Apple's Jony Ive: why the chief design officer chose to leave

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No one will be taking the job title held by the guru at the centre of 20 years of product development at Apple when he moves to fresh pastures later this year, says the FT's technology correspondent Tim Bradshaw, who talks about his exclusive interview with Jony Ive
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[@rare6499]

Setup your own company so you can charge your employer even more money for the same work. Genius.

[@Mindful2222]

Well put! That's genius

[@alangc76]

Also make money from others apples partners. Genius indeed

[@peterjonas1545]

I suppose even working for apple, he would have gotten everything he could possibly demand. He was worth too much. Though if you want to keep apple as a client in private practice, you would be bowing to plenty of corporate and political pressure to make yourself available to certain people and unavailable to others. That's where your bargaining power ultimately gets tested.

[@markwoolgar2781]

@@peterjonas1545 yes but being his own company he is much better off as far as taxes are concerned

[@dre2407]

It's not genius. everybody is doing that. If you are big enough that's what you do. You make your own company and then sell it back or provide services. Even Steve Jobs did that in the past with that very expensive computer brand that it sold to Apple and came back as a director/CEO whatever.

[@adrianpamintuan7420]

he has done so much for apple, and it’ll be interesting to see how their products change.

[@denniszenanywhere]

wowitsadrian I think it will be for the better. I was more a fan of Steve Jobs’ design sense. Without jobs, he had no one to bounce off ideas with. This was evident when jobs died and one product design or feature after another made people think innovation died with jobs. He was probably forced to leave.

[@MauriceMischo]

They wont change because he will still design their products. But we will see Products from other non related companys with designs from jony ive 💪💪

[@denniszenanywhere]

@@MauriceMischo I really hope Ive doesn't have a monopoly on design ideas or Apple will keep repeating their mistakes these past few years. I could name more than a dozen fatal flaws in their design thinking and the butterfly keyboard is just barely scratching the design issues they've had.

[@valdius85]

They will get thinner, as that is true innovation ;(

[@ethand4784]

the shitstains will bleed through their work

[@johnlawrence2757]

Make yourself indispensable: leave: set up your own business: name your price

[@gkeaoyrge]

Funny how there’s now a generation starting to grow up without experiencing Apple releases with Steve and Jony at the helm. There’s some great stuff nowadays of course but that magic I remember from the 2000s never returned in my opinion.

[@benkleschinsky]

Cook is too afraid to upset or anger his fanbase. Jobs was notorious for doing things that piss people off or hurt his sales, and despite that in the end we knew he had made the right decision. He had that intuition that take bold risk and shake things up, and I feel that culture is missing from Apple today.

[@hookahtutorialsde9215]

True. Also i remember the first MacBook Air and the First iPhone. That was so groundbreaking. I’m happy that I could experience it.

[@Brosen69]

Imagine hearing his voice on a Samsung ad.

[@tech3656]

Samsung Galaxy S11 Jony Ive - Chief Design Officer

[@jqyhlmnp]

Skull AMV we have, really doubled down on the company’s history to make a new type of bomb... one- combined with a foldable Display that will break immediately.

[@dimasnarendra6478]

Noooo

[@superEriccui]

This phone is made from the finest aluminum that God can offer.

[@perrrke7304]

It would be awesome!!!

[@Teshy-yd2is]

What Jobs & Ive did to the tech industry is perhaps a once in a lifetime achievement. He wants to be left alone and lead his design team to create great things and not be pushed by greedy board members and ignorant tech consumers.

[@abhijitshanbhag4281]

True Man, he was one of the icons of Apple since Steve Left

[@mobashsher]

That’s an understatement for all those designers working at Apple. No single man, no matter how talented, can achieve all this all by himself.

[@murphymagic]

fanboy

[@fbdjwjflac]

@@murphymagic what?

[@murphymagic]

@@fbdjwjflac Not sure how else I can say this but I will try: Fanboy!

[@wifine1951]

@@murphymagic nugget

[@dejabu24]

He achieved everything with apple , I think that a one point change is a good thing

[@mamadoubendanloue1082]

Thanks to John Ivy, expand your company. From Mr Mamadou Bendaloue the UK deportee in Ghana.

[@victoremmanuel_]

2020 update: Apple became the most valuable company :)

[@Jasonadventures]

Apple are great but the price tag is more expensive though i used apple samsung sony huawei lg so far

[@ARB0204]

One of the only guys that work at Apple when Steve Jobs was alive.

