Apple Stuffing Google’s AI into iPhone? Here’s What Might Happen

With reports of Apple in talks to put Google Gemini in future iPhones, CNET’s Bridget Carey looks into how Gemini could be folded in - and the risks of doing so.
0:00 Has The iPhone Become Boring?
1:04 Generative AI Coming to iPhone This Year
2:27 Apple Is Making Moves In The AI Space
3:14 Generative AI Is In All Kinds Of Devices Now
4:14 Integrating Gemini into iOS The Right Way
5:13 Is Gemini The Right Fit For Apple?
6:52 New Features in iOS 17.4 Update
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#geminiai #iphone16 #ios18

[@sonysonix]

Not first or last time Apple and google collaborating on something. Remember that KZbin and Google Maps were default apps on IPhone for YEARS.

[@ThatHz-]

Correct but this is next level integration into all things on your phone, not just maps.

[@Herrowpries]

@@ThatHz-this is what I keep saying too. Those were apps, and it was also in the early era of smartphones. The smartphone world is totally different now and this service would have its roots in every nook and cranny of your system.

[@alejanboom4520]

We’re too old for them to remember lol

[@kyleh6984]

@@ThatHz-I doubt Apple will allow that level of access.

[@muhammadyusoffjamaluddin]

You mean Google PAID Apple to make their search engine default? Yeah, CNET forgot about that for the intro because well we are too stupid to realize it. Nothing about it have lawsuit because maybe it's on another parallel universes! Physic is wild tho.

[@robertnancycork517]

I sure wish Siri was smarter. It’s so far behind. They need to do something

[@JonasViatte]

So much for Apple’s “groundbreaking AI” that they’re working on in the background. Looks like this may be like the Apple car where they invest many billions into a technology, and then find out that they’re too late to the game and can’t catch up with the competition.

[@FRAMEDSKATEKREW69]

AI chips, not the software. Which is meant for developers and if you watched the video Apple is clearly stirring the app. Apple is known for always releasing things later but the quality is always higher than 95% of their competitors.

[@leviandhiro3596]

​@FRAMEDSKATEKREW69 yea after everyone has already moved on

[@Mark-uk8wz]

@@FRAMEDSKATEKREW69 The 5% are Samsung, Google and Xiaomi

[@troy028]

​@@FRAMEDSKATEKREW69yea apple late to the game and barely any better if better at all.

[@javtimestwo]

This might have been your best video to date. From the new background, to the production and then the added one more thing bonus about 17.4 👏🏽

[@worldchangeryee]

I love watching these updates I grew up watching your videos back in 2013.

[@anb4351]

In Android, Google Assistant is already using Gemini as it's voice assistant, and it's just as good if not better than ChatGPT

[@jospherkanna]

no its not. i disabled it after 2 days of use. Its just not good yet

[@karanr3ddy]

@@jospherkanna oh try making chatgpt as your assistant. k oh they dont provide such level of integration

[@maxieroo629]

I think you missed a huge point. The reason for Apple going for partners is that there’s legislation in place in different countries that require approval for the use of AI, and each country has their own requirements. Apple can avoid developing their AI around all the rules each country has and focus only on their major markets for local models, and then rely on their partners for other countries where they are still seeking approval and where their models don’t meet requirements

[@BridgetCarey]

Very interesting!

[@aaronortiz7959]

:o

[@PedroMendes-ed2dl]

Could be, yes.

[@freecivweb4160]

Highly speculative if you ask me. Time will tell.

[@khaisegibran]

Your anchoring is superb

[@manoharmeka999]

First that messy Safari to add feature of searching by image

[@kelly_software]

Love your new studio, that’s one more thing 😊

[@BridgetCarey]

Thanks! Playing around with different backgrounds :)

[@pdr770]

My Slave Fiancee Bridget.

[@konaguek960]

Government pressure is now working on Apple.

[@georgegarcia566]

Apple execs were laughing on a recent interview at the suggestion that their AI was lagging…

[@Epitin]

laughing *uncomfortably

[@00z53]

@@Epitin they said they arent worried at all, they seemed pretty comfortable.

[@nimeshjeyarajasingam7791]

​@@00z53 "seem" is the key word here...

