As bankruptcy looms... Fisker unveil 4 very cool new electric cars

[@joser6948]

I recently took a look at an Ocean in person, Fisker has a storefront at Marienplatz in Munich. Anyone could just walk in and touch it, get inside, etc. The build quality looked and felt on par with a new BMW or Land Rover, I was impressed. The doors sounded super solid when closing them, the car felt like a finished product. It did have a sticker on the screen asking to not rotate it though.

[@jhunt5578]

To quote Musk "Prototypes are easy, production is hard"

[@monsterpatbro1041]

Production is being outsourced to Magna and Foxconn the Apple 🍎 manufacturer. This will save Fisker billions in startup costs. The Fisker Ocean is already being delivered with double digit margins.

[@Zedus-rl9hp]

@@monsterpatbro1041 but not gross margin

[@monsterpatbro1041]

@@Zedus-rl9hp yes gross margin

[@user-tx9zg5mz5p]

😂

[@frankcoffey]

Musk also proved its possible to make it.

[@lkrnpk]

I remember when Fisker was the original Tesla killer in early 2010s… but Tesla killed it instead

[@cozyandahalle]

As I recall, it self-immolated.

[@AWildBard]

They killed themselves, or their existence was mostly a dream that never materialized in the first place.

[@edornelas8275]

Actually Fisker killed itself with a poor product that caught on fire if I recall correctly. Nice design but quality control issues.

[@AWildBard]

@@edornelas8275 Is that right? I don't even remember that. ... I checked the wikipedia article, and there were some fires, but it isn't clear their cars were at fault at all. They went out of business when their battery manufacturer declared bankruptcy because of battery recalls.

[@scstudios8]

All Fisker has to do is keep it together and keep moving. Their cars really look good. If they can pull this off, they should get over the hump and be a great option. Being in production, that is a good start.

[@o1egm]

I see it this way. Those who have failed previously usually have more experience to avoid such failures again.

[@NomadWalker-io3ne]

well since it is a full on ev this time he won't make the mistake of putting the gas exhaust right in front of the driver's door...

[@HandSolitude]

Or they've got experience milking venture capital?

[@chrisbraid2907]

I don’t know sometimes they become an Expert at failing. It’s wait and see for me, I’m interested but time will tell …

[@timogronroos4642]

And the biggest problem last time was failing battery partner. Now the have CATL, the best possible partner

[@NomadWalker-io3ne]

@@timogronroos4642 CATL has caused battery supply issues for many EV companies, because Tesla their number one customer gets first priority, but CATL lately has over capacity and not enough orders so we will see

[@paulb1951]

If they make it as a manufacturer and at expected pricing, would be a serious contender for my 1st EV once the ICE is due replacement. Glad I’ll have a lot of choices in 2026/7 and I’m not having to rush in and take a first round attempt as many are!

[@stillinthestream]

Aesthetics is huge. These vehicle designs are all way more attractive to me than any other US EV manufacturer except Canoe. AND unlike other US companies, these vehicles are not massive. They are right sized. Many of us like smaller more affordable vehicles that actually fit in our driveways. If they can really delivery with a reasonable price they are providing much needed competition. I am doubtful both on the delivery date, and the price, however. Fingers crossed.

[@ChickensAndGardening]

I'm assuming the goal is to get acquired by GM or Ford. Then probably one or two of these designs will actually get built, Mr. Fisker makes a billion dollars, and the legacy dinosaur carmaker jumps to the head of the pack for sexy loss-leader bleeding edge EV's!

[@stillinthestream]

@@ChickensAndGardening Ah, that makes sense. And now with Ford and GM signed on to the Tesla charger, I can see it being very popular because of the good looks and wide charging network.

[@kyliefan7]

I’m glad you put this out Sam!! Thank you!! I want the Pear 🍐 because it’s made down the road from me next to the Ultium plant but I don’t want to give them my money until I know more about it and it will fit in my garage.

[@novainvicta]

The Fisker Ocean has been widely reviewed by European car journalists in the last week with production examples made by Magna in Austria who are a manufacturing partner (they also have a minority stock holding in Fisker). The car had overall positive reviews except for software which Fisker state is being updated next week. A German customer has also given his opinion of the car which overall was positive except for the software which he said he will review after the planned update. It’s my understanding the plan is to use contract manufacturers so maybe they can get cars out as quickly as tooling & training can be done. We don’t want another Henry Ford and the Model T with Tesla the only game in town with the Model 3 & Y. It’s healthy to have competition and I personally don’t want to buy a Chinese car China uses unfair trading practices and used the likes of VW, GM, BMW etc to create its own car industry then turns its back on them. So I hope Fisker is a success and once I get a chance to see & try the Ocean I may well buy one.

[@anotheryoutubechannel4809]

China stole most of their car manufacturing know how. Losers.

