MOST MAJESTIC TOYOTA SUV EVER - REVEAL OF TOYOTA CENTURY SUV

This is the world reveal of the all-new Toyota Century SUV, unveiled just a few minutes ago in Japan. Toyota simply calls this the New Century (without the word SUV), but this is definitely the Sport Utility version of the legendary Century sedan. This time around, however, this Century SUV shares its basic platform with the Lexus TX, including the 3.5L V6 plug in hybrid powertrain. However, this Century is completely customizable and will rival such models as the Rolls Royce Cullinan. David provides first hand introduction to this model.
Automotive Press is owned and managed by David Koichi Chao, a global expert in the field of automotive evaluation, engineering, and strategy. With over 35 years of engineering experience, David is able to review vehicles from unique perspectives utilizing technical and specialized methods. David is a board member and a director at AJAC (Automobile Journalist Association of Canada).
David is known around the world as an authentic specialist of Lean/Agile Thinking, and travels all around the world to review vehicles and teach latest engineering methods. Born and raised in Japan, David has an engineering degree from University of British Columbia and post-graduate education from MIT and Harvard Business School in Boston.

[@Shambles7698]

The sliding door one really beautiful

[@Vian_Cheung]

Huge fan of Century here ❤ Good content, thanks 😁

[@khaanadian9648]

God bless Japan and the strong Japanese people.

[@rezanorouzian8198]

This is breath taking.

[@jimmy45rebates]

Wow!!! Beautiful Car.

[@michaelbuerhaus8409]

AMAZING vehicle! Thank you for sharing this information so quickly. Keep up the great work!

[@petergazarek9466]

TOYOTA ❤️👍 PERFECT

[@walterfick157]

Wow....is that a TOYOTA???😮😮... Thanks David for the update video...👍

[@yay842]

It's you shocked? It's a Century.

[@pinkipipe]

Love it !!

[@elizabethwhite4606]

David I appreciate what I think is a highly refined conservative look. Looks like a lot a leg room in the back seat. Very nice double headlight and rear light design. I like the large display for passengers riding in the back. The unique two tone reminds me of the older year Sequoia model SUV. Great review as always.

[@rightlanehog3151]

David, Thanks for staying up late to bring us this coverage. I am confident this will be a very comfortable and luxurious CUV but the flagship SUV for Toyota will always be the Land Cruiser .😉

[@houseofabba]

Did you notice the End/Back/ Truck or fifth door. The design has been lifted. Not straight or slanted. Comfortable and versatile. The luggage rack i believe can be added when needed. King to have option for added or detachable luggage,side steps on amd take off

[@CJ-rk5eg]

David, what prevents the century from being sold in North America?

[@geothon]

I wonder if they even plan LHD version with one car per day production.

[@bobb.7899]

Wow really luxurious. Will never get to see one in the states. I am on a list to get the 2024 Lexus GX. Can’t wait.

[@saulgonzalez9092]

Classic Century looks never get old. I can see why people compare it to the R-R but honestly there is no comparison. Toyota quality is way above BMW...who makes R-R nowadays.

[@andrewthacker114]

Looks beautiful,

[@lawrence.centinales]

finally i was waiting for your video

[@gwilli1754]

Beautiful, looks like hearse fit for an emperor.

[@smilepermile8165]

No one can deny that it is a straight copy of a Rolls Royce Cullinan. Also has those stacked-up headlights as seen in BMW's current X7, 7 series + XM, as well as the Hyundai Kona. Not really what you'd call 'original' design is it 🤔

[@ronnixson9253]

Why show it to America customers if we can't obtain one?

[@ΔημήτριοςΚαραβασίλης-ω5λ]

What's happening in Toyota's mindset? Century is supposed to keep the traditional Japanese aesthetics. As a matter of fact, whole world outside Japan is astonished by the uniqueness and brilliance of previous Century generations! Most gorgeous Century of all times is the facelift of First generation. Second generation is beautiful too. Century used to mean hood mirrors, wool, lace, gearbox stick on steering column, flip down portal in front passenger seat back. Designwise Century used to be the opposite of Western= Teutonic. Century wasn't a Japanese Rols Royce before, despite what Narcissists claim! But, this Century SUV is definitely the Japanese version of Rols Royce! Am I wrong? Interior seems nice, yet nothing extraordinary in comparison with some established aftermarket workshops, who upgrade previous generations of Land Cruiser. Toyota Alphard and Toyota Velfire seem to be more spacious inside and their seats are huge. It seems that times have changed, thus Century is not at the top of Toyota's ranking anymore. Am I wrong again?

