Avant Garde is Minimal | Rei, Yohji, Margiela | Japanese Style |【History of Fashion】

[@koratboy1]

They do not have a daughter I cannot find any info online, pretty sure its a fake news

[@TheSecondLoft]

😱 I agree. I read it in an article but maybe I misread the context!! Thank you for pointing it out!

[@kawakubo8660]

They do not have a daughter and the other person in that picture isn't even Yohji, I don't remember their name but if I recall correctly they were a well-known photographer or art direction.

[@kitrinosouroupo8385]

We even can't be really sure if they had a romantic relationship. They do know it's other and they do have a relationship but there's no evidence that they had a romantic one.

[@weirdreportt]

You are one of the underrated fashion KZbinrs here, your content speaks volume about these kinds of topic. I find it very interesting that few, including you, speaks about fashion that isn't related or exclusive to streetwear and other cliche' styles. Definitely deserves more attention.

[@TheSecondLoft]

Thank you so much for this comment! It reminds me of why I started the channel, which is to diversify the fashion KZbin :)

[@원더플유스]

i agree. what is it he doesn't know about? If i can understand his all word that will be pretty cool. but i cant speak english well so thats too bad :(

[@deekshabhamidipati2368]

About Margiela. His mom used to revamp furniture and he started to do the same with fashion. He was already working with second hand clothing, being sustainable and completely rejecting the idea of the glamour and fashion, often his Designs are called anti fashion. Reimagining design in a way that you are reconsidering the original elements of garments made to fit or flatter the body and challenging those set ideals. Also, even Margiela hated being in the public life so much so that he never gave interviews, never came onto the stage post the ramp walk and maybe had his photo taken once during the time he was active. He stopped designing when the brand had to be more commercial to keep up with the rising popularity. Even then no one knew when he quit. He is not one of the Antwerp 6. Rather he is like the Antwerp 6+1. The whole of antwerp 6 were also the revolutionary designers who changed how fashion is looked at! It's all very interesting and there is so much about margiela worth understanding!!

[@honestitis]

Even though avant-garde fashion as it is known today started in Japan, the art movement did start in France in the early 1800s, hence the French term.

[@TheSecondLoft]

Right, the movement started in France and the fashion term is from Japan

[@jacobcosquer105]

I love how you focus on background and culture, glad I found this channel. Yohji is forever my favourite designer. The essence of Japanese lifestyles focusing on a way of life is evident within everything they do I feel.

[@TheSecondLoft]

I love that part as well!! I’m super glad to hear you found my videos interesting 🙏

[@artSFCA]

Avant garde started before Yohji an Rei. In Paris there was Theirry Mugler and Claude Montana who embodied that in their designs however it was different.

[@tinnagoli23]

You are reallyyyy goooddddd just keep going im gonna watch every single video ❤

[@TheSecondLoft]

Almost finished my service now!!

[@benjcheah3031]

I know very little about the wonderful world of fashion/avant garde and you explained it so well. TQ mate. Awesome content!!!

[@TheSecondLoft]

Glad you enjoyed it!

[@Dimurazor]

Great video! We really need more content like yours!

[@TheSecondLoft]

Thank you!! Will upload more this Friday :)

[@jmo8180]

Great content as usual!! Looking forward to more, quarantine is a killer :(

[@TheSecondLoft]

Haha thank you! And yes I will have to record more for quarantine needs 😂

[@bigstunna2049]

Love your video's, straight to the point and very informative I'm surprised you don't have more subscribers

[@TheSecondLoft]

Haha hopefully I will get more as I upload more videos! Thank you for the support 😊

[@Aluenvey]

Rei sounds awesome. Im a fan of Sombre Minimalisme, or Dark Minimalism. Also seeing how luxoury can be subverted by doing subtle design changes that simulates the aging of ancient temples and villages, or even post apocalypse.

[@David-bw9qi]

very cool glad someone is doing something on style. It's about Style (not fashion)

[@TheSecondLoft]

haha Thank you!!

[@KazamYoutube]

I loved this!! I really wish I had seen this 3 years ago. I would have saved so much money on my wardrobe. Haha. Well here we go again...thanks for this Tony. Seriously.

[@TheSecondLoft]

Glad it was helpful! More videos coming up to improve your style :)

[@lthecatt9667]

It was in fashion where Japan pioneered Avant Garde fashion, but the term was first used in the early 19th century, so to say it is from Japan isn't entirely true

[@OwnD1]

Damn, your videos never showed up in my sub box for over 7 months. You look badass with the tattoo and the muscles man

[@TheSecondLoft]

Hey! Long time no see haha I’m glad you’re back :) Appreciate the compliments!

[@a.c.7573]

Love the designs that Margiela made for Hermes in the late 90s

[@worldisweird_]

i am new to this type of fashion so thank you for such an informative video!

[@TheSecondLoft]

You're so welcome!

[@tala4684]

great video!