[@Mistygio]

Well it’s because they already have something that is more advanced. But they just haven’t released it yet… that’s why they were laughing. They’re a bunch of nerds remember.

[@freecivweb4160]

@@Mistygio Time will tell. WWDC is coming. The pressure is on.

[@ykd0011]

It's called privacy of users through collaboration 😂

[@dipodhelper]

It’s something that could be a big failure if they don’t approach it correctly. If they do release it it will very likely be in beta mode and will not be developed fully until later next year

[@dashman2062]

I just don't understand what's the plan for google AI if Apple is developing their own? Use it in the meantime until apples AI is ready?

[@prateekpanwar646]

Yeah you answered yourself. It's win for both companies.

[@sam-xt8vu]

No google should not give apple anything. Apple is too selfish

[@fayenotfaye]

? You think businesses care about being selfish

[@chydi10]

Do you know how much google makes from Apple as their default search engine? I’m sure you’re just an ignorant person as always who have no idea about how business works.

[@h.c4898]

Google is targeting Apple users that's why.

[@freecivweb4160]

@@h.c4898 You're the product.

[@desmondstallworth2934]

Yo I used that card thing the other day and I had no idea it was new.

[@ThexBorg]

Apple has KZbin deal for a decade. Had Google Maps until Apple Maps arrived. Google AI is an interim AI step, iAI.... 🤣

[@xtc-jewelry]

Mrs. Columbo, great job for the great info,

[@Wassup-Doc]

What should happen as instead of Google giving Apple technology Apple should be forced to open up the virtual assistant default settings so that we can change whatever we like

[@Shukz123]

Im assuming Apple will incorporate AI features to Siri (they desperately need it since it’s the weakest voice assistant out there)

[@shashankdegloorkar]

No they cant most of the Siri responses are web results " heres what i found on the web"

[@nicholasgarber]

presenter is too enthusiastic can’t deal

[@zivzulander]

Bridget Carey is my favorite anime character 😎

[@darkspitr1]

too biased imo CNET doesn't even understand what was written about google like a typical iphone user..

[@oc3144]

Britget Carey is so cute :)

[@karmaduq]

What do you mean plug in the card number yourself? Stores don't let you do that! XD

[@c.daubz.5386]

Nobody outside of Apple management seem to know anything about what Apple is really doing in Ai so I hope they surprise us with something great 🤞

[@josephmessere7617]

Probably a bigger hole in the screen would be nice

[@mozneda]

what makes this bad is that gemini is not that good yet.. . I would expect an ai assistant from apple to be groundbreaking and not something as undercooked as we currently have

[@Juicemanee]

I might as well get an S24 Ultra if apples doing this to the iPhone 💀

[@ammini999]

I just read that S24 has the cameras of the same quality of Pixel 7, is it worth it? But a company like them with their money they could make an offer to Cloud AI which I heard is like GPT 4. Anyway I see a pro about it, having many AIs working separately they need more effort to get stronger, instead if many mobile use the same one, there are more data and become more trustworthy and reliable.

[@fredrickbambino]

Yet you don’t care about how apple is monopolistic when it comes to its ridiculous app store rules.

[@laggmonstret]

@@fredrickbambino And you don't care about how much data Google is sucking from all android/google users without knowing what they're doing with it.

[@laggmonstret]

I agree, then they will have same access to all iOS users as Android users no matter what

[@morm2173]

Yes trust me I have the s23 ultra and it's far ahead of the iphone in capabilities like multi tasking and AI

[@juanwilliams3423]

Put it in the software update

[@mat33n1]

Umm i have the google Gemini app on my s24... it replaces assisstant

[@joelface]

I suspect that Apple has their own models that are far more focused on iPhone integration, Apple ecosystem integration, with smooth and consistent results. However, I suspect they’ve found areas where Gemini performs better.. perhaps in some small but significant ways. I would guess that Apple is interested in using Gemini only in those specific instances to bolster their own ai, rather than to simply copy-paste the Android ai into the iPhone as is.

[@m.a.1416]

i dont understand why google cant create an ecosystem like apple with its devices now the software is great. they are lacking in hardware. tensor is not that great as the m chips or the others

[@h.c4898]

Android is open source that's why.

