The REAL Reason Why Jony Ive Left Apple!

Jony Ive - The FULL Story!
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#JonyIve #Apple #ZONEofTECH

[@ZONEofTECH]

Hope you guys enjoy the video! 😁 What's your take on Jony ive's departure?

[@captainchaos1525]

ZONEofTECH Apple will be fine and Tim Cook is a very good CEO. Jeff Williams has been chosen to lead the design team because he is a product person (he has lead the Apple Watch project) and operations is intrinsically part of the design and product dev. Jeff will also be Apple’s next CEO! Lastly the reason Tim reacted is not because he is trying to cover something up but because it clearly was upsetting to see people make such big judgements about what they know nothing about. I think your channel is very good but PLEASE don’t slip into the media story chasing frenzy we see the internet constantly doing. Step back and research but also maybe just present arguments of different facts and scenarios and do an analysis rather than speculate and make sweeping judgements when you have little to substantiate. Rather than suggesting who you think should be put in charge - ask why Tim Cook has really done it. It will lead to more interesting analysis. Also read some Twitter reactions from ex Apple designers who explain why operations is so important with the design.

[@eyeswatchingyou5801]

ZONEofTECH I love it!!!

[@bradyhunsberger]

They probably scrapped the iPhone SE design because I bet the 2020 iPhone will have that square design.. sadly, it seems as if Apple is about to plateau in terms of design..... shrink the bezels and you’re pretty much done. They need to focus hard on the foldable iPhone! Also, give us MacBooks with thinner bezels and a reliable keyboard!

[@aelaan12]

Well.... I think after today I am even more confused about the direction at Apple.... Killed off the 12" MacBook? Throw out the MacBook Escape? Lowering prices on MBA and MBP? Something is telling me there is a going to be a big broo-ha going on in the executive rooms. Over time we will hear the real story and until that time I just follow the news, most of it is very difficult to follow so thanks for lining up the history.

[@NeonPLotus]

Tim makes more money by insanely inflating the prices

[@siddhesh6530]

Apple performed better financially under Tim cook because of Apple's reputation that Steve had created, if Apple were a startup, it never would’ve taken off under Tim Cook.

[@AlexanderBlessing]

Sid P I really agree with you. Steve Jobs had left an awesome legacy behind that has carried Apple this far. When I think of Apple today, Steve still comes to mind. His legacy lives on and sadly, is running out for Tom Cook.

[@Wade_Fucking_Wilson]

Sid P couldn't agree more

[@littlekidzdaddy]

Tim is the worst CEO that Apple's ever had. Somebody should take over unless Apple will be ruined

[@BenCos2018]

@@littlekidzdaddy 👍👍👍👍👍👍👍👍

[@THEE.apples]

Actually it would've never took off if I wasn't for me. They stole my designs. I SHOULD BE HEAD OF A MULTI BILLION DOLLAR company. Not them. Fucking thieves.

[@KentoCommenT]

Apple 1999: Blows minds, not budgets. (3:51 ) Apple 2019: Blows budgets, not minds.

[@anirudhr.huilgol.9449]

very true..😂😂

[@MichaelCena08]

Apple 2029: Blows, neither.

[@godofbiscuitssf]

You clearly didn’t pay any attention or weren’t buying anything from Apple in 1999. For whatever reason.

[@TheNacropolice]

well i mean they always blew budges

[@OmegaF77]

Apple 2019: Just blows.

[@jalabi99]

This is what happens when a design-driven company is led by a bean counter. Good luck to Sir Jony.

[@EVPaddy]

jalabi99 fine for me as long as we get working keyboards

[@lucasrem]

jalabi99 He outsourced his studio, apple still needs his studio!

[@GudieveNing]

@@EVPaddy Done! 2 months later. ;)

[@lilwurstbrot8545]

Not true sir, under Steve Jobs the technology of their products was always superior to competitors and years ahead. Since Steve passed they only focused on design and this led to epic screwups like the 2016 MacBook Pro

[@francis_n]

But the question not being asked is "did Johny even WANT to be CEO after Steve's passing?"

[@JustAnAtheist]

Jony Ive realised audience would throw eggs at him if he praises the *$999 stand with his usual & iconic tone,* so left for good.

[@donquixoterosinante7899]

LMAO

[@manojkale4408]

Lol my god

[@waltaMan11]

As a aspiring designer, we don't think about money that way so there's actually a deeper problem.

[@bartekpekala77]

Walter Guevara you don't seem do get the point here

[@godofbiscuitssf]

When you get to the point where you can credibly drop the “aspiring”, you most certainly will be thinking about money as one o father primary things.