[@JerryNordstrom]

Well done! This is an excellent critique of Fisker both the man and the company. Its so important to always listen to well-reasoned critiques of companies you wish to invest in as it is very easy to be dazzled by optimistic projections and compelling marketing events. On one hand it does seem as though Fisker the man is selling a pipe dream, on the other I remember a day when a designer who’s failed company had to be propped up by Microsoft, nearly went bankrupt, and was fired by the board…. Came back 12 years later and launched the iPhone by making sensational claims for the day. At just under $6 a share Fisker is a fun gamble to see which story may play out. But the key word right now is gamble. Put your fun money in, not your nest egg.

[@ryan6391]

I agree with Sam on this one. I love the designs and wish them the best of luck because the US needs more EV companies to compete with China. If they said 1 car coming in 2024....ok, but 4 is to ambitions and setting them up for failure. Look how long Tesla took to just begin their Cyber truck. Look how many issues Rivian and Lucid have with ramp up and production of 1 model and they took a lot of Tesla engineers. I would buy the Pear at 29k for sure, but how can they ever ramp up a 29k car....the loses will be extreme....just look at GM, Ford, VW and every other EV maker except Tesla and BYD....heck china had 100 EV companies and none of them are making profits and they have Cheap labor and material prices.

[@RoxyJill]

I believe the Ocean, Alaska, and the force e are all on the same platform. If that's the case, it'll be easier to put these vehicles into production.

[@monsterpatbro1041]

Foxconn the Apple 🍎 manufacturer bought a production facility that is already built and capable of building 300k+ vehicles a year. They are the ones who will build the vehicles in USA. Basically they are outsourcing manufacturing. Significantly cutting production costs.

[@RoxyJill]

@@monsterpatbro1041 that's what I thought but you know in today's world if the deal isn't completely done with Foxconn then I didn't want to hear it from people. The ocean will also be manufactured for customers in North America in the US in the near future too. Magna is building more facilities in the US. Be nice if Magna made the ocean here too

[@monsterpatbro1041]

@jillshaub5093 I agree 👍 but I believe he should of mentioned how Fisker is saving billions in startup costs by outsourcing manufacturing.

[@RoxyJill]

@@monsterpatbro1041 exactly! I love Sam but he needs to change some things. Seems like in his opinion everyone is going bankrupt. Maybe that's true. I hope Fisker can prove the naysayers wrong. I understand why Sam and others are concerned. I do like how Fisker is saving billions by not building their own factories.

[@DuesenbergJ]

To me it was quite obvious that the point of the presentation for Fisker was to get some attention to get investors excited. The Ocean is brand new and Fisker is already showing new models of it. That isn’t great. That’s something you usually need to do later in the model cycle to keep up interest. Now they might get a Osborne effect. But I wish them god luck and hope the Ocean will be a massive success. Loved the Alaska Pickup. The Pear is sort of a modern Fiat Multipla but with less awful design.

[@NomadWalker-io3ne]

do you mean the force-e? most of the models are in their own segments and won't have much cannibalization caused by osborne effect. the pear is a bit close to ocean but that's more of a model y to model x relationship.

[@DuesenbergJ]

@@NomadWalker-io3ne Yes i was thinking about the Force-E. Special versions like that is great for hyping interest for a older model. To me it’s seem way to early to do it now for a brand new model. Fisker have some really interesting models in the pipeline so I’m rooting for them.

[@GaiaTheorist82]

This comment reeks of desperate Elon fanboy panic 😆

[@DuesenbergJ]

@@GaiaTheorist82 what comment?

[@ChicagoBob123]

Toyota should partner with Fisker and make these happen. Help both of them.

[@backwoodsbungalow9674]

Fisker might be a better fit with Mazda, Honda or Suzuki. 🤔

[@monsterpatbro1041]

They have Magna building the Fisker Ocean saving them billions in startup costs. Magna also builds the Toyota Supra.

[@chasf3433]

Spot on with your summary, more like a concept car design outfit than serious manufacturer. All the designs except the Ocean are more of an investment prospectus.

[@JoeyBlogs007]

I think they should survive, as the EV market is huge going forward. Even if they are bought out, they should survive. It's really the only auto market for the future, so they are well positioned. They might get taken over by a Chinese manufacturer.

[@ModernCowboy78]

These new Fisker cars are awesome though. Thinking outside the box.

[@tomesplin4130]

Fisher has invested significantly in building exotic smoke and mirrors

[@anotheryoutubechannel4809]

Good luck to Fisker! I just bought a Rivian, but i would consider Fisker if they are around in a few years. There stuff looks great!

[@Antiguan_Dart]

The key to Fiskers quick turn-around is Magna Steyr - a vehicle contract manufacturer with mass production capabilities already in place - Fisker don’t have to build a factory and have the expertise of decades of vehicle manufacturing and engineering at theor finger tips in Magna - but I can imagine having this middle man will affect both their profit margins (someone else to pay) and production capacity - this manufacturer is already producing vehicles for other customers and some of those may be VIP with prestige and costly vehicles which may be manufactured in preference to the lower margins market of Fisker’s Ocean. I wish them the best of luck. Choice and variety is a good thing for the electric car market.

