Why Air Jordans Aren't Selling Out Anymore

[@anthonyphillips8393]

I believe it’s 2 reasons for it. 1. Nike started to produce more shoes to offset the resellers and raffles. 2. People have widened their range of shoes they are willing to wear. A decade ago people weren’t wearing adidas, Puma or new balance on a day to day. Now just about all the major brands are producing heat. Not to mention all the designer brands have a piece of market share as well.

[@willjimenez9013]

Good point we need to look elsewhere and buy different brands and not worry about hype ne a little bit different then the market adjusts

[@Dinerodreamss]

Resellers ruined the game … but I have seen improvement on people being able to cop what they want now … it’s crazy but I love it .. I can’t get exactly everything I want but about 65% of the time I’m able to get everything for retail or catch a restock 🔥🔥

[@accaziahs.180]

Resellers are known to get that profit. There's no excuse for Jordan to continue raising prices outta jealousy. It's not resellers this time. They're just getting the blame because you're lazy. I can't be the only sneakerhead with backdoor access. Etc.. Nike n Jordan have no excuse to be raising retail prices to compete with resellers profits. I started buying Jordans in 86. My first pair costed 64.99.. for the longest Jordans were $200/$225. Theyre now $250 and up. That's not resellers. Find a better excuse or a better hustle.

[@jamesbrowne7601]

There’s shoes sold out on Nike app & SNKRS but going for well below retail on Stock X & GOAT UNC toe sold out on Nike app & £175 but selling on Stock X for £135

[@Surviving_nyc]

⁠@@jamesbrowne7601 i cant believe you guys dont realize whats going on in the world….. inflation got every kids parents broke. You think parents are dishing out $220+ per kid for sneakers, when they can barley keep food on the table? You guys gotta see the bigger picture. Thats the real reason for availability and shit selling cheaper on reseller apps cause nothing is selling and resellers are just sitting on inventory they thought they could flip😂😂😂😂 so now they scrambling to get their investment back.

[@dirtysock1able]

But its bc they making it hard for thus reseller to buy 20-30 pairs

[@ice8erg]

@@accaziahs.180facts quality been trash and going down reselling is a helpful thing i don’t b pocket watching 😊 or feel forced to buy anything it’s an option. Fakes made the whole game goofy too

[@manalone1330]

I believe its more than resellers, the quality, the re release of the same shoe every month or year. I believe more so that the cost of living is out weighing the need for a 250.00 pair of shoes

[@isaakfrmla]

That was my sentiments exactly. People can’t justify 200 on shoes with bills to pay.

[@See_Carter]

I can’t lie, the quality is a big part of it and only people who have had a pair from the 90s or 2000’s know it’s a difference. But the price is still going up. It was destined to happened.

[@manalone1330]

@See_Carter_Run_is I see ya point, but since collecting Jordans since 2012 I have never had anyone in the REAL WORLD stop and comment on quality or craftsmanship of the shoe only time I see or hear those comments is on KZbin. I wear my shoes to work I'm a mechanic on electro machines and I do alot of squatting and bending and lifting and if we're talking about quality then none have ripped torn stretched broken granted all my shoes have force field toe inserts so they all look fresh, so are talking about real world quality or closely inspecting the shoe through a microscope for 40 mins???

[@See_Carter]

@@manalone1330 1st I don’t own a microscope. 2nd I’m talking about quality as far as how the shoes feels to the wearer. Certain pairs got made out of real leather before they got retro’d and no, the shoes don’t look much different but to the wearer you can definitely feel the difference, and notice a color difference as well. If you have the Scarface Jordan 1s than go pick em up. I rest my case… those are some of the slightly more recent releases that have that genuine leather on em. It’s like buying a bootleg lv product, and then going into the lv store and buying the same product. Look wise it might not be “that” off, but to the owner you can most definitely tell the difference in the quality. And just because a shoe doesn’t fall apart, doesn’t mean the quality is top tier. Just means the stitching is.

[@ricerr3821]

I’m definitely loving the sneaker game right now. It definitely reminds me of back in the day when shoes were easily accessible. I stopped wearing Jordans for over 10 years at one point because I’m not standing in no crazy ass lines just to take an L. I’m getting just about everything I want now!

[@premium7182]

Likewise

[@Banininator]

Finally the real and authentic users are getting their hands on these models.

[@faa6239]

Same

[@slap-kelly9474]

​@@Banininatorthe authentic users did what it took to get that shoe

[@ktrilla1988]

Werd

[@bklyniceman5759]

Let’s not also forget how good these replicas are getting. You barely can tell the difference between the real and fake ones.

[@dylives7667]

That pretty much has people thinking twice about buying from a reseller or StockX. Even more the latter after, even until this day, they get caught in 4K selling reps. It has gotten so bad that, not only they dropped their verified authentic claim now they're starting to accept pre owned items. At the very least the lowest ask is now the default option. Because, for reasons not even God knows, you were thrown numbers from another dimension in the Buy option.