[@justaskforbobdesign]

he's leaving because he's not agree with the actual way apple is working that simple, he's making an statement with his departure

[@garbun0629]

1) He stayed at Apple for so many years because of Steve Jobs. Same vision they had. 2) I don't think he will ever design anything for Apple in the future. He wanted to pay his respect to Apple publicly. He will charge Apple a ridiculous price if Apple asks him for help. 3) Since Steve Jobs passed away, he didn't attend to any conference nor in the video. I knew his heart was gone..

[@jerryvincent8402]

Great commentary and a hell of a engineer!🇺🇸🐻

[@MrBlackblacker]

my boss says.. there will always be replacements no matter how good they are.

[@dbsirius]

true...but good replacements are another matter

[@StuartDesign]

Of course your Boss is going to say that...

[@tedlovejesus]

But anyone can replace Steve Jobs yet?

[@ahmadaburahma9756]

tedlovejesus it’s true but I would say that with tim apple became more open to change then ever Like iphone 6 the first iphone with big screen which is something that probably never happened under steve jobs Because he used to hate android with big screen

[@TheRealBhuado]

thats why you are an employer and not an employee. dream bigger

[@davidj.kleinsasser8673]

Apple is #1 the most valuable company again in late 2020 surpassing MS in value...

[@4bbi3]

_apple now the most valued company worth over 2 trillion dollars_

[@harryboi6441]

I want Johnny as my voice for Siri

[@aimantaha2806]

iPhone 11 must be ugly that’s why he left

[@bioches]

Apple products start being nonfunctional in pursuit of thinness: butterfly switches, over heating laptop, weak iphone battery life

[@Yzyenthusiast]

@@bioches but everything you described was his designs, the butterfly switches, the ultra-thin macbook and macbook pro redesigns.

[@ronaldos.2963]

I think that he got bored of iPhones

[@utubekullanicisi]

@@bioches Yeah those were Jony’s designs. Have you seen the iPhone 11 Pro Max? It’s Apple’s first phone with a 4000mAh battery. The 2019 16-inch Macbook Pro has a much improved cooling system and has a 100WHr battery, literally at the legal limit of battery size, any more battery and you won’t be able to fly with a plane. They got rid of the butterfly keyboard as well.

[@Netjez]

Colored iPad airs, iPhone mini, no more iMac Pro, 16” MBP with normal keyboard. They are doing fine, and hopefully colored iMacs later this year with the latest Apple silicon and 14” MBP and life will be great.

[@policypete4604]

Watch out below, Apple!

[@arnold1125]

I was suspecting something was wrong since phill Schuler introduced the iPad Pro commercial instead of johny ive

[@utubekullanicisi]

That wasn’t Phil Schiller it was Dan Riccio lol

[@AA-ep8it]

@@utubekullanicisi it was phil

[@utubekullanicisi]

@@AA-ep8it No it was Dan Riccio, aren't we talking about the 2018 iPad Pro introduction video?

[@1anre]

Was he the British guy in the ‘Jobs’ movie when Steve Jobs asked him why he left England to come & work for for Apple?

[@benhaas4537]

This aged like milk. Apple is far more valuable than Microsoft in 2021 and beyond! Today Apple is worth $2.1T and Microsoft is worth $1.8T USD.

[@worldofretrogameplay6963]

And the have-nots are spreading false rumors that Apple will be leaving the hardware business. Yeah, in their dreams!

[@Casskario]

His voice is so amazing :D Heard it so often ...

[@porogami7yearsagoedited754]

All I want is his voice on more ads

[@williama-d6]

So he’s from the uk and he designed those apple products?

[@sonya8738]

Da!

[@urekmazino2485]

@@sonya8738 Hi and da!

[@benjamin7114]

Yes , American design would be horrendous , look at the Pixel for example

[@donaldtrump3310]

@@benjamin7114 iphone design are overrated trash though

[@RockstahRolln]

1:06 So very true! Without Jony Ive there would be no apple products. It was Steve's vision that manifested through Jony Ive. Their collaboration is unmatched and never will be.

[@murphymagic]

Incorrect - the best collab ever is The Black eyed Peas and Justin Timberlake. UNREAL

[@oo0024]

@@murphymagic tell me you listen to bad music without telling me you listen to bad music

[@murphymagic]

@@oo0024 Just don't go there.

[@oo0024]

@@murphymagic okay pop addict 🙉

[@murphymagic]

@@oo0024 wow. Great and I mean Grrrreat come back

[@Wilson_Enyi]

He's chief designer; definitely he earned more than he needs. Probably, he wants a change. Not necessarily more money. But, it definitely doesn't smell good for Apple. Well, we'll just watch and see how the future unfolds.