[@Ammeeeiizing]

Wow, just found your channel. LOVE IT! Subscribed

[@TheSecondLoft]

Welcome aboard!

[@hakeeml7900]

Please continue to make videos like this one it was very informative...keep up the good work 💯

[@TheSecondLoft]

Thank you!!! I will keep up the quality :)

[@hasekfan2450]

5:25 about your specific inspiration that seperates good/bad style, I have a question. Why do you need to have inspiration from some certain style in order for it to be good? Why not just get the inspiration from yourself and dress however you want?

[@TheSecondLoft]

That'll work as well

[@jacekkuc916]

In retrospective I have been minimal and avant garde in some way all my life. I liked the idea to wear a black jeans and t shirt or hoody in parties or at work. I really appreciate asian fashion in some ways, same as italian but what I notice in UK Asians trying western culture to be more bolder and stand out from crowd wearing cheap quick fashion. So depends on our lifestyle, social background we all trying to express ourselves, but sometimes marketing changing our style. Some avant garde or designers are way to expensive to my pocket so I'll try sew something myself. Be yourself.

[@schwuller2008]

Wow. What an education. As a lover of all things Yamamoto, inexplicably, i now know Rei, etc, and have a real understanding of what attracted me to want to wear these items. Thank you very much. Although...this education might prove to be EXPENSIVE :)

[@suffocute]

loved this :-)

[@TheSecondLoft]

Thank you!!

[@alquinnaa]

Idk why, i feel inspired after watching this

[@tomallen722]

You're treating 'avant-garde' as a school or genre of fashion when it's actually more of an idea or attitude. Yes, it's French for 'advanced guard' but it comes out through Modernism in the early 20th Century, where artists (writers, painters, filmmakers, play writes) attempted to push beyond the define norms and genres of their respective mediums. Just as in the other arts, avant-garde in fashion encapsulates many different styles so it's never one thing, it's both minimal and maximal. Which is why it's untrue to say that avant-garde fashion originated in Japan or has inherently Japanese aesthetics. Rei and Yohji were avant-garde because they were breaking from the mainstream and challenging what fashion was, through what became known as 'anti-fashion'. They made fashion conceptual. It's arguably the 'modernist moment' of fashion itself. Also, a side note about Rei. I don't see the similarity with Margelia with regards to body and clothes. If Margiela was guided by 'the final design should be designed by the body shape of the wearer' this is antithetical to so much of Rei's work! Her work, especially womenswear, warps the body. It's lumpy, 'ugly', it doesn't conform to the body, it distorts it.

[@OfWavesAndWinds]

Yes, this is much more accurate than the video.

[@kawakubo8660]

Yep.

[@rphlrms]

very informative, thank you!!! :)

[@TheSecondLoft]

Thank you for your time!!!! Appreciate your kind words

[@alquinnaa]

Dude this was super helpful

[@TheSecondLoft]

Lovely! Glad you liked it

[@takenby_cj]

MY FAV DESIGNERS IN ONE VIDEO ❤️❤️ thanks

[@TheSecondLoft]

Thank you for your time!!

[@BereGaming]

Love this video - very informative!

[@TheSecondLoft]

Thank you :)

[@LeizarIrbe]

Great video

[@percivalgapas7457]

Really great content. New subscriber from the Philippines. Btw, avant-garde’s approach is somewhat seen as “anti-fashion”, right?

[@TheSecondLoft]

Awesome thank you!! Yes it is kinda "anti-fashion"

[@makibao71]

Glad to see you bringing up this topic since I just went thru an online class which covers the avant garde fashion as well, and this video gives me a better understanding, so thank you Tony! :) Any interest on making videos abt genderless fashun?

[@TheSecondLoft]

Thank you!! That's actually a great topic to cover. I will definitely make something around genderless in the near future! Thank you for the input :)

[@idunablack2592]

Big error. The avantgarde movement did not come from Japan. Actually there already was a european and soviet/russian avantgarde movement during the 1920s. I am still happy to see someone talk about highly neglected styles such as avantgarde, but the lack of your research on the topic makes me question the reliabilty of your content. A little about the 20s avantgarde. First we had a VERY FAMOUS German (avantgarde) art movement/art school called Bauhaus which essentially influenced our "modern clean design" (especially that of furniture...well and basically everything else aswell) that we know and like today. Plus the womens fashion during the 20s was VERY revolutionary aswell. During the 20s there was also a big soviet avantgarde movement which mainly also influenced europe. Although they focused more on art, theatre, music, literature, film etc and maybe less on fashion, it is undenieable that avantgarde has already existed way before the 80s. During the 60s until mid 80s a soviet filmmaker called Tarkovski whose name you must have definitely heard if you are even the slightest bit interested in avantgarde films. Fashion-wise it is true that during the 50s a more femine and glamorous style (Dior!!!) was brought back and evolved from there on, so it is undoubtable that the Japanese avantgarde from the 80s, yes led by Kawakubo,Yamamoto, Miyake etc. was a big shock to Paris/the fashion world. But bluntly stating that avantgarde originated from japan is wrong. Please do better research next time. Otherwise it's still great that you at least touch on this topic. I hope to see a slightly more educated content in the future. Best regards PS this is not meant to be a hate or shame comment, I am just trying to correct a rather big mistake. I left you a link to a few wikipedia articles. I am aware that Wikipedia is not the most scientifically proven an reliable source, but its at least a good point to start. If you want to dive deeper into the topics also check out the external links section on wikipedia en.wikipedia.org/wiki/Russian_avant-garde en.wikipedia.org/wiki/Avant-garde en.wikipedia.org/wiki/Andrei_Tarkovsky en.wikipedia.org/wiki/Bauhaus

