The AI dark horse: Why Apple could win the next evolution of the AI arms race

Apple's loudest critics say the tech giant is playing catch up in the AI race. They blaming its underperformance last year, at least compared to its megacap tech peers like Nvidia, Amazon, Microsoft and Google, on its lack of a clear generative AI strategy. But long-term, Apple could be the dark horse to watch for, especially in the next technological shift that experts say is coming to gen AI. Its vertical integration of hardware, software, silicon and services gives it an edge. This week on TechCheck, why Apple could be playing the long game better than anyone else.

[@dominic7012]

“Apple may be quiet on AI, but it’s also the biggest buyer of AI companies.” The power of silence in a noisy world.

[@anarkidaniel1196]

😂😂😂😂

[@kimtruong4676]

what are these guys smoking? I have been using Siri since it came out. Year after year, she's been getting worse and worse. Apple should roll back all their research by 5 years and reinstate the original siri AI engine. Apple is beautiful with their hardware execution, but they cannot seem to retain good software people.

[@user-sp2gu4nw4x]

​@@kimtruong4676Siri is not able to download a simple voice in the operating system....it has to be done manually in accessibility

[@TRAVIESO_NA]

great quote! its true. they arent AI behind! they are ahead of the curve, silently.

[@michaelmm94]

Apple's growth strategy is stealing others tech. They can't steal AI tech, so they are trying to acquire small companies. But their integrations team is so far behind, it's almost irrelevant. Apple is a design firm that steals tech companies ideas/hardware. Nothing more.

[@Redwood4040]

I recently sold some of my Nvidia stocks to secure profits, but I'm retaining a portion for the long term, its growth potential is robust. I'm also considering diversifying my $400K stock portfolio, but I'm uncertain about managing risks in my next move.

[@FelineAirstrip]

When diversifying, spread investments across sectors and assets to lower risks. Research and consult a financial advisor for aligned decisions.

[@SaintYvess]

Working with a financial advisor has been a game-changer for me. They provided invaluable insights and tailored strategies that aligned perfectly with my risk tolerance and financial objectives. With their support, I've seen significant growth in my investments and gained confidence in my financial future.

[@sting_grayl]

Can you share details of your advisor? I want to invest my increased cash flow in stocks and alternative assets to achieve financial goals.

[@SaintYvess]

*Jennifer Leigh Hickman* is the licensed advisor I use. Just search the name. You’d find necessary details to work with to set up an appointment.

[@JordanReam8186]

I searched for her name on the internet, found her page, and reached out via email to schedule a conversation. Thank you.

[@hongyu_he]

As a prior intern, I respect that Apple always puts user privacy and data security in front of the potential revenue brought by the AI hype. 🔐

[@richardharringtonofficial]

Finally a news segment that actually educates and doesn't spread fear or negativity. Thank you CNBC ❤

[@Brianmatthewward]

I mean aside from the 60 seconds of fear mongering and single-stock-speculating doom montage at the ver6 beginning…

[@tubekrake]

9 min of we don't know, but they sure will do something.

[@rexjw]

bro its a business segment that's how a lot of these go

[@Nick-nt1sb]

@@tubekrake Yeah, that's pretty much what analysts do.

[@MathieuLLF]

They must have gotten their Apple cheque.

[@blairfullerton]

2:36 Bob Pisani trying to say assistant, then just moving on, is the best part of this video 😂

[@themusic6808]

They’ll be just fine. I am sure Tim Cook & co aren’t sitting around Apple Park fretting that they can’t come up with a new product that will be innovative using artificial intelligence lol They’ve always been the company to sit in the background while everyone else races to be first, then work out the issues on technology that’s been introduced prematurely and do it better themselves.

[@GatherVerse]

Spot on.

[@f.iph7291]

And that is the cheapest way to do it actually since you are not spending as much on the R&D. Once they have the technology at their disposal then they start fine-tuning it for their product. The days of apple innovating things are over. They just think about how they can make the most amount of profit

[@anarkidaniel1196]

As Cooks and Co are having fun time at Apple Park. The Chinese Competitors are busy working to over come the world in A.I

[@DreamOfFlying]

@@f.iph7291 Actually, it’s not necessarily cheaper as you do have to develop independently. You also loose a lot of that early revenue that you’d usually get.

[@MrRinre]

Man it's funny to look at people who have no clue what they're talking about

[@BDOT310]

This is common for Apple let the competition figure it out then make it “better”

[@mauriziozanni4161]

So much for "innovation"...

[@Joshua-dc4un]

​@@mauriziozanni4161 do you actually have a problem with that? Or you just hate apple 😅

[@mauriziozanni4161]

@@Joshua-dc4un No fanboy, I reserve my emotions for things much more important than a stupid cellphone, unlike you, apparently.

[@timothymumba99]

They always come second, it's like waiting for other's mistake or shortfalls then capitalize on their mistakes. I don't think that's genius, starting or inventing from scratch that's what defines genius.