[@OswaldoMartinezAviles]

"The design team was frustrated, they wanted to make the designs, but the executive team just wanted to focus on profits" ...mmm... I think we've heard something similar before... that time, someone left Apple and created Next, and participated in Pixar. What will happen now, I wonder...

[@godofbiscuitssf]

Right. And all those things were solely the ideas of Steve Jobs. And no one else.

[@Tiralful]

@@godofbiscuitssf Totally, none of that would exist without Steve /s

[@cyrusnada2847]

That’s right 👍🏽

[@thenewbiegamer9705]

hoping that Apple change its ways and kick Tim Cook out of it. Rehire Jony Ive and become the CEO himself. Damn Apple needs a new Steve Jobs, not just another crook on the horizon.

[@Jordan_Dossou]

wait what? i don't unfderstand the reference. who? what?

[@bogmasher]

Tim Cook would make a great CEO at Amazon or Wal-Mart - he would be just as happy selling building insulation and stationery as iPhones and iMacs.

[@RWBHere]

And that's a lot of damage! - Selling something like adhesives would sit well with his creepy manner.

[@JOHAN_PERJUS]

Tim had some pretty big shoes to fill, I think he did so remarkably well. Steve knew how to pick his sucessor. Johnny Ive have been wanting to leave for years in order to be able to spend more time in his native U.K.

[@zimonslot]

yeah, improving the distrubution efficiency or something : - S

[@Moicesy]

Walmart’s trash ! 🗑

[@AarmOZ84]

He has only worked for computer companies since obtaining his B.S. in Industrial Engineering (IBM, Compaq, Apple) so I think he is more suited for a computer company.

[@kriss1313]

When Job died, Apple died. Back then, the fact it last till now is because large "organism" have inertia.

[@RichardNievesNY]

Now Apple compettitors can contract Jony Ive's services for their products.

[@sandideas5993]

Exactly,they can contact Jony Ive to make their products design like Apple..

[@dinnerandashow]

Samsung is already ahead of Apple in terms of design and hardware technology. Android however could use some refinement. Ives isn't a technical person so no help there.

[@hereticslayer7612]

dinnerandashow technically i made some research and apple is definitely is way ahead than samsung in hardware and software,i mean in the smartphone side i don’t know about the other tech but personally i find samsung design is way cooler

[@UntaintedIndigoChild]

God, the processor is the brain of each device that apples makes but, they’re made by windows! The other parts that apples makes are irrelevant to honest. Oh nice home button and cam....good work Apple.

[@phade2blaq]

If I were in the tech business, I'd hire him.

[@AWDTH1111]

Tim Cook is another John Scully. Safe business over daring innovation. Sad

[@yokakeshinowakane]

AWDTH1111 daring price though hahaha

[@FeyR1908]

AWDTH1111 based on this information.

[@bryanedako8897]

And that was the opposite reason apple was created

[@bryanedako8897]

What is apple without innovation? That's why we love apple, they are daring, they always want to breakthrough, and that's why we spend the extra bucks for them. Today's apple has been eaten

[@MichaelOZimmermannJCDECS]

Tim Cook is nothing but a care-taker, and without ANY VISION!

[@eddyh8572]

That sink is so apple lol

[@conf1rmed819]

Edwin the apple sink starting at $3000

[@robbiejr91]

That sink is so Jony Ive. Just like the apple products.

[@JM-971]

It is sad to see Apple lose its soul after Jobs and Ive.

[@marquisethomas5611]

Its to the point where the core customers are getting bored

[@systemsbuster9539]

@Jack Handy Reap what they sow in what way? By becoming the most valuable company on the planet? Also what device are you reading this on? Guaranteed if it weren't for apple that product wouldn't exist. All competitors like Microsoft and google ever did was copy apples formula and make slight alterations.

[@buddyrare8295]

Apples innovations are completely thrown out the window. It’s all about monthly subscriptions and how to get deeper into costumers pockets.

[@zeniktorres4320]

Spot on.

[@MichaelOZimmermannJCDECS]

Buddy Rare EXACTLY! The industry is shifting on monthly subscriptions! Soon enough people will not be able to afford all those "subscriptions"... then what? What will the billionaires do, if the 99% cannot afford their products and their dubious "services" anymore!

[@one4allall4one91]

To tell u the truth I went all subscription 8 months ago. Yes I pay 11.99 monthly but I get unlimited music and commercial free downloadable youtube videos. Back in the day a music cd cost more than a monthly subscription not to mention its like a jukebox in your pocket. So its remarkable.

[@jackgerberuae]

Thanks. You saved me a comment!