[@ykd0011]

All non-apple devices are already on ONE ecosystem, they talk with each other perfectly, and that feature is called "sync" or just simply "internet".

[@freecivweb4160]

They only hire and promote INTJ-adjacent personality types. That's why they suck at everything design / aesthetical / user experience.

[@kennethuyabeme]

Last point about Apple possibly making the company it choices as its "GenAI" partner the most popular model could be key. They could lowkey be the king makers of the AI war and make money while doing it.

[@emmanuelbinen6554]

I remember when they started with Intel based computers but today we have M1,M2,M3... We know Apple, maybe they want to try while building their perfect AI

[@ThexBorg]

if Apple iAI can take advantage of the Apple Neural Engine on their chip it could make a difference.

[@stuartbrown1569]

I used Gemini, a couple of days ago, it didn't just give me a single solution, it's first answer didn't understand what I was saying. But it caught on with the second chat, a week before, I used copilot a week before, it was more creative. Some science fantasy elements and poetry, about renewable energy and sustainable transport, I succeeded in turning 2 eleven page stories into 80 pages, but it couldn't get it from inside the computer, to inside the computer. It took 3 days and used a fraction, of the resources, that I provided, very little fast short term and long term memory and little CPU, even though there is 16 TOPS, of AI architecture in My chip.

[@jevonsims900]

We'll be seeing videos of Apple's Ai or lack thereof in a few months. All the headlines will read, "New reports suggest Apple may not be using Google Gemini after all".

[@SmirkInvestigator]

Apple should team up with OpenAI if that's ok with the Microsoft deal or perhaps Anthropic. Or straight up Nvidia, they have great results in the ai field.

[@freecivweb4160]

Anthropic for the PR win.

[@xingxing85]

Does it mean Siri is dead? 🤯 I’m not looking forward to this collab! It just means I should not be paying a premium to Apple if I know it’s no longer going to be secured

[@freecivweb4160]

RIP Siri, hello Claudine.

[@kurtinreno5601]

I’m sure Google is going to pay $$$ for this just like they do for being the default search provider.

[@user-mu2mj8qn1k]

Yet the pixel 8 misses out on Gemini due to hardware limitations??? currently using the pixel 8 the hype was very short-lived this will probably be my last Google device very disappointed with Google.

[@animedailyshortsTV]

haha who would have thought - ..... can't wait for the part where they call it true innovation

[@sarid246]

like your Samsung using google Ai engine in their internal software ... crazy innovation lol ... watch the article

[@MAXRAY-bw9kv]

​@@sarid246at least their phone has better hardware.

[@sarid246]

@@MAXRAY-bw9kv lol keep dreaming 🤦‍♂️

[@JohnWallace74]

Most software in the last 10 years has intelligence built in. Have you used Alexa, Siri, Google , voice assistants you used a form of AI. Have you taken a picture using your smartphone? You have used AI to make decisions about how to digitally filter that picture to make it look better. To say you don’t want to use AI, then turn off your smartphone, computer and all other technology in your life.

[@inknoidrobot1227]

I feel very good about this whole business venture. As we should look at the bigger scale of things. Microsoft has teamed up with open AI and Mustafa silliman of inflections PI. So that means that there is some very tough competition out there. So apple is making a very wise move. Then Google has Gemini and has teamed up with anthropics Claude 3. Who has beaten Gemini and GPT 4. So it's time for things to get a little spicy out there now with more seasoning and flavor. As mishaps may occur but thats life. Now it's time to loosen up out there and get a little wild.

[@freecivweb4160]

Goodbye Siri and Hello Claudine!

[@superiortoall22]

Usually Apple has a better track record of Google apps on their phone than Android, this could turn out well. Both parties would make a lot of money.

[@f1b1777]

WTF when was this vid made coz if made after the Lawsuit then why have You Not said this will be useful in its Defence of its case etc etc etc

[@BridgetCarey]

Filmed this a day before the lawsuit -- but honestly Apple will have a lot of things to use in its defense -- like how RCS texting will be supported in future iPhones, but a lot of the lawsuit went into the problem with green vs blue bubbles.

[@saminnippon]

I don’t want generative images, I want a generative siri!!