[@tomallen722]

lol, I just left a comment before reading yours. Glad someone else went more in depth. Not only does he misuse avant garde as a term both conceptually and historically but he misses what made Rei and Yojhi so important!

[@idunablack2592]

@@tomallen722 yeah I agree. I have seen Kawakubis dresses irl a few weeks ago and they are truly stunning

[@OfWavesAndWinds]

Absolutely! The Japanese possibly created anti-fashion which could be classified as a part of the avant-guard movement but were too late to start it, lol.

[@idunablack2592]

@@OfWavesAndWinds actually they didnt even start antifashion. It has already been adound for a while. There was an anti fashion movement in the art nouveau scene that refused the corset

[@jacknjill3000]

Great video, but you pronounce avant-garde differently from how I hear most ppl. say it. Also, I remember when the Japanese fashion designers started selling in the USA around 1982 and the look was different but I wouldn’t say the Japanese started it. There were many European designer way before that were avant-garde like Balenciaga, Pierre Cardin, Paco Roban, Claude Montana , Mugler and many more.

[@jacknjill3000]

Meant Paco Robanne.

[@brimmermorrison6759]

Is this also from the book Fashion; 150 years

[@TheSecondLoft]

Yes sir!

[@greg1595]

Can you do a video about raf simons?

[@Pekkori]

Is Avantgarde and Antifashion the Same?

[@accc9090]

You made a lot of mistakes and some of them obvious. Most obvious is your entire thesis. Minimalism has been avant-garde in the past and may be again in the future. Avant-garde means outside the norm. If the norm in Japan is dressing a way that is outside of what Westerners know and do, it isn't avant-garde. It's just different. Rei was avant garde for the West AND Japan in her time and even now to some degree. Her early 80s innovations were influenced directly by British punk and French haute couture as much as wabi sabi. You can look at her collections at that time and it's obvious. You make good points in your video that I appreciated and I hope you've learned more since you made this one.

[@God.EmperorBran]

ngl you didn't even talk about what avant-garde is and explain it. I think just talking about what it was before it was incorporated into fashion makes it really simple to understand. That it just means an art form as it was used for fencing and that the story itself is the art and the art is the story.

[@franciscasfunspace3985]

I love you dude. Japan rules

[@TheSecondLoft]

Haha they do have nice taste in fashion

[@danielawerner1790]

awesome explanation. happy I clicktivists on your video. thanx! :D

[@TheSecondLoft]

Glad it was helpful!

[@deekshabhamidipati2368]

Ann demulemeester is od the same time as Margiela!

[@AveryLiburd]

margiela.. my favorite brand. great video, you should learn the original pronunciations tho. just a bit of constructive criticism

[@TheSecondLoft]

Noted!

[@heyheyhey40]

All I knew is that wasabi is hot.

[@mb-watches]

Just stumbled over your channel, liked this video, will check out more, subscribed, too. Keep up the good work, cheers from Germany 🙏🏻👍🏻

[@TheSecondLoft]

Awesome, thank you!

[@tina3111]

but WHAT IS avant garde

[@artSFCA]

Basically anything that is NOT mainstream.

[@OfWavesAndWinds]

@@artSFCA No. It has to be new, innovative or experimental concept.

[@tonys490]

glad I found you... most of western fashion is copied from Japan and India... if you look closely

[@TheSecondLoft]

Totally agree 💯

[@tonys490]

@@TheSecondLoft its a shame that although some give credit , most dont .. Even the brands like Apple store designs are sure are inspired by the Minimal cozy coffee shops in Kyoto and remote villages of Japan.. I always admired indie Japanese brads like Yaecca etc.. Margaret Howell , universal works in UK are all inspired by Japanese aesthetic .. gr8 video

[@OfWavesAndWinds]

If it started in Japan it would have a japanese name. Avant-garde is any fashion that is ahead of its time (new, revolutionary, never-done before). What these designers did was anti-fashion - ugly, broken, deconstucted, torn, dirty, strange proporions & textures, distorted, achromatic... I love them but wouldn't call them fashion designers. They were artists but didn't create fashion.