Augmented Reality Crash Course For Junior Creatives

When should you utilize Augmented Reality in your latest advertising campaign? As junior creatives, art directors and copywriters alike, it's very tempting to tack on an AR tactic to the end of your campaign. It shows you're down with the trends. But it's not always the right way to go. In this video, we dive into "the what," "the when," and "the why" behind AR to find out.
Check out ARtwork from Allo on Instagram at allo_creative

[@eduardojijon8224]

Right on!! Great stuff man keep it up

[@OpenDoorCreative]

Eduardo Jijon thanks so much!

[@theaetype6440]

Wow! I don't know much about this- but I truly enjoyed and learned a lot in this video

[@OpenDoorCreative]

So glad to hear it!!!

[@hichamlatrach4502]

is it purposeful 👌 .. it says it all ❤️ ... I always say that great things are not accomplished by those who yield to trends... the video was very helpful .. thank you Kevin

[@The3rdGunman]

Fire as usual!

[@OpenDoorCreative]

3rd Gunman thank you!!! Always appreciate you 3rd Gunman

[@The3rdGunman]

@@OpenDoorCreative Brother you've helped me so much over the years. Got out of an 11 moth unemployment.

[@matchesmalone9759]

I'm about to start Miami Ad School in a few weeks. I did a two year degree at parson and couldn't find a job. my gf went to Miami ad school and she convinced me to go. any advice

[@OpenDoorCreative]

Get ready. Work diligently. Let yourself get punched in the face with critique and adjust. Don’t compare yourself to your classmates. Focus on you and refine your skills daily. Best of luck.

[@tonyliu6966]

Hi, I am curious how many pieces of work should I include in my portfolio? how many of them should be integrated campaigns/ prints? Also, what are some ways to concept integrated campaigns? thanks

[@OpenDoorCreative]

Hey! Thanks for the question. There is no real magic number. It's really about putting your best foot forward. Don't just put work in your portfolio to fill it up. Only keep your best stuff. With that being said, my recommendation is to have three fully-fleshed-out, 360 degree, integrated campaigns if possible. Then it's always nice to see other work as well to showcase some of your design or copy talent depending if you want to be an Art Director or Copywriter. Check out some of the portfolio critiques on this channel to get an idea of what other people are putting out. Looking at other student books is helpful. They're your competition after all ;). On concepting, check out my videos on how to brainstorm the big idea (kzbin.info/www/bejne/oIqtkmmqnLOjgJY) and big idea sparking questions for your next ad campaign (kzbin.info/www/bejne/aoDUi5ZoZbl7l8k). Think those could really help. Best of luck!

[@netspot4917]

hey i want to build ar code in android it is possible to do these things in java programming