AWARD WINNING?! || PROCESS.AUDIO - Sugar

Sugar, it's nice in the coffee, but also to sweeten up your sound!
Check Sugar yourself:
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[@chriswellz5993]

From the way it sounds, I look at is as an exciter, a saturation, a polish, not as a resort for fixing problems in a mix, but more so enhancing one from a mastering perspective.

[@nord_berth]

I always trust a man who drinks his coffee without sugar.

[@sulimanhassan9556]

man i really trust you 100% ... i've tested this plugin yesterday and i thought about you making a video about it and here is it ... mostly everything you said I'm with you in it. this plugin doing things that i couldn't see or understand EQing Saturation etc.. and i see many plugins out there doing the same they use the very basic things like eq, compression, Saturation hiding it in interface calling it magic .... if anyone reading i suggest you learn the basic it will help you more

[@nightmisterio]

I was gonna try it before I heard "ilock" 😂

[@MeTuLHeD]

Absolutely agreed! Will NEVER use one...ever.

[@GhostSamaritan]

Yeah fuck DRM.

[@EliteOnTheBeat]

Completely agree. I own some plugins on Ilok and they are always a HEADACHE to deal with. I rather drink my coffee black. Wait for it...... 😂 😂 😂 😂

[@hatusage]

@@fretfingers You should go on the ProTools Facebook site and see the amount of people complaining about the cloud!

[@jupiterwavemusic4362]

😂😂😂

[@danrebeiz4598]

“It doesn’t say WHICH award they won” Now you’re catching on 😉

[@tristanawild380]

The ad voiceover's words imply they're trying to sell me a plug-in, but the timbre seems to want me to enter my credit card info into their adult cam site 🤔

[@soundcrafter]

So true!

[@Tonehenge]

I picked it up. Sometimes I work with clients that prompt me to come up with solutions that get them off my desk faster. If I can save $150 in aggravation, then the plug pays for itself immediately.

[@carlosfanmusic4351]

Why should anyone send you a plugin to review? Because your channel is great, that's why. Simple, funny, honest, relaxed and with lots of knowledge.

[@Whiteseastudio]

Sometime too honest 😳

[@carlosfanmusic4351]

@@Whiteseastudio I also want to thank you because of your love for analog hardware, your channel made me appreciate that subtle distinction from digital and try to replicate it with my plugins (some of them you recommended it like True Iron). Now Im planning to buy some pultec-style hardware eq when I can.

[@PaTiFoN18]

Soundgoodizer on steroids

[@pac0re]

soundgoodizer is just a cut down version of maximus.. so maximus is the steroids :P

[@Rendydany]

ha.. that's it

[@MLaneBeats]

@@pac0re actually soundgoodlizer is from Maximus, if you scroll the presets from Maximus you can find the a,b,c,d presets which are in soundgoodlizer XD

[@OnlyAzz1]

Exactly

[@pac0re]

@@MLaneBeats yes i know this not sure what i wrote was something else?

[@normjones6916]

Thanks for promoting the unknown talents of audio producing and the idea that you can be as good as the best:)

[@mjklein]

The more people use this plug-in, the better it is for recording artists that don't want to sound like everyone else. We already see this happening with the sound of "modern vocals" where everyone uses the same plugins for pitch correction and harmony generation. I hate to say this, but what was once known as the science of recording engineering has become even more formulated in its application than the ear candy that has been produced by the record industry itself. The name of the plug-in isn't even ironic - it's iconic of the age in which we live.

[@Aquarius-CZ]

I was so reliefed, when you have said: "Is it just me, or the sound in a background has not altered".. during the intro I was like.. damn there is something wrong with my hearing. :D

[@BobingerAudio]

"it's more on the Harry Potter side of things....." i need more plugin descriptions like this!!! LMFAO

[@Nakidim75]

This Plug is Not designed for sound engineers. It is designed for musicians who want to “shape” the sound before mixing.

[@tolisgamer]

Exactly!

[@b3at2]

before the mix? sounds like more EQ after the mix lol.