[@monsterpatbro1041]

Unbelievable Sam didn't mention Magna or Foxconn in this video. 😅

[@monsterpatbro1041]

They said double digit margins on Ocean already

[@Zedus-rl9hp]

@@monsterpatbro1041 still 7.5%

[@joachimfrey3827]

Thanks for your research and information. They should start with one model following the example of the leader.

[@jasonmoquin]

Thank you SO much for this! About 20 minutes ago, I finished watching one of their sales demos and I was sold. I was just about to put in a preorder and cancel my Volvo EX30. Literally had my finger on the order button for an Ocean and thought to myself “I wonder if Viking made any content on this company?”. So glad I checked this out first and not kill my very-high-on-the-list Volvo. I think I’ll hold off for now. Thanks again, Sam!!

[@henrylima6974]

Might regret that decision down the line

[@jambay4785]

Was it totally a coincidence that a Fisker ad started this stream for me? Disney was 2nd one. Joke: Fisker truck will be lightest on road because it's made of vapor...

[@rod2625]

Jan ‘22 reserved a Fisker Ocean Sport FWD estimated 250 mile LFP battery (list $37,500). In order to “possibly” keep US incentives my refundable $250 deposit was converted to a non refundable down payment. Henrik early on was on camera stating all trims would have a standard heat pump but later press releases stated the Sport would not and it also turned out to not be an option as well. This spring online buildouts we’re available. Optional colors $2000, optional wheels $2000+, upgraded black faux leather seats $2000, delivery $2000. So my Sport priced out to $44,000 with standard white exterior, standard wheels, upgraded seats and tow package. The heat pump issues did not sit well so canceled the order. But all in all I hope they do well, but not my choice for a new EV. Currently have my eye on the Volvo EX30.

[@CharliewatII]

I loved the original Fisker Karma. Thing still looks good.

[@airheart1]

Yeah.. but would you ever buy one? Doubt it.. huge fail

[@NomadWalker-io3ne]

ya nothing like a gas exhaust tail pipe right in front of the driver's door, everytime you open your door or lower the window nothing but exhaust fumes

[@nerdbikes3841]

Magna is making the current cars and I am wondering if Magna is getting all the revenue to cover production costs… if so is Fisker Inc getting any money at all from current sales? If not I don’t see how they can survive for long. Fisker is supposed to start construction of a US factory next year or two, but again, this means much more big money to be spent.

[@RoxyJill]

Where did you hear Fisker is making a US factory?

[@NomadWalker-io3ne]

@@RoxyJill he's probably confusing it with fisker asking foxconn to build them cars in their factories in the US

[@RoxyJill]

@@NomadWalker-io3ne exactly because Fisker is outsourcing all their manufacturing and that's an excellent way to save money. Rather than going bankrupt because they built a facility. However I would live to know where he gets his bogus information 🙄

[@Athoughtfulatheist]

Fisker designs are really good. If their quality and tech is good I think they will do really well. I won't let their history deter me. I may sell a small amount of Tesla stock and buy Fisker. It would be a gamble simply based on their designs. I have no idea if their tech will match the design. I will take a gamble.

[@senoow4215]

They have outsourced a bit to the high quality companys and manufacturer from what i have read so i wouldn't be suprised if Fisker is a top 5 leader in quality and design in the future

[@gtolose]

A fool and his money are easily parted.

[@monsterpatbro1041]

They are saving billions in startup costs by outsourcing production to Magna and the Apple supplier foxconn. Plus they are showing double digit margins on the Ocean already. I own shares myself 🍺

[@Zedus-rl9hp]

@@monsterpatbro1041 7.5% gross margin

[@gtolose]

@@monsterpatbro1041 Yes outsourcing, used to be popular but note, Austria is not a low cost country and also note, Magna will make profit and if they dont - they stop production, who do u think has all the power! Fisker, are now a captive of Magna and they will absorb all the losses.

[@teslatitan7859]

I agree, designer, dreamer Put out one car first and do it well

[@koshnarnarek5910]

Your skepticism is very warranted, but dare I say, it seems to be a bit different with Fisker. They have COMPLETELY outsourced the production to Magna who actually have the scale and experience to bring a car to market. They've done it successfully many times in the past with German OEMs. So in a sense, you're actually just driving a Magna car that was designed by Fisker. Fisker is simply a brand that has no factories, inventories or manufacturing employees. It's an interesting strategy that may or may not work, but it certainly seems more feasible than trying to build a complete manufacturing infrastructure from scratch the way Lucid, Lordstown, Rivian have tried to do.