[@johnwilson7680]

That strategy may not work out as well with AI as it has for them in the past. If progress slows down they may be ok but that seems unlikely. The fact they voice to text seems like it has gotten worse doesn't have me too hopeful. It sometimes doesn't even capitalize the first letter of a sentence. Double taping space often doesn't give a period. Even copy/paste is still horribly inconsistent.

[@NormenHansen]

Apples advantage is that they have an ecosystem that allows the AI to actually do something. Almost all the base software you use on iOS and Mac is from Apple. Combine that through an AI (as Siri already does to some extent) and you get actual added value instead of a talkbot.

[@benfrese3573]

No reason why that wouldn't be possible anywhere else. All you need is an interface per app and you're done.

[@NormenHansen]

@@benfrese3573 Sure, and then everybody just has to implement it instead of baking their own in the hope they become the "Apple" of that platform ^^

[@gabrielsmith8767]

This! It's the Apple ecosystem that's going to make it so revolutionary.

[@benfrese3573]

@@NormenHansen I am certain that we will see an API on Android for an AI (assistant) soon.

[@Spoonfed78]

The ecosystem, omg it's smaller and mote restrictive than other options out there. It's hard to look outside the iChurch as times but maybe watch some videos comparing

[@4d547]

Honestly the best use of AI in Apple for me has been the ability to search photos and videos for specific text or content on my iPhone. As someone who doesn't organize their photos app it's really been a godsend for me ngl and something like that on windows would be crazy

[@anjolatope-babalola2338]

Thats good, but that's not new technology , maybe new to iphone

[@homie7218]

I swear these apple bootlickers are so shameful mentioning 10 year old technology as revolutionary, apple's marketing strategies are genius keeping their fans dumb and loyal

[@andreianghe]

You can already do this on iPhone

[@apfelbaum4777]

@@anjolatope-babalola2338what’s your point here

[@diddy976]

It's there in Android too

[@Elfig2011]

Ridiculous! They are YEARS behind in almost ALL “AI” They cannot even make a decent calculator app for the iPad… Even a decent modern interface GuI is too much to ask, we are YEARS stuck with the same dull interface and with Siri behind all others in any level…

[@RelaxTake30]

Apple is never first to the market. But they are usually the best at anything they do. Why is anyone surprised they are “lagging” in A.I

[@Agent77X]

Siri? LOL!

[@mikatu]

They are not lagging. They are working on the Apple car.

[@freddyromariovasquezcairo2250]

They're the best at marketing

[@deltadom33]

@@freddyromariovasquezcairo2250 the whole thing about because they are late to the game is a big lie As the homepod is an example why is not taking over Google assistant and other things Foldable phones where is apple Apple if you look up wwdc at the developers conference they have done nothing substantial to there operating systems in years and let the ai Revolution past them by There software used to be the best and now it is lagging behind Microsoft They have been stagnant with the iPad as people have been asking for years to run Mac os on it and apple has ignored them As with the whole right to repair movement , apples devices you can't upgrade them at all Then if China attacks Taiwan it is bye bye tmsc who make apples chips and also the fact that have the 1nm barrier to breach

[@estiennetaylor1260]

What a joke coming from a delusional sheep

[@nantonlc]

Apple has said over and over that ML (otherwise known as AI elsewhere) is woven into their apps. The camera has been doing so for years and is getting better over time. It’s in the AirPods. It’s embedded in the Apple silicon (the neutral engine that’s getting a bigger and bigger chunk of the transistors on race generation of chips) where they are running more and more of their ML stuff. I am intrigued by what they have done so far and look forward to how they continue to weave it throughout the operating system and applications. A true assistant is being born.

[@sams8502]

The AI media is referring to is Generative AI which Apple currently has no partners in or their own models that are out in the public. Apple has had a chance to lead with Siri but it’s fumbled even that. ML has been around for decades and is not the cutting edge neither is DL which has become well known since 2012.

[@DigitalForerunners]

@@sams8502apple is playing the market dummy

[@manoharmeka999]

It's the $20 per month subscription model that's hitting the market. Apple has to coin the term AI Pro from now on and mint money from its customers.

[@anarkidaniel1196]

Please stop daydreaming and wake up. The Competitors are not sleeping as Apple. The media is not covering every Technology out there

[@thesjkexperience]

It knows my cat is a cat when I take a photo. I suspect the Apple Watch has been a great data source.

[@ayo4590]

A LOT of people don't actually know what AI is. Its not just LLMs and chatbots!

[@mathewm3073]

Fax, it's literally just a buzzword now it's been around for ages. I guess it's just exponentially getting better year over year

[@viperV10]

Exactly, it’s ridiculous that they think Siri is not using AI… smh

[@jaxx4040]

Siri is NOT AI lmao go get a comp Sci degree or surf the web on actual content.