[@edupe6185]

I want a Siri I don’t speak with but actually text with, it’s so much easier specially in non-English languages. A siri chat would be nice 😊

[@eegernades]

Get samsung. Has it.

[@tejassharma8569]

So... MM1 on M1?

[@aleksitanninen]

One more one more thing sure sounds like a stutter :D I’ll start using the new emojis with my silly nieces right now and continue to reign as the coolest uncle!!!

[@BridgetCarey]

Or OMOMT for short.

[@NOLATechy]

This is not the first time Apple was helped with their iPhones. Remember when Microsoft bailed out Apple in 1997 with $150 million to keep Apple from filing bankruptcy and allowing MS Office to be installed on iPhones? Or when Google collaborated with Apple in 2007 to install Google Maps and KZbin apps and allow Google search to be the default search engine on iPhones? With what Apple has done to Microsoft and Google lately, I'm curious as to why Google would be willing to help Apple again.

[@abhi_mitra]

Apple kept the AI Processor in it's Silicon Processors. They probably projected the advancement of GenAI at that time. So it's about time that they will introduce the software for it. Good Luck.

[@tristanw1911]

Skynet approves

[@banrick9631]

Im no pro but i am 100% sure that it will not stay on the phone mainly security and update.

[@Jsztke]

Yeah google pixel either gets iMessage or this might kill the phone.

[@FlorinMC]

And guess who will collecting data about the customer? The G, the Gangsta aka Google goo loo loo 😂

[@freecivweb4160]

Your anti-Google sentiment has been logged to your account social credit score.

[@hakanlundberg]

If it ain’t smart enough to make me a zillionaire, it ain’t intelligent! “Hey Siri! How do I get an iPhone 16 for free?”

[@TristenHernandez]

I’m worried about the wealthiest company on earth. If they don’t start innovating or at least catch up soon things will be going down hill soon. They can’t even fix the voice assistant it’s getting worse!

[@Mistygio]

Uhhhh iPhone has a 5x optical zoom camera that outzooms the galaxy’s 10x zoom in low light conditions. The iPhone was the first smartphone in the world with a 2000 nits Dolby Vision display. First smartphone with 3D facial recognition. First 3nm chip and still the fastest GPU and CPU on a smartphone. First modern design smartphone with satellite connectivity….. 2.5 day battery life on the current 15 pro max. I don’t think you understand….. iPhone is still the most advanced smartphone in the world. So what if the others have an AI in them. Apple is surely developing their own too. They just haven’t released it yet. Apple doesn’t like releasing things until they’re more baked. The other AI’s, on the other hand, are being released before they are ready and there’s lots of backlash going on because of that lol

[@Jman33333]

I feel this could be a business politics move more than anything. They can fend off anti competitive lawsuits for now, and they can team up against meta. Also, maybe Apple just isn't ready to do their all in 1 AI/siri/search engine yet

[@neptunexo_]

I don’t want it on the iPhone no way

[@bat3ch]

Lol here in Africa we pronounce Gemini as "Jay Me Knee"

[@shashankdegloorkar]

same in India. The last " I " is not pronounced as "eye"

[@ungrateful2007]

Please dont say Africa. Mention your country . No one would pronounce Gemini as jay me knee

[@Ncash05]

@@ungrateful2007…Bross I mean 🤷🏾‍♂️🇸🇿

[@robertmueller2023]

Mess = good camouflage for blinds. There won't be any physical buildings in the year 2100 (or very few at least). Only projected high-tech optical shields to hide your nakedness and keep in the heat/ac.

[@mrrice117]

I don’t care for AI and I’m definitely not paying a BS subscription. I’m perfectly happy without it

[@edupe6185]

People in 1980: I’m perfectly happy without the internet 🤓

[@DoritosResidue]

Iphone is quickly becoming the best Android OEM on the market. 😂

[@joevega24_]

wow

[@thecodemongoose]

Who are these people asking computers to summarise things for them ?

[@ThatHz-]

Why would Apple do something this stupid after acquiring more AI companies than anyone?

[@Epitin]

Hate these acquisitions, FB destroyed IG.

