Audi's NEW 435-mile EV Wagon

[@KanzakiZD]

an audi without 4 rings? diabolical.

[@justanonexistentuser]

only in china

[@avigator]

@@KanzakiZD It’s just a concept to test customer feedback. If the customer want to see the rings, there’s enough empty space on the front and on the back to add them. 😉

[@GeorgeVenturi]

4 Rings> 4 is sometimes considered an unlucky number particularly in Cantonese because the way it is pronounced in the Cantonese dialect is nearly homophonous to the word "death"

[@TheFriendly92]

I like it more than rings

[@filipradic5065]

It makes sense. The car is for chinese market, it looks chinese, they don't want it to be connected with european audi brand.

[@zachhansen7966]

Looks like a Kia EV6 had a baby with a Volvo.

[@freddybell8328]

That's a stretch but I see where you're coming from if you're referring to the rear.

[@TheOpytimusEX]

This looks exactly a car you would find in a video game thats is only there to be a prop or a very generic one you could get in said game.

[@Baddman3000]

a free blender futuristic generic asset asset

[@taridean]

Take the Audi word badges off, you'd never know it is one.

[@creato938]

Yeah, it looks like a generic Chinese EV with big illuminated AUDI text all around.

[@Luka9S9]

This, take off the badge and you can imagine a Polestar, a Saab reborn, anything, but an Audi is definitely one of the last thing you'll think when you see this car.

[@Entertainment-]

@@creato938It is basically just like any other SAIC car underneath.

[@AndrewTSq]

The Audi is not even written in the Audi font.

[@avigator]

Well, it seems that’s what the Chinese customer wants. 🤓

[@justincredible1990]

I hate this new trend of auto makers spelling out the name rather than using the logo.

[@krane15]

So do I. But this is a concept, so the name is like just an advertisement of the manufacture. On the other hand, it could be Audi catering to the Chines culture?

[@justincredible1990]

@krane15 I fully get what you mean and I hope that's the case. I would think Audi is above following trends. They have the most beautiful auto logo, imo. It's clean, simple, minimalist and looks so sophisticated.

[@D_D_L]

@@krane15 Nope. The Chinese also expressed that they don't like how this is looking. Hanzi are basically logos but made into words, They know full well how logos work, just some of them have different tastes...

[@mrsoisauce9017]

Relax. It’s the Chinese version. It’s not like we’re getting this car in America

[@freddybell8328]

I prefer the text. Has more presence and confidence.

[@PedroGouveia-w6q]

These EV designs are so bland and boring that u can hardly tell what brsnd it is

[@aqualix7642]

I wish I would wake up to find that it was all just a bad dream, that there was no real push towards a world of boring and soulless EV's...

[@ii_dynasty]

Isn't this obviously based on the quattro? It literally looks like the coupe with an extra door.

[@GForce162]

blame tesla, they started this trend

[@themadtrax6507]

I am a carpenter and agree. I experience the same thing in our work (idk the word for what we produce, like Boxes you put stuff in out of wood😂)

[@estebanp6391]

Its not hard... its impossible 😅

[@okemefulachidera5440]

This car looks like a car from a manufacturer that just started it's business in the automotive industry Nothing illuminates an audi identity on this car but it looks decent

[@krane15]

It looks nothing like an Audi, that's for sure.

[@BradMistry]

When Audi outsources their design concepts to Chinese universities...

[@tk80mufa5]

For real ! 👍😂 Not even the 4 rings anywhere? No wonder the company is in trouble like most of the automative industry here in Germany.....

[@grantvergottini3974]

That's probably it. It isn't a real Audi at all.

[@JK-ct8dq]

100% agree.

[@Entertainment-]

@@tk80mufa5Audi is a subsidiary of the Volkswagen group.

[@GForce162]

no one buys audi ev anyway, their doom is near

[@lucsanaraujo]

This is not an Audi, it's an "AUDI". No joke, it's a spin-off EV brand for the Chinese market.