[@viperV10]

@@jaxx4040 wrong

[@Dennis_01-cb5iz]

​@@viperV10Siri isnt AI. You can Look it up.

[@MatthewBrandon1]

I think the lack of focus on Siri upgrades and the coming visionOS are signaling that Apple has something big coming to replace Siri. It would seem illogical for them to not as it would seriously impact all sales.

[@RickJulian_HUMANS]

Why replace Siri? Seems to me AI was a natural part of Siri's roadmap from the beginning.

[@anjolatope-babalola2338]

They have been doing fine for years

[@MatthewBrandon1]

Siri has not been doing fine. It is a complete idiot who cannot perform half the requests you give it. By replace Siri, I mean give it a new brand not change the name which would be unlikely.

[@me-pk2kb]

or it is totally screwed up

[@youtubeur]

you mean something like jarvis in the avengers ?

[@Tehnologicus]

AI is being used in Apple devices and apps for some years already, just like other companies. People are hyped today about the LLMs & generative AI wave, and this is creating a lot of confusion and missunderstanding. Also we know that they are prepared to launch something when they are indeed ready to do so to strive and be the best. So if people are waiting for an Apple proprietary generetive AI system, probably they will have to wait a bit as this is still very new, unstable, and not very clear in terms of use cases.

[@Joshua-dc4un]

Reason I was confused when people were reacting to Google like their dinosaurs in the AI space 😅

[@kingvolpes352]

That's very very true. If we consider all the other applications related to AI and machine learning that are integrated into both their software and hardware it is just as significant as a lot of the other big players. One I am particularly fond of is their computer vision applications which must utilise a a huge amount of machine learning and deep learning based approaches. They'll be more than fine given their usual track record of waiting to see how their competitors stumble so they can come out ahead.

[@keithfield]

The early bird gets the worm. Apple has no time to wait. They lost. @@kingvolpes352

[@homie7218]

all the AI apple been using just to make their siri even shittier, nice try apple bootlicker

[@josephmessere7617]

Yeah just like the dynamic bathtub on the s10 plus apple made the hole bigger and upstrucking eye sore right in the the middle of the screen and people love it isheep would be happy with a turd with a apple Logo and be happy

[@petar55555]

I don't know if the quiet game works for Apple. That apple car took 10 years to be just a dream

[@PrashantGijare]

Apple always lets others run with things first, learn from their experiments, failures and then Bam! This is evident from the mp3 player, tabs, virtual reality

[@ipsb]

I argue that that's not their area of expertise. The game is totally different. It's large language models. Apple has definitely lagged behind in the AI race because OpenAI's systems are learning at an exponential rate which the data generated at ChatGPT again refining the models more and more. It's not the hardware which is key here it's the data more and more data you gather and collect either through ChatGPT or maybe via their APIs the better will be the model. Apple do have an edge with Apple user's generated data but it still can't overthrow OpenAI just like they didn't even attempted to make a search engine in the past.(Rumours they're trying now)

[@KevinTheStallion637]

They haven’t even came out with the virtual reality headset yet… Apple has been running off the fumes of the late Steve Jobs.. They have not really came out with anything inventive in a long time. They are good at marketing hype these days. This was the first year I’ve ever bought an iPhone just to see if the hype was real and I was pretty disappointed… Siri is so far behind what Google has it’s not even funny

[@peterparker2068]

​@@KevinTheStallion637Siri has been out for years yet I doubt most people use it. Siri serious so frustrating to use that installed Google on the iPhone.

[@setoelkahfi]

Having been working with Apple technologies for years, this is really spot on.

[@I_hate_charlatans_like_mkbhd]

@@ipsb do you even work on AI? Seems you don’t understand the point here. Regardless of the progress on LLMs like chatgpt shitz, what they’re talking about is the monetization of AI through its integration in products and services, and whether people like it or not, apple will have the upper hand on that regard. Apple is great at monetization of technology, so they’re not even required to outperform chatgpt 🤡, they just have to monetize it much better by much better integrating it into their ecosystem .

[@marcus3of5]

They seem disappointed that Apple is not leading in this area

[@VGBNDGRL]

they always play the slow game. they have a cult following and revenue to work with. theyll figure something out.

[@atananaev]

Local AI on mobile devices won't be anywhere close to cloud models in terms of power and quality. Not in the near future at least. But I'm sure Apple understand that better than CNBC, so the secret strategy must be something else, if it exists.

[@tringuyen7519]

Local AI will be possible with Q*. Even MSFT recognizes the potential of Q* & asked AMD, Nvidia, & Qualcomm for 50 TOPs in their CPUs.

[@R4dr1ar]

Thats wrong, Meta's AI model is small and powerful, Google's Gemini is running on smartphones already. Key is efficiency and it will go up steeply

[@Torbintime]

​@@R4dr1arhave you ever run a llm on a local machine? You need a high end pc to even consider it, unless your phone is as powerful as a 4090 you won't be running actual useful llm in your phone anytime soon.