[@thisisnotmyname9044]

they are late

[@animedailyshortsTV]

how did fb destroy ig@@Epitin

[@_september_4799]

Let’s everyone else make all the rookie mistakes and let’s them be able to say it wasn’t us till the obvious pitfalls are all exposed. Ppl expect mature products from apple even in new sections so they’d get hit harder if they tried and failed out the gate.

[@BridgetCarey]

It's just talks. Nothing official yet. For all we know, Google might be the side doing most of the talking.

[@taylornicty1170]

Samsung did this

[@floydmayflower]

apple would buy anthropic if they were smart

[@kamranurrahman6434]

That’s been my thoughts exactly - none direct competitor of Apple yet great product that competes well with OpenAI and Gemini

[@floydmayflower]

@@kamranurrahman6434knowing apples politics they probably saw geminis refusal to draw white people and thought "now that's our kind of AI!"

[@MrlegendOr]

Anthropic belong to Amazon + Google 🙃

[@h.r.60]

c'mon apple... you're supposed to be better than that 🤦‍♂

[@rvenden]

"Generative AI" sounds a lot like "self-driving cars." Nice idea, but always limited and so not to be completely trusted or relied upon. Self-driving cars are limited by their sensory inputs and ability to respond to situations. AI is limited by the info in the database it uses to create its responses, and its lack of intuition. So, AI will be handy, but limited. It will always be just a program.

[@timeout...4nva]

Not interested in AI. Not interested in Google being on my device. Yeah, I know it's always on my phone . . . crap.

[@fayenotfaye]

They already are

[@nisithamirihagalla7505]

They always were

[@oseialfred5901]

You are commenting on KZbin is Google on your phone 😂😂😂

[@efficientjohn4721]

Let’s not forget that Apple is not just going to add AI on the iPhone but also across all their devices, platforms and operating systems😅😅😅

[@brendanfogel4573]

If this was apples ai, nobody would have it

[@smhcoolguy5024]

Dude keep ai away from my stuff 😂 I’m only 20 but I can do my own stuff with out AI

[@derar123]

Is AI on iPhone gonna be free or we have to “subscribe” like other phones

[@aliettienne2907]

6:58 If Apple is eyeing Google Gemini that means that Gemini is very effective at what it does. All I can say is that the best will be sort after and the best will be the most useful. Apparently Gemini is more accurate at its generative work and it probably has a diversity of capabilities. Well let's wait and see what is Apple decision because I firmly believe that Ai capability will be the attraction on all devices. Ai will be the engine to create new commodities. 😎💯💪🏿👍🏿

[@alxholic]

Diversify my camera roll

[@watchmanexpert]

If that is the case I will switch to Samsung s24 ultra

[@amtrakfan5511]

More like auto photoshop than ai

[@papishome3394]

I won’t be impressed if siri can’t understand how to shazam a song n redirect to SPOTIFY

[@freecivweb4160]

Be prepared for disappointment. But she'll somehow know how to do it for Apple Music of course.

[@D8099.]

Hold tha phone!!! I paused the screen on a Gemeni question about eating healthy and it was trying to steer the user towards veganism not mentioning meat at all. more than half the population of the planet DOES NOT believe in Veganism, there is in a fact a larger movement of doctors saying we got it all wrong when it comes to the food pyramid. This thing looks like it will be politically driven if google is involved. will answers come with references the way way Bing does? Why can’t they partner with microsoft?

[@EarlYorkII]

It afraid of being cancelled 😂😂😂😂

[@AsandaMbali]

Here we go, Apple is about to charge us an arm and a leg for software. In the future, you will have a boring and less intelligent phone if you buy the cheaper option. 😢

[@krischannel4]

🎯 Key Takeaways for quick navigation: 00:13 *📱 Apple and Google are in negotiations to potentially integrate Google's artificial intelligence model into future iPhones.* 01:23 *🤔 iOS 18 is anticipated to incorporate generative AI, potentially overshadowing hardware advancements in the next iPhone.* 02:18 *🍏 Apple's approach to AI, particularly generative AI, has been relatively secretive, but recent acquisitions and research papers suggest advancements in this area.* 03:26 *💻 Apple is exploring partnerships not only with Google but also with other companies like OpenAI to enhance its AI capabilities.* 04:50 *🔒 If Apple integrates Google's Gemini AI, privacy concerns arise, necessitating strict controls over data sharing and generation limits to maintain user privacy.* 05:19 *❌ Recent criticism of Google's Gemini AI highlights concerns over inaccuracies and offensive results, posing potential risks for Apple if integrated into iPhones.* 06:43 *💰 Integrating Gemini into Apple devices could potentially make it the most widely used AI, benefiting both companies financially, but Apple may prioritize user experience and privacy.* Made with HARPA AI

[@davypelletier]

Time to switch back to a dumbphone

[@AcTua98]

Google should trade Apple KZbin for iMessage. I'm surprised Google has not done this. Apple is happy to block Apps getting onto Googles own Android.

