocked if it wasn't at least on the road to being profitable, even if as they ramp up they're pushing more money into it than they get out of it.

[@hwcanotabot]

Pete Nicholson Right. I see what you're saying and agree with some points you make. However me questioning the business model wasn't in the context of profit, but more in the context of saving the music industry as they claimed.

[@PeteNicholsonAnimation]

Hone Whetstone Ah, good point. The only facts I can offer you there is they give 70% of the revenue to the record labels. Whether that is enough, I don't know.

[@possiblyinsane6995]

Hone Whetstone i love listening to asap rocky on my beats

[@kenwithaK]

watching this makes smelling feet seem fun

[@pdr770]

Apple will Do Films in Apple Music from Home on what NBA Players and Major NHL and NFL love in music and how it Help to to relax And love music and Sport

[@michaelxz1305]

it's about true beauty... overcharging the overcharge...

[@MiguleFernandez]

Yep

[@darkskinwhite]

it's funny he said the record industry is the ghetto of the entertainment business cause that's how they're treating him lol. hes aight tho, Jimmy's good at talkin

[@pdr770]

Apple Will Create University to Beats Worker with Moral and Ethics and Cool even Classic in killer idea.

[@randomcomentator]

58:13 - that did not age well...

[@push648]

Why?

[@randomcomentator]

Because Angela made things so much worse in Apple Retail and the fashion strategy failed miserably. Apple is not a fashion brand and it cannot be. During her reign Apple Retail was in chaos, customer satisfaction dropped significantly, there were many stories of abuse.. Iovine was no better. Apple Music is not a great product

[@push648]

@@randomcomentator thank you for the info.

[@pdr770]

Apple Will Do Commercial from Home With Major Actor and Singers. Work. With Low Pay.

[@dandimann]

opportunity, quality, great, amazing, new, exciting, experience, integrate. Apple reps starter kit.

[@jotss]

...Miraculous, divine, pioneer, ahead of its time...

[@colterstevens6534]

Hard as nails eddy cue... Shit

[@Ponskippa]

He used the word incredible about 10 times in 1 minute

[@pdr770]

Apple Will create A Better Music Format that is even save battery with and Less Code even With a New Start Up buy For Apple Music and Films with Sound Equipment like For movies and TV and Apple get 30% or even 100% and Produce.

[@pdr770]

Apple Will ask Jimmy lovine Go Back to Apple Music Head. Work Eddie With more Stocks Give. He is Brilliant Eddie and Tim.

[@airjust27]

The female host is so annoying and interrupting a lot of times. But overall a very good interview/talk.

[@NoKaboose]

Eddy cue - something is not right with that guy, and Eddy Lovine - a hustling greaseball.

[@wonka4]

Whos eddy lovine .. you mean jimmy iovine ?

[@jw.2507]

Eddie uses all the catch words like "great-sensational-amazing-incredible" I am literally typing those words while he said them. Crazy. I like beats personally. I have a pair of mixes for 4 years and they've stood the test of time. Overpriced. Good. Just marketing, I'll admit.

[@rch3290]

8 41

[@MrJacksonvill]

Jimmy real sells the idea of music still becoming an indelible force..but when he say Music what kind of music are we talking about..because this is about selling software and hardware. Music still falls into an ambigious state.

[@Pawnwarschess]

Comment

[@pdr770]

אפל תיצור הום פוד 3 והום פוד מיני 2 שיוכל לפעול גם עם אנדרואיד גם בסירי פתרתי.

[@pdr770]

סירי יעבוד עם דיסני ונטפליקס למשל צפה בסרט אנימציה, או מוסיקלי או סרט פעולה טוב בנטפליקס באפל טיוי.

[@pdr770]

באפל מיוזיק קלאסיק ניתן יהיה לחפש מוסיקה לפי טנור או פסנתרן או כנר גם ברשימות.

