Apple’s Reasoning on USB-C Charging Ports and Privacy | WSJ Tech News Briefing

Apple is at the center of two big shifts in tech: privacy rules that have shaken the digital ad market and Europe’s move toward a common charging standard for devices.
At the WSJ’s Tech Live conference this week, Apple executives Craig Federighi and Greg Joswiak spoke with WSJ Senior Personal Tech Columnist Joanna Stern about those hot-button topics.
Plus, Larissa May, founder of HalfTheStory, discusses tackling the downsides of social media. Zoe Thomas hosts.
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#Apple #Privacy #WSJ

[@frostydog860]

I didn’t hear a reason for Apple to not use USB-C. Only that they’re upset they’ll be forced to switch in the EU market.

[@merrychase9744]

USB C is not that great, mandating a 7 year old tech is not really smart. What if a new standard is better, are we going to keep floppy disks because throwing them away is wasteful?

[@TrapBoiFuse561]

They made usb-c technology

[@gamerxplanetx8637]

@@merrychase9744 then a new mandate comes.

[@meganoid_9001]

A possible reason for Apple to not use USB-C is to make their customers spend more money to buy cables, adapters, and similar garbage and underpin Apple's revenues at the expenses of the whole society for the pollution excess this practice generates. This is a major reason why I am not buying their products anymore.

[@gamerxplanetx8637]

@@meganoid_9001 They use RnD on how to screw people over instead of real innovation. F apple

[@bobthemagicmoose]

They totally had the questions in advance. Or at least there were clear limits as to what could be talked about.

[@alexm566]

they're not politicians, who cares

[@TheGrandChelem]

Or those were just very expected questions, questions that could be anticipated. She did not ask anything that any journalist would not have asked. And those senior executives are not noobs, plus they all have communication experts who help them prepare for press interviews

[@TechieBaby]

So what? It's still precious for a journalist to have these two guest, and to have them answer those questions.

[@LuisVelazquezLV3]

nah, when you do things like this, you just say hey we want to talk hardware and software.... when you know your product as well as these guys do, it doesn't matter what question it is. they have an answer.

[@eustab.anas-mann9510]

Two words: soft ball

[@ShamirQushairi]

The real reason: We don't wanna change because we can no longer collect royalties for the Made For iPhone (MFi) programme from third-party accessory manufacturers.

[@esphilee]

And pay for USB-C

[@ihmpall]

They can still do it with usb c

[@keni74]

@@ihmpall why Cant They Let Us Use Android phone USB C Cable. That Cost 2dollar

[@wt606]

@@keni74 because they want your money🤣

[@keni74]

@@wt606 ya i know i have a IPhone 12 And Believe me i only use it To Play Games. And Other Basic Things I do it on My Android

[@cr8xtremeCaRnAgE]

Why was the iPhone lighting cable quality not questioned when they say it's superior? They have more frequent breakage for the price than any USB C cable

[@ChristiaanRock]

The transfer rate is ridiculous. It's faster to send it over wetransfer than to try and copy it to a PC.

[@TomNook.]

It's WSJ

[@EricCartman056]

The plug is fine my iPhone 5s I had since 2013 port still work but the cable is sh*t

[@Commievn]

Apple is just being greedy, that is all. EU did a good thing, and i am not even a fan of their bureaucracy.

[@CL-yp1bs]

BSSSS!!! Ask any phone repair tech they will tell you flat out USB-C breaks far more often than lightning.. the pins inside the USB-C Ports get bent often and lightning rarely.

[@seanhepner7813]

They never answered the question, tried to pretend it’s technically superior, but never said why. We all know it’s because they earn extra money on Mfi certified cables 😂

[@utubekullanicisi]

MFi certification is a tiny fraction of Apple's overall revenue. They never said Lightning is technically superior, they said (in the whole interview anyway), they're sticking with Lightning because it serves most of their userbase pretty well (a fact) and it's what their users already have (also a fact).

[@TomNook.]

Well done EU for forcing apple to use USBC

[@mrandersen]

Apple has always had USB type C, they were even the 1st real laptop to implement it back in 2015. Could you imagine if Apple switched to USB C on phones back then, they would have gotten hell. And there was no advantage to switching off from Lightning, as people already had 3 years of cable buildup. It's just too bad that the EU had to kill USB-Type D, I was hoping we would finally get a better cable connector.