[@Raymund-Swales]

The EV industry needs a VW Beetle, Mini, Ford Escort, Fiat Panda, Honda Civic. Small. Light. Aero. A workhorse for the people that everyone actually needs. Affordable. Simple. Inexpensive.

[@AWildBard]

The affordable part is the sticking point; the limiting factor. The reality is battery materials, engineering, and supply are all new and limited. The costs are high today and there is intense competition to bring costs down. The costs are coming down fast, and in five years cars will start being cost competitive to ICE cars. But starting with a cheap car in this market would be a definite failure. Because batteries are too expensive. The other factor is everyone in the developed world already has one or two cars. In places like China or India, a cheap 5,000 dollar car would make a big difference for a family or a small business. But what would happen in the US, or even Europe, if you could even make a car like that? Everyone would complain about how slow it is, how terrible the range is, how unsafe it is in a crash. Because it's not 1950 or 1960 anymore. Would a company even make money with that strategy? Not in a market saturated with ICE cars and decades of car user and car manufacturer experience. That's why Tesla didn't try to start with the 5,000 dollar car. They started with an expensive car because batteries are expensive but wealthy people can afford it. And they know what the market in the US and Europe is. In China, there are dozens of car makers, and lots of them are making cheap EVs for the mass market. With over a billion people, the majority never had a car in their family. This is the kind of market where an inexpensive car can succeed. But the majority of car companies are going to fail, or at least be eaten up, because in the end, that is the nature of capitalism.

[@spankeyfish]

BYD can do that by homologating the Seagull (all their model names are crap) for the EU and NA markets. They're about the size of an Aygo.

[@Universe728]

I saw the Fisker Ocean, and wanted one, so I bought some stock. I imagine governments will subsidize EV manufacturers, and hopefully Fisker will get in where they fit in.

[@caraziegel7652]

one issue tho is the ocean is made in a high quality factory in europe whereas the new cars will be made in a twice failed plant in ohio?

[@nas4apps]

Henrik is a designer, so for the assembly he works with an existing manufacturer. That is one smart move on his part, his designs are brilliant, must say. Already with the Karma, beautiful car, well acclaimed. Let's see!

[@aaronw6706]

I agree. Fisker is on its way to a slow death. Good looking cars though.

[@michaelallen1396]

I think the institutions who own the stock won't allow it to die and will do everything in their power to put real managers in charge.

[@themonsterunderyourbed9408]

The executives want to run away with investor money before declaring bankruptcy.

[@ryan6391]

I agree, with that track record.

[@icosthop9998]

🤔

[@Daniel_Capital]

I think Apple should acquire Fisker and change it to the Apple Car. The styling, innovations of the 4 models fit Apple's aesthetic perfectly IMO. And Apple obviously has the pockets to get them into production

[@GaiaTheorist82]

They're already in production.I have one being delivered in a couple of months. They don't need Apple, Fisker is about to blow up.

[@borshardsd]

Ty for the content Sam. At first the things you were saying sounded like aptera. I just got a refund for my aptera reservation, so long and good luck.

[@simontrippy]

Great video Sam! Best video on Fisker post their Vision Day. Super excited for Fisker but do have my concerns the same as you share here in this video. The product line up is a bit punchy to say the least, it’s like they’ve sprayed all of their bullets all at once and now we hear the Pear won’t be on the roads until mid-2025, Foxconn haven’t even started repurposing the Lordstown Factory yet!? I’d like to see them regain some confidence by rolling out some decent production numbers on the Ocean first - it’s a great vehicle. I wish them every success and would like to see Henrik and Geeta succeed! Hopefully then we’ll see the stock price start to move in the right direction. Keep us posted on all things Fisker! Thanks Sam keep up the great work mate! 👍

[@rb8049]

Fisher is not either of those. Fisher is another small car company which will shrink and evaporate.

[@rogerfroud300]

Revealing new prototype cars is the hook to draw in investors. However, only huge companies can develop multiple cars at the same time, and bring them successfully to market. Fisker is on a repeated cycle of tantalising promises to great vehicles, while failing to make anything at a profit. It's just an ego trip for Fisker, he just wants a blank cheque to keep drawing fantasy cars. He doesn't care whether any of them make any money, as long as his personal bank account is bulging. Only a fool would keep getting burned by this hopeless company. It's not run by the kind of people with the necessary mindset to make this work.

[@monsterpatbro1041]

They are not building there own cars. They are outsourcing manufacturing. To magna and foxconn.

[@monsterpatbro1041]

The Fisker Ocean is already showing positive Margins.

[@sak1339]

Thanks for this information about Fisker and its history. I dont think I'll be buying its stock anytime soon. (I did see a Fisker Karma about 4-5 years ago in Dallas. But only 1 in a wealthy car-obsessed city.)