[@lauritzpetemolderup3556]

BOOOOOOOOOOOOOOOOOORIIIIIIIIIIIIIIIIIIIIIIIIIIIIIING, As per 90 percent of electric cars coming out. Looks like a poor mix of a polestar and hyundai

[@StephanBuchin]

Looks like a Kia EV6 with some Polestar elements.

[@chilled99]

A car we will never see in Europe or USA so who cares what it looks like, it’s not for us. The Chinese market is huge and it’s good business to cater to your market. As EVs are a way more prevalent and developed market over there, Audi just doing what they can to get a slice.

[@krane15]

Haven't you learned yet to never say never? VW will be introducing their new update Tiguan to North America (and Europe) first quarter of next year. Its a vehicle formally named Tayron that was originally designed and built exclusively for China.

[@wassimratel2133]

The product is not rushed, this car will be built on an existing platform and take much of it's tech from the premium brand of SAIC IM Motors.

[@WebAccount-y3e]

No one in their right mind would buy the standard 4 ring audi and styling in China. Yes, Audi has brand recognition, but not in the way people think. It's actually viewed negatively. 👀👀😂😂 The inability to keep up with the market is the main issue. Best thing they did was to team up with SAIC.

[@Th3automan]

Audi did say that its not the real AUDI brand. they will have another brand thats called also AUDI.

[@thegarbagegarage.]

Looks like they asked a crappy AI to make a Audi design and it didn’t even know what the 4 rings were 😂

[@PedroHenriquePS00000]

This looks it came out of a parallel universe

[@co7013]

It looks beter than any current Audi. Most of them are terrible and confusing, I like the front look with the square headlights. A bit Quattro-like.

[@mclovin6629]

I'm happy they got rid of them big ass grilles, but wheres the 4 rings 😢

[@senseikanacke69]

Its a sub brand similar to hyundai and genesis

[@vengeance86]

when jeremy clarkson says evs all look the same, this is helping his case. it cannot get more generic.

[@pistolen87]

Looks generic to me

[@brulsmurf]

Don't worry, the price will remind you of Audi.

[@cryptomojito]

Audi has never found it's own proud style except believe it or not it's lust of lighting- thank God they have that👍👍👍

[@MalteseFalconYT]

Looks sick, but not like audi XD

[@WaveManMike]

It looks like Volkswagen and Volvo had their teams working together.

[@thyreason]

The design looks great

[@frok7744]

The closet design that came out before this Audi I think is the Kia K4 wagon.

[@Kxvito]

It just reminds me of those 2000's concept cars where the design philosophy was just take a sphere and attach more spheres to it

[@oleglytvynchuk5834]

This car looks incredible. It should be brought to the USA.

[@huss03]

I think it looks great. I like the clean and sleek proportions and lines.

[@KaiTrac1d]

The back looks like the new Vanquish back but with all around lights

[@ghost21501]

The Chinese like having Latin lettering on their cars.

[@GorgeousGeorge97]

😂😂What the fuck is this🤣🤣🤣🤣

[@tk80mufa5]

Audi having a major midlife identity crisis 😂

[@76marcpalermino]

Definitely a huge wagon fan. Sucks that us Americans don’t dig them that much 🤦🏽‍♂️

[@davids1816]

I think it looks great except for the front end. The front end is too plain. I wish Audi would bring back the monogrille from the Bauhaus era. Could hide the sensors there and still have enough of an opening for an EV to breathe. I do quite like the profile.

[@iluvhousemuzic]

This is a sub brand only for China.

[@aldrichuyliong8143]

Perhaps the end product needs more time in the oven but I like the thesis this concept is pushing forth. The Auto Union mono grille that's been Audi's signature corporate identity has had its day. It's been evolved as far as it can go. It's time for something new. Audi, in general, needs a new way forward. This is an interesting exploration of one such direction Audi can take.

[@cartmann227]

A beautiful car, no doubt about that

[@Boomtendo4tw]

Reminds of Saab if they still made cars. Looks great

[@christianpolo8852]

Wheel arches are Avus Concept inspired.

[@nathanwolf5547]

If they actually offered this in Europe and the UK it would sell! They just need to show the consumer a new way.