[@felipe367]

They’re transitioning into services company clearly hardware has reached saturation point in developed countries and it’s a “blood bath” for the other manufactures fighting it out in developing markets... Apple is a business and it must answer to it’s shareholders by sustaining slow and steady growth

[@MC-ny7iw]

No one person “designed the iPhone”, that’s a team work, lead by someone, in this case Jonny Ive.

[@Aaron-xr7oc]

Who designed the pyramid, the pharaoh

[@KidJV]

thats how the cookie crumble in the industry..leaders get the credit and blame

[@The-illuminated]

@@Aaron-xr7oc The pyramid was designed of God.

[@noonenooo2843]

плеиш та преки wtf is this now

[@The-illuminated]

@@noonenooo2843 God

[@strike2126]

Apple used to make fantastic products, but now they don't... They are facing the Nokia syndrome.

[@bttp011]

Not exactly. Nokia made great phones until the very end, it's just that their software became obsolete in the world of touchscreen smartphones (post-iPhone), and Nokia not being a software company, just did not have the resources to compete anymore. Even the largest software company in the world at the time, Microsoft, did not anticipate the impact of smartphones, so we could forgive Nokia for failing at that, although they could never forgive themselves 😉🙄😂

[@BeautifulSenorita]

@@bttp011 I would call it "Blackberry syndrome" because this company was doing exactly what Apple is doing now "overpriced products with nothing new, not listening to what their customers want/need"

[@peterebel7899]

Apple never started with rubber boots.

[@williamroark]

Rather enjoy my HomePod BTW

[@BRBallin1]

I assure you that Apple is still alive and well...iPhone is currently the fastest smartphone in the market. Apple revolutionized authentication with their TouchID and FaceID technologies. Companies developed more seamless designs that incorporated biometrics after Apple did it. Then they revolutionized wireless earphones by creating the design of having a charging case that magnetically holds 2 individual earbuds. Next they're about to use custom CPUs to power their Macs and ditch Intel for something more optimized for their macOS. The future is very bright for Apple

[@kappasike]

Apple died with Steve Jobs.

[@elchido3517]

Apple was dead when android was born....

[@arunrun7012]

El Chido Android can’t compare, there is a reason that Apple is the biggest company on this earth.

[@lucasrem]

xXuidmod Steve Jobs, they are not able to let engineers run apple, they still need some Pepsi guy.....

[@elchido3517]

@@arunrun7012 the only thing apple was undefeated is on high prices on uninnovation products..

[@BRBearUSA]

xXuidmod Most likely yes.

[@jaykim9842]

Jony Ive and Elon Musk being in one team sounds good to me.

[@MattGarcyaDC]

Good cuz the cars design suck

[@vrsce0178]

@@MattGarcyaDC No they dont.

[@MattGarcyaDC]

@@vrsce0178 I feel as though they do. At least not worth the price. The model 3 is good. The X and Y is meh

[@svnbit8408]

Last thing Tesla needs are more dongles

[@ThatFellowOnline]

Bringing you the New Tesla that is only 9mm thick

[@lapiswolf2780]

I'm not watching this on any Apple product

[@chinobox]

I grew tired watching so many commercials I didn't make it till the end...

[@ItsNotJasonAnymore]

*When you have YT premium and doesn’t know what your talking about*

[@lordznehlrak9781]

@@ItsNotJasonAnymore When you simply have an adblock and doesnt need yt premium

[@ItsNotJasonAnymore]

Lord Znehlrak *when you have Adblock but it’s too shitty and only works on certain apps so you use yt premium*

[@alinull8723]

The truth is , Apple is falling down ... Such a shame :( Just like what happend to Nokia because of it's crazy CEO (Stephen Elop) .

[@francisguarderas]

Few years from now: apple is going through rough spot, they acquire Ive's design firm, he comes back to apple and we all know what happens next.

[@moudireifan63]

Fran Guarderas Nice scenario History repeats itself

[@metroaide0224]

apple goes out of business?

[@acoustic6865]

Guys I think he is trying to say that history will repeat itself, meaning that after apple aquires ive's company, similar to in job's case, he will become the ceo.

[@TommyBlaze13]

Microsoft bails out Apple again from bankruptcy?

[@AlexanderBlessing]

TommyBlaze13 😂😂

[@starwaves6024]

Fire Cook.... Apple has lost their fan base because of him. Apple was set on a trajectory to be successful by Jobs. Now the momentum is gone. Remember Blackberry... They didn't want to change their design.

[@seanzappulla71]

I have switched from the apple iPhone to Samsung

[@metallion0738]

@@seanzappulla71 . I did too, now I'm more satisfy with Samsung as well.

[@reaktorleak89]

Chris Fisher omfg they Are the new Blackberry!