[@AmerBoyo]

A couple of thoughts: 1) I gather that his wife is in charge of the money this time round - apparently she has good form! 2) The Alaska looks a good size truck for Europe, could be a winner 3) I think we’ll see more and more weird and wacky features like electric opening doors etc, why? Because they break, and when they break, that’s when you can sell a fix - how else are these companies going to make money from electric cars? They don’t need servicing and the power trains are bulletproof!! 4) Personally I want Fisker to succeed! Great video as ever Sam!

[@WEZ4136]

At least Fisher admitted they couldn’t do the solid state battery, there are many companies out there that have been saying they can do it for years, some that even you have called out. I love the ideology the Fisher Ocean, it’s even being done in Right hand drive as well as left so it’s marketable everywhere, cost is low for the well equipped base model so it’s good competition for other manufacturers like bmw, Audi etc.

[@novainvicta]

I completely agree with you. We also need healthy competition for Tesla.

[@pipersall6761]

The Karma is a great looking car!

[@mxmillo]

Let's hope...reserved my spot for the Pe, r and a colleague is waiting for his Ocean. Once he gets it, I'll know if I'll wait for the Pear. Looking at Niro, kona, and Volvo. In the meantime... enjoying my Fiat 500e.

[@garycard1826]

I just watched the presentation of the Pear. Henrik describes the dash storage and the arm rests. Really?

[@liontone]

Alaska uses the Ocean platform, so it’s max range will be about 340 miles.

[@shepherdsknoll]

Making a few cars is easy - mass production is very hard. The market is flooded with flip phones we need more of the equivalent of an IPhone (Teslas).

[@monsterpatbro1041]

No mentioning of how they are saving billions of upfront costs by outsourcing manufacturing? Henrik also takes no salary and has his entire networth in this stock...

[@charlescole-p9v]

Models look much better than most others out there. I'm really picky, so if they come to market, I'll think they should sell well.

[@senoow4215]

Yeah unless they really fk up somehow idk see how they will not do really well

[@zw6980]

Enron IMO, Rivian is the next big EV manufacturer. AMZN support, great quality, accurate (if understated) range estimates, and a connection to Tesla’s supercharger system. I’ve seen a few of them in a small city in VA. They combine cool tech with the best hardware in the EV market with more conventional designs (relative to the horrific Cyberyuck). Tesla will be the biggest fish for sure, but I wouldn’t be surprised if Rivian became huge.

[@4literv6]

Rivian doesn't have enough cash left to survive until 2026 when the not even built Georgia plant is supposed to start building the r2 series. 😀 Gac and their aion ev division is the dark horse global ev sleeper. 3rd in china ytd behind tesla&byd in pure ev sales. They have been building cars for the Chinese market since 1953 and the largest automaker locally for nearly 20 years now, they made over 5,000,000+ in 2022 alone.

[@1rjona]

​@@4literv6for sure the Chinese EVs would be the equivalent of Android phones to Tesla's Iphone. But US would need another EV manafacturer that's not Tesla or Chinese. It might be Ford who is making electric Mustangs in Mexico or Rivian once they scale up

[@4literv6]

@@1rjona so you don't buy gm&Ford's announced plans to be building well over 3,000,000 evs by the end of 2025 either? 😀 It's not gonna be anyone in the U.S. who currently exists or is a startup against tesla. That game has already been decided. Teratx is their largest newest most automated factory built. 2 of teslas existing older plants for 2+consecutive year's now have been the most productive automotive plants in existence globally per sq ft. Yes tesla not legacy ice owns&operates the most efficient plants around! 😎 Just the 1 TX plant when fully built out&ramped all the way up is gonna do 3-4,000,000 evs a year. Then they have gigamont undergoing another revamp, which when done should be capable using the highland re design m3 along with 2 new giga presses of pumping out 750k-1 million units total by the end of 2024 or sooner? Then TERAMX should open up in late 2024 or early 2025 and sell up to 2,000,000+of the compact tesla 25k unboxed method model. Once it is fully ramped in late 2025 or 2026. That would give tesla 5,000,000 north American ev unit's capacity at a bare minimum and possibly 6 or 7,000,000. Once the already underway 3bill Nevada semi plant build out is ramped in late 2024 or 2025 adding 50,000+ semis to the mix.

[@1rjona]

@@4literv6 problem is US government will probably not handg over the US car market to Tesla. Especially if it will kill long time donors like GM and Ford

[@ChemBustaRhymes]

16:00 BMW may should hire him - AGAIN ;) 'Career BMW (1989-2001) BMW Z8 In 1989, Fisker began working at BMW Technik, the company's advanced design studio in Munich. His first project there was the E1 electric concept car. From 1992 to 1997, he refined the Z07 concept car, which would become the BMW Z8 roadster, produced from 1999 to 2003. The car combined design elements from the company's past with a modern look, paying homage to the iconic BMW 507 (produced from 1956 to 1959). Fisker also worked on the design of BMW's first SUV, the original X5, and a mid-size luxury crossover introduced in 1999. From 1999 to 2001, Fisker was the president and chief executive officer of Designworks, a BMW industrial design studio headquartered in Newbury Park, California.'