[@VMAFIA]

The insoles usually give it away

[@patrickfalls6819]

Some authorized factories allow defective sneakers to leave out the backdoor instead of destroying them. There are actually authorized sneakers with defects because some defects still fall within tolerance. Tier 1: Unauthorized sneaker. This sneaker is made in the official factory, but was supposed to be destroyed because of defect. An employee “Plug” sold it out the backdoor. Tier 2: AAA replicas. These come from unauthorized factories with highly skilled cobblers. The factory has top-of-the-line equipment, the same blueprint, and the same materials used for the sneakers that are made in the authorized factories. AA replicas and below will have any combination of bad and good blueprints, materials, equipment, and cobblers.

[@hankagura5355]

@@patrickfalls6819Where can someone like me get AAA replicas?

[@VMAFIA]

@@hankagura5355 china from online brokers

[@saltydawg9260]

I love it. Just started buying Jordans this year. Bought 15 pairs all at retail or below. All the shoes I wanted as a kid in the 90's

[@rogermartinez9943]

I feel you, back when I was a teenager I didn’t have enough money to buy the shoes I wanted but now that I’m in my early 20’s I have plenty to buy the shoes that I always wanted

[@reemro8760]

15 pairs huh? Right 😂

[@BxChef.207]

Damn, 40 year old wearing air jordans? Stuck in the past? Midlife crisis? Grow up, foolie!

[@yrnx9334]

How did all the pairs u wanted come out this year

[@saltydawg9260]

@yrnx9334 Mainly the styles I liked as a kid;1's, 3s and 4's. Just bought every color I could get my hands on. Wife thinks I got a problem 🤣

[@TrillYungWavy]

Let’s not mention that resellers are ruining the sneaker market

[@terrelljackson1995]

That why I don’t buy from resellers I know a couple of them still don’t I get shoes I miss out on now plus everybody wanna wear designer shoes these days

[@stevenmeansphotography3861]

We are not l

[@stonkman3805]

Cause we broke!

[@RayMooka]

It’s kind of fun being able to Walk in stores & grab what you want like back in the day .. also GREAT VIDEO Brody💯

[@ASneakerLife]

Most definitely!

[@BC2023NYC]

I agree.

[@jmanbee1334]

I still think Nike should mass produce sneakers.

[@CP4Z167]

to me it’s the retail price of the shoe. I’ve noticed how every shoes retail quietly creeped up eventually to the point where it’s not justifiable to pay over $250 for retail. If Nike dropped retail down to something crazy affordable like $70-$90 I think more would be down for the hobby. $200+ adds up fast

[@user-ze4cx5sn5c]

$70 -$90 for Jordans?

[@joshuarichardz6010]

Price has nothing to do with it. People spend $500 on travis Scott shoes all the time. It all comes down to demand and supply.

[@CP4Z167]

@@user-ze4cx5sn5c why not lol

[@DJ-kb3pl]

@@joshuarichardz6010price is everything my guy🤦🏾‍♂️ These kids coming up in todays economy will have to learn that crucial lesson💯

[@lilharold]

@@joshuarichardz6010 definitely the prices

[@K33nan97w]

I think ultimately their attempt to narrow the profit margins against resellers,resellers themselves,the quality issues, and recycling of ideas finally caught up 🤷‍♂️

[@awwskit9753]

They making more pairs

[@postalcode63]

Recycling ideas? They literally release the same shoes because certain people couldnt afford to get them which is a good thing.

[@ollydavies1806]

This is the Mike I remember! I’d say I’ve grown out of my obsession for sneakers but content from you will never get old 💪🏼. Best wishes from the UK…

[@ASneakerLife]

thank you bro

[@Ivan-sf3ow]

Nerd

[@ODDee816]

Was telling a friend this the other day. We back lol

[@dwade6322]

In 1989 i was the only kid in my school that had Reebok Pumps...They cost $180...It was a big deal because it was so new and different. In 1989 that was an unreal amount of dough for a shoe at the mall. Nowadays Nike releases so many new models i am surprised anyone really cares.

[@si1995gtnupe1997]

I remember having the Jordan III “White Cement” colorway in 1988 - the pricing then was absurd.

[@life0093]

How much were they?

[@si1995gtnupe1997]

@@life0093: Jawns were $110!

[@LuisENy-pr2ow]

Wow! You have to pumps the Reebok pumps. What about LA gear? The sneakers with the thing in the back that glows that was popular back in the days

[@si1995gtnupe1997]

⁠​⁠​⁠@@LuisENy-pr2ow: I had a black pair of the LA Lights that I used in 1995 for band practice shoes as a freshman in college. 😂

[@raymondsolano1780]

I grew up in the 90,s and remember going into a foot locker or just for feet and buying the 9-12’s. Even when the concords hit I was in heaven. In the early 2000’s Eastbay was fun to buy from but slowly went away and it seemed harder to find them. As I got older these shoes got harder to obtain so I slowly stopped collecting, sold it all. I was really tired of all the EBay fakes and hypbeasts marking them up to the point no one could buy them.