[@TrapBoiFuse561]

Next year iphone will be lighting EUROPE have no power over AMERICAN companies Washington do Washington will make EU change 🎉😂😂😂😂

[@FlowElectron]

​@@TrapBoiFuse561 that's kinda the whole thing, the EU does have power, especially over large companies, the EU as a market is larger and has more people in it than the US market as a whole, sure if you compare economic and military power, the US is more powerful, but it is a smaller market than the EU

[@TrapBoiFuse561]

@@FlowElectron yea that why we are destroying it

[@FlowElectron]

@@TrapBoiFuse561 what do you mean?

[@Matthew-rp3jf]

Reasoning? Makes it sound like they had a choice. I wish the US would do more to protect and help consumers instead of roll over for the mega corporations. Well done Europe.

[@matteofalduto766]

I bet the majority of engineers at Apple would pick usb-c over lightening any time, but the business guys are holding them back.

[@segalliongaming8925]

I used to be an Apple hardware engineer, and I would have picked USB-C over Lightning. But quite frankly that was never my decision to make.

[@meetoobaa]

@@segalliongaming8925 Im not even a Apple fanboy but the lightning connector is much better, easy to plug in and out, usb-c looks like it will break fast. However Apple would never make it opensource or whatever it is called on hardware so no option really for a standard.

[@Emerald_Forge]

@@meetoobaa Have you ever used usbc in your life? or do you just think the ribcages are for some sort of ugly aesthetic and the cables just happen to last longer?

[@meetoobaa]

@@Emerald_Forge The cable might last but did you look into the connector? see that flimsy little plastic part waiting to break off?

[@meetoobaa]

@@djuarakurniawan4738 Im using an old iphone 5 still, never had an issue, original cable still fits snuggly. Where is the weakspot on the lightning?

[@guilhermechecchia6914]

Such a shame she is not pushing them with real questions like about the e-waste in homes due to multiple chargers… I guess the only way to have these “guests” is not making real questions

[@mirzarizwanbaig9449]

It's scripted.

[@cinnabun1046]

It’s not e-waste if people are using the chargers, its e-waste when people have to throw away all the cables they’ve been using for 10 years to get new ones.

[@mirzarizwanbaig9449]

@@cinnabun1046 apple fans: lighting to Type C on iPad that's nice Lighting to Type C on iPhone that's e-waste...

[@guilhermechecchia6914]

@@cinnabun1046 well, it is excessive consumption when for example, in my house we have one for iphone, one for Apple Watch, one for ipad, one for Samsung watch, one for android

[@jonathanjohnson8376]

Hi, Several years ago Apple stopped including chargers with the phones because they said it would reduce e-waste. So are you complaining that you now have to purchase your chargers separately? Are you asking why the android charger does not work on the apple products? I am confused why you think that is a real question.

[@abdullahanzar]

USB-C cables deliver way faster speeds thanks to USB 3.2, 4 and thunderbolt support. Unlike the lightning cables which are based on USB 2.0.

[@xlite4999]

Just saying… Lightning is able to transfer at USB3 speeds. Previous iPad Pro with lightning has a USB3 port.

[@CaptivaLP]

Thunderbolt is superior to classic USB-C and is USB-C compatible. I’m pretty sure Apple is going to bring Thunderbolt to iPhone

[@holdmybeer123]

You are missing the point Abdullah, it is not about what works best, it's about companies being able to decide what's best for themselves. Imagine if the EU had regulated micro USB as a standard, we would not have USB C. Now that USB C is a standard, there is very little incentive to find out what the next gen port is going to be. This is a barrier to Innovation because a small new firm with an idea for a next gen port will now have to send Lobbyists to the EU parliament to allow for exemptions. We all hold platitudes like Lobbyists are a curse to democracy yet we seldom see that Lobbyists stem from arbitrary policies like these.

[@mrandersen]

And I was so looking forward to USB-Type D. Now we are stuck with crappy Type C cables forever. Thankfully Apple makes some of the best UBS & Thunderbolt cables. They just better make the iPhone 15 with a Thunderbolt 5 connection.

[@jackwong64]

@@holdmybeer123 very well explained, but people only think usb c is the best… it is not, we have many different kind of usb c cables at home, we don’t just realized that.

[@gluehAffe]

So they didn't talk about USB-C at all-well dodged!