[@frank2897]

Most of the comments to me seem like everyone doesn’t like the new design element especially the “AUDI” instead of the four rings. I like the change and I like the blandness of it, 😅plus being a station wagon, makes it even better, but then again I like jelly beans, as they tend to be more aerodynamic. As for the interior, I really like the minimalistic look, I’m tired of seeing buttons, buttons and more buttons.

[@Abisanth11]

I understand not wanting to use the rings as it might water down the current brand but it makes little sense to then also call the new sub-brand Audi. And seeing Audi team up with SAIC and VW with Xpeng shows how much they’re struggling in the Chinese market.

[@x0670]

It doesn't look bad but also doesn't look like Audi, especially weird with the decision to get rid of the logo, it seems like a Chinese car company just borrowed the brand to upscale the price....

[@dipojones]

European automakers are finished design wise. This looks like something BYD will produce.

[@Pertev777]

I get 80s audi vibes and I love it

[@kgenest100]

I really like it. Polestar design influence too in the front spoiler!

[@10CentWenty]

I like it a lot, drc how much it does or doesn't look like Audi, if it looks how I like it I like it since I have no real brand bias

[@fredericoamigo]

Difficult for brands who has built a big part of their design language around their grills when EVs doesn’t need grills.

[@annoyingmorlock]

This is a very nice and good looking KIA.

[@iamdarola]

To be blunt, that is not an audi.

[@RavageEject84]

Looks like a Kia

[@pt020]

I think the 4 rings represent 4 old German car factories... maybe in this case they can not use it. Horch Audiwerke DKW and Wanderer - Auto Union

[@sounakbatabyal]

What many people dont realise that it is not the Audi as we know it. It is a separate entity known as AUDI specifically for the Chinese market. It doesn't look like an Audi because it is not. It is an AUDI. And uhhh to Bembli, I don't mean to disrespect the research behind these videos but I think enough research could have been done to discover it is not the Audi we know.

[@GamingProspector84]

Looks like a Volvo/Polestar but they changed the front & rear facia.

[@kristiyanpeshev426]

Unfortunatelly we won't see this car in Europe 😒

[@joshuathomas512]

dude couldn't stand the interior so he starts drawing lmao, I feel the same

[@diemes5463]

where's the four rings?

[@jarjarwest7729]

It reminds me of the Faraday Future FF 91.

[@desmondlesetedi7209]

Could be a KIA, some anonymous BYD, dishwash water or melted wax.

[@febrianadji5758]

Iirc other than road condition, if Chinese want "work car", they'll choose cheap 3 row MPV which doesn't exist in US (tho still accessible if purchase these kind of car from MX and drive it to states) Hence lack of the "us truck" class there

[@B4R0N.]

I like it. But it needs the rings.

[@frankyu4387]

Im Chinese, did audi think we're stupid?😡

[@stefangvozdiak1635]

Am I only one, when all electric cars are for me for 95 % absolutely similar?

[@am_nota1ex104]

It’s not an Audi if it doesn’t have proper Audi DNA

[@alexconstantinidis8804]

I see the vision.. But it’s for Europe too. It’s where Volvo is going.

[@d4l3d]

Even as transition they could have used 4 broken rings suggesting the 4 letterforms. Would have linked the past with the new alliance. Looks like they're establishing a separate language for this market so, to my mind, making the logo that much more important. The wheels are not unattractive but, I can't help seeing ceiling fans.

[@S1E2SportQuattro]

Another step into a bleak and homogenous society.

[@13zplays]

this is what i imagined if BYD designed an audi

[@thrash123ful]

In the U.S You Tube Car journalist will call this a SUV just because it has a hatch.

[@davidhunternyc1]

How much digital crap are manufacturers going to force us to look at and engage with? What happened to looking forward, keeping your eyes on the road, out of the windshield?

[@304_Luey]

Alot more to come because people keep buying the stupid stuff. If everyone collectively stopped supporting, it would force their hand. But as we been seeing, people will buy literally anything.