[@wngimageanddesign9546]

BMWs looked like shit in that period.

[@MrGMawson2438]

As you said Sam too good to be true

[@johnwilson5743]

Sam, I know that, for legal reasons, you need to be "kind" in some of the allegations you make. You left out Henrick Fisker's involvement with Tesla. Yes, Fisker was a very good Car designer. So Tesla contracted him to design the original Model S. The initial designs were very good but Elon and the team asked him to make certain adjustments to match the engineering aspects of the car. Remember, as you stated, Fisker is a DESIGNER, not an engineer. (I've closely watched Tesla since 2003, BEFORE Elon even came on board.) For some reason, Fisker was slow producing such changes and, when he finally did, Elon didn't like them at all and implied they were no where near what Tesla had envisioned. So they fired him/terminated his Contract and hired a new guy, Franz von Holzhausen. He immediately set to and came up with the official Model S designs. But... and this is the dirty part, Fisker had been designing his own version of MS and only a few months after being terminated, produced the Fisker Karma prototype. He had been working and designing his own car, using Model S as the base, while officially working under contract to Tesla! Elon stated he was glad Tesla had never provided him with the actual details of the engineering technicals involved. But the Karma, while arguebly looking good, lacked major engineering requirements and was constantly over-heating and seizing up. It was a failure and many celebrities who had purchased based on hype, were very vocal in their displeasure. That Fisker Company went bankrupt. Fisker (the man) made millions. He is a con-man. Much more intelligent than Trevor Milton but still a con-man. There were numerous funding attempts and it seems the only one to make money was ol'Henrich himself. Anyone remember the Nickola Badger? Well, Fisker doesn't actually make the cars that are designed. That job is "Contracted out" to various companies. Fisker itself makes sweet FA! ALL of the production is contracted out. Vertical integration. LOL. The opposite occurs. So yes, you are wise to be skeptical of the prices quoted for those new vehicles. They are being used as marketing "loss leaders" in order to raise more capital. Fisker Inc will never be successful. Time will tell.

[@SamSzulman]

I have watched several road tests of the Fisker Ocean and not one of the presenters explained or questioned how a start-up companyn that has it's car built by a third party can market an EV that seems ridiculously good value against all its competitors (yes, even compared to Tesla). It makes no sense other than that Fisker wants to mcreate media & investor interest that will pump massive $$$$$ into the company, then adjusting all the model prices to actually be profitable. I would expect the Fisker Ocean is losing $20-30,000 per vehicle & hence the calculated slow down of production.... Truly amazing that Fisker can do this again !!!!

[@nihongobenkyoshimasu3190]

Considering the scare situation of Rivian and Lucid, the competition in Europe against Polestar and EV Volvo, I would say good luck for Fisker for surviving....

[@vineetnagpal7601]

Fantastic and realistic analysis.

[@toreskjervheim8619]

As usual detailed insight EViking, but it is completely normal to lose money for many years after production start as you know and they are just 6months in, and much of the losses which are much lower than Nio for example, will be due to development costs for Pear and Alaska. Tesla spent 10yrs from 1st car SOP before they made profit, and now make massive money. Lucid is in a worse spot, struggling to sell their brand new limo although the Gravity could change their fortunes. The Ocean is a major achievement as a first car, and their strategy of outsourcing producing to very competent companies like Magna takes down risk drastically. And the Pear and Alaska is mega cool. You could be right, and odds of a new Euro/US brand are slim as we know, but these are disruption times. Hope they succeed! Cheers from another Electric Viking :-D

[@oldgandy5355]

I'll take either the Pear, the Ocean, or the truck. If they stopped development on the rest of their lineup for a couple years, maybe three, they might have a chance. Forget the high dollar, luxury speedster until they are on more solid footing. If they can get a 500 mile range in a truly useful utilitarian vehicle for an affordable for the masses car, they have a shot at it. Whatever they produce, it needs to be on the roads this year or by Q2 next year, or they are done. At least fifty thousand by end of Q2 next year.

[@NomadWalker-io3ne]

ya get the Alaska and turn on California mode while driving your Alaska.

[@ThorRavnsborg]

I don't share your pessimistic view about Fisker. They have just secured another 600 million USD in funding and Fisker Ocean is getting great reviews. They have had supply chain issues but they seem to be mostly resolved and Magna Steyr in Austria is ramping up production (Magna Steyr also produces cars for Toyota, BMW and Mercedes so they know what they are doing). If they manage to break even in Q4 I think they will be profitable in 2024. I hope they will succeed since they have some fresh ideas, great design and competitive pricing. The EV market space is super competitive so I'm not saying it will be smooth sailing but I certainly think they have a chance now.