[@samrey1803]

They did.. he did say "obviously we have to comply".

[@brn2bwild2001]

I remember a meeting I had with Apple engineers in the early 90's about USB adoption. Apple made it clear, "our mandate is to remain proprietary." As a result they were never included in developing USB technology and found themselves behind when Windows 98 came out.

[@theslimbin]

Bro what are you on about they played a key role in developing USB C Like they love being proprietary, bro, don’t think this is the story to illustrate it

[@icarojose6316]

Apple actually paid for the usbc developpment judt like samsung and they were the first to make add USB A to their devices

[@Teejaye1100]

@@theslimbinI was just about to mention that. Many people have no idea the part Apple played in USB C.

[@louieuy7607]

Apple: we want the royalties from lightning. Government can suck it

[@cat-.-]

“I see two great connectors” You know the entire thing is insincere from the beginning

[@eastlondonhustler]

That sums up Apple in their entirety.

[@herlenicecold]

😂😂

[@djdsf]

It's amazing to see the mental gymnastics that Apple has to do to try to convince others that what they are doing is great and for the good of everyone

[@Reilly13445]

It's because they aren't wrong. Controlling people is bad in general. But also ignoring the bigger problems and focusing on that one small issue is a method that works, so it actually doesn't make sense if they don't do that kind of mental gymnastics. That's like having a 50% coupon, it'll be weird no to use it.

[@chillinJohnny]

They literally said that they have removed tracking for apps while investing in tracking in apple adds. And that was 100% driven by privacy, APPLE ! The company that removed jack when they made wireless headphones

[@johnjingleheimersmith9259]

@@Reilly13445 tell me you drink immense amounts of apple koolaid without telling me...

[@AJ-ol1zf]

We live in a world where we practice answers to tell in an interview so they appease the listener. With no concern if it actually is the truth or how we feel about a topic. Lightning simply has no place in today's market. USB-C in itself is a complex standard. The most complex one we've had yet IMO. Apple is just making it more complicated for the rest of the world.

[@yolo_burrito]

Sure but in the US the predominant phone charger is the lightning. Should the US government force all phone manufacturers go to Lightning because iPhone has over 55% market share?

[@darylp9306]

@@yolo_burrito Then let US consumers be dumbed down with the lightning cable. But, if Apple wants to compete globally and retain its international presence, it has to adapt to the world. Not the other way around.

[@kaschmir3]

@@yolo_burrito Lightning is not industry standard. 99% of other devices use USB-C even Apple's own. This regulation is not just for smartphones.

[@yolo_burrito]

@@kaschmir3 so it’s not about waste it’s about EU flexing.

[@kaschmir3]

@@yolo_burrito one standardized plug will absolutely reduce waste and is more consumer friendly eventually. How is that hard to understand?

[@panashifzco3311]

Having a common charging standard for all devices is of a great help, its onerous to carry different chargers for different devices.

[@SerCommander]

Word. I've eyed Asus Zenwifi 12 router. It consumes 45w and has this really huge power brick. I could go with USB-C charging easily. I asked ASUS a question - are there any replacement avaliable for the brick if it bricks? "The issue is solely on the retailer" was the answer. Went to the retail store and asked them the same question. Not one spare in existence. Just figure it out with USB-C cable, charging block and USB-C to DC connectors. Similar stuff with Lenovo laptop proprietary connectors. It can go 140w, there are already 140w cables and bricks (I've seen even 240w, but the price is OOF) Nevermind that in EU it is already common when new apartments and buildings have power iutlets in the wall with USB-A/USB-C ports.

[@miketech79]

Apparently you missed in the video that they support different chargers, but the cable is the real mandate here. There is nothing preventing you from using a USB-C charger to charge an iPhone with the USB-C to lighting cable. Worth noting that Apple has for a long time now been shipping iPhone's with USB-C cables as well. So it's pretty much a moot issue or so Apple thought.