[@matthewjenkins7488]

Just for Feet! You’re a real OG

[@jay86web4]

U showing ya age 😂😂 I forgot about just for feet damn I'm old

[@raymondsolano1780]

@@jay86web4 lol, I feel really old when I tell these youngsters the experience that came with Jordan releases back in the 90’s. The best part was the basketball court they had.

[@collinschubert6940]

I agree with you but I cant say I ever had trouble with fakes on ebay. I believe that was more of an issue before they started doing the authentications.

[@MakePlaze]

Is there a store you can buy a shoe, and lace them up on the court in the same place? Just4Feet was the chyt

[@nixsis5281]

Its all for the best. Oversaturating the market with you're brand will eventually drive some of you're customers to other brands. Thats why New Balance, Saucony, and Asics following has grown so much. Hell, even Crocs are selling out over Jordans. Its a good thing however because, the game needs more variety. It would be a good opportunity to slow down the retros and push more of the other models. Kobe's seem to be lined up pretty good for next year, so is Travis Scott's shoe. I know they plan to retro the Diamond Turfs next year which I'm excited for.

[@terrelljackson1995]

That true I still but retro Jordan not color ways I still wear retro Nike dunks new balance

[@khaleelsmith2]

I’m glad sneakers are sitting. Gonna load up on rereleases I never got my hands on

[@OG.551.98]

What is the tulip bubble theory? Tulip Mania is often cited as the classic example of a financial bubble: when the price of something goes up and up, not because of its intrinsic value, but because people who buy it expect to be able to sell it again at a profit.

[@eric8841]

I was able to double up on the white cement 3s and I got the cherry 12s. I’m over seas on an army base so I got them for $180 each and no tax. It was first come first serve so there was a few of us in line before the store opened like back in the day. It was a lot of fun lol

[@ericjohnson6485]

worked in sneakers from 06' to 2019. Its crazy to see how the game has changed. I used to hate people coming in during the raffle days and asking for sneakers that were LONG gone. At the same time is was rough dealing with fights when we had lines during the releases (pre raffle). It's cool to see average buyers or kids just getting into sneakers being able to actually get the sneaker they want. With the younger kids being able to pick up some of these drops hopefully it brings back the love for the sneakers and not just the resale value...

[@DWizzle0007]

I retired from the game cuz of resellers, quality dropped and too many damn color ways. Plus seeing kids that werent even alive when the shoes came out kinda put me off to the sneaker game.

[@Lena_MVA]

Boss was a Nike executive for 30 years. Nike removed the retail market when they pulled prime shoes from the foot lockers and dicks (vendor partners). They went to the DTC model and cut out the middle man. Profits now go directly to Nike. The reason it doesnt appear that they are not selling out is because they have all the inventory in house and dont have to feed product to the retailers.

[@MrThinkImPossible]

💯 bro. Everything only has the value of what someone is willing to pay for it. And I agree, this is a great time for sneaker lovers for real!

[@TwinTurboLsx]

Nike also figured out they can soak up alot of the money that resellers are getting, but selling more shoes. The demand is there. So by them selling more, they’re taking some of that money out of the resellers hands and into their pocket.

[@alexanderromero9701]

Cause that hype died out,and the next class of folks going in to their 20’s aren’t in to that

[@Jawwaad1111]

I love that Jordans are sitting now. What’s crazy is the Retro 3 Fear and the Retro 13 Wheat is already on sale at DTLR. They just released in the past month.

[@lwrncjms]

That's cause $225 ain't worth it on those old ass sneakers

[@BIGgamez78]

I still have my 13 wheats from 2004. Still look brand new. lol

[@OldSchoolHipHop90]

People got sick and tired of all the hoopla that resellers have put them through the last few years just to get a sneaker. L after L on the apps, raffles, sites crashing people have gotten tired of it and i have too. Also the rep market has grown the last few years and people have went that route instead of having to deal with hypebeast resellers.

[@pastorofmuppets325]

I think that's why Nike is pumping out so many different colorways. They're trying to combat both the bots and the rep manufacturers. I personally have bought a few amazing high quality reps this past year. I always prefer the real thing, but if I don't hit them reps are definitely a consideration. If someone asks, I always tell them they're reps, & where I got them.

[@itstheiceman11]

I never used to wear Air Jordans back in the day because it was known that people would rob, hurt you and potentially kill you for your shoes. On top of that lines were really long. Didn't buy my first pair of Jordans until I went to NYC Fleet Week (2016) when I was in the U.S Navy. First pair of Jordans I ever bought were the Jordan 5 Metallics. I'm glad I can get these shoes now. I'm glad these shoes are more accessible to obtain.