[@getsideways7257]

I'd much prefer Apple never changed their design from a certain point. What's with these new "designs" of recent? I wonder if Ive did that on purpose to piss off Tim Cook. Some designs are just timeless. Like 911, for example (but Porsche still keeps ruining it nonetheless).

[@Retexz]

I’m still hung up by the big screens, I want a small iPhone that I can use one handed, that is nonexistent today sadly

[@MrVinny873]

For Apple to be the company it once was Tim Cook needs to hit the road, and the company must focus on innovation and design, profits will follow. Unless this happens I will no longer buy apple products.

[@chacko]

cool Apple people: - Craig Federighi - Phil Schiller - Steve Jobs - Jony Ive wack Apple people: - Tim Cook

[@adriansubia777]

Na I hate phil he doesn't speak about the products with passion enough to make the customer actually believe in the product he is presenting he says small things like "the iPhone XS has an amazing battery life beating the iPhone X by 30 minutes" and was waiting for an applause thinking that's a whole big margin and would woo the crowd he presents the phones so he obviously has much to do with them I really don't like this team apple has they don't believe in the big picture and big innovation anymore they believe in bigger wallets

[@jalabi99]

Phil Schiller is wack. Completely wack. "Courage" anyone?

[@Phynix72]

Jony Ive is a design thief. To know more search 'Dieter Rams'.

[@plh8707]

Apple fanboys never acknowledge the most important person of all: Steve Wozniak. It’s a shame. And Steve Jobs was a real scumbag.

[@RandomUser2401]

​@@adriansubia777 Now you boy learn how to use some punctuation and then we go try again with mommy, okay? Maybe next time you will manage to produce a readable English text. Go boy! (and then we can discuss the steaming pile of bullshit that represents the content of your gibberish text.)

[@MotorDetroit]

I like the fact they don’t change the design so much anymore. It means I don’t update so much anymore. Thanks Tim for saving me a lot of money ;)

[@robertrobinson3597]

Tim Cook is Damned good at what he does. Make Money! Not good enough for Apple!

[@The1707regina]

Glad there optimistic people like you around

[@PeterbFree]

Tim Cook inherited an upward growth path that was created by innovative design! Instead of understanding WHAT created the success, he has abandoned it!

[@Tokomak_5]

Exactly this was my tought when I heard in this video that Tim produced more money for Apple than Steve did. Tim just ripped the success of Steve, nothing more. From what I’ve seen into the last years is that Tim it is just a mediocre person, easy to manipulate, don’t have the personalty of Steve. Apple it is still doing well thanks to the strong foundation build by Steve, but as the times goes, without further inovation from the leadership level, Apple will begin to fade away.

[@godofbiscuitssf]

Alex Coc if you’ve never worked at Apple corporate, you don’t know what you’re talking about.

[@fishshit]

@@Tokomak_5 are u aware how outdated apple products are at release in terms of what they have working on??? the tech u see apple presenting is only consumer products meaning they are way beyond what u think they are on

[@michaelm.3641]

@@fishshit Great, that doesn't make whatever they are working on viable products. Otherwise they would and should be risk taking and pushing consumer products forward. Not riding the dumb gravy train turning the company from the cool thing to have into a literal camera meme.

[@kathleensprinkle4308]

When you look at the John Scully days and the dispute that Scully had with Steve Jobs was based upon the fact that Steve Jobs wanted to develop the Macintosh while Scully wanted to keep the Apple II because it was profitable.

[@Jez2008UK]

This isn’t about Why Johnny I’ve left, it goes on and on and on and on about the history of apple products.

[@sigoy]

Jez I AM thank you...*door shuts*

[@laciee]

Who is "Johnny I have" (I've = I have)?

[@Jez2008UK]

@@laciee LOL, no idea where that came from ! Thanks :)

[@petroscephas]

Grow a brain. It is good for you.

[@corym.m.3084]

Funny enough, apple would probably make more money if they actually redesigned their products

[@roseblossems1944]

@Genes ...that is all they care about

[@dmitrylaktionov]

New design costs money. Therefore, they save on design, change several components and it turns out a new iPhone, which everyone will still buy. I would also like the design of products to change more often, but this is a business and Apple is successful in it.

[@KevinRodriguezYT]

Dmitriy Laktionov thats what jony ive doing

[@Athasin]

Sum Ting Wong Because it actually is broke *cough butterfly switches cough*

[@ItzMeKarizma]

@@oshawaxpress lol

[@johnrowell2]

Wow. This was a phenomenal explanation. Keep up the outstanding work!

[@Kingschmooze]

Great video bud!! 👍🏼👍🏼

[@pineapplejoel1]

Well, you know the old saying, "There's always a bad apple in the bunch." In this case, it turns out to be Tim Cook.

