Jan Anderson on Reimagining Coffee: A Wake-Up Call for Specialty | Re:co 2020

This unprecedented time is an accelerator of change, a breaker of habits, a destroyer of wealth and a creator of new opportunities, new ways to think and act. Three years from now, when this crisis has passed, will we be changed? What will it mean for specialty coffee? We asked industry experts to reimagine our interactions with coffee in three years and to share their thoughts with the industry. It is at once optimistic and a cautionary tale.
About the Presenter
Janice Anderson, CEO
Premium Quality Consulting
In her various roles in marketing, data interpretation, strategy and business development, Jan keeps her focus on the consumer as harbinger of change-change that guides the evolution of the industry. As a founding partner of Premium Quality Consulting, she contributes to research that contextualizes brands within the larger framework of the coffee industry, offering insights on consumer coffee trends and generational preferences. She also contributes to the strategic design of the company’s proprietary CYA software; asset, service and food safety management for coffee companies.