[@ModernTenshi04]

@@miketech79 The problem is Apple doesn't license Lightning to anyone else for phones or charging. They never added Lightning ports to their own computers, so it's a standard that only iPhone uses, and the "USB-C cable they include" is only at one end to plug into a laptop or charger that takes USB-C, but you still need Lightning at the other end for the iPhone. The real reason they're upset is because of the licensing fees cable and device manufacturers have to pay to produce stuff with the Lightning plug on it. You make three different length cables in five different colors? You have to pay a certification fee for each length and color to Apple, then give them 15% of the sale from each cable sold. They're saying this is going to be an environmental mess as cables and products are tossed once USB-C hits the iPhone, but it's a mess Apple made by creating their own plug type and then only using it on their devices, thus creating a split. It's hilarious to go into gyms and see older treadmills that still have 30-pin connectors from the iPod days that are all now pretty much useless, when if a more standard connection type was used those cables might still be handy for some today. Apple's complaints are entirely their own fault, and if anything the EU is looking to standardize not only to make things a lot simpler, but to prevent the e-waste issue from only getting worse. The Lightning port standard has never been updated in the decade it's been out, and it's literally just a standard USB cable that's been "flipped" so the tab that makes contact is the thing you're plugging in. It still only operates at USB 2.0 data transfer and power delivery speeds as well.

[@_____alyptic]

Accessories would benefit too, a level playing field for all devices to compete

[@rt-a2005]

Let me make it simple...USB-C is not proprietary! Apple cannot charge fees for using USB-C

[@xSmiles217x]

So I watched this to hear Apple’s reasoning for not using usb-c. Seemed like he was going to say something technical but never did. Did I miss it? 😅

[@u1thalapathy]

He is a marketing guy & he’s smart they just launched new iPhone series if he said next iPhone will get usb c means that people are going to wait for the next iphone then current sales will go down thats the point sure apple would use usb c for next iphone because they have no choice 😅😊

[@Hawaiicool1]

I kinda feel they said in the past government told them to do other shit years ago. Hearing aids, unifying old USB port. Sooo... basically saying we are gonna fucking do what we want to do. Cuz it is our money and workers that we pay for. But wait..... we still know about it and thinking about it

[@broom441]

They can’t admit the real reason because it’d reveal their greed. They don’t want USB-C on the iPhone because its an open standard which means they can’t charge cable-makers licensing fees like they currently do with Lightning.

[@DaveRino]

In my experience, the USB C connector seems to make a better connection and don't fail as much as the lightning connector.

[@wpyoga]

I see two popular connectors. One is proprietary, the other one is open standards.

[@mrandersen]

And you can thank Apple for both ;) They (any many other orgs) worked hard to fix USB, it just took too long to get Type C released. Now how much longer are we stuck with a Type-C connection, it's 10 years now where is USB-D

[@theendurance]

proprietary is better for 95% of consumers. proprietary technology is the reason why people love iPhone and Appple products.

[@wpyoga]

@@mrandersen Apple contributed to USB Type-C development. But they want to still earn licensing fees from their lightning port.

[@wpyoga]

@@theendurance Status symbol is a significant reason why people by Apple products. Even poor people do that. And sometimes they go out of their way to buy an iPhone, just so that they can flash it in public.

[@joelimbergamo639]

@@theendurance Not really, the web exists thanks to open standard, electricity has its all over the world thankls to AC plug standards, the internet exists thanks to open standards. No, some things are better open than propietary

[@sanchitgupta6879]

BS, how is having lighting cable better for the environment? I am just not able to buy into this argument. What am i missing?

[@bp56789]

Everyone who has an iPhone will need new cords. The old cords will be useless.

[@jeevangill2041]

What you're missing is 💰

[@Karideplov]

@@bp56789 imaging you have an e-reader that needs a usb-c, a Nintendo switch that needs usb-c and an iPhone. Now, instead of needing 3 separate cords, you can charge all with the same one. Yes, iPhone users will need a usb-c cable but when you upgrade your phone, you will be provided with one. Do you need 7 cables so you can distribute them around your home, car, work etc? No, you do it for convenience but you don’t need it. Eventually, yes, your old cables will become obsolete but most cables deteriorate over time from use so they were going to become unusable anyway. It’s meant to decrease the number of chords, (aka electronic waste) over time. Obviously we won’t see the change in 1 year. It’s a long term decrease if all electronic devices are forced to operate with the same accessories.

[@chickenfishhybrid44]

@@Karideplov it makes sense to have the same ports on devices. But let's be real, almost noone is running three devices on one cord.

[@Karideplov]

@@chickenfishhybrid44 true but most people don’t charge directly with a cord anyway. Once people start owning phones, wireless headphones, watches, tablets, and more, many go and invest in a docking station to charge all at once.