[@lazluz]

I never liked Tim Cook from day one and I dont remember he impressed me. He is just a greedy sob. I do not think its fun working with him. This is just me however.

[@godofbiscuitssf]

Lazluz I think it’s just ignorance. Literal ignorance. You don’t know him. You don’t know what it’s like to work for him. So any opinions you may form of him are based on no specific knowledge or experience of him. So yeah. Ignorant.

[@dyllanweich]

@@godofbiscuitssf Apples innovativeness died after Steve Jobs, sorry, but Apple users are Nickled and Dimed to death for a simple adapter that should be included with an iphone, or even any iproduct, If you dont have a headphone jack, include a way for the person who bought the phone to take advantage, not force them out to get a $15 Dongle thats not in the box. I own a Pixel device, and all i can say, No headphone jack on the phone, but i get... 1 USB-C - USB adapter for transfers, 1 USB-C-3.5MM headphone jack adapter, and Wired Pixelbuds... all with the phone as it should be. Tim Cook is a Crook.

[@godofbiscuitssf]

Dyllan Weich Man, you should’ve been around for the IMac. Sorry, the powerMac with the ADC. Sorry, FireWire. Sorry, the 30-pin connector. And then lightning port REPLACING the “beloved, ‘legacy’,30-pin port! All SJ. Given Apple’s planning, It’s HIGHLY likely that SJ had demanded they find a way to get rid of the headphone port. He probably set them on a path to remove the Lightning port, too: to replace it with NOTHING (remember what he did when everyone “demanded” a 2-button mouse? Yeah, he took away the single button. Imagine the gall. BTW, do you happen to have any idea how much audio-play/time you lode from the volume of battery displaced by the internal headphone port?

[@dyllanweich]

@@godofbiscuitssf this is also why I built my own desktop, fiance wanted me to buy a mac to game for $3000 and I'm like... No I'm gonna spend that much I may as well have a top end machine that can play games properly.

[@ArthArmani]

Steve Jobs was the best CEO i wish he was still alive.

[@camora644]

Everyone does that...

[@US-px7wc]

He was savvy hippie! innovation was key for him

[@Stanleycko]

He was chairman on the Board

[@godofbiscuitssf]

Apple under SJ was a kingdom more than a business. For better or worse.

[@ccc822007]

Maybe they should have made ive the CEO. Sounds like he kept getting shorted...

[@leob_v2]

If you are a designer / developer / engineer - and they put you into a (very difficult) management position which is, majority of the time, far removed from the work you're passionate about - you're bound to be miserable...Cook was the right person to appoint as CEO, but he needs to connect more to the customers and products - the company is already extremely strong in terms of the supply chain and logistics - he needs to focus on its core again.

[@oof1291]

You don’t need an industrial designer to be a CEO, you need a good person with a strong operations background. That’s why Tim is the CEO

[@ccc822007]

@@oof1291 tims failing miserably though with customer relations.

[@dieterpaleo1641]

You obviously have no idea what a ceo actually does. Ive was a designer. Two totally different jobs. You can’t insert a fireman into a spaceship and say go to the moon.

[@ccc822007]

@@dieterpaleo1641 no but anyone can be trained to do almost anything.

[@joemorales643]

Great video! It was so well put together and the narrative was very smooth:D

[@theartist124]

At 13:33 you missed one key element, he also focuses heavily on Supply Chain, which is the only way he can generate the incredible numbers he has, there's even a picture of him and Steve talking about it.

[@Kill-Dalil]

Its because the the company isn’t what it used to be, Tim has to go he’s the course of apple is bad I hope the investors of apple kick him out.

[@Jaysann22]

Dalil yousfi I think the investors or heads of the executive board are probably the ones pushing Cook to make bank. NOT product innovations...

[@metallion0738]

Yes I agree.

[@666lordofdestruction]

Sounds like Apple has a Ballmer problem and needs a Nadella.

[@AndrewFurmanczyk86]

You took the words outa my mouth.

[@andrew_koala2974]

Well Steve Ballmer did buy me and a few others lunch, back in about September 1996 or thereabout. Lunch was at Darling Harbour Sydney, News South Wales AUSTRALIA. Catering was done by Jenny Craig, I mentioned to Mr,. Ballmer. As the food was only used to decorate the plate, and would hardly nourish a 4 year old child. Though the wine was good and plentiful. I would imagine the cost was met by MICROSOFT CORPORATION and not directly out of Mr. Ballmers sewn up pocket.

[@chiefdenis]

nadella is pretty much indian tim cook, he's way too focused on profits, look at all the cool stuff that were killed when he took charge, apple needs another jobs

[@therogue7027]

They should've done whatever it took to keep him - when you have a guy like Ive with his brilliance for design, you don't let him go, you give him whatever he wants so he'll stay.