[@thesuncollective1475]

That's what I think too

[@yanpisar]

master channel right before mastering

[@Nakidim75]

Of course, It depends on how you use it. Frankly, it sounds good but I don’t need it.

[@louisjans9450]

An award winning engineer is just a talented person who has been lucky enough to be in the right spot at the right time. Very good social skills help too :-) As for the plug-in, well AI is taking over it seems.

[@maxterwel]

it looks like a kids toy to simplify mixing as much as they can for beginners

[@djimma5080]

If people insist on doing home mixing and mastering then it's good they made something to simplify the process just so we don't have to listen to so many shiity mixed and mastered tracks

[@tobytodelafontena]

You must be a super gifted and over talented (maybe Award-winning?) audio engineer to consider that beginners are only kids in need of toys who will let them think they will be able to reach your immense skills using them.

[@WheelieMix]

The point at 13:30 is exactly what I thought and why I didn't wanted to use plugins like this when I started : A good/excellent engineer can make everything sound as he wants with what he have at his disposable. Depending of such tools that don't show you what you are doing. Will make you struggle a lot if you face any scenarios where you won't have that tool with you (which is very likely to happen).

[@ZeroG84]

Secret weapon (IMO) = Artists performance.

[@oinkbastudios3150]

Totally agree.. and the quality of the recordings, the clarity of the mix and the ambience in the room and/or reverb chosen.

[@louisjans9450]

Yep!

[@davidjackson8387]

The True Iron plugin you showed us last week was friggin awesome!! I heard of it because Lewin on Garage Band and Beyond! And he got it from you! You have more influence than you know young man!!

[@daveBignoseA]

I also prefer my coffee with no sugar and ilok's make me sad. So perhaps I'll keep my jazz sugar free. Keep up the good work Wytse.

[@joecoolmusic5373]

When you raise the wet inject, it looks exactly like the master aid 1 preset on FL Studio's Maximus. Maximus also has the option for saturation as well. I'm pretty sure this is Maximus with a different GUI.

[@RicoLee27]

And a weird version too.

[@benwogu]

best way of looking at this plugin is a multiband parallel processor. Basically combining all the parallel processing (compression, saturation, eq, etc.) you might do to a mix, and making this available for different bands. Maybe the manufacturer could've done a better job explaining this plugin, but I understand this was intended for use toward the end of your mix process or at the beginning of your mastering stage. If you've ever did rear bus parallel compression on a mix, you can hear this plugin doing similar things - but has the flexibility to do it for a particular band. This plugin might not be for everybody, but it definitely has a purpose.

[@Key.Fantasy]

please use wet inject for that ultimate analog feel..

[@PakessoMukash]

Due to the sheer confusion of how and what the plug in does (while also seemingly impressing this guy on the sound) I'm definitely going to look into it. He spent waaaaay too much time shitting on the plug in for this episode though. Almost...ALMOST like it was insulting him as an engineer. LoL Just a spoonful of sugar helps the medicine go doooooown...

[@mohamedmahmoud1990]

I don’t know why the trend now is creating plugins do hidden processes under the hood, this really creates lazy unskillful audio engineers ( it won’t create any audio engineers basically ). Put saturator, MB compressor and eq all together in one process without letting the user understanding what’s happening and then call it the ultimate plugin. No one cares about the art but the money.

[@Weston_Guidero]

Because it makes it simpler for people who don't understand what's under the hood or even for the people that actually understand what's under the hood. Some plugins are kind of made to make things easier. I think everyone should understand them and why they don't necessarily need these types of plugins, but sometimes can help them or their workflow. Really all you need is the basic tools that are pretty much included in every DAW...

[@Al_Mac125]

Ha, what money? Lol

[@StrayMedicine]

EXACTLY! Minimal plugins are the worst! Plus what if you don't want to use them in the same way other people might want to. Developers need to stop trying to make plugins for lazy producers and need to add more customization! If you feel like being lazy or getting to a certain point quickly that's why making your own presets for your plugins helps... and why can't the developer just have full control over features and include stock presets for people who aren't engineers, and that way they CAN observe and see what's happening, and then actually learn. If I see a plugin that has an over-simplified interface 9/10 times I immediately skip over it.