[@monkeysezbegood]

The Fiska pickup looks great and very practical.

[@shannonbilger5301]

Edison failed 2,773 times to make a light bulb, but on the 2,774th time he succeeded. I think GE went on to be a pretty profitable company.

[@danielstapler4315]

I doubt Fisker could survive two more failures.

[@enadegheeghaghe6369]

Your comment makes no sense in this context. No one was making light bulbs when Edison was performing his thousands of experiments. So he could fail as many times as he needed. If many other companies had started making light bulbs before Edison, he would have gone out of business Fisker is in a completely different scenario. There are many companies making electric cars already so they don't have the luxury of failing thousands of times

[@shannonbilger5301]

@@enadegheeghaghe6369 Did you watch the video? Sam repeatedly referred to previous failures. The jist of my comment was past failures can be wiped away by one success.

[@Zedus-rl9hp]

12:15 In the US, is there no requirement for load securing that the loading area must be separated from the passenger compartment by a stable device (sheet metal wall, metal grid,...)?

[@RobertLopez66]

They have a partnership with Magna. The same company that makes cars for Jaguar, BMW and others. I predict they take deposits and only make the models witch have enough volume and raise the final price closer to delivery. I hope not, but I think bankruptcy is inevitable.

[@dugfriendly]

Running my 2007 Prius into the ground before buying anything. Plus, I’m driving about 1500 miles a year, so…

[@robertfonovic3551]

Well, that's the sensible thing to do.

[@maxpionier5241]

Henrik Fisker did work for BMW (1989-2001). He designed the BMW Z8 and the old X5

[@ThorRavnsborg]

Yep, and also for Aston Martin. He drew DB9 and V8 Vantage there.

[@ryan6391]

Fisker should of asked Toyota how they solved Solid State battery tech.

[@vancity2349]

That's hilarious

[@michaelallen1396]

These are great looking vehicles, I hope the company makes it. The Teslas look like AMC Pacers with batteries.

[@tfragia1]

I think Fisker is doing a Nikola thing. 🙂

[@ThorRavnsborg]

Not a fair comparison. People at Nicola committed fraud. Fisker has bid off more than they could chew in the past but they are producing and delivering cars to customers now and from what I can tell people really like the product.

[@freeiran6492]

Fisker wants to be Aquired thats all and Mr Fisker no way can survive in this crazy finance !!!!

[@rataplan2997]

Magna Steyr is a big asset to Fisker's project

[@eeblatter]

Henrik Fisker did design for BMW, the Z8. You know the old saying, "if it sounds too good to be true..."

[@kenlaufoy7412]

They made golf clubs? That faild too?? I bought a "Fisker Driver" .. the golf one😅😅 .

[@carlzeta]

If people don’t invest in the future at this company, then for sure, it will fail, but if we give a chance I’m supporting the company will grow, and he will be able to manufacture much more better product. I believe he’s on the rice pots even Tesla had their ups and downs, and look where they are today, I would buy one of their vehicles, but I just can’t seem to find any dealer in Canada as we are always at the tail. End of the cow is designs are amazing. I think the guy is a genius the more people by I think the better the company will be in the end.

[@DishNetworkDealerNEO]

Fisker is having Pear made by FoxConn in the Lordstown Ohio located, former home of Lordstown Motors, the plant that last made the Chevrolet Cruze gasoline engined small car.

[@fractalelf7760]

I am not sure I ever had even heard of Fisker until last week.. strangely low profile to suddenly have cars out.

[@albertbradfield1945]

Just more vaporware, a way to yake our money.

[@TheAlexdv2000]

Chinese EV makers are already building well equipped EV's under $16000. I dont see why not. Fisker its already way ahead of the competition (lucid, rivian etc) with haff the time in the game. All over Europe, now the US, China and India next... They are doing everything differently, they have partnered with another companies to bring products out, fast and cost effective. Charging Network, battery swapping, leasing.... Very visionaries, ambitious and aggressive marketing We need them to suceed, it'll be good for everyone..I hope they do

[@arnieelm]

Let's all rally up and buy stocks for Fisker. A few hundred to few thousands could help boost this company. I agree with some comments. No asian ev car and we shouldn't get stuck with only one choice. We all agree this is a handsome car lineup!

[@Alley00Cat]

This video should probably have a follow up in a few months. Currently, Fisker IS mass delivering the Ocean and reviews are quite good minus the occasional software bug

[@allanapplin250]

As the saying goes ... If it sounds too good to be true, it usually is !!

[@icosthop9998]

Just NOW , I seen my first *"Fisker Ocean"* commercial. What a Coincidence 😳

[@slopedarmor]

dude my 1080ti in my pc from 2017 has 11 teraflops. so their cars will have supercomputers as fast as 10 year old gaming pcs?

