Austin Henley | The Changing Consumer Experience of Specialty Coffee (Part 1) | Re:co 2020

In this talk, presenter Austin Henley, poses three bold new questions for coffee and shares how the Specialty Coffee Industry can demonstrate its ethos through exciting integrated marketing initiatives.
About the Presenter
Austin Henley, Sr. Manager Disruptive Marketing
R.J. Reynolds Tobacco Company
Austin is an experienced sales and marketing professional with 10 years of integrated brand and business development experience across the CPG and technology industries. Austin has spent the last 2 years at HanesBrands Inc. where he helped to drive Champion’s aggressive strategic account growth initiatives. He has recently joined Reynolds American Tobacco Company as Sr. Manger of Consumer Experience where he will work to drive disruptive integrated marketing initiatives across the business portfolio.
Austin holds a bachelor’s degree from North Carolina Central University, a Master of Applied Social Science from Florida A&M University and a MBA from NC State University, where he cultivated his passion for consumer marketing and brand storytelling.