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Stellantis brands Citroen and Jeep are selling all of a few hundred units a month in India. Where did they go wrong and how are they planning to make amends is the topic of discussion for this episode of Autocar Deep Drive brought to you by Kotak Mahindra Prime. Hormazd Sorabjee - Editor, Autocar India - and Ketan Thakkar - Editor, Autocar Professional - share some intel.
Editor: Deven Bhalla
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Chapters -
0:00 - Introduction
1:25 - Management changes
2:50 - Eye on costs
5:10 - Citroen's India approach
13:10 - Fiat to Stellantis
18:10 - Jeep and the Compass
22:06 - All-new Jeep for India
25:22 - Citroen's EV play
27:37 - Leapmotor coming to India
28:55 - Managing multiple brands
31:42 - Jeep Meridian: What went wrong?
33:07 - Maserati in India
33:40 - Looking ahead
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