[@TheDogPa]

Technology doesn't always advance art...but it does allow incompetent, inexperienced and untalented people to do it. Music 'technology' started losing 'art' when digital reverbs/effects took over in the 80's. The current digital tools have removed any requirement for musical or technical ability to make 'music', or the need to work & learn under a master for years so you have some clue what you are doing, and why. The state of the industry today is a simple 'reflection' of this.

[@TheDogPa]

@@StrayMedicine I never said it will not allow musical talent to thrive with better tools and technology. I learned the old fashioned way in a studio sweeping the floor...and having a mentor engineer. I learned analog and saw digital come and learned it better than most right away. I've always said there is little difference, other than using a new tool in a new way to reach similar results...I can use either. You need mommy to talk to you.

[@FatihErdemKzlkaya]

Just give this guy an award already!

[@mrnelsonius5631]

I was like “Sandstorm by Darude AGAIN????” But then you hit WETINJECT and it was like the first time I’d heard it. Bravo.

[@poznipracker8113]

Plugin producers are all on this "one for all"- train recently. That doesn´t have to be a bad thing.... well a side by side comparison between at least some of this "one for all" pluggies would be nice! But you are right: to give all your trust and confidence to one of this "one for all" things right from the beginning, will possibly stand in the way of learning mixing in it´s debth and "realness", as you don´t know exactly what you´re doing.... It´s a double-edged sword. I do believe to some extend that you can save some time when you´re really confident with this pluggie because you use it very often and know what to expect when dialing around with it. On the other side you can not finetune certain frequencies for example. When you have to do this anyways, you loose time.

[@WestonTrefry]

(Starts typing comment) 9:51 *(backspaces quickly)*

[@verghieskomara8183]

its magical honestly

[@ardonrumnong]

You are right, for us beginners having that is kind of bad because we don't really know what its doing to the sound... id prefer finding out what is wrong with my mix the hard way than an easy solution like that....I guess it feels much more rewarding that way.... :) looking forward to the softube console 1 review pt.2...

[@stringstorm]

I wouldn't worry about new engineers using this, to be honest. Because sugar gives you a broad control over multiple plugins and sooner or later, if they're truly serious about their work, they would want greater control over their mixes. Sugar would be good if it was marketed for beginners and hobbyists like me who just want to get a song out there. But I can also see it being used by professionals when time is a limiting factor.

[@theomack8573]

The MS mode is kinda cool, adding some sparkle to just the side channel and a little bottom to only the Mid

[@theomack8573]

On a full mix

[@TrooperFX]

great review. thank you for your work! Started producing last year and youre the most authentic guy i found regarding the audio field. Keep it up!

[@DanDuskin]

I like what it did in the low-end, and the saturation was nice, but I don’t need it.

[@techknutmedia]

Before you even pressed play it should be painfully obvious, that the heart of this is simply a multiband compressor. For most people using presets and just moving knobs until they get the sound they are looking for it's a good thing. Pro users already have full featured multiband compression but you have a better understanding of what you are doing to get good results. These types of plugins are great for most home users. I would say for lots of home engineer/producers give it a try.

[@IFMstudio]

'Sandstorm' sounds different these days 😁

[@novafilm447]

Nothing wrong with the plug, it is helpful on tracks, as in the mix as well. Dont really care if someone says its better do this manually, cause its a helpful and effective tool. The only problem I see, is that it seem to not be 100% compatible with some DAWs, and that always scare me a bit.

[@magiusicgician4102]

Great evaluation Wytse! Crystal clear as always!

[@nickstalhood5380]

It kinda just looks like a better version of infected mushroom pusher

[@yevhenmalyarevskyi2150]

I think, that idea of this plugin is almost the same as in scheps parallel particles

[@tezzo55]

:-B It's "exciter dust" for those who don't know how to use compressors, EQs, and a sprinklings of anti-phase to make it all sparkle. Of course, you could always just mix the track until it sounds the way you want. Random silly stuff :-B Love ya, XXX

[@octopusonfire100]

It's basically Scheps Parallel Particles from Waves.