[@houseofabba]

🎉🎉🎉🎉I do like Century. King. I used my Dodge Durango as Driver Church. For Royal Kings and Queens.

[@alwayne5932]

Wow wow 😳😳….AP is this really what am seeing…oh man am speechless for words & I don’t care what nobody wanna say this is really next level luxury…this is y I stick with my Japanese products that’s my take 😁

[@sudahb]

In place of the Land Cruiser?

[@NaijaBoiTellEm]

Thing probably floats on air haha. What a vehicle.

[@munrow22]

Interesting. Would be cool to see in the wild.

[@JohnPMiller]

I read that the base price is around $170K, but with production of only one per day, do dealers in Japan add big markups as they do in the U.S.?

[@abhishekwellage215]

Since no one has driven this vehicle except people in toyota, I'm not sure about the following. So my speculation is that since this vehicle drops some luxury features like the TNGA-L platform and air suspension, it's not going to be as luxurious as the century sedan (wish I'm wrong here), or the air suspension will available as an option. Or could it be a feature reserved exclusively for a potential lexus version of this to replace the LS sedan? 🌝

[@Ayaki6166]

I hope available the North American market. This Century looks similar the Rolls-Royce SUV.

[@jeffreycuellar241]

It will never be sold in the states bc of price and demand, if the LC 200 series didn’t make it, this one won’t, too bad, it’s really nice

[@aBc-123-XyZ]

That's a presidential vehicle. Just stretch it a bit..😎✌️

[@garyclark6747]

You should have @kirk_kreifels chauffeur you in one in October. 😁 7:50

[@TheBjjones]

🤣

[@amurika6336]

1:46

[@houseofabba]

I want material seats grey. That's what is in my Dodge Durango

[@nomsi4263]

As long as it doesnt cost as much as Bentley or Rolls I would buy it 100%

[@shettlock]

Does this mean two-tone is coming back? I like the retro look

[@Isai_Calderon]

Tolls Toyce

[@TheBjjones]

😆

[@walterfick157]

😂

[@JDubbs07]

Strong first gen Escalade influence on the front end. But the Japanese market will never know lol.

[@electrikoptik]

Yes because that was what Toyota was looking at for inspiration right? 😂😂

[@JDubbs07]

@@electrikoptik you'd be surprised, designers frequently look to icons of the past, and the original Escalade is iconic for how it influenced the industry. It'd be ignorant at best to think otherwise.

[@electrikoptik]

@@JDubbs07 There is nothing iconic about the Escalade. It’s an SUV with little history that was essentially a badge engineered Tahoe/Yukon. The Century has a rich history dating all the way back to 1967. The grill that you think looks like the Escalade has been used for decades on the Century before the first gen Escalade even came out in 1999. I suggest you go take a look at past generation Century models.

[@JDubbs07]

@@electrikoptik there is a lot that's iconic about the Escalade, your failure to see that is a personal problem. Fair point about the Century's design lineage though. Although there are also Cadillac's from that era that also employ a three box design for the front fascia like the Century.

[@electrikoptik]

@@JDubbs07 The luxury SUV market was already thriving before the introduction of the Escalade. The Range Rover arguably initiated the luxury SUV trend way back in 1970, followed by the G-class in 1979. However, it's worth noting that the first luxury G-class didn't appear until the second generation W461 in 1992; the first generation W460 was primarily utilitarian in design, reflecting its original intended use. In 1995, Lexus introduced the LX 450, which was based on the legendary Land Cruiser. Not to be left behind, Lincoln debuted the Navigator in 1997. On the mid-size SUV front, Mercedes launched the ML in 1997, followed by the Lexus RX in 1998. The Escalade entered the scene in 1999, a direct response to the burgeoning luxury SUV market. That said, I'm struggling to understand what makes the Escalade "iconic." It neither started a trend nor visibly influenced other luxury brands. Its presence is primarily limited to the North American market. While the Escalade might be perceived as "iconic" within its niche of buyers and celebrity owners, this admiration might not extend much beyond that sphere. It's somewhat analogous to a mother deeming her child the best-looking kid on the block. Furthermore, the current trend leans towards "boxy" SUVs, a design language the Escalade doesn't inherently carry, given its relatively young model history. The current boxy designs, like the Defender and the new GX, trace their lineage back to the era when SUVs predominantly sported that shape. I'm curious to understand: what makes the Escalade iconic in your eyes? What trends did it pioneer, and which luxury SUVs did it influence?