[@vineetnagpal7601]

Elon Musk should buy out Fisker. Merger of Elon’s resources and manufacturing capabilities with Fisker’s ideas and futuristic mindset. It’ll be great for both!

[@lesp315]

Musk is too smart for that.

[@hughiemacneil2014]

Viking, Love your channel. You are doing an excellent job. all my best to you and your family. But Viking, you are a little bit too negative here. The list of companies you predict to go bankrupt is lengthy and interesting. Fisker is doing amazing, but yes, they are possibly getting ahead of themselves. Hoping they succeed. Amazing cars and I think they need to indeed stay focussed on Ocean production and quality at this stage. Or, maybe they have put this behind them and are confident that MAGNA will take this ball and run with it. The "truck" Alaska is just an Ocean with a different shape. Taken from the playbook of Honda, with the shapes of the Pilot and Ridgeline. Easy-ish to do and you hit two markets with one design. The PEAR is a great concept and near-complete design awaiting a manufacturing partner to catch up, and I hope that Fisker can find that manufacturer. If this succeeds it will be the game-changer that EVs need.

[@electricviking]

Thanks Mate!

[@TracingRobots]

With the money, one could make extraordinary show models. No way they have the capacity, financially and other, to scale.

[@monsterpatbro1041]

They are outsourcing manufacturing to Magna and Foxconn the Apple supplier. This saves them billions in building there own factory 🍺

[@simonpannett8810]

A target for Apple??

[@m60mgman]

I noticed they’re appearing a lot in KZbin ads.

[@johnnguyen699]

Steve Job was a Dreamer.... Look how that turn out....

[@WANDERER0070]

Hes DEAD 😂

[@tedg1609]

He did manufacture stuff too. Fisker is stuck in dream-only mode now.

[@tedg1609]

There are show horses and there are work horses. Fisher is a show horse. Tesla is a work horse. Which one do you expect gets work done?

[@thwsify]

Looks like a Land Rover to me :great!

[@walter-campos]

Another great review Sam. Congrats. There is another red flag from history. I saw an article that Henrik Fisker's design company was hired back on the early days of Tesla to design the 1st Model S. After a lot of delays, they withdraw their project, saying they had plans to build their own car. Tesla lost a lot of money and precious time when desperarely in need of a new breakthrough. Their designs have been always fantastic. But you nailed down very nicely: missing connection to reality, and questionable execution are ingredients that should never be on a receipt for success.

[@AS-gp9kg]

I have a different perspective. Ive seen early Fiskers in person in 08 or 09. These supercars were beautiful. This company is has values in making the most beautiful cars. I think the release of several models is the do or die attitude car companies will need to have to survive this changing auto industry. Will Fisker survive? Only the bold will

[@John-Edward]

Excellent broadcast!! These are all really good points! This is a completely new company and I think they have about a 55-60% chance of success especially if they adopt NACS and do make these cars in the USA which none of the previous vehicles were including the current Ocean.

[@glorious_help]

7:34 they use a manufacturing partner, one of the most potent manufacturing company Magna in Austria, do your research... Fisker just has to do the design.

[@LarsBeissert]

16:06 "If this man was working as a designer for BMW, BWM sold probably twice as many cars." -> Henrik Fisker - The former president and CEO of BMW Designworks USA crafted the BMW Z8 before moving on to Aston Martin and envisioning the DB9 and V8 Vantage. I get your point and it has to be proved if Fisker can survive but... do your research. ;) In addition: You compare Fisker to Rivian and Nio. The main difference is their production strategy - Fisker completely outsources production to partners so they do not have to build factories (massive cash and time investments) on their own. That's why its more likely that they can produce different models in a shorter time than Rivian and Nio. In return their profit margin for each car is probably lower as well. Will the strategy work out? We will see...

[@beaconfish]

Nothing like adding new models on the way to bankruptcy!

[@ChicagoBob123]

Love Fisker, hope they make it. RIVIAN has been losing money for some time. Rivian make a dime yet? The designs is what EVs need. Good price good looks good designs. Small truck that's affordable. They are beautiful and exciting. They need to figure out how to build to scale. Partner with Neo or GM or Ford or BYD or CATL..?

[@MarksElectricLife]

Hmm, a super-computer that can predict failures before they happen… I wonder what it can tell me about Fisker?

[@tonyn3227]

Fisker ocean looks good, but we'll see how quality is.

[@EVAddicted]

Wasn’t aware they suddenly presented so many model claiming they will appear in production so soon. Makes everything now more unrealistic and questionable.

[@martinkjr3278]

I'm very sceptic considering his business history. But I gotta admit he designs great looking cars. If this becomes a success I'm saving up for an Alaska.

[@AllDogsAreGoodDogs]

I want one! Will they ship to the USA?

[@ThorRavnsborg]

Absolutely. They are a California based company. The question is how long you'll currently have to wait to get it delivered. The first few US deliveries of the Fisker Ocean One launch edition have already taken place.