ATWT November 22, 1963

Public Domain Video (Internet Archive)

[@stevenjohnson5641]

Wow!!! This is the broadcast that my Grandmother was watching on that fateful day in Autumn 1963.

[@ahicks414]

So many people at home watched AS THE WORLD TURNS because nothing much else was on. We had 3 TV stations, not even an educational TV channel back then. It required an additional antenna?

[@tomtv1]

Yep my mom had this on as she was dressing my sister and I to go out and then the bulletin came on. It changed the whole weekend.

[@1985OldSkool]

The Friskies Puppy Food and Friskies Magic Sauce Cubes commercials were the last commercials to air on CBS, until Tuesday, November 26, 1963.

[@DP-hy4vh]

All of the brands advertised, except for the Friskies Puppy Food(it's cat food now), are still around in 2019; Niagara Starch NuSoft Fabric Softener Nescafe Instant Coffee

[@ahicks414]

I have a theory - IMO any company over 100 years old - especially with the same or similar name and in the same or similar business - is very crooked. I'm NOT sure where the cut off is. 20 years okay, 40 years NOT okay? I don't know.

[@user-cx1zj7zz6x]

I just went to The Paley Center for Media in New York City and got a chance to see the unaired version without the bulletins. One of the commercials that nobody got to see was a Friskes commercial with Art Linkletter. Friskes sponsored the second half of this episode. For the closing sponsor: Dan McCullough: "This portion of AS THE WORLD TURNS was brought to you by Carnation." (end credits roll) "Join us again Monday for another half hour of drama on AS THE WORLD TURNS." But as it turned out, November 18 was the last time the show would be seen on a Monday in 1963. The following Monday was the day of Kennedy's funeral.

[@vincegay986]

It’s fortunate that ATWT was being taped, and that no one destroyed the tape of the CBS master control feed. This, and tape, captured at KTVK Phoenix, of ABC’s second and subsequent interruptions of a Father Know Best rerun in the Mountain time zone, are about all we have of the shows interrupted during the half hour following the shooting. CBS was rerunning the episode shown when the first bulletins happened, but the video can’t be verified as video of the interruption, as it occurred. There’s also video of a clip on KZbin of a Pete and Gladys sitcom episode and a CBS bulletin. The shows interrupted by network bulletins, before the networks went to blanket coverage: ABC -Eastern/Central time zones: Local programming -Mountain time zone: Rerun of sitcom episode-Father Knows Best-Man About Town S3 E4 -Pacific time zone: Game show-Seven Keys, hosted by Jack Narz CBS -Eastern/Central time zones: As the World Turns (live) -Mountain time zone: Soap operas-Search for Tomorrow (11:30-11:45 MT) and The Guiding Light (11:45-Noon MT). These episodes were taped from earlier live telecasts to the Eastern and Central time zones -Pacific time zone: Sitcom rerun-Pete and Gladys-Peaceful in the Country S1 E28 NBC -Eastern/Central time zones: Local programming -Mountain time zone: Studio-audience-participation show-Truth or Consequences! -Pacific time zone: Game show-Missing Links, hosted by Ed McMahon For Alaska and Hawaii, tapes of all network shows airing in the Eastern time zone between 7pm the previous evening and 7pm the current evening were taped by the networks in Los Angeles and by affiliates in Seattle, and routinely flown from Seattle to Anchorage or Los Angeles to Honolulu as soon as the first East Coast airing of the network evening news ended, so that network evening news shows could air at 10:30 the same evening in Alaska, and on a one-day delay at 5:30pm in Hawaii. All daytime and late-night network shows were seen on a one-day delay in Alaska and Hawaii, with network morning news shows airing beginning at 6am local time, and other daytime network shows airing at the same local times as in the Central time zone. Network evening shows were seen on a one-week delay in Alaska and Hawaii, at the same local times as in the Central time zone. Coverage of the assassination was anchored locally in Alaska and Hawaii, with anchors reading wire-service bulletins, and tapes of network coverage flown to Alaska and Hawaii ASAP. The first bulletins would have interrupted local programming.

[@rivaridge7211]

President Kennedy died in Dealey Plaza, just as the opening music to "As The World Turns" aired. More than one-third of his head was blown off. No one immediately realized his passing more than his wife, Jacqueline. When the limo pulled up to Parkland hospital, she covered herself over him and refused to let him go - she did not want the world to see him in this horrific way. Mrs. Kennedy rebuffed the demands of the Secret Service and it was only when Dave Powers, a long-time Kennedy aide, came up that she relented. She looked at Mr. Powers and simply said, "He's dead Dave." Oh, just an especially awful day for those of us with a living memory of this event.

[@srinathnair159]

10:04 - When the world truly turned for an average American

[@blueeagle4661]

Ming-Na Wen was only two days old when she was born, as JFK assassinated, and she would have been joining ATWT a quarter century later... 👍🏻

[@MegaSwiming]

One of the worst events in American history

[@sheriheffner2098]

My mother was feeding me and eating lunch when this was on. I was about two months old.

[@stephaniestanley8041]

Oh Sheri how sweet. I was taking a nap and found my mom crying in the living room watching this broadcast!

[@zoperxplex]

This was broadcast live. 10 minutes into the show the actors were unaware that the world had changed underneath their feet.