[@WalrusRiderEntertainment]

Nice video Daniel

[@brandonr6301]

Definitely Apple No more innovation. They just greedy

[@EmoZsero]

Apple before: Blow minds, not budgets. Apple now: Blow your pockets with washed up “innovations”.

[@leo19751984]

The real reason I believe is that he has lost control over design. The Jobs/Ive collaboration was the best this century has ever had. But now he has just become a symbol within the company and he is not liking it.

[@Tackleqb]

So in other words, exactly what the video stated. Got it

[@UrbanSasquatch]

This can be really good for apple and design changes... or it can be REALLY bad.

[@davidgroll-cook7125]

Apple is stagnate. It’s ashamed

[@haramaschabrasir8662]

"Tim Cook focuses more and more on services recently" Yeah... Like including the new MacBook Pro to the keyboard replacement program right at launch...

[@JOHAN_PERJUS]

... to cover for Ive’s mistake..

[@isaiahfurrow7414]

@Apple guy Pro , XPS 15

[@CarlyneDTQTonPod]

Jony Ive is one of my Generation Creativity Geniuses. My University freshman year 1998 we had our first MAC pc in all those colors and we LOVED THEM. Thank you Jony Ive🌟

[@shyshy808]

Johnny should go to Samsung. I’m sure they would let him create what he wants.

[@moisestheentrepreneur637]

Samsung to advanced for him

[@dbullet1493]

Samsung has better designers than him lol

[@Wholelottaorange]

Ege Demirbolat except for the note 9 the note 9 is good looking

[@jaryjaylord]

@@dbullet1493 yes , Love my S8,S10+, Note 9 and Note 10+, Im Fan with nokia before...

[@dbullet1493]

@@Wholelottaorange ???

[@MultiMystery10]

You said at the beginning that Tim joined in 1998 and then the COO Jeff William's joined a year after Tim in 1998 near the end of the video .... Also, Steve didn't return in 1996, it was 1997

[@RichardOpokuEngineer]

Quick question. I couldn't go through the 17 mins to find out the why. Can someone who has, please point out to me the timestamp on this video the "REAL Reason Why Jony" Left?

[@KevConc]

Awesome info vid bro 💯

[@maicho25]

The classic form of gradual decline of empires always always begins from within, can’t see Apple being different!

[@chrisk8187]

VERY interesting! Thanks for the "inside" story! Making money is good, but not at the expense of losing the core ideas and values that resulted in the successful company in the first place. It's all about appropriate balance. Good luck!

[@cybermonkeyusa]

What services has Tim focused on? iCloud has been neglect. OS X. Apple Wallet and so much more. Tim is a great industrial engineer, but is not a visionary. Apple needs a visionary.

[@Gundesalf]

I thought I had a good pun when SJ passed away (RIP), but now I have two: "Apple has no more Jobs available for creative innovation" and "Now that Ive left, Apple won't be fancy anymore"

[@akshaykhanna9802]

Damn you nailed it!

[@Plainapple287]

I’m actually currently watching this video on the iPhone SE and wearing the series 1 Apple Watch...

[@nadeemahmed6406]

Jony Ive: I’m leaving Apple Apple: We’re in the endgame now

[@miabam26]

Lmfaooo

[@alexandercarder2281]

I love Jony Ives. He is a great inspiration to me and would been my dream to work with him. I wish him all the best in his new venture and in his pursuit to revive his creative spark ⚡️ my fellow Englishman

[@dragonhold4]

This is similar to Jordan Peterson's argument of how companies go through a cycle: "All the creative people are there at the beginning. They get chased out until you have nothing but managers and administrators. Then the environment shifts, then the company dies."

[@ParadiseProjectsGroup]

You are so far off the mark it's not funny. Apple is doing fabulous as are their products, they have enough cash to buy other countries. Their latest iOS, iPadOS, and Catalina operating systems are amazing. Go to your local Apple store any day of the week and you'll find it full of customers. People like you have been quoting doom and gloom for years, and yet all is well. The whole anti-Apple movement is just a populace glee club with very little understanding of innovation and technology. At the end of the day why should you care, go buy something you like, that's what I do, and I buy Apple products. Nothing to be afraid of.

[@yooochoob]

Jordan Peterson also sold glorified self-help books before getting addicted to benzodiazepines and fucking off to Russia to put himself into a coma, at the advice of his fuckup of a daughter, which has now given him brain damage.

[@UrbanSasquatch]

I heard Jony Ive left Apple and started his own design firm.. which apple will use for design ideas?

[@commenzator]

Bottom line is that Tim Cook isn’t someone that should be trusted. Apple is quite unethical in its business practices.