[@KurageSama]

After so many failed attempts I just gave up on trying to get sneakers and just stuck with air max and boosts. The other thing is how we have a lot of color ways of the same shoe. To me it takes away from the uniqueness is that shoe.

[@charlesfoxjr.6254]

Solid video. Love to see the market correcting itself

[@jiggy_introvert]

I work at Nike Town in Vegas and damn near every customer looking for the gratitude 11s went through 3 reactions first they’d kinda sound worried that the shoe was sold out then they’d be shocked that we still have a full size run then they’d be overjoyed when I bring the shoe out to them then they’d say something like “omg you DO have them”

[@enricocaniato701]

You do have a point. I think it’s not true that ppl don’t have money: they just have priorities (in most cases obv). Ppl don’t wanna pay resale anymore, and it’s such a nice thing, but they spend 1 grand for their phone without thinking twice. They mostly actually have the economic resources, but they just choose where and how to spend em

[@ljon008]

We the Consumers are making the prices skyrocket for the resellers, we live in the instant gratification era. How many shoes do we need just to impress others. Dec. 2023 & I’m a 44 years old man with a total of 10 kicks and I’m totally happy/satisfied while I know people/friends that have 500 and want more. I don’t think it’s the shoe thing anymore I think it’s a mental illness. Life is a balance when it comes to everything , too much of something is an imbalance and there is consequences.

[@danjoy7385]

The market is down, and people are just trying to pay to keep a roof over their heads. Getting sneakers just takes a back seat to reality these days.

[@saviyounpeters1948]

The price increase has really actually helped more than it hurt the sneaker game shoes are sitting because the profit not matching up at 220 people already hesitant to buy so it hurt the people trying to resale because they can just go get them from Nike if they gonna pay a crazy price I thought the fear 3’s would fly off the shelves they still in stock in every size

[@Nikpredmi]

as someone who enjoys wearing the shoes and collecting, it is a great time right now. I can buy basically any shoe I want and usually now they go on discount too since they sit so long.

[@michaelblackson2006]

I was a big collector and obsessed with Jordan’s during the camp out days 2007-2016ish, I sold a lot of my pairs and I moved to designer shoes. Dressing more mature instead of dressing like a swagged out teenager. You can say the resellers, raffling, and over saturating the market made me lose interest but I also blame my interest in fashion. I actually don’t regret it either.

[@rayleverette4547]

Kids wear designer shoes too lol go to the local high schools so am guessing designer wear is mature too lol,sound like u go with what trendy lol

[@wesleyblueislandkid469]

you can wear jordans with a tux so whatever bro.,, you just DONT have style wearing ugly ass balenciaga i bet

[@michaelblackson2006]

@@rayleverette4547 yeah some kids. Those kids wear the mainstream designers like Off White and Gucci and they only wear it cause of their favorite skinny jeans rappers wearing it too.

[@rayleverette4547]

@@michaelblackson2006 lol right

[@internati0naled974]

I love it, 80’s baby here. Adding all my childhood memories to my closet and putting my son up on them. Now I just need the luxury watch market to catch up.

[@cheekiereynolds]

I really enjoyed listening to you shed light on this. Because this year, I really had to choose when it came to purchasing kicks. I have to say as far as prices they’re bugging, but it’s 2023 and it will continue to rise. IMO I think sneaker culture has changed because the younger generations are wearing different shoes. For instance, my twins love crocs. They wear them even in the winter. I brought them the thunder 4’s and they wore them once. When I was younger, if my parents bought me J’s, I’m stunting for at least two weeks. It’s just a different time. I guess you buy what you love. Can’t wait for the next video 🙏🏾

[@ASneakerLife]

That’s real!!

[@jdubb0113]

You ain't lying lol, my kids don't wear or want anymore Jordan's, They like shiiid I want a few pair's of croc echos in different colors and dunks😂😂😂

[@UNFITTED1]

Kids lost all sense of style. My little one loves going to school in pajamas and crocs...I guess this is the new wave for this young generation.

[@FearNvl]

Better start buying good knock offs. I do all the time and nobody knows but me 😂

[@olumichealsofowora2506]

@@FearNvlexactly 😂

[@davidsimmons8447]

As 42 year old Is agree 100% with everyword you spoke, it gives me some hope.

[@thestreetsevangelist]

I think the sneaker game is weird right now. I see these young kids that call themselves resellers returning really nice sneakers because they can't make a lot of money off of them. I also see a lot of people concerned with other peoples opinions by lowering the value of a great pair of kicks because the resale value isn't high enough. To me most of the people that I see cannot dress so they don't know how to make a good pair of sneakers look great. I also can care less with what people think, to me if I like a shoe I'm going to buy it! To many followers in the so called sneaker culture, we need to get back to wearing our sneakers and putting together dope fits for them.

