Award Winning BBQ Rub Recipe (Badass BBQ Rub)

Badass BBQ Rub: Beginning in 1995, Tom Norris is a founding member of the Grillas BBQ Team in Kansas City. The Grillas were the 2003 American Royal "Open" BBQ Contest's Grand Champions. In 2004 we took 1st Place in Brisket at the Jack Daniel's World Invitational BBQ Championship in Lynchburg, TN. Over the years we have won some of the largest BBQ contests on the circuit.
This video shows you how I make my Badass BBQ Rub. This rub is great on Pork, Ribs and Chicken. It is easy to make and you will be happy with the final product.

[@inmyopinionwisdom4986]

It's so funny because everytime I make ribs or brisket my family always yell across the kitchen grab some of Tom Norris BADASS Rub! The little ones always blush and giggle! Thank you so much for sharing your dry rub with us. IT TRULY is a WINNER! My Dad said, See, that's WHY Mr. Norris WON!!! His BADASS is damn DELICIOUS!

[@bene88597]

Brother one question how much of this rub do you use per kilo gram? Thx friend

[@nadineadams1711]

We've used this recipe & it's the best!!!

[@fender19281]

great rub! as others have noted it is a little to salty so i adjusted it and only used 1/2 cup of kosher salt and 1 Tbs of cayenne pepper instead of 2. Amazing! Thanks!

[@Cjosephine52]

I used this rub last memorial day. it turned out awesome. I add 2tbsp of cumin and I cut back on the sea salt . My friends and family loves it

[@ShortHandedNow]

Calls for Kosher salt... Sea salt is quite a bit stronger.

[@originalbukatv]

Why Tom does not post the ingredients in the info below the video I have no idea. Here are the ingredients. Feel free to copy and paste this and print it out to take to the grocery store. Enjoy this amazing BBQ Rub made by Tom. 1/2 cup - Brown sugar 1/2 cup - Raw sugar (unrefined/single process) 1/2 cup - Kosher salt (no Iodine) 2 Tablespoons - Celery salt 2 Tablespoons - Season salt 1/3 cup - Hungarian paprika (not Spanish paprika) 2 Tablespoons - Chili powder 2 teaspoons - Fresh ground pepper 2 teaspoons - Cayenne pepper 1 teaspoon - Granulated garlic 1 teaspoon - Granulated Onion

[@stardel]

+LoveIsTheAnswer Thanks...some guys just don't think

[@bretleonard5549]

Thanks so much! I was coming down to look at the comments hopeing somebody had the ingredients

[@haydenfq]

** 4 tsp ground pepper

[@lillizuleniaristizabalocam1903]

LoveIsTheAnswer thank you so much

[@78kitty]

Killer recipe Tom & @LoveIsTheAnswer, thanks a bunch for listing ! As haydenfq points out though, Tom says Four Teaspoons (4 Tsp) for the black pepper at 2:12 and also lists it @ 3:12. Happy BBQing!

[@jamieostrowski4447]

This is a delicious rub. Thanks for sharing! It's my go-to.

[@MAGTRAIN]

I love this stuff. It is my new "go to" rub for anything. I really like it when I do rotisserie chicken. Then I finish the chicken off with his Bad Ass BBQ Sauce. And that sauce is also awesome. I will never buy BBQ sauce again!

[@roggie77777]

Badass BBQ Rub: Tom Norris • 1/2 cup - Brown sugar (put on cookie sheet and let sit out 1 hr) • 1/2 cup - Raw sugar (Sugar in the raw / Turbinado sugar) • 1/2 cup - Kosher salt (no Iodine) • 2 Tablespoons - Celery salt • 2 Tablespoons - Season salt • 1/3 cup - Hungarian paprika (not Spanish paprika) • 2 Tablespoons - Chili powder • 4 teaspoons - Fresh ground pepper • 2 teaspoons - Cayenne pepper • 1 teaspoon - Granulated garlic • 1 teaspoon - Granulated Onion Mix with fork

[@atlaliencov8927]

You are the greatest for this and just saved me 3 minutes of my life!!!

[@pattyeirado2120]

Thanks😉

[@kostbel]

Thank you

[@hilarysclark7357]

“Bad ass” bbq caught my eye, but the Kid Rock shirt sealed the deal! New subscriber here.