[@rorisxng]

I recall the backlash Apple faced when they switched from 30-pin to Lightning. iPhone accounts for more than 50% of Apple's revenue. You notice Apple has transitioned Macs, iPads, accessories and wearables so I reckon Apple has been transitioning everything else to a point where their user base already has a USB-C cable and it's not a big deal when they do it on iPhone. Soon you may not get a cable at all with a new phone because you should already have a USB-C cable.

[@appletrader888]

they literally had to transfer iPad to USBC because the Lightning standard isn't capable of the data and power transfer it needs, they're just sticking with it on iPhone because it's a money printer through first party accessories and third party licensing - royalties they can't gouge on USBC accessories

[@vervetech9395]

It's all for the money. That's the only motivation for Apple that's why the EU had to force them to switch

[@jeetdeshmukh]

Wow. This guy sees the world so well 😂. Noble Apple, isn’t it?

[@rorisxng]

@@jeetdeshmukh I'd say calculated.

[@spacetoast7783]

They didn't answer any of the questions lol. Just deflection.

[@ruslax]

I love how they talk in circle trying to answer simple question, when we all know their only reason is they make more money staying with their old lighting cable.

[@Burnlit1337]

So much bull... and WSJ just lets it happen and hands them a gift box for it.

[@bobthemagicmoose]

Well, how else do you get them to come speak.

[@suckafreecity]

Main point is that Apple didn't want to lose control (=$) but had to give in or they lose Europe's market

[@kippahthefrenchiewhippasni9689]

Bingo !

[@alison5009]

Finally. So annoying w all these cable types. Not a lot of info here

[@thebeast9869]

Im a samsung usser every gadget i have bought in the past 2 - 3 years has got usbc

[@locacharliewong]

Why don't we simply called Lighting as USB 2.0 ... Way better

[@hautcouture2928]

It was a bad argument. I use an iPhone and an iMac and I hate having to use Lightning for charging while I can use USB-C for literally all other devices including my Bose-Headphones and my Sony Camera

[@denisruskin348]

Bad arguments from the marketing guy but, then again, it’s the marketing guy.

[@natenicholas9228]

2 different chargers is like pulling up to a gas station when you are running on empty and all that is available is a gas pump nossle that doesn't fit your gas tank.

[@tomsam1314]

Or just make sure you have your charging cable on you?

[@natenicholas9228]

@@tomsam1314 yes, I wear mine like a necklace so I have it at all times.

[@TheCelticsAREboss]

Not a good comparison.

[@cinnabun1046]

You mean like diesel and gas? Lol

[@natenicholas9228]

@@cinnabun1046 No, like cell phone and 2 different charging ports. Or in your situation, apples and oranges.

[@gcmoney]

Imperial system should be next 👀

[@anonymous76]

Imperial system is so dumb and I hope USA will change to metric.

[@holdmybeer123]

You guys are missing the point. It is not about what works best, it's about companies being able to decide what's best for themselves. Imagine if the EU had regulated micro USB as a standard, we would not have USB C. Now that USB C is a standard, there is very little incentive to find out what the next gen port is going to be. This is a barrier to Innovation because a small new firm with an idea for a next gen port will now have to send Lobbyists to the EU parliament to allow for exemptions. We all hold platitudes like Lobbyists are a curse to democracy, lobbying is corruption, yet we seldom see that Lobbyists stem from arbitrary policies like these which governments choose to enact. It is a bad law, and suffice to say , the next gen port is not going to be designed in the EU.

[@beebeedeeie]

exactly a barrier for innovation!

[@TheCelticsAREboss]

very good point! well said

[@MaynardLandrito]

What's funny is that the EU actually did standardize micro USB for phones back in 2010/2011 and that didn't stop USB C from forming and taking over. There is always an incentive to create the next gen port, it's just that you have to share it for everyone to use and not just have it prorietary, which I think is best for consumers.

[@holdmybeer123]

@@MaynardLandrito And how does that prove me wrong? All I said was that the next gen port would not be designed in the EU. And, If the whole world were to follow the EU's visionary rules tomorrow, then we would not get the next gen port, It would be whatever the USB people decide after colluding with big corporations that sponsor the USB standard.