[@ohpls]

I trust Google more with my data than Apple

[@freecivweb4160]

You must be living in a cave.

[@XAirForce]

Gemini and your grandfather have the same warning on them 5:44. My grandfather I met both of your presidential candidates for 2024. 😂😂

[@franciscoramirez2068]

Gemini is better then chatgbt. Remember Gemini is self learning and connect to the world web while chatgbt learns only from what it's been fed at the past and present time. At least that's why I learned.

[@Charles-Darwin]

It's the genius approach that openai took that made it so great. They knew q&a format was a root source. They knew a simplified and bs-free interface was irresistible to interact with, allowing them to scope the massive dataset to data that humans actually care about foremost - categorizing it, filtering it. This is why you see the other big names trying everything they can to push out their own version of a chatgpt. They need mass user interactions for rlhf. The geniuses over at openai are certainly of a different breed; like they could see the future or something. Just incredible. Also why apple is 100% bluffing here. Just look at gemini, born of the company that everyone thought would surly be the leading party; what did they come later at? Rlhf. It's missing and they have been grappling with it; the recent news is an indicator of an unrefined model, not 'woke'. And unless someone cracks the self-learn problem anytime soon, this is the only move... it's most likely far away though.

[@cdbbroadfield6154]

Google pays Apple $18 billion to have google search on iPhone.🙄

[@AnkushSharmaIN]

Steve Jobs must move in his grave looking at how far behind his “software company” Apple has fallen. Lost the AI race before it even started

[@housepianist]

Fallen? Explain. And how could Apple have lost the AI race when it’s barely started? All AI systems are works in progress so I don’t see Apple having lost anything. Or are you just trolling?

[@vikramnangia]

@04:35 If that's how you feel then you're a part of the problem yourself.

[@The38alt]

Can't wait for crapple users to brag about that feature so we can make fun of their smooth brain that their ai is made by Google lol

[@patrickangeloamable7784]

If they can use AI to improve Siri, I’m all for it.

[@a-terrible-fate532]

yes please.

[@Gubi_187]

Please no. Google make iPhone to SpyPhone :(

[@oseialfred5901]

You are using KZbin and commenting on KZbin Google is already working on your device

[@freecivweb4160]

@@oseialfred5901 No, I'm on a VPN with Cookie Autodelete running ironclad browser. I don't want any Google inside any of my apps, period, nada, zero.

[@consmercado3843]

For me apple has been boring a long time ago. Thats why I cannot leave android because I am a visual person I appreciate visual things. For android you can customize almost everything like live wallpapers, custom your launcher app, your icons and so much more. If Apple would allow that I would buy an iPhone

[@andrewcool4587]

You code programs they’re not stuffed into anything. Geez lady.

[@freecivweb4160]

You stuff program code into storage and yeah, then there's less storage left. This is the correct use of the word.

[@mrmurdock6994]

oh no. I hope not. I care about my privacy.

[@DV-cm3tb]

Noooooooooo!

[@Netryon]

Don't spend too much on same day petrol station visits as senator 3:30, soon they have to do that VMI declared accountancy by hand and not with a mac. 2:51 UML should mean some innovation employing everybody or some 2010 2012 students generation, because they try to leave this information technology expertise unknown or have no new experience with it and you can't say prestashop/wordpress is really it or employment seeking person is only exception in whole word. It could be if they would be making a website for everybody, but they don't. That's just good, let meaningful words be your signs for everybody to play and you trying to understand them not as some pilot or car drivers license.

[@sharchopkota6664]

Time for android!

[@knightone57]

I don't want AI and I don't trust AI.