[@kevincollins8620]

Im out here copping what I like and really wearing them shits. I copped the harry potter reebok and put em on immediately.

[@Malcolmweeks1]

Preach🙏🏾

[@aminuabdullahi5922]

I think everyone forgot a couple years ago when Nike and Jordan brand were trying to kill the resale game. Combination of higher prices and just a BOATLOAD of sneakers every release killed that shit and I ain’t mad at it. But 200 buck for the cheapest Jordan now is insane tho

[@nbarealtalker]

There was such a logical endgame to all this. It’s easy to be completely guilt free buying fakes because you know you aren’t stealing from anybody. Nike don’t even get that money, just some greedy nerd on stock-x. The entire culture and love for the shoes is gone and replaced by hype and obsession with how much you pay. The early 2000s with eBay and eastbay being the hot spots to shop was the last great era of sneakers.

[@conbonison4378]

I think Jordan pricing for their sneakers makes zero sense. You're telling me a Jordan 4 is 200 dollars+. But a Jordan 13 is also 200 dollars. Vastly different comfort and tech; yet same price just because he played in them?

[@rodanepjevac137]

Slowly filtering out all the fake sneaker heads. Lately ive been getting kicks i want at close to retail, your 100% right

[@RaneMP2016]

I remember a time when my Mom would not buy the AJ4 Black/Cement for me because they were $129.99, but was okay with buying the Air Flight 89 for $89.99.

[@Deenique16]

I like that different brands are getting more exposure like New Balance and ASICS. Different Nike styles like the Vomeros. I'm sick of seeing the same style or Jordan's w different color ways. It's refreshing

[@amazingworldofraffyandfran7556]

Yo, these are the kind of videos that makes you stand out and great at the sneakerhead community! Love the video brother! Keep Em coming! Btw, hunger of the hunt of sneakers is not the way it used to be.

[@NorthElevation]

I personally think shoes are sitting for several different reasons. Nike is restocking lots of their shoes making them more accessible to the consumer, while making it hard for resellers. Plus they’re so many different color ways dropping that it’s damn near impossible to buy them all. And last but not least; people are being more selective with what they buy. People are holding out for certain sneakers. Right now everyone is trying to get the Jordan 5 A Ma Maniere.

[@jermainefosu]

Also.. competitors have stepped up their game. Yeezys, dunks, even new balance have been releasing some insane designs. When I was in high school in like 2015, Jordans were the holy grail of sneakers. Now all the kids want these other brands as well.

[@pedromolina9558]

Great video. I 100% agree with you about this discussion. As a sneaker head, I can say that these fake sneaker heads ruin the sneaker game and resellers.

[@joshuainadagbo4771]

I haven’t bought a pair of Jordan’s since the playoff 12’s came out… i just refuse to pay $500 for a pair of jays man it’s ridiculous

[@98kame]

I only bought two pair of Jordan’s this year. The playoff 8s and 13s the 13s wasn’t even my right size I ordered a 9.5 got a 11. I feel like workers steal certain pairs and give out wrong or bad sizes

[@rickydlp]

Cause they big, bulky and uncomfortable. i wear mine, I got the biohacks, shattered backboard and they're not comfortable and one shoe fits better than other one. Returned some 5s because they looked hella weird

[@wildtv73270]

I think jordan always making so many pairs flooding the market thats y its not selling out i love it hopefully it stay like this

[@Ds71834]

Replicas look spot on now. I only bought the real cherry 12s because I never had them as a kid and just got the Kobe’s. But other than that it’s been all reps this year

[@olumichealsofowora2506]

Ye they look just real u cant tell no more man 😂

[@nym5qu17]

I got the black cement 2 for 130 recently. I love that for us. It's so nice compared to like 2020 when absolutely everything instantly sold out

[@gmp3517]

I absolutely agree w you dude. Stuff is only worth what people will pay. Give me the classics- concord 11s, space jam 11s, black cement 3s, bred 4s, white cement 4s, Chicago 1s, bred 1s, true blue 3s, black cement 5s, grape 5s. All with Nike air on them. Those will all sell out.

[@eatassonthefirstdate]

Grape 5s went hella dumb I remember them were taxed WAY back when over a decade ago n shit, cats was paying 400/500 n shit..... the hype over the Bron South Beaches.... or the Corks when he won the ring finally..... retro browns are still worth dough, but they ain't like J's or certain Dunks. I remember back when eBay first started, the real wu tang dunk hi was only like 5 racks in like 2000 or 01 I think they only made like 30 sum'm pairs of those, I wonder how much the original eBay dunks is going for. not them new clear joints the old white ones doe

[@johnpeacock5704]