[@FrankLavoy]

I'm sad for us b/c I love great apple designs and may not see any new/great designs in the upcoming years but I'm happy for Jony for finally doing what he loves 🙂 I like your reviews and look-n-feel. It seems you have been working hard to provide us with great content. Happy for your continued success! @ZONEofTECK ... keep 'em coming.

[@ucheucheuche]

RIP Johnny Ives. Wait what, this isn't a dedication video? Long live the Ives.

[@yooochoob]

Johnny I’ve died it’s been confirmed RIP

[@alexanderternst]

8:04 The smart Keyboard Case WTF😂😂😂

[@SharifSourour]

They’ve clearly lost their edge since Jobs left, but they are still good at maintaining. Hopefully new leadership can reinvigorate their innovative spirit.

[@ChenLiYong]

Sharif Sourour there is no new leadership. The leadership is tim cook, and while he’s sill there, nothing will change.

[@SharifSourour]

@@ChenLiYong Agreed, that's what I said in different words.

[@PinAda92]

LOVE your setup :D

[@ScottLBowen]

Fabulous assessment!

[@kencollins1186]

Jony Ive was an autonomous, untouchable employee. There was no approval authority over him; whatever he designed went out the door. He is responsible for a number of design triumphs. I remember him triumphantly showing off the iOS 7 wallpaper that quickly made so many people dizzy that they had to remove it in a quick update. He masterfully decreed Helvetica to be Yosemite's system font, which did not work out at all. He designed the fabulously popular G5 Cube and the incredibly ingenious crowd-not-so-pleasing trash-can Mac, which lost Apple a lot of business in deferred purchases. He also produced not one, not two, but three iterations of the butterfly keyboard, which obviously had not been tested by humans for usability or machines for durability Jony Ive's public experimentation with the butterfly keyboard cost Apple goodwill and again, money in deferred sales. If anyone had had the authority to check Jony Ive's work, the butterflies would never have left the net. Most of Jony Ive's designs were excellent, and even his failures showed excellent design chops, but he demonstrated that he was too introverted to listen to feedback or test his designs. He was a lone wolf, not a very good manager. Making him CEO would have been a huge mistake. Jony Ive is an excellent designer, but he is not a god, as his worshipers profess. My thought is that Jony Ive realized he was about to destroy his reputation if he continued to work without an approval and testing process, and resigned to save himself. The fact that he has no ill will to Apple, and that no one in Apple had the power to override his judgment or fire him, shows that his departure was his decision and his alone. Retrofitting himself with an approval and a testing process on his position would have been humiliating. He must have realized that he was a design genius who needed a manager, but didn't have one. So he left.

[@godofbiscuitssf]

He was never autonomous. Helvetica was never the system font. The G5 was never in a Cube.

[@oshawaxpress]

@@godofbiscuitssf - But apart from those points... :)

[@godofbiscuitssf]

Boss_Man_T well, that’s throwing out the baby with the bath water.

[@chucklemeister1529]

Tim Cook is more concerned about being a SJW than innovation at a technology company. No wonder Jony got frustrated and had enough.

[@topicruben]

Super duper awesome video man. I’ve been watching your videos for ages and I just subscribed to your channel. Shame on me!

[@tjlingram]

I only upgrade my iPhone when they change designs. By that time it a big enough leap in internal tec to make a deference.

[@DroneManMurphy]

I’ve always wondered where the “i” came from in so many of Apple’s device names? iPhone, iPad, iPod, etc. Did it come from the “I” in “Ives”? 🤔

[@andrew_koala2974]

Talmon Murphy, Jr. - Digital Archaeology That is quite an interesting question, and indeed an interesting observation. One could speculate that there may very well be truth in that.

[@blankwothebrand]

"I" comes from interim, as Steve Jobs was when he came back to apple as interim CEO.

[@guyfisher2050]

Philip Schiller - Was absent at the last Apple event, I wonder if he is leaving next ⁉

[@pmeister2462]

Guy Fisher Oh man don't scare me like that! I'm counting on Phil to be the one and only who will always introduce to us the new iPhones.

[@joeltbasham]

Great video man. Thanks!

[@TheAzeez]

Google!! it’s your time to shine!! ?Hire him! LOL

[@AlexanderBlessing]

History might just be repeating itself in another way. Jony Ive might come back as CEO of Apple.

[@rickandelon9374]

If that happens then apple will lead a monopoly

[@reaktorleak89]

Alexander Kusi-Appiah I’ll be coming back to this comment in 5 years. Definitely agree that LoveFrom will be purchased, absorbed, and Jony would be put in charge as he should have been from the start.

[@adisbern]

It appears to be.