[@MaynardLandrito]

@@holdmybeer123 You said "Imagine if the EU had regulated micro USB as a standard, we would not have USB C.", and that's what I was replying to. The EU did force companies to use micro USB, and yet here we are with USB C. Also, what do you think is worse: multiple companies coming together to work on a common standard, or individual companies each "innovating" with their own proprietary tech?

[@robertospinoza141]

Would loved an actual critical interview in which they really gave answers, rather than boasting their "peerless" achievements...

[@ravindertalwar553]

Thanks for the updates please

[@G-nyc1644]

This is so in-genuine to say the lightning cable is better for the consumer. It has inferior transfer speeds and can only be used on apple products. I get it that they make tons of money on this proprietary cable but why not improve it to make transfer speeds on par with usb-c?

[@RohitKulshreshtha]

“We just wanted advertising revenue for ourselves. “

[@c.tarunkumar9695]

Block completion ads and queue in your own ads and generate massive revenue definitely the right thing to do in the name of privacy.

[@WenceslausMuenyi]

Yes, privacy is only worth it to them when it translates to more profits.

[@KC-kj8du]

WSJ to Apple: you have a test coming and here are the question and answers.

[@vanlepthien6768]

This isn't journalism, this is an ad.

[@rinkashikachi]

I like how he didn't even answer the question

[@backcountyrpilot]

My beef with Lightening is that they wear out. I often have to try 3 or 4 chords to find one that will mate with a given phone.

[@joebloggs4191]

You are using them wrong, 😂 but seriously since the day Lightning cables came out I have only ever replaced one, what the heck are you all doing with your cables?

[@lighttheoryllc4337]

Where's my pink gold sparkle bag ??

[@RyanAnthonyDigitalMedia]

I refuse to buy another Apple iPhone until they switch to USB-C. Still using my 8+ for the last 5-6yrs.

[@LordBagdanoff]

Can’t wait for usb c on iPhones .. save so much trouble just by having one wire.

[@_pjd]

Stop using overpriced Apple devices. Problem solved.

[@jaein7779]

Does Europe not understand that USB-C covers a lot of different types of cables?

[@nocomments7315]

“We have to save the world, force Apple to use USB-C, but don’t forget to turn on the nuclear plants“

[@_____alyptic]

USB-C was something I really wanted in my iPhone... Unfortunately Apple has taken too long to update lightning to thunderbolt

[@lyricsking754]

They’ll start shipping iPhones next year with no ports. Nothing in the EU mandate states that they can’t do it. In fact, if wireless charging is there, there is no need for a USB-C port, as per the signed mandate.

[@johnjingleheimersmith9259]

you were saying???? hahahahaha

[@bhanu45602]

Great views on all tech stuffs

[@coralblue9966]

Like apple said they have known for 10 years they needed to move. That is why they moved the laptops to usb-c

[@plugpower7225]

You don't have to shop something to be targetly advertised to. You can just write something on your phone or even talk about something specific alot. Or be in a specific location. Say you are at the furniture store, and then you also text a message about a niche product.. Don't be surprised if that's what it's all about "all of sudden"

[@jimysk8er]

They could make a brick that has a lightning cable socket so that people can decide to reuse all the cables they may have collected in the last few years that have a usbc on one end. They should show the carbon footprint of one brick vs cable (per foot)

[@nicolas00865]

What a nice argument, Joswiak ! Very relevant ! 🙃

[@toology55]

As a pixel fanboy I love the way apple connectors feel when you push them in, it's so smooth.

[@cat-.-]

as much as i hate lightning, that is indeed a good feel

[@zumabbar]

@@cat-.- it does indeed has a better form factor than USB C

[@cat-.-]

@@zumabbar fully agree, the entire connector and receptacle feels indestructible which is immensely satisfying

[@eastlondonhustler]

@@zumabbar It's a design failure in terms of safety, all the pins are exposed to the risk of short circuit.

[@fandydiadline]

And lightning doesn't wiggle-ish like USBC.

[@TumpalManurung]

MKBHD assumed that they will remove charging port and just move on to wireless exclusively. I think they will.

[@willowtainmentlolz179]

That would be so annoying honestly

[@fw5532]

Lightening is USB 2.0 and their cords fray before the metal connectors wear off. Max charge carries 2.4A. But it has been used since iPhone 5 (2012). So it supports 10 years of iPhones.