Having been around this since 1990, it's defintely changed a lot in the last year. Part of it really is the economy, people don't have $200+ every week for shoes, and oversaturation is a huge, huge problem. I've complained for awhile, there needs to be a pattern to releases, be it anniversary, or packets of hey, let's do all 4s this quarter, maybe 12s next, etc., instead of it being shotgunned all over the map. Another issue is the reimaging of the shoes, sorry, but I don't want to spend top dollar on a shoe that looks like the soles were changed off a 35 year old shoe for new uppers. I like my stuff pristine, and the true collectors and those that wear them are the same way. The fashion twits who buy what some influencer tells them to, hey, congrats, you're a tool, but that isn't the long run way to go. Quality is something we as fans have complained about for years, then it comes back for a little bit, then it goes back in the tank again. Anyone who bought retros in the 2006-2015 era knows those were put together for less than $20 a pair, and were straight trash on quality and construction. I'm still a fan of the original Jordan colorways, but quit trying to get every pair. I was dying laughing at people buying playoff 8s, trying to flip them. You know those are like the alltime worst, most uncomfortable shoes ever produced, and you want $150 over MSRP? Good luck, and I still see them on FB and other places for barely retail. When I was in Los Angeles last year, I noticed a trend of it seems like the resellers, if they can't dump the SNKRS drop in 30 days, they take it back to a store. I grabbed fire red 3s for $140 at an outlet in Long Beach and was shocked, and found another pair at a regular Nike retail store near Huntington Beach. If you're looking at prices on eBay, specifically, if a shoe is averaging $210-230 retail, and it's selling at $270-300 online, how much profit are you really making for the headache? eBay gets there 10%, which is $27-30, leaving you with a profit margin of $30-40 a pair. That's not worth staking out an app all day, and certainly not when you can't dump the shoe in 30 days. You are correct about when you could walk in a store and buy whatever, but I think back then, more people spent with cash than credit, so $125 pair of shoes was a reach for people when minimum wage was typically $4-5 an hour, whereas now, people won't hesitate to drop $230 on a credit card and not worry about it. I can distinctly remember the 5 and 6 sitting for months, and the ten I was able to pick up at Dillard's for a song. Hell, the original retros in 1994, I bought the banned at Champs for $80, and they ordered me the white/red for $40 from Arizona. The 3s were lined up along a wall in Orlando for $30 at a Nike outlet. No one really cared. Even when the 14 came out in 1998, you could walk in anywhere and find it. I think the 11 at Christmas thing has gotten old, and the gratitude isn't anything new, it's a rehash of the DMP that honestly no one liked when it originally came out. The Jubilee was straight trash, and didn't sell either. If this had been a bred release, concorde, we'd be seeing different numbers and far more resell and sell outs, but I think Nike needs a long term plan for releases, less collaboration with nobody celebs, less player signature shoes within the brand itself. I've looked at the calendar for next year, and legit see 2 releases, 6 Olympic and 4 Military, that I'd go for, other than that, all of its an easy pass.

[@Shah1m]

As someone who's into sneakers I've noticed it has to do with multiple factors, too many releases of unpopular colorways or variations that nobody cares for (example: suede royal blue 1's), price hikes and economic issues making people more selective on what they buy, resellers ruining it for a lot of people who lose hope in getting popular sneakers, also a lot of people who could afford Air Jordan are now buying designer sneakers instead because the resale price of Jordans are around the same retail price of some designer sneakers which are usually made of superior materials and some even made in Italy as opposed to made in China Jordans.

[@hasanperez8595]

Well said brother. You’ve stated what I’ve been saying all along. It’s not over saturation or that people don’t WANT shoes anymore. We’re in a recession! The cost of living has increased so, food, gas, and housing prices are at an all time high and people’s pay hasn’t increased to meet the spike in the cost of living! Again, well said bro, you’re by far one of the more intelligent sneaker KZbinrs out there if not the most. You would think this would be a simple concept to grasp but people just don’t get it or they’re afraid to admit that they just ain’t got it like that no more! That Covid money dried up and it’s time to get back to work y’all, no more flipping shoes and flexin on the gram to make ends meet lol. ✌️

[@el_digge]

Ineeded to hear this 😂❤

[@jbball10112]

I’ve been enjoying the content Mike. Feels like 2016 again!

[@ASneakerLife]

Thank you 🫡

[@AntonioSilva-bt1kn]

After Jordan retirement I stop buying sneakers it took me 12 years to buy another pair until the 12s playoffs came out again and actually I used to hoop with this 12s like I did in the 90s with 7s,8s and 10s after all this everything went crazy with AJs until today that I think is coming back to normal like used to be back in the 90s .I got myself the 11s gratitude I didn’t go crazy about it just waiting to get the 4s bred and that’s it for this 46 years old man with the sneaker game..Not a sneaker head..