[@adisbern]

@Thor people are purchasing apple products. Evidenced by their excessive cash flow.

[@DJaquithFL]

One of the reasons I left Apple for Android is because their innovation became painfully stale.

[@michaeldamon7500]

I don't understand why people complain about the amount of information given in the video when this is an IN DEPTH tech channel, it's stated in the channel description and he mentions it at the end of most if not all videos.

[@kingech_B15]

What goes up always comes crashing down.

[@zakighiacy727]

Please get on with it. This is overlong. Everyone knows the history of Apple!

[@robertshuxley]

milking the youtube algorithm by making longer videos

[@BM-qg7hl]

The iPhone 4 was the true revolutionized phone ever.

[@bttp011]

Yep, although a slightly improved version of the design, iPhone 5S, was truly the best phone at the time. iPhone 4, while looking great, still had that small 3,5" screen. 5S was a tad taller and much better for it. The last derivative of 5S, iPhone SE is still a very good phone, even supports the latest iOS 13. My daughter has it and it's great. Basically a 6S in a 5S body, with much better battery life than it's bigger brother 6S.

[@jiraguha]

Thanks for your researches man!

[@bujin5455]

Great research piece.

[@littlekidzdaddy]

There is no way to save Apple. Get Tim Cook out. Otherwise Apple will RIP.

[@Ydkoll]

I'm afraid that's too late..... Jony Ive has already left. It would take a miracle for him to come back after what he went through.

[@Xanduur]

I don’t think Apple will fail, but worse it will become a nothing company that will be more boring than Dell

[@kotoamatsuki2254]

At least apple will RIP rather than in vain after dying!😆

[@getsideways7257]

@@Xanduur Boring or not, Dell's monitors are pretty good for the money and the design is at least better than either the "trash can" or the "cheese grater"

[@mayuravirus6134]

@@Xanduur Sounds like a roast

[@rodrigorodriguez2299]

He was involved in IPhone 4, Apple Watch and many Otters

[@danavram8437]

The functional design issues are their greatest problems, like that butterfly keyboard. Otherwise, if a product's design does not change in some years, that's not necessarily a bad thing. For example, Porsche cars have pretty similar designs, some of them, even among decades. And the reason is - people love that design. Why fix what's not broken? The product could still be innovative in ways other than new looks. I.e: designing the chassis, so that more powerful components fit, etc.

[@Kryan87]

Wait, what was the reason then? You just gave a play by play of what has happened so far (starting WAY further back than needed).

[@OmegaJazz]

Real reason is "starting your own venture makes you more money, and you are your own boss"

[@GaryBox]

I don't think he's left to make more money. I think he's likely to make less money and will be happy to make less. It's hard to earn more than an Apple CEO. He's probably left because either he's unhappy with the direction Apple is taking or he wants to design a greater range of products and not just phones and computers. Apple have failed before. A money man is important to make a company profitable but you don't make him the head guy if your sector is all about innovation with products that have short life cycles.

[@BradleyBishop]

I can't wait until September when the 2020 dongles will be announced!

[@michaelcowles2460]

LOLOLOLOL

[@moanees8866]

I like how he had the courtesy to leave the 'Sent on my iPhone' on his email

[@petrichors]

Thank you Danial ,, I really love your videos.

[@ien2023]

That is Tim Cook is known for recycle old scraps and jack the price up. And how is the profit working?

[@jamalbaker4423]

He got tired of Tim Cook smacking him on the ass and saying "What's new Jony!"

[@calyxprophet5221]

Lmfao!!!

[@godofbiscuitssf]

Homophobic much?

[@THEE.apples]

@@godofbiscuitssf ¿¿¿How is that homophobic???

[@dumezulu_]

Lmao😂 Nasty

[@godofbiscuitssf]

ii Marquise ii ii Marquise ii ok then tell me why you thought that Tim Cook specifically would be slapping Ive on the ass and that that would be “funny”.

[@scottisitt]

Comprehensive and concise. Nice video, man!

[@nepaliman5716]

really detailed video .. good work !

[@potatomatop9326]

I'll miss his accent when he talks about apple stuff like it's a capsule corporation product.

[@Usagi2380]

I am watching this on my ps3 and I don't have any apple products

[@sa34w]

Me on my PS4 and the only Apple product owned by me is an iPhone 5s still a great phone but now Apple has become too costly for regular consumers

[@matthewbradburn3747]

This was a great video! You’re my favorite KZbinr!

[@NicChristie]

Great info - I didn't know Jony joined so early before Steve Jobs came back - I mean it makes sense that he was there and on the verge of quitting, enter Steve Jobs. Very cool - looks like you probably created/scanned your own cover materials too, hat's off bro.