Jim Watson | State & Future of Specialty Coffee Industry | Re:co 2020

COVID-19 has changed both consumer buying patterns and how large retailers are approaching their offerings-a phenomenon affecting not just coffee, but all beverages. Examining which categories and price-points are doing the best can help us understand what long-term changes we can to expect and how coffee companies can best adapt. With so much innovation in coffee shops and ready-to-drink coffee, Jim looks at how specialty coffee being sold in grocery stores and big-box chains can evolve further, using comparisons from the beer and wine industries.
About the Presenter
Jim Watson, Senior Analyst
Rabobank
Jim Watson is a Senior Analyst in Rabobank’s Research group covering the beverages sector, based in New York. He studies the big consumer and industry trends that are shaping the beverage world, with a specific focus on coffee and beer, and spends his time writing, podcasting, and advising clients about what might be coming next.
Prior to joining Rabobank, Jim spent ten years as an equity research analyst at HSBC covering the global beverages industry.