[@3dus]

You can run small models locally. An m chip series with a lot of ram can run very high end models. Apple is aiming at quantized small models, like their own Ferret. 1-3b models. They could also launch a Apple TV with a M3 and have a local server running in their eco system in the home.

[@Geekygiggles]

China makes chips for Apple

[@GatherVerse]

Apple always comes late to the game. They mitigate often the weakness of other companies brand launch and let them go through the heavier refinements, and then they strike.. and they often win.

[@stephanefotso]

YEAH BUT STILL SIRI IS NOT BETTER THAN HEY GOOGLE...

[@StevenAkinyemi]

"they strike... and they often win". Care to mention these wins?

[@brknbuttn]

@@StevenAkinyemihave you been living under a rock?

[@StevenAkinyemi]

@@brknbuttn That's all you have? Lol. Okay!

[@technician006]

And yet there’s no real multitasking on iPhone.

[@garycard1826]

Good review but the annoying (so called) music is very distracting. It's hard to hear what is being said and we're listening on a hi-end stereo so I can't imagine what it would be like on lesser sound systems!

[@CavingMonkey]

As someone working on research on AI and edge, it's a decent article on the subject without the crazy hype. Well done CNBC!

[@AndreVictorGoncalves]

The thing is that ChatGPT sometimes brings a lot of wrong information. This is what Apple is trying to avoid. Being linked to a bad AI. which is ridiculous since SIRI is lagging way behind Google assistant.

[@wayne8797]

Imagine Apple somehow figures out a way to train the LLM with our own data locally... that would be the new iphone moment. It's eerily suspicious that Apple deliberately avoided the words AI during their M3 reveal where the neuro engine is clearly designed for AI...

[@MrRinre]

I don't think you understand how LLM works. ChatGPT is that good because it was trained using the whole Internet, including millions of books.

[@DreamOfFlying]

@@MrRinreThat’s not the point! GPT-4 is good but without a larger context window and the ability to remember things, it can’t be personalized. Which is exactly what you want to happen on your personal phone.

[@MrRinre]

@@DreamOfFlying bro you are talking about optimising an already trained model. While OP is suggesting that Apple will create an LLM that can be further trained on iphone user's data locally. Although the idea is sound, Apple is not a traditional AI company and their work in AI has been limited to self driving cars not LLMs. It takes years of work to create something as good as GPT. Even google, with all their data, when they launched Bard it was not as good as GPT, and since Apple has yet to announce anything related to LLMs, we have to remain skeptical.

[@matrixace_8903]

That's a whole lot of nerdy yapping 🤓🤓 @@MrRinre

[@jcd3869]

@@MrRinrehmmmm so to think AAPL could magically develop their own LLM equal to Goog Bard or MS Chat GPT in a year or two is highly improbable. Makes sense. Is there any other way Siri on steroids can be this amazing AI assistant besides an LLM? Sorry not an AI expert just learning all I can. Thx

[@J_G_Network]

A Siri Ai upgrade, even if it is not fully like the competitors would just be upgrading what they already have while still keeping it secure for consumers.

[@samuelmarndi]

A single chip or multiple chips inside a phone or laptop can do ai computing but won't be enough for complex and hard computation intensive tasks. For basic task it's good. Still the maturity of ai knowledge matters if you are late and fall behind you just cannot reach the players who were first there it takes time to train the ai models. Which is why not all ai bots and image generator are as good as chatgpt or Gemini.

[@Smellsinhere]

Listen, you know nothing about LLMs lol.

[@samuelmarndi]

@@Smellsinhere ha what do u know. Only commenting I guess.

[@samuelmarndi]

@@Smellsinhere have you ever tried running actual LLM models on your PC or phone. If not then shut up.

[@klauszinser]

I think there will be new processors improved for AI.

[@samuelmarndi]

@@klauszinser of course there will be. But they won't be enough to compute so vasat amount of data. They will be used only for basic computation in day to day task. The demand is only going to increase so much that one or few chips won't be enough that's why there is cloud computing.

[@torarinvik4920]

If a chip is small enough to fit inside the phone, it's also too weak to run very large models. That's why everything is in the cloud, the models usually run on hardware like Nvidia T4, and these are large and expensive. The only way they can make this work is if they are able to get very small models good, and even then they will still be much worse than the ones running in the cloud.

[@arthurma8072]

When Ajax comes how will it affect. Google and Msft and Amzn?

[@NielsVS2]

Would somebody be able to share with me the background (stock) music starting at 00:22?

[@user-gu2ux8cn3z]

My brother in Chirst, may we have a half functioning Siri first ffs

[@davidw4664]

CNBC good article but can you tone down al the chimney bells in the background please

[@EvertvanBrussel]

It seems very unlikely to me that Apple will bring out an "AI iPhone" this year already. I imagine they would need at least another year or two of R&D and other preparations to upgrade their current neural engine to something fast enough and energy efficient enough to be able to run LLM inference at decent speeds and without absolutely killing the battery.