[@donalobroin1775]

They should have called it "moist" instead of "wet inject". It's less words for the same impact.

[@_con_fetti_]

Dónal O Broin or “Thrust Pump” that would be good 😂

[@locutusmdv]

It is a good plugin for a musician that has to do some production, as it is my case. I have used only at the master channel so far, because it consumes a lot of processing power, but I like the results!

[@nickash5]

Possibly the best results for this mix would be to use eq to cut frequencies. Not boost and compress.

[@DarkMetaOFFICIAL]

This just looks like a pretty cool all-in-one unit for people who don't know how to use multi-band compression lol

[@liamhebden8857]

I have a excellent suggestion for a snake oil review. Blue cat's MB-7 mixer. A plug-in that separates a track in to 6 bands and allows you to put 2 plugins on each band pre fader and 2 plugins post fader. The are also other options on each band width. Could be a great fintuning tool for pretty any application. Mastering of course... but also imagine being able to put effects on a vocal but only a certain frequency. Please, I can not test things right now and mainly I want to know if the plugin has a good sound quality.

[@micuentabasura]

I didn't know about this plugin, but sounds like a really useful tool. Thumbs up.

[@rockkley9159]

Well can't you just separate frequencies you need by EQ or something, and send it to another track (like 3/4 -> 1/2) where you can do whatever your dirty fantasy tells you to.. ?

[@xnoreq]

Seems to be a simple dynamic 4-band EQ limited to 2 presets per band plus compressor.

[@t0sh400]

"It's more on the Harry Potter side of things" -- White Sea Studio, 2019

[@Alchemedia]

Brilliant! Lol!

[@danielclem7409]

Always love your vids, I've been mixing for a long time and think I still want this Sugar for those quick fix cheat instances. Thanks for introducing it to me.

[@amdenis]

You are so right- you do deserve an award for your shoe lacing!

[@stizan9185]

I like it, its simple and fast, good plugin for producers rather than mixing engineers.

[@pconderdelen3686]

Its kinda like Saturn in a way haha, nice one dude thnx for sharing

[@DaveChips]

It's not... Saturn has more bands, more saturation types, eqs,envelope followers, lfo... Duh... U get my point 😅

[@johnreelsound]

I downloaded the demo and set up an Ilok acount. Was quite excited. Set it up on the stereo out Logic Pro X. Either I am an astonishing producer or its meant for kiddies who have no idea. I remember back in the day when the first Aural exciters came out how we used them on everything.We dont do that any more. Learn how to use eq and compression and save your money. However it is free for 30 days so give it a go and use it to hone your real skills by trying to match the effects using individual compression eq and saturation plug ins X

[@ArvidOlson]

What i would like is a plug similar to this, where there is a shortcut to commonplace mastering stuffs, but after you have dragged your soundgoodifier to the good point, you should be able to expand the plug-in and see all the individual parameters it has changed as well as fine tune every single one of them on their own. That way you save lots of time without loosing any detail. Edit: That being said, I'm a composer and a musician first, so I'm not (yet at least) very knowledgable when it comes to mixing and mastering.

[@toribarron5700]

Arvid Olson, get into it! For what it is worth, you just described most of FabFilters plugins. They let you see your sound and your changes in real time, and you can fine tune whenever needed... but those options aren’t filling your screen when you don’t. If you learn with plugins that feed your creative side rather than your science mind, a musician/composer can quickly make a brilliant amateur sound engineer.

[@ArvidOlson]

Victoria Barron well, on that level I would already say I am, I’m just not good enough to pursue it as a career, not that I want to either :)

[@toribarron5700]

Yeah, that’s pretty much what I was getting at. Going through the whole process a few times has helped me better understand a sound engineer’s job, and allows to to have far more productive communications with them. I primarily do voiceover, which is relatively easy, but nothing has helped me learn how to communicate with the folks I send my recordings off to like learning how to mix music and apply plugins.

[@clarkkent5279]

I found the frequency range that