[@AlittleSmokey]

Curious on the sugar content also. I do like the sweet/savory .. would be awesome for chicken. Would be afraid of it burning for longer cooks. Thank you very much Tom! Inspiration. Thank you

[@michaelbeecher2095]

Great rub, we really enjoy it. thank you

[@Coouge]

Thanks Tom for this recipe. I'll definitely try this!! :D

[@gra22]

NIce! gonna try this out on some briskets i have to make for a cousins wedding reception.

[@jdking371]

I am sooooo gonna do this at my next cookout... ive been buying rub (I prefer for sauce to be a option for my guest) I had dry rub BBQ for the first time in Austin TX... and ive been tryna make it ever since.... I live in NC now... and they slather sauce on everything... I wont eat it LOL

[@nicokek7761]

Thanks for sharing your recipe

[@redbone7040]

Excellent 👍

[@jameslopez9710]

I have been looking for a rub for a long time. This recipe seems to be what I am looking for. One question, where do I get Raw sugar and Hungarian paprika from? I don't believ I can get it at Publix. Thnaks.

[@bbqndad]

Kenneth, I normally use a sweeter Hungarian Paprika which is brighter red in color. Depending on the protein and who I am cooking for, I will use a lighter red or brownish Hungarian Paprika that is hotter.

[@psymouss]

+Tom Norris Yeah, right. Here, in Hungary we usually go for Paprika from the city of Szeged or Kalocsa. Both are the bests in Hungary, really. Those fields have deep, rich type of fields end the locals are known for growing Paprika since generations and generations. Anyways, I love your video and thank you for your support for today's evening BBW :D Hi5!

[@tedarndt6254]

Love your stuff and thank you. I have bought some sweet smoked paprika have used it and its fantastic, spending a little more $ is well worth it. Its not just a color agent anymore :-)

[@allanharris5356]

What protein do you use this rub on?

[@uprite88]

Tom how long can you store this for?

[@b-gill9224]

how do you adjust this rub for use on beef? do you just remove the sugar?

[@medina239ify]

Going to try this rub tomorrow

[@bretleonard5549]

Was this rub good?

[@mikegosselin1634]

what brand is the season salt and chili powder?

[@colemant6845]

Kid Rock endorsed! Must be a good rub!

[@olgasa6943]

you can adjust the recipe by adding less salt, simple as that.

[@XsCXBEAST627726]

New to the barbecue world kinda excited only 16

[@Splashblaylock]

Great recipe Tom

[@bettyescookingchannel]

Thanks for the BBq recipe.

[@aGorillazGirl]

When he said Chilli powder my dog came to the room...his name is Chilli lmao

[@fauxmanchu8094]

Kayla 😂😍😂 smart Chilli.

[@bucci777]

A smile..then..."Bad ass BBQ rub.."😂

[@garygarrett1867]

Will the different sizes of spice grains still allow it to mix equally?

[@SpiderJedi]

Hey Tom, can this be modified for Texas BBQ style Boston Butt? I don't want a sweet spice but I know some is okay because it's pork... Should I cut the sugar down and by how much? Your input is greatly appreciated...

[@kisunamayan]

excuse me...can i use this for home potato fry or potato chips....thank you

[@asymetrix7022]

Please add the brands that you are using as i would like to match flavours. what sizes are you using here in UK 1 teaspoon is 5 ML and 1 tablespoon is 15 ML. UK cup 250 ML. cooking temperature and duration. thanks !

[@davieparker9008]

love have recipes u said to fast. big fan.

[@jonathanbullman7058]

I really like this rub recipe. Only change I'd make would be more pepper. Not that this is deficient I pepper just my taste prefers more

[@texas.latina89]

thanks for the recipe :)

[@NorthernThaiGardenGuy]

Seeing the age on this video, I think we can safely say that adding the sugar and salt is something done separately instead of together with your other ingredients. Why this was not well known a decade ago I do not know.

[@mvieke]

The nice heat and sugars are completely overpowered by the salt. I would cut the kosher salt at least in half maybe a third

[@evabeasley3816]

Hello.Its 2018 and I did ur rub and my meat came out great.i did ur sauce also.That was done bad ass stuff.

[@georgeioannidis7468]

what is season salt???