[@josephmessere7617]

The s24 ultra has ai and the battery life outperform iphone I have both

[@EvertvanBrussel]

@@josephmessere7617 well Samsung s24 ultra has ai yes, but not an LLM that's running on-device. That's what I was talking about. That requires an amount of computing power that no manufacturer can deliver efficiently yet.

[@jamestribie3387]

@@EvertvanBrusselthe A18 chip will cover that

[@raielschwartz6837]

Great video! It's fascinating to see how Apple is positioning itself in the AI race. While they may have seemed to lag behind last year, this video effectively highlights the potential strengths of Apple in this domain. What's exciting is that the tech world is so unpredictable and dynamic, even the so-called underdogs can spring up surprises. Looking forward to how this plays out and to more insightful content like this. Keep up the good work!

[@nsvacina]

The "AI" mentions charts is misleading. Take note of how often they use the term "machine learning" instead

[@CharonSin]

Apple can leverage LLM for better on device search and Siri results. Siri can search for details about things in your photos, or just give you information rather than search the web. The Ai can better catalog your photos and have it all be local. Privacy still has to be first.

[@richardyu5283]

Except innovation at apple died with steve jobs

[@bertram-raven]

@@richardyu5283 Not really. Jobs taught them to copy ideas with attribution. Something they continue to do every day. If you think Steve Jobs was a innovator, take a look at Thoughty2.

[@elijahtrenton8351]

@@richardyu5283 Apple became a trillion-dollar company and the most valuable company in the world under Tim Cook not Steve. Put some respect on his name. He also lead with m1... innovation.

[@rogueagent0191]

And when exactly is that gonna happen given Apple's pacing? Everything in this video are all speculations by so called experts which are all apple fanboys hoping this year apple might pull the trigger on ai 🤡🤡🤡

[@OctogonOxygen024816]

Not possibly with the limits of Apple chips

[@jaker3151]

I bought into Apple stock in 2016. At that time when I was doing research many said Apple had peaked, it couldn't get any bigger etc. Now it's up 650%. I wouldn't bet against a company sitting on so much cash and I think Apple has some way to go before it peaks.

[@Silrocco]

LOL...The "Dark house" is that Apple is in talks with Google about licensing Gemini AI for the iPhone. Apple is far behind in the game of AI that the only way to catch up would be to spring board off Gemini.

[@SolarScootersuk]

Apple's strong point has always been it's ability to sit back and observe what path new technologies take and how they mature. Eventually honing in on their own version learning from other peoples mistakes.

[@hummersd]

Great segment. You might want to send to the other journalists/anchors as they bash Apple over AI efforts to remind them they have a strategy, it's just not overtly public, nor does it need to be. AI and ML already exist in core OS. Just because they aren't marketed doesn't mean they're not present. Look through their public documentation and research papers. It's all there.

[@itscoleonyoutube]

They always wait on new tech then release the best version 2 years in. When siri evolves into a gpt4 killer and is just on every ios device itll be huge

[@iamstill]

I show did the math on a Uber eats trip where a lady said she paid $20 for 2 mc chickens to be dropped off 2mi. The delivery only gave the driver $5 which includes the tip

[@phardil]

Edge AI, on device AI was just presented by Samsung though (17 Jan 24), on their S24 series. I guess is the first consumer smartphone introducing that to the public?

[@JuanAlvarez-uf3np]

No dude it was the google pixel

[@TaylorMoore4K]

Apple has acquired 33 AI companies. Get ready for minds to be blown.

[@raielschwartz6837]

This video offers an intriguing perspective on the AI landscape and Apple's potential role in it. Despite some of the criticisms and obstacles Apple faced last year, it's clear that they could still be a significant player in the AI race. The points made in this video highlight how Apple's innovative approach might just be their ticket to success. Looking forward to seeing how this unfolds, and how Apple might surprise us all in the future. Thanks for the insightful content!

[@shares7832]

Seems like a pretty compelling case for Apple. CNBC rarely has anything of substance to report, so a nice video indeed.

[@rhk4680]

The background music is terrible, also too loud and makes it more difficult to hear what they’re saying

[@kenthinesley1615]

At this time, it is difficult to have useful interactions with an LLM’s AI like Chat GPT on our cell phones. So much so that companies are developing separate devices like Rabbit and Humane to interact with AI so that we can ask anything using our voice and without getting an “I don’t understand response” from Google Assistant or “I do not know the answer” from Siri. I was optimistic that Apple would be the first to provide better access to LLM’s in their cell phones since they are less dependent on “search” for monetization. But when I hear that they're going to try and put it into your phone rather than access the power of LLM's on the cloud. I lose optimism that Apple is going to get it right.