[@ggsay1687]

It would've been better to sold phone with easy replaceable battery, chargers are not that big problem

[@Coffeelover249]

nah thats a bad idea

[@paulb9453]

Can Joanna do the voiceover for these videos as well please? I find her voice more relaxing and engaging. No offence to the current voiceover, but I'm just fond of Joanna's gentler tone and intonation.

[@Yousef26Hall]

It's time to embrace for a new era of connectors.

[@SrJackquito]

So if you disagree with the EU, why did you incorporate USB-C in some devices if the lighting is the “better technology”??? Answer is we are making tons of money and don’t care about compatibility or the environment (using UsB C means one cable to charge multiple devices).

[@Kevinschart]

Bullspit. Apple has always used proprietary and odd connectors as a profit center. This has been going on since the 90s. They want their cables and doohickies to be proprietary so that they can collect those sweet, sweet licensing dollars and drum up additional revenue whenever they decide there's a new cord that apple users must have.

[@afsallais9825]

After switching to iOS my purchasing has reduced. I search something after sometime i just forget it . And i don’t see ads related to it any where

[@manatee419]

They won't be charging $40 for a cable now.

[@glenxtreme9103]

Imagine if they just supplied USB-C to lightning adapters for all iPhones in the EU.

[@Carguyforlife]

Honestly this will probably be something they attempt.

[@mariachi202ify]

Can't do that, the regulation specifically states 'if the device charges with a cable, the device's port has to be USB-C.' There isn't much wiggle room there. I'm guessing they might move with MagSafe only iPhones and call that revolutionary, unprecedented etc, and the iPhone will come in a box with instructions only (and most probably a sim removal tool, since the EU would need more time to standardize on eSim due to privacy issues with the enrollment process).

[@mikeshafer]

I love how he says it’s better for the environment to not migrate to a new connector, like a year after they reintroduced MagSafe laptop charging when USB-C was doing just fine.

[@rorisxng]

The USB-C ports still deliver power on the new Macs so if anything you have more options and if you charge via MagSafe it frees up your USB-C port.

[@Kevinschart]

i love even more that the moderator offered zero push back or any semblance of a follow up question. Just let him spew a lie and move to a new topic.

[@taylornicty1170]

There wouldn't be e-waste if they started using USB C sooner

[@nderezic]

In the iPhone AppStore Apple enforces it's own rules which all the app developers are forced to follow (i.e. App Tracking Transparency). So it's a bit hypocritical for them complaining when being forced to abide to laws of a country they are doing business in.

[@mindlessgreen]

This one sparks joy. One scenario where apple's corporate assholery didn't work out.

[@marque1d]

So App Tracing Transparency was about doing the right thing yet the EU had to force you to upgrade to USB-C. Furthermore, it took till 2019 for you to offer 20W "fast charging." Which requires a new power adapter and special usb-c to lightening cable, 🤔

[@uncoveredtruth2088]

EU forcing companies to change to USB-C will probably create the most E-Waste ever, there’s already billions of lightening cable and MagSafe cable in the EU from Apple alone, not counting third party lightening cable and other smart phone companies that use different chargers.

[@sanyamYT]

only for apples current supply though which was just redundant, they should've switched years ago. everyone consumer already has a type C cable and wont need 2 different sets of cables anymore.

[@yahooboi261]

@@uncoveredtruth2088 clown take 🤡

[@Commievn]

@@uncoveredtruth2088 this is just dumb take. Standardized USB - C will reduce eletronic wastes because many other electronic devices use USB -C. There is a very high chance that your neighbor is using one right now, whether it is their phone, or their notepad, computers, PC, TV, etc.

[@rinkashikachi]

USB-C is literally everything except apple products. PCs, tens of smartphone/tablet brands, smart home devices, cars, even Arduino boards

[@applemaniac8796]

I’m watching this staring at 3 plugs. 1.For my iPhone 2.For Apple Watch 3. For iPad. My partner hates it. She says it’s a hazard. There are so many cables

[@taiwandashcam2819]

so why wont Apple let other manufacturers use their charger?

[@abymathew295]

What did u gift them at the end..a Type C cable.??

[@abdisaster03]

Bruh imma get angry if ppl force apple to remove “ask not to track “ I don’t want it to go! Why would they want to track me that’s creepy

[@theminigod5958]

That's a BS answer. If USB C wasn't better, why did they use it in iPad and Mac? They just wanted to continue making more money by selling their proprietary cable.