[@valdius85]

I saw some opinion peaces that the accountants within the company were not letting him work. Looking at recent iPhones it might be true.

[@Lonelyplanet3]

Makes sense Apple is moving towards service based business. Hardware will not be a focus.

[@JizzMasterTheZeroth]

When has hardware ever been in focus? I'm genuinely baffled by what you said.

[@falcon6329]

Something Something Something they make the most powerfull processors and some of the best cameras Did you ever see an ipad pro?

[@sbtopjosh7841]

I'm sure it is due to the politics of paying an employee. Ive can't be paid more than some other higher ranking personnel lest risking irking those individuals. So Cook and Ive concoted a deal for Ive to be paid what he wanted but as an outsider.

[@118fearless]

Jony Ive + Lucid Motors. Calling it now

[@anthonykristoffersonalonzo658]

He just cant stand the USD 999 monitor stand.

[@valdius85]

Or he designed it as an act of revenge against Cook ;)

[@tinylinkCC]

He got fired for designing a $1,000 monitor stand.

[@rezihk]

This is funny because a year later apple is a 2trillion dollar company

[@Tdr-jv2nc]

You can really tell he has left Apple.

[@Majesticrogueninja94]

Should’ve been Tim Cook.

[@jidu3094]

He was basically like the Steve Jobs of Apple in recent years......

[@praddzzz]

When i read the title. I thought He will go to some company or start something. Money money money. Also time for a change!

[@Inkling777]

Ives never struck me as that interested in digital devices. There's too little opportunity to make them pretty. They have to also function. It's like cars have become. By the time automakers meet the mileage requirements with streamlining, there's not much room for variety. Jewelry and furniture are more his thing. And the lovey-dovey, Apple and Ives are still friends is a bit overdone. Other sources, including the WSJ, suggest Ives hasn't been happy at Apple for several years.

[@First.Last.99]

no one probably appriciate his work as much because they have wrong focus.

[@mypurestjoy]

the car ?

[@ayaanleidris3952]

the beginning of the end for apple

[@RPDBY]

Hope he joins Tesla

[@nshadow888]

Huawei.. Welcome you

[@Someone-cr8cj]

Did this man design the cheese grater?

[@mzamroni]

because of usb-c vs lightning?

[@user-fr6sc1iu4o]

Just look at the design: butterfly keyboard, macbook touch bar, enough Mr.

[@mordmartin]

The only reason he left Apple is because of Tim Cook. The direction he is leading Apple today, is and was, never what Steve Jobs would have wanted.

[@brainy5269]

Good decision

[@terastarship2]

Low stops

[@alarikaguilar7543]

1:44 is that that KZbin guy Rene Ritchie

[@ShanesTech]

It looks like him but not sure 😆

[@adi5877]

lmfao i just imagine his ESOP, cashing out three digit M's

[@Fransadiwinata]

where's the usual paywall?

[@slob5041]

I think he just wants to do his own thing and also get the chance to design new stuff that he couldn’t do before. Genuinely wouldn’t be surprised if he killed the contract

[@tryllobasques7169]

you need to adjust the content

[@hello4hire]

They say Apple is moving away from hardware and onto software

[@mrrolandlawrence]

adios touch bar then :P & hello USB A ports ;)

[@bertraminc9412]

Apple has so many programming bugs that now Apple sees iCare as a revenue generator and has no motivation to fix their errors. Tim Cook needs to go and someone who fixes computer programming bugs needs to step in.

[@mohidadeel]

Today Apple is more than 2 Trillion Dollars

[@maybe.cloud1]

Apple is now worth more than microsoft because Microsoft is worth 1.62T while apple is worth 2.01T Edit: “T” stands for Trillion

[@zes3813]

Josh Charlie wrr

[@minusED]

Elephant in the room says: tim cook

[@alberteinsteinthejew]

Biggest twist: he’ll work with Huawei

[@valdius85]

Or we see a new amazing Windows phone... hahaha

[@leeanucha]

it’s time. his window time of shiness has gone.

[@ballathug8404]

BS. IPhone had the same designs for 4 years straight (iPhone 6,6s,7,8). Apple is run by accountants not designers

[@pjramos314]

Tim Cook’s Era. The last iPhone Job’s released was the 5s. Blame Tim Cook and his overpricing.

[@HuGeeks]

PJ Ramos iPhone SE!!

[@mordmartin]

@@pjramos314 Actually, it was the 4S. The 5 onwards was not under Steve Jobs.

[@pedroroque8681]

And brand and marketing strategists.

[@JizzMasterTheZeroth]

Is he the genius who decided to copy Bosch designs from 60's and 70's? Yeah, what a revolutionary..