[@pdr770]

אפל טיוי יוכל לנגן קליפ מלהקה או זמר באפל מיוזיק בקילר רעיון עם אפל מיוזיק. או את הסרט האחרון מיוצר אהוב עלייך ביוטוב רק באפל טיוי, באפל טיוי הבא.

[@pdr770]

Apple Will Create Apple Music for Phone Calls and FaceTime and Massages in killer idea for the Same Price for every One in the Call with A Patent and You Called even See the Wall Paper of the Disc in killer patent. Work. Iovine Go Back to Apple.

[@pdr770]

אפל תיצור אפל מיוזיק קלאסיק רדיו כמו ביטס'1.

[@pdr770]

אפל מיוזיק קלאסיק יוכל לנגן אופרות בסירי טים. וגם לנגן יצירה ממלחין באופן אקראי.

[@angeliccorrespondent5457]

I'm thee celicon in breast implants

[@pdr770]

אדי באפל מיוזיק באייפון ואנדרואיד יהיו ראיונות טלוויזיה של אמנים ולהקות וראיונות רדיו לכל אמן מימין לשמאל בעמוד האמן ברעיון סקסי. באפליקציה ארגונית לכל אמן ולערוץ בקלות. למשל נועה קירל בעברית

[@ericmosley6839]

Epic Fail This will go into the record books as one of Apples top bad decisions. Kudos to how a failing industry, over hyped, inflated priced product company can some how sway a company like Apple to buy in. "Embarrassing to copy" Not only do they copy hardware but they are clearly aiming to try and make a profit from streaming since they see another company be successful at something they have failed at, so now they are going to "copy" the streaming idea. I have been a musician almost my entire life. They act as though it takes incredible amounts of money, engineering and care to produce high quality sound. It simply doesn't. Any respectable recording studio "other than you know whos" would be using "Beats" equipment. At the end of the day it makes me wonder how desperate Apple must be to have made this deal. Sadly I see Now that Steve is gone, the ones left will slowly erode away Apple with poor ideas and riding the back of the Branding of the Apple name and what it USE to stand for to make a small fortune as the castle crumbles.

[@ohmygoshiloveapples]

"I have been a musician almost my entire life." That's the problem. You don't work in technology, so what do you know?

[@ericmosley6839]

Actually my first study was MCSE and up to 2008 I ran and owned a successful computer business I sold. I can tell you that you dont have to be into IT to know this was a crap deal for Apple.

[@ohmygoshiloveapples]

Eric Mosley Fair enough. I'm also pretty skeptical about the acquisition.

[@PeteNicholsonAnimation]

Apple was not a one man show. At first Steve was against the App Store on iPhone, and iTunes on Windows. He didn't invent the click wheel, conceive the idea of 'typing on a multitouch glass display', nor the 'Mac vs PC' ads. Since Tim Cook has taken over, iOS and OS X development has accelerated. This is particularly noticeable at WWDC 2014, when we had huge updates to both operating systems for the first time. Apple's stock price is twice what it was when Steve stepped down. Apple is not stuck in 2011: all its products have been updated regularly. It has unveiled a brand new product: Apple Watch. It has unveiled a brand new service: Apple Pay. I don't know what you're basing your perceptions of Apple on, but it doesn't seem to be reality.

[@psp420bam]

+Eric Mosley beats are popular like apple is but there will always be butthurt

[@Oneness100]

I don't know if Eddy Cue even knows what high end headphones even sound like. Beats as high end? HAHHAHAHAHAHAHAHAHA.. Hey Eddy, go to a CAN JAM event and check out REAL high end headphones. Beats isn't amongst the list. Beats is a mass market headphone catering to the HipHop crowd.

[@pdr770]

אפל תיצור סרט על ההתחלה של ביטס' בהקמתה עם מוסיקת היפ הופ וקלאסית מעולה. עם שחקנים מעולים. עם שחקן שישחק את דרה למשל RZA שכחתי את השם הזמר ראפ. או וויל סמית' וכריסטיאן בייל ומרטין סקורסזי בתקציב 250 מיליון $.