[@kinglock925]

Honestly Hype did this! This Current Culture is a follow me behavior, back in the day you could flip out of Eastbay what you felt not what everyone felt. ! The whole resale game is trash literally. ppl do anything for profit as if Retail wasn't high . I just cant see how someone goes from Jays to Crocs as a out side shoe now . I cant understand how everyone all of sudden like dunk lows (panda) follower mentality messes up everything. Shoes are sitting and its okay . I hope all those resellers sitting on bricks of shoes fail. Greed is crazy.

[@coolio24718]

I couldn’t agree more on your views especially the release of the shoes doesn’t stop releasing like literally every single day. With the geopolitical issues around the globe people are saving for important things and stick to what they have in the shoe rack. Love this content and giving us the chance to think or realise that sometimes you need to pull the handbrake for betterment of your life! Well done bruh 👍🏼

[@FreshYoungDude]

Four biggest things in my opinion: Nike cracked down on bots on SNKRS Economy is getting worse, most people are struggling to pay bills Jordan brand is dropping too many shoes, most are trash colorways or variations Retail prices are getting way too high on some pairs and people are turned off.

[@cassandraclark5499]

And declining quality

[@wilburn20]

I feel that bruh. It’s a few shoes that I’m ready to spend that tag on but for the most part I’m branching out with other brands and waiting on stuff to go on sale etc.

[@markuswilliams2944]

The wave has changed, sb dunks, dunks, Saucony

[@moonman2629]

Nb up now

[@aaronsteele7085]

I’m retired from buying Jordan’s . Just turned 41 I bought all the shoes I wanted while I was 11. It’s time to let go and move on!!

[@Helium1887]

Heard you unc them Stacey Adam’s starting to lookin swell huh? 😂

[@renegadefilms8068]

Hit the nail on the head tbh I’ve started to get shoes I really want and my purchases are far and few in between I love shoes just a lot of factors that ruined the culture and made me not wanna be apart of it

[@chocolatehotsauce1]

That boy said, why are Jordan's aren't selling out...... left it for 8days and didn't correct it lol. Wild dude

[@ASneakerLife]

wait what? Lol

[@chocolatehotsauce1]

@ASneakerLife a bro I'm trippin I read "are" but it definitely said AIR.... lol 2 thumbs down on my reading skills😩😩🤣🤣

[@mjml4668]

I personally think Jordan brand & sneakers in general are facing the same kind of problems that marvel studios is currently dealing with. Oversaturated products & lack of quality. Customers are more attracted to sneakers if there’s a limited supply & limited availability but if shoppers know that they can buy a sneaker anytime knowing they’ll be available because they won’t sell out then it becomes less attractive. Oversaturated sneakers are making Jordan’s less appealing now.

[@lwrncjms]

Nike makes Jordans tho. Not Jordan brand

[@kite36]

In summary, there’s a lot more options and the market itself is saturated which is good for people who like sneakers. Basically the only thing keeping the prices up are economical factors and resellers trying to squeeze some money out. outside of extremely limited releases.

[@wntd7532]

Its really a good time for real sneakerheads. I just got the gratitude 11s man, I always loved the DMP 11s but couldn't get them, now it was easy and a great alternative to the original DMP. But man, lets bring back the jordan 4 breds, spacejam and gamma 11s, OG cement jordan 3s and all of that good stuff

[@ASneakerLife]

Facts!!

[@eatassonthefirstdate]

grape 5s went hard then, every SB was obtainable. and they were only 85 retail💯

[@wntd7532]

@@eatassonthefirstdate broo grape 5s🔥🔥

[@RoddaleWynn]

I got fed up with trying to buy shoes for me and my family to the point I just gave up! Resellers are the reason why the shoe game is the way it is now! Millions of customers got fed up with trying to make purchases to the point they got tired and quit. Now you have resellers sitting on shoes that they can't get rid of because they botted everything up for retail, and now the same shoes are selling below retail.

[@terrelljackson1995]

I don’t buy from resellers at all I get them when they first come out or I go on flight club or the goat app and get shoes I get retros I miss out on from Jordan dunks air max and new balance

[@Phennom]

Idk... Maybe because student loans and mortgage payments just started after the pause from covid. The economy is a disaster right now where people don't even have a savings anymore and massive credit card debt. This problem is a lot worse than 2008. You can't just tell people to stop working and give free money without any repercussions.

[@victordia099]

The views are back up man! Glad to see your channel getting some love and exposure again. Keep up the good work!

[@ASneakerLife]

Thanks bro 😎

[@AstroCoffeeBeans]

People are abusing their credit cards and going into debt for a status symbol. Thats where they getting their $300 from 🤣

[@Call_me_jackk]

lol

[@flowremix]

I collected dunks after I graduated from HS in 03, cause they were cool. I wore them. Daily use. Matched my outfit, it was fun. Now I see how much they're worth now, people keeping them in prestige condition. Not the same game I played as a young adult. Now, my collecting days pivoted towards watches. Never looked back with bots and resellers. The chase wasn't fun anymore. I use to wait in line or head to my local skate shop (shout out to Willy's workshop in PQ) and get them after class. Hahaaa.