[@bruintoo]

Educate yourself: Dieter Rams and BRAUN.

[@angelmatos9143]

What's next, bringing back Sculley?

[@hemipemi]

No, the next step is to bring back Jobs, they'll have him embalmed like Lenin and on display in a glass case in the middle of Apple Park.

[@m9j263]

Rofl

[@kf5541]

So now he’s gone they can afford to drop their prices

[@mintico]

Ah no wonder iphone 12 is square again. Well its a good think jony left then. Haha

[@Godblack1]

when great employees leave it s time to go

[@agupta350]

1:24 - 1:27 "Despite the continued success of the iPhone after JON'S death????"

[@alanrodrigues4718]

*Jobs's*

[@c0t556]

Jony Ive should have been Apple's CEO. Tim Cook ruined Apple.

[@simonb8464]

No innovation any more.

[@nala3038]

iQuit

[@ChengLZha]

As an Apple employee for many years, Jony can’t even afford an iPhone, that’s why he left...

[@butchbailey8565]

Johnny I’ve HAS TO GO HE LOST HIS WAY! What was he thinking when He came out with square thick edge IPad Pro that feels terrible even worse than Microsoft Surface. NEW BLOOD NEEDED.

[@DanLetts97]

Finally somebody that agrees with me about the iPad Pro. The flat edge metal design is extremely uncomfortable to hold, it digs into the palm of your hand and after just a few minutes there’s a deep red gash in your hand. I miss the comfort from my iPad Air 2

[@WhittyPics]

This can't be a good thing for Apple. Jony has had a major impact on their business.

[@william_8844]

Its Sir...... Sir Jony Ive. Put some respect on it

[@golamfiroz4196]

rally? Marlboro

[@eddies366]

so this is why apple hasn't done anything worthwhile in years

[@gjk8110]

he is done lots of contribution to apple in terms of design. but in the same time he has lots of pressure for the next generation iPhone and so on. he knows that he can't make revolutionary design anymore so better to quit than people cursing him. clever man indeed.

[@OGtalks]

Apple no longer number 1 ! That’s what happens when you ignore your customers for so long .. they just do what they want ; their shareholders are more important than their customers . Shame on you Apple .

[@ssshukla26]

Accessible and not intimidating... Am looking at the touch bar... Touch Bar: Not my fault... Not mine...

[@Vision33r]

There's nothing new to see here. It's all about money and autonomy.

[@Screaming-Trees]

With great intent you disconnect from the past? I mean his entire design portfolio is anchored in Zen minimalism design frameworks, however informal, as well as Bauhaus and Modernism to an extent. I don't think that's disconnecting from the past. It is more so reiterating on it.

[@Alex4SiliconValley]

Micro-junk !

[@J276]

Another reason to love him is because he's british.

[@naturehacked]

Lmao. That's a reason to dislike a person. Whi don't think anyone outside Europe likes a British. Lmao

[@celestialx8]

dont care, he removed headphone jack LOL

[@ndagijefocus7607]

HUAWEI is Coming

[@ballathug8404]

Big deal, huawei is just a Chinese knock off of Samsung/Apple

[@jyteo]

no one is irreplaceable. fact.

[@kimmulakshmi]

Tim Cook lost one of the best inventors & workers ever. This will be & is a huge LOSS for Apple. Reduce the prices Tim Cook, it's not doing Apple any good, seriously tho.

[@Ashtree81]

Friends with benefits

[@Alex-xg8py]

Does this mean Apple will stop being "courageous" and bring back the very functional headphone jack?

[@BT_Spanky]

Smh no No one misses the headphone jack

[@Alex-xg8py]

@@BT_Spanky Smh that you actually prefer having less choices and features on a device

[@VUnhac]

Alex T Having no jack is also a choice

[@NAAjine]

Oh screw the jack, we really don't want it

[@Alex-xg8py]

@@NAAjine You must love buying products with less features.

[@akarint1]

Age like milk

[@realnoahsimpson]

I am in mourning

[@mohammadal-subaie1840]

Everybody knows that Apple is a sinking ship, so he jumped off. That’s it!

[@latebluebird]

clickbait

[@mohammadal-subaie1840]

This guy is totally over-rated. I have read a lot about him and he is no way close to what the media portray him!

[@Kanal7Indonesia]

_you_ are overrated.

[@DanLetts97]

How so?

[@stevento5009]

Apple has fallen.

[@repairman2540]

who cares??? I hope we get 5 new PC and Cell Phone Companies instead of being force to buy over-priced, out-dated junk.