[@Lilavoss-td4wj]

lol the way this next 5 years is gonna be when it comes to tech is gonna be crazy I’m excited

[@manus21]

if you watch the apple keynotes you will notice that they never speak of AI. They always talk about machine learning, when they are referring to features commonly known as AI. So I guess the big feature will be exactely that - no need for servers etc, every AI integration will be on your phone and they will continue to brand it as machine learning - since that is closer to the truth and has less "negative" connotations than AI. (fact is: many people outside the tech bubble are sceptical of AI, some are afraid and don't want to bother with it)

[@timtaler6621]

What would be the real benefit of having LLM running locally? If I want to access my LLM work from any device, at least the results need to be synchronized with the cloud anyway. Then I can also run the LLM directly in the cloud and have no disadvantage in terms of energy consumption on my local device.

[@MrRinre]

Mainly Privacy. You don't want sensitive data to be sent to the cloud.

[@hsslay3237]

@@MrRinreyes privacy id l like to see them trying to run models like gpt4 on the phone ,lol

[@rayray117]

I hate news like this forcing a company to follow a trend. Up 2 Apple if they wana do AI or not. They are doing VR now.

[@dynamitesteel]

Surprisingly good segment.

[@user-lf5ev1hx1n]

Microsoft over takes apple as most valuable company in the world, 1 day later Apple pays for a news broadcast to question it. lol

[@greg.peepeeface]

To me, it would be obvious that Apple will be utilizing AI in UI because that is who Apple is. Apple is hardware, but they have always excelled with integrating software and hardware, and the future will not be swiping, a mouse, or other mechanical devices.

[@DreamOfFlying]

I already noticed that the algorithm that predict your next word whilst you type seem to have improved.

[@jaitanmartini1478]

People underestimate how much latency (delay) downgrades the experience.

[@terrado7]

Apple is the best positioned to take advantage of Rabbit by acquiring them and integrating their ideas into their OS and SDK for their app-store. But given how they've treated Siri over the last few years its hard to imagine them doing it well.

[@mvasa2582]

Apple certainly is the best long-game player. We should not measure Apple's mention of AI in their earnings calls - this only demonstrates weakness. Apple's brand message is Apple, and they will continue to stick to their brand, even after fully leveraging AI. For example - Nike is all about the brand. I don't believe Apple should monetize AI, at least not directly - it should be part of their sophisticated service.

[@nroose]

I mean, I was texting the other day, and I tried to type in "great" and the autocorrect changed it to "greasy", so I almost ended up saying "That's so greasy". I don't think they are close. And I don't think we should count them as being there until they are there.

[@tanutchankasem1291]

Apple’s unique blend of technology, ecosystem, and commitment to privacy could be their ace in AI. Apple’s ecosystem - with its interconnected services like iCloud, Apple Music, and the Health app - creates an ideal foundation for deeply integrated AI experiences. For instance, take Steve, a user who journals his daily activities and mood on his iPhone. Apple’s AI, respecting his privacy, could analyze this data on-device to understand his stress patterns. After a challenging day, the AI, noticing his mood log, could suggest a run. During the run, using real-time data from his Apple Watch, the AI could offer personalized encouragement, ‘Your resilience in work projects is just like your strength in these runs, Steve. Keep pushing!’ and even play his favorite uplifting songs from Apple Music. This scenario showcases Apple’s potential to leverage its technology and ecosystem to offer not just privacy-centric AI solutions, but also deeply personalized and meaningful user experiences.

[@tanutchankasem1291]

Imagine a scenario where Apple’s AI guides a reflective meditation session: Evening Meditation with Apple’s AI: • Preparation: After a busy day, Steve receives a notification on his iPhone: “Steve, you’ve had a full day. Let’s take some time for a reflective meditation to unwind and process your thoughts.” • Meditation Session Begins: Steve starts the session. The AI, using a calm and soothing voice, guides him: “Find a comfortable seat, Steve. Close your eyes. Take a deep breath in, and slowly breathe out. Let’s reflect on today.” • Guided Reflection: The AI, drawing upon Steve’s journal entries and mood logs, prompts him: “Think about the moment today you felt most challenged. Acknowledge this feeling. Now, recall a moment of success or happiness. Let that positive feeling grow with each breath.” • Personalized Affirmations: The AI offers personalized affirmations based on Steve’s recent achievements and challenges: “Remember, your creativity is your strength. Each challenge is a step towards growth.” • Session Ends: After the meditation, the AI concludes: “Great job today, Steve. Remember, each day brings new opportunities. Take a moment to appreciate yourself.” In this scenario, Apple’s AI uses insights from Steve’s daily interactions, mood, and journal entries to offer a tailored meditation experience. The AI respects his privacy by processing all data on-device, ensuring a secure and personalized session that not only helps Steve relax but also encourages personal growth and self-reflection.