[@fromthesidelines]

No one in the cast was told what had happened in Dallas until after the episode was over {it was being taped- and kinnied- for delayed broadcast on stations that didn't carry the show "live" at 1:30pm(et)}. Elieen Fulton recalled that, as "Lisa", she was in the final scene that wasn't telecast- and the cameraman focusing on her had tears streaming down his face. "I was good, but I didn't think I was *that* good", she recalled. She, along with the others, were finally told about Kennedy's shooting after the show had ended just before 2pm. They all watched Walter Cronkite's coverage on a studio monitor.

[@DRIVEIN101]

​@fromthesidelines I read somewhere that some cast members received the first hint when they overheard a crew member say "Kennedy WHAT?:

[@fromthesidelines]

If they did, they kept quiet until after the program had ended.

[@jn8ive60]

Bob invited Lisa and Tom for Thanksgiving! Oh the drama!! Oh the intrigue!! Oh the suspense!!! I'm on the edge of my seat!!! Well, I did watch ATWT in the early 80s, but the pace had picked up by that time. Like many others, I heard from my mother that this bulletin during ATWT was how she first heard of the Kennedy assassination.

[@tnate6004]

And Dr. Bob and Dr, Stewart smoking!

[@danielgolus4600]

@@tnate60041963: Doctors smoking. One year before the 1964 landmark US Surgeon General's ground shaking report directly linking cigarette smoking to lung cancer and emphysema. Scaring millions of smokers. This launched the anti-smoking awareness we know today. Many doctors who smoked then promptly quit.

[@sheriheffner2098]

The " Incident" as Walter Cronkite said happened at 12:30 and about the time that Niagara Starch commercial aired, when poor JFK was murdered.

[@jaymorgenthal9479]

Yes. He was shot in the head at 12:30 CST. He was killed instantly as the Zapruder film shows his head exploded. Have no idea why those doctors at Parkland tried to save a dead man with a very large chunk of his brain missing. Today a ER doctor would take one look at a person like that and pronounce him DOA.

[@sheriheffner2098]

@@jaymorgenthal9479 You're right. They probably knew he was dead.

[@stephencabrera9476]

He was the president they were bound to try even if he was doa

[@jn8ive60]

@@jaymorgenthal9479 Because he was the President, so they wanted to be DAMN sure he was dead before they called it. Same reason they kept massaging Princess Diana's heart long after they knew there was no hope.

[@alexisdiva9]

Death was probably almost instantaneous - however, I read someplace that Jackie (later Jackie O.) requested that JFK not be declared dead until a priest could be found to administer to him the last rites (they were Catholics and found this to be of great comfort - if there's still some possibility that someone is alive even if unconscious, the priest administers conditional last rites).

[@cynthiaclaire5861]

I was watching this with my mom that day..I was 9 years old.. I don't remember why I wasn't in school that day...

[@anielsardjoe595]

And that's why As the world turns will never forgotten esspeccialy this Episode of 22 november 1963

[@jaymorgenthal9479]

My Mom would have our white shirts for assembly day cleaned at the Chinese Laundry where they always came back stiff from starch. Have no idea if they used Niagara.

[@rivaridge7211]

"Ancient Chinese secret" - Calgon!

[@alexisdiva9]

@@rivaridge7211 lol

[@theresewilliamson9057]

10:00 bulletin begins.

[@themadmgtow5196]

the world surely did turn that day

[@josephmazzotta8813]

3 shots were fired.

[@sheriheffner2098]

I wonder why the son and the mother look around the same age? Both of them look like they're in their 40s.

[@josephweaver5385]

women did not have much to worry about back then...no work ,just a hair appt, and a maid to make dinner!

[@stephencabrera9476]

Hollywood!

[@nightowl8477]

1:10 i would like some niagra plz

[@ryanhilliard1620]

I want the pour in startch. Does that still exist?

[@dimbulb1178]

Is the uninterrupted version available?

[@travis7310]

A copy exists at The Paley Center For Media.

[@kirkmorgan-austin1187]

I've seen the Paley broadcast,A cleaner copy and better audio,Worth the trip

[@RHYoutubeAcct]

If by that you mean no bulletin, I’m quite sure ATWT was broadcast live that day so no. However I may be mistaken...

[@rowbygoren1830]

@@RHKZbinAcct The full version without the bulletins was recorded. Including commercials and end credits. At Paley broadcast museum.

[@RHYoutubeAcct]

@@rowbygoren1830 Will check that out, thanks for the heads up!

[@sirjohnnyful]

Does any know what instrument this is for the opening credits theme song?

[@ryanhilliard1620]

It sounds like an electric organ.

[@sheriheffner2098]

Piano and organ.

[@anorganlover6281]

It is a Hammond organ.

[@fromthesidelines]

As played by Charles Paul.

[@xmaseveeve5259]

Nobody shot JFK.

[@xmaseveeve5259]

@@Joe-ix5hj Your head is flat.

[@xmaseveeve5259]

@@Joe-ix5hj Your brain is.

[@xmaseveeve5259]

@@Joe-ix5hj No, shill. I did my research.

[@Joe-ix5hj]

@@xmaseveeve5259 Please commit harakiri.

[@xmaseveeve5259]

@@Joe-ix5hj No.