[@someguyfromarcticfreezer6854]

They are upset because they are thinking 480Mpbs while other companies thinking 5Gpbs.

[@arevee9429]

Did I miss something? I thought there was supposed to be reasoning provided for not using USB C on the iPhone. The marketing man mentioned something about sustainability which made no sense. How can needing a separate cord for the phone be more sustainable than using one cord - the same one that every other device uses.

[@jlueb]

Because now everyone who has 5 lightning cables they’ve been using for years are going to be useless. Also thinking that we can just have one universal charger to charge everything we own is silly. Everyone I’ve ever met has a designated cord they they plug their phone into every night and it gets used for nothing else.

[@arevee9429]

@@jlueb I don't have multiple lightning cables. But I've got lots of USB C. And if a charge is needed mid-day, a single lighting cable in the designated spot which is usually a bedroom isn't going to help. If it were USBC, there would be lots of options. Apple may have reasons for doggedly sticking with the cable they use beyond the dubious "green" reasons, but they did not share them when asked. The only one I've heard mentioned in the comments that makes any sense is higher transfer speeds, but the primary use of that port for 90% of the users 90% of the time is charging and that doesn't require high-speed data transfer.

[@georgewuzheer]

lightning plug better for urethral sounding 👍🏿

[@incee_netinai]

They were the ones that insisted on USB-C with that Macbook redesign in 2016.

[@timt7611]

His argument at the start is: "We don't like regulation, so we don't want it"?

[@merlingeikie]

The market chooses and successful firms follow the market.

[@buridah328]

If Apple cares about the environment, they’d switch to usb type C

[@nukenude]

If you're interviewing apple then you're not asking the hard right questions.

[@NicholausMatutu01]

That's cool, really appreciate it 👍

[@coldbluemptybottle]

Design = Still LIGHTNING Capability + Compatibility = USB-C If only LC is as powerful as USB-C I would still prefer its design, it has solid center because pins are in the walls of the port so it looks cleaner and nothing could break in the center BUT USB-C is fine so far.

[@DanzZerous]

Exactly

[@SevenDeMagnus]

Cool it's Craig. God bless.

[@bk42289]

I wanna see the bag lol

[@deforged]

"we think the approach would have been better environmentally and for customers" HOW would it have been better environmentally and for customers? Useless Interviewer is absolutely useless to not press on the issue for an answer.

[@eastlondonhustler]

Could the WSJ be an Apple sponsor ? 🤔

[@dharmendragandi829]

I am not satisfied with the standards of both the cables, but there should be one common charging port for all the electronic devices. It's good for both consumers and environment

[@MrLegendra]

The WSJ accepts money from companies to do favorable stories about them. There are videos all over this channel where that is obvious. This was one of them.

[@eastlondonhustler]

That's exactly what i was thinking , Apple does this with many media companies and KZbin tech review channels because their brand image is their most valuable asset and they have enough money to throw around.

[@coolride88]

Why it does not include laptops and all other mobile electronic/electrical devices?

[@SoCalBrian]

4:35 that’s right I want to know if and when I’m being tracked online

[@venkybabu8140]

For a thin wire they sue people. That's called high-tech industry. Humans are very careful about how thin.

[@JVBP6]

so are we stuck for sometime now to USB C? what if there is a superior connector/port to USB C in development ? Does EU Law have those provisions to revise itself when the time comes?

[@M69392]

Micro USB B was the charging standard before.

[@joelimbergamo639]

Yes, the law can ve revised every 5y if the industry asks for it.

[@mustafahakansandk7747]

Unfortunately no. They write the laws on rocks and sink them in the ocean above the Marianna Trench, so that they cannot be found and corrupted.

[@prdanpr8299]

Wasn't apple the one that started using c type first

[@mrandersen]

Yup 2015! Any my USB-C apple cables from then still work.

[@fsuford05]

Ridiculous interview, just Craig flirting with the reporter. They weren't really pressed on anything. If iPads have USB, why couldn't iPhones get them years ago?

[@a5adullah]

They stopped others to track.. not because of privacy concerns, but because apple is now developing their on Advertising Services

[@neoanderz]

As MKBHD said they will not use USB C port, instead they will drop the port all together and go wireless!

[@deepeshchetwani6250]

What about 3.5mm jack