[@Xtn1Insecticide]

I disagree, I think their system is getting bloated and less useful, sure more locked in but would it truely be useful having any device try to manage you rather than you manage you and have a system that supports you to take care of you without suggestions unless perhaps you specifically ask for it. I found it’s easier to think about my actions directly rather than through a device. What I would mostly like to see from apple is for the assertiveness in prompts, and my machines trying to get my attention to go away. and being dyslexic, a decent ai driven spell check that actually works properly because my my iPhone still often can’t pickup the word I’m trying to spell too incorrectly for it to make a correct suggestion and then I have to type it into a search engine to pick the word up. A lot of people want to feel self determined and having a computer suggest things you should do just feels wrong to me, again unless you ask it to, because eventually you start ignoring it and it’s then just a bunch of messy stuff to deal with all the time. I spend enough time on devices as it is. I want to still be able to function if I lose contact with a tech companies product, oh I mean my computer. It’s actually counter intuitive. I get that research shows how humans behave psychologically and chemically and how this can kinda be hacked with praise and reward/ support ect but it doesn’t factory that human’s are adaptive enough to actually change and see through the psychology and eventually work around it, like recognising a scam. I think we need to retain our ability to think without an emotional aid on such a crude level where it’s just making as addicted and lazy with our own emotional stability. You have to own that as a human to survive

[@francisquebachmann7375]

Lol, "privacy"

[@homie7218]

these apple fanboys think they have privacy

[@dubus9503]

Three years ago I was reading an article in the Chicago Tribune about one of the Northwestern Professors that was working on a new Siri with Apple. He said it was so human like. He was going to a lecture he had to give in SC and had to change planes in FL. He said before he landed, this new Siri popped up and said, "Your connecting flight has been cancelled but no worries I have you rescheduled on flight abc and you will need to go to gate C." It's been too long ago for me to remember any of the other things but the flight thing blew me away. Do you think Apple is playing possum with this whole AI thing and the appearance they are so far behind? 4o is amazing but can't do what the Siri experimental model was doing. It also makes me wonder if they already are way ahead on this and just trying to slowly put it out there for economic and social reasons? I'm not a conspiracy theorist by any means!

[@josephbautista5613]

actually its up to them but they put all the necessary ground work to do just that the vertical integration.

[@josephbautista5613]

which is this video is all about.

[@user-tf7gy6jp8c]

inferencing is better done cloud anyway what the point is of on device inferencing if the dataset is not a)local b)private c) retrainable or d) finetunable?

[@derbaerlie2816]

Why is everyone so surprised that Apple doesn't have any AI applications yet? Apple is often cautious with new trends and seems to wait and see. But when they do launch their own product on the market, it is usually of a much higher level in terms of quality and functionality than its competitors. The best example of this is probably the Apple Watch, with which they are now the market leader.

[@Ramiarmuni]

This story didn't age well at all! They just asked Google of all companies to lend them Gemini to replace their siri 😅

[@menagachinnathambi3348]

Apple made their own ML array linrary named mlx, and have 2 in house lineup of models named Ferret and AIM (which are publicly available to download) and they have released research on running llms on limited memory cases. iOS 18 might get these models to run on the neural engine and this will improve siri and we might get a AI integrated keyboard which will compete with Gemini Nano woth GBoard

[@miggybyte]

Generative AI makes everything exciting again. Competition is good, it brings out the best for consumers. Investors are speculating but it would be a huge mistake to not bet on Apple. Yes, they lag behind the AI race but they sure know how to play the long game and not to mention the stockpile of cash to fund their growth.

[@JC-tg5xx]

Be a customer, not a consumer, also what with the whole ai fad anyway

[@dan-cj1rr]

But when everyone lose their job, theres no one left to buy their products lol

[@TRAVIESO_NA]

ITS NOT CALLED LLMS FOR THE PHONES ITS CALLED LTMS = LARGE TASK MANAGERS, full tasks done, very powerful agents

[@jcd3869]

Does APPL's "LTMS" coming for the phone negate the need to develop an LLM like Chat GPT and Bard to become a ldr in AI? Many think AAPL could never catch up with these two unless they been hiding its development for many years. What do you think? Thx

[@TRAVIESO_NA]

@@jcd3869 idk, honestly alot is being held tight behind the scenes, but as far as it goes LLMs are where all the money is invested. just because the algorithms are making such strides in the data structures, the mechanistic interpretability is starting to be figured out loosely, The LTMs are just scratching the surface, but they have to recode everything for the operating systems that use them. im more interested in the stuff being done with scent recognition, thats the future, so much possibility's in that field

[@lukesdevtutorials]

Absolutely! Apple's Metal API and Apple Silicon are Apple's secret arsenal in the AI race. These powerful tools are often overlooked, yet they hold the potential to revolutionize edge AI.

[@jaym9846]

Every computer has had AI (aka spy ware) for sometime. Microsoft, Apple, and Google know more about me than I do.

[@tringuyen7519]

New AI being developed by MSFT & OpenAI will blow your mind. I don’t want to explain it to you. You can wallow in your ignorance.