[@eatassonthefirstdate]

u should have to be able to do an Ollie while moving to be allowed to buy SBs. straight up bullshit ppl that don't even skate going to skate shops tryin to double up off damn skate shoes. nobody gave a shit about dunks back in the day except ppl like us bro. rock em cuz they look good , go with a shirt n hat ur rocking, that kinda shit.

[@Bearlyontime]

I think alot of the younger folks learned about reselling and they were swooping up all the sneakers being released and selling for $10-$20 in hopes to make a $1. Some don't even wear Jordan's or know the background of certain models. Now it's moving to, New Balance, Crocs, Birkenstocks or whatever "Influencers" or celebrities are rocking. I remember back in 88 getting a job just to get the Jordan 3! I've paid my share of reseller costs to get grails a few years ago, scouring eBay to get the best price and I've sold some myself that I decided not to keep. So yeah, it's nice to be able to get what I like with no stressors and even doubling up cuz ya just never know! It's about being smart with one's money, investments if you will and enjoying the ride not being broke doing so or wearing what's hyped...do you, wear what you like and you'll be much happier! Happy Holidays!

[@beforeyourimmigrants8471]

No one relevant today is old enough to remember him

[@ASneakerLife]

Whaaaat? Lol

[@TrillYungWavy]

New balances, etc are the new wave

[@98kame]

People realized it’s a waste of money

[@charliehanscome6456]

People used to get robbed for 100 dollar Jordan’s. Now these little stores that sell Jordan’s want 500 bucks ,that’s a hooptie. I just wait for the release date. Good video bro. New sub

[@CleanMusicLover229]

I just bought the Burgundy 5s and Cherry 12s last week. Surprised they weren't sold out.

[@ThaSeshGremlin]

Nooooo way jr’s back absolute fire just like the old days🔥🔥🔥

[@ThaSeshGremlin]

Speaking facts as always 🙌🏼

[@nitoshadow]

I use to work at a sneaker store n still couldn’t get some shoes smh But yea I Ont even buy shoes anymore stopped caring about 2-3 years ago

[@wsxfafoxws]

A few months back I thought I’d see how things were since 2021 when no one could get anything and long story short, I’ve been getting every single retro I’ve wanted and I’m taking full advantage.

[@terrelljackson1995]

Right me too the shoes I miss out on in 18 to 23 I been getting from retro Nike retro Jordan dunks air max and new balance also

[@michaelneblett9843]

Hey man, just want to say good video I agree with a lot of your points. And I know a lot of people were saying that reseller is ruined the sneaker market and I would say that it’s not so much the resellers that were lining up to buy a bunch of shoes I would say the bots who were buying hundreds of pairs of Jordans, and then selling them for thousands of dollars ruined the market initially. My theory right now as the reason why sneakers are sitting on shelves is that I think hype has killed the sneaker market because the reality of it is, is that a majority of sneaker heads and consumers don’t care about OG Jordan colorways. If it’s not a hyped Jordan release, then they’re going to sit on shelves. Now what I will say is I’m very happy about this because I was able to get the cherry 12s two weeks after release through the Foot Locker app and that was something that years ago I probably wouldn’t be able to do because of my shoe size. The one thing I agree with is, I think it’s a great time to be a sneaker head. For the longest time people complained about the fact that they couldn’t go to the store and cop a shoe but now you can and I think that’s a great thing

[@timedward5478]

In Chicago even the stores charging 320 on release day

[@billblonco]

If Jordan's aren't selling, then the sneaker market as whole is not selling well either.

[@CDLMoney]

I just think it’s alot of people who don’t have a lot of money to spend on shoes right now

[@pacsoulpavon9649]

My dad used to get me kd since the early 2000s and growing up I always had the cleanest js , I remember in 2012 shoes used to be expensive because of how rare they where and not just because they are dead stock. As I got older I stared buying more designer shoes and stuff like that , I still have js and even 2009 DMP Toro pack , DMP 11 pack & a few other kicks that I will keep forever.

[@armandochirino2240]

History does repeat itself.. feels like 2015-2016 when Jordan 4s we’re sitting like the black cats, uncs, lasers, and even 11s were sitting

[@harundeen4261]

Junior!! Glad to see my bro back

[@rexryan472]

Love that sneaker resells are on a decline. I can actually buy kicks I like now for box instead of resell

[@JayyBanks]

Bringing back Junior. Mike pulling out all the stops 😭

[@markvilla8703]

The opening sketch was pretty hilarious. Thank you for that. It's a good time fort real sneaker and NBA fans. Getting things for retail is how things should be.

[@Speedycory6]

The reasons I stopped buying shoes is because I got into cars😭 worst financial decision of my life 😂

[@TEDOTV]

I was in middle school when the 11 concords dropped and that shoe changed the game for sure