[@bene88597]

How much to use for 1kg?

[@jaybailleaux630]

I would say that is a KC type rub because of the sugar content.

[@XeRjEX]

could somebody tell me what´s the name of the ingredient numer 4 plis try my best trying to understend what he is seying but i cant. plis help me

[@mks1773]

+Xerjes jafredska Celery Salt

[@arnelb.nacinonacino3307]

Pls you give the all name bbq rub recipe and grams

[@XeRjEX]

I would really apreciate if you can write down de tipescrips plis, someone help me i dont understand tow ingredients.

[@Jared-tc1qt]

Too much sugar. Followed to a T this past weekend and my meat literally caramelized and the outside melted into the butcher paper. I figured it would happen but wanted to give it a fair shake instead of assuming. But I will say it tasted really good. If you aren’t wrapping your meat you should be ok otherwise just scale way back

[@kqmcool]

What kind of Hungarian Paprika, sweet?

[@Forevertrue]

+Kenneth Mullen -- Spanish smoked Paprika worked well without being over powering. I did use the hot, though the mild is good as well.

[@Splashblaylock]

My name is kid!!!!!!!

[@LucifugeRofocale666]

I put Carolina reaper chili powder and it came out great just a good touch of heat

[@olgasa6943]

now can you show us how to make a meatloaf??????

[@stevek2645]

those are not half cup portions

[@VitalhotelTV]

i am sure its a great rub..wanted to try.. but its impossible to rebuild it. but as for as "Ingredients" go.. Celery Salt and Spiced Salt are not Ingredients ... How much Celery in a pound of Salt? What spices are in the Spiced Salt?

[@d0ct0rm0d]

It looks good but this is exactly why I won't make it. You need to be able to replicate and develop recipes from base/core ingredients.

[@fortnight-yf7hp]

eurostar2010 celery salt is an ingredient McCormick makes it

[@NovaDivine999]

eurostar2010 it's called seasoned salt, and it does exist. lol it's made by lawrys and other brands, and celery salt also exists. my word, where do u live kid. 😂😂😂😂😂

[@joshuadurbin3271]

It's a pretty good recipe, however, it was a bit too salty. I added another 1/2 of sugar to even it out. Overall, well done!

[@t.m.7178]

If Chuck Norris’ tears cure cancer (Too bad he has never cried). I wonder what Tom Norris can do with bbq?

[@jaysunzow]

Add some cumin and then its perfect

[@billturner4427]

Why don't you add more salt? You only have 2 pounds!!

[@Forevertrue]

+Bill Turner I agree, its too much salt. I could taste nothing but salt in my ribs. Cut it all in half. At least.

[@Lucky13Twice]

That was celery seed, not celery salt

[@662chillin]

Two separate things. I've used both before in rubs You can find both at Walmart. Celery seed is kind of expensive ($4.48 for a 4 oz jar)

[@Forevertrue]

Too much salt.

[@b-gill9224]

i agree. probably better to leave the salt out altogether so that it can be used as a marinade if necessary.

[@gardini100]

to much sugar

[@justme0411]

too much sugar and too much salt

[@Lonewolf_1776]

I agree

[@pweiss15]

I disagree.

[@justme0411]

pweiss15 thanks for playing!

[@Forevertrue]

+justme0411 Way too much salt. Sugar not so much, but all I could taste was salt on my ribs.

[@taariqh.8608]

I both agree and disagree

[@sysman76]

ma che cazzo è la seasoning salt?? spiega almeno che c'è dentro!

[@muttbob5603]

Lawry's Seasoned Salt è il principale usato qui dove vivo, in Michigan. Ingredients: Salt, Sugar, Spices (Including Paprika, Turmeric), Onion, Corn Starch, Garlic, Tricalcium Phosphate (to Make Free Flowing), Sunflower Oil, Extractives of Paprika & Natural Flavor.

[@mahalaleelforever4806]

to much salt

[@beckydebassige9355]

Holy fuck TOOOOOOO MUCH FUCKING SALT!!!!@!!@

[@beckydebassige9355]

Sorrry I used your recipe.... grosssssss

[@jamesk8131]

@@beckydebassige9355 I think your mouth is gross.

[@MikeJones-yf2xx]

Unhealthy to much salt