[@Sam-et3ve]

Family truckster headlights

[@zarstar1576]

Part genesis lights rolls front and side contour

[@scottm8879]

So big! Looks scary to drive in Japan

[@mcjogom]

👍💖👍

[@RS-303]

私はテスラ サイバートラックを予約していますが、全くテスラから連絡がこないのでこのセンチュリーを2台買います。

[@bazinga615]

reminds of a Genesis

[@igorp]

its a GV80

[@harrytran1874]

Americans finds away to importing the 2024 Toyota Century SUV and Toyota Century sedan before 25 years import law in the US by ordering the 2024 Toyota Century SUV and Toyota Century sedan from Japan to the US. Don't be surprised the 2024 Toyota Century SUV and Toyota Century sedan running around in California and Texas, Florida, Massachusetts, New York, British Columbia, Ontario, etc beside Japan. Rolls Royce and Bentley not planned to bringing the Rolls Royce Cullinan and Bentley Bentayga to the US but, an Americans ordered it and Rolls Royce and Bentley never looking back since that. The 2024 Toyota Century SUV and the Toyots Century sedan fitting in nicely in LA or Miami, Boston, New York City, Vancouver, Toronto, etc beside Tokyo. If Toyota bringing the Toyota Century SUV and the Toyota Century sedan to the US no one thinks Toyota making a Rolls Royce and Bentley fighters w \ a cheaper price. Toyota planning to bring the Toyota Sienna and Toyota Tundra to the world beside the North America market like China and Japan, Australia, New Zealand, etc.

[@mziwendukuntsele671]

Looks like a posh Chevrolet SUV to me. Maybe it looks different live.

[@cranialnerv]

Not coming to the USA market

[@ruggedland]

Not really of interest to me as I can’t afford a chauffeur yet 😂 interesting that they put it under Toyota brand instead of Lexus

[@hyperlogos]

Too many unnecessary lines. Winds up looking squashed.

[@williamdrijver4141]

If sold in the EU it might increase Toyota's CO2 emissions too much so they will be fined by the EU.

[@henryjohn2218]

It looks like Lincoln and bentley or rolls royce had a baby

[@zarstar1576]

Y pay 500g

[@Sameer-dn3mi]

Looks like a cullinan wannabe (not exactly a bad thing but not for me) with 4 eyes in the front. I prefer the aesthetic of Range Rover.

[@vedranbozicevic1111]

Sedan looks way classier. Why they have to make fuc*ing ugly SUV of everything...

[@eddieg6436]

Toyota Cullinan. 🤷🏼‍♂️

[@bruceli9094]

It's Japanese. Shut up and take my money!!

[@yay842]

Why don't they bring the Century to the West?

[@TheBjjones]

@yay842 Because Toyota recognizes there will be very few takers for an overwrought Grand Highlander that costs $170,000 (+) outside of Japan.

[@dols392]

Toyota copies Genesis, Honda copies Hyundai.

[@evanleo7633]

looks like Hyundai gv80😂

[@evanleo7633]

@@dcon8602 the grill is similar too

[@hqwac]

It looks like china car

[@star1355]

The two tone colour makes it look cheap and ugly

[@jimmyamico4713]

Hi David, What a gorgeous vehicle it does remind me of the Rolls-Royce SUV… However, it is out of my price range, but I will tell you I am very disappointed it’s not coming to the United States … it would probably be the most reliable and dependable SUV in the United States. Anyway, I appreciate all your hard work and effort to put these videos out 24 hours a day seven days a week your work ethic is like a Takumi craftsman at the Tahara factory. You truly are the example of those top-of-the-line workers in the world in my opinion.🇯🇵❤️🤍⭐️🙏

[@Ihateironyanddumbusernames]

Im sorry but this thing is such a cullinan clone. Toyotas always kinda looked to others to copy/improve. For that reason, im not a fan. Their most original idea was the prius and thats fine but not exactly exciting