[@davidhunternyc1]

@@304_Luey I don't people are supporting this. We are forced to buy it. It's either buy a car with digital crap or don't buy a car. Something's got to give.

[@aqualix7642]

@@304_Luey Yes people will buy into anything Say hello to EV's say goodbye to individuality

[@304_Luey]

@davidhunternyc1 I ain't buying it. I'm not rich, but I'm not broke. I just bought a $800 1 owner 1992 buick roadmaster that just needs a paint job and minor interior work. My problem with the new stuff is soon it's going to be electricians called when we need our cars fixed lol

[@davidhunternyc1]

@@304_Luey An electricians call? Hardly. Ask an electrician to fix a mother board epoxied inside of a dash. Sorry, the whole car will have to be junked. 90% of Tesla in the junkyard have less than 10,000 miles on them.

[@vezox]

if this is for china market only then its ok

[@gpower6153]

D pillar is Lotus Eletre

[@mrsoisauce9017]

Apparently Audis of days past had difficulties breaking into the Chinese market (presumably because they actually had soul and substance). This seems like a complete relaunch of the brand happening exclusively in China, and it looks like Audi is trying its absolute damnedest to disassociate itself with the vehicles of Audis past and blend in with the rest of Chinese car culture. From the looks of it, this might be an approach that will be reflected in the other VW Group brands as well

[@Ianmundo]

Ditching the four rings is insane, spelling the name out is like Range Rover or Ford pickup truck behaviour

[@paulpisters668]

A car without four rings isn’t an Audi.

[@freddybell8328]

Audi made a retro futuristic wagon and y'all still complain lmao

[@phantombru]

I don't mind if this design is targeted to a specific market (China). If it's global market, no.

[@betterbeavailable]

1000 Miles, 1000 hp, who gives a damn. It's an EV.

[@robert_niegel]

It doesn’t look like an Audi to me, and I think that it won’t matter. Audi and SAIC seem to hit the nerve of the market with the design & tech.

[@Kollex999999]

Looks like the Q8 from the back..

[@sueddo2634]

Why does audi spelled out give me grocery store chain vibes 😂

[@cayena4253]

Because it kinda looks like ALDI 😂

[@massive670]

Empty spot of the bumpers for the license plate

[@alko_xo]

Well, somebody desperately needs an ad blocker for his web browser.

[@undisclosedthai]

Should bring the logo back. AUDI is not BIYADI.

[@sinoevc]

I really want to know what he's listed on the market for

[@AutoEnthusiastJC]

Ugg, they are now doing away with front emblems too?! I’m sick of this spelling out the brand name trend. It screams cheap.

[@doggodproductions2259]

Ugh, i hate it. It's near impossible to be excited about new car designs when this is the kind of crap we're constantly being shown. There's no art in these designs. None at all.

[@SatongiFilms]

covid era stay at home design graduates finally pumping out their first designs and it shows.

[@senseikanacke69]

I hope they braught this car out so the original audi cars with the rings dont have to look like they are only made for the chinese market

[@phantombru]

If Kia optima wagon were designed by Audi.

[@cinimini4854]

Not a bad design per sé, but it just looks like any EV. The front reminded me of Lucid and like other comments pointes out, this has a strong Kia vibe about it. Spelling out your brand's name is also a trend I find unesthetic.

[@Navoii.]

It reminds me of the Lotus Eletre

[@gytis321s2]

What they trying to achieve ? There is no way Audi can ever compete against Chinese Prices.

[@SCREAMILLUSION]

Why when brands market for China they always sort of like put a distance between their 'mainline branding' and whatever they come up with for China?

[@RevenZeroDos]

It's a nice design, it's just not an Audi.

[@ChickenOfTheCaveMan]

Looks like an Audi-ed Veloster

[@fluxcapacitor]

A front face without emotion. As for the interior it's good but contrary to the bodywork details, the dashboards of concept-cars almost never go into production.

[@einautofan6685]

Why????😜 Absolutely stupid to make a "new" Audi Name/Brand...🤯

[@aksyddd3700]

ngl its not that bad...

[@almeladze]

Where are HVAC air vents in this car?