[@saulloweryproductions]

You already said it. Apple can use the billions and billions of devices' data. Just like you stated, “on-device AI.” Selling point : -Quicker responses -More personal to the user -Privacy in mind -And most importantly, it is cheaper for Apple to do ( no lawsuits) By the way, AI is a buzzword. Apple has been using AI for a very long time now. How do you think your photos come out so crisp and, Apple's personal voice is constructed, and so much more. People buy into the hype, not realizing what they’re sacrificing. Their privacy. This should be called the race to privacy abolishment or Product and customer switcheroo ( the user is the product by way of selling your data to the highest bidder to in return sell the user on more products)

[@MrStephenmindo]

Edge/Consumer device AI esp LLMs isnt going to happen this year or even next year. You can quote me on that and set reminder...

[@cjude6189]

What supply chain advantage against intel? Apple like nvidia, they all depend on TSMC and Samsung to fab chip?

[@cerebrix]

You mentioned their app store like it's something that isn't a boat anchor for them. AI is taking off and natural language computing via multimodal ai is taking off because people are sick of apps and app stores.

[@dokkenrox]

Music is too loud

[@vikasbanage7055]

Reminds me of long time back Apple ad “Intention” . If everyone busy in making of everything, how can anyone perfect anything?

[@denizdaghan]

The music?? Cant hear anything

[@mouldyfart]

Imo, what AI needs now is not so much more capability but more seamless integration into our everyday lives/in practical applications. To do that, you need design chops, and Apple has that. OpenAI doesn't.

[@michaelwendling5394]

“The silence is deafening.” Apple is not behind. Do y’all know how Tim Cook works?

[@nextcurve]

The discussion on Generative AI monetization is broken. It makes no sense hence Wall Street is lost. Also, not true that they can't develop a better model, Gene.

[@kendrickpi]

What % of active Apple devices can participate in on device AI with the silicon already to hand!?

[@TRAVIESO_NA]

its all about whats the industry refers to as AMBIANT COMPUTING powered with a LTM large task manager, not just a LLM a LLM cant perform tasks

[@maragia2009]

Winning? I don't think so, the other companies have built teams and researches that Apple cannot duplicate overnight. However, they will be a player. I hope they join in soon because we need more innovation in AI. Entropy

[@theodorecastro4458]

6:10 YES!I've been saying this for years, They left siri dead in the water when she was suppose to be what google assistant is now, or better.

[@catshitonthecarpet8520]

If anything, Apple would offer an opt-in version (less privacy) for better user experience

[@faithinverity8523]

Apple processors like the M-series include AI hardware. Can someone from the Apple developer community explain why?

[@vegasbarrinta5394]

Very distracting background music. I cant focus

[@dalebruno5201]

I do wonder what does this mean for these chip makers I mean every single big company is making their own chips so I’m thinking Nvidia might eventually be in trouble in a couple years I might start to DCA in SOXS it might not pay off for awhile but it seems inevitable

[@benfrese3573]

"data stays on your phone" LOL!

[@ricfwolff]

Although not very debated yet, the AI as it is today is not at all "legal", copyright speaking. Companies are scraping the web for all kinds of contents to train their models and that could lead to huge setbacks in the long run if people start suing them. I think Apple likes to be seen as a company that cares about that and is using caution on adopting it.

[@terrado7]

Getting AI right and profitable is hard. I refuse to give them credit for what they haven't done yet especially when others are publicly so far ahead in the process. Maybe they will leapfrog everyone but it's more likely that they'll simply be behind and that chip makers will catch up with AAPL instead.

[@darkwoodmovies]

I can't believe that it's headline-worthy that a company's stock "only" increased by 50% in the past year, and they're "only" a 3 trillion dollar company and their nearly $200 billion in annual profits just isn't cutting it for investors. While 90% of the population can't afford rent. What a dumb world.

[@walterdavisii8936]

Apple doesn't follow the mainstream naming convention. Going by keywords won't work. They have been selling the NPU on chips since like 2017. Siri's performance dropped over the decades, but she's been out even longer.

[@torarinvik4920]

I'm going to use Occam's razor here, Apple has focused on what they make money on. Selling hardware. There hasn't been much incentive yet to adopt generative AI.

[@philtrem]

I'm not gonna get my AI news from popular media. Ridiculous...

[@AlexMint]

If Apple forces generative AI into OSX, I'm switching to Linux. The assists and ability to search photos are neat, but I already switched from Windows after the OS became filled with bloatware.

[@nickreinhardt8633]

That whiteboard gimmick was the single dumbest thing I’ve ever seen

[@BlackemOutGaming]

The competitive impact of driving ai at record speeds before fully understanding it

[@HilLiao]

I don't think Apple is culturally interested in being serious about AI or ML. It's like any other companies buying NVidia H100 or just using Google Cloud Platform to training ML models on NVidia H100 and deploy to iPhones.

[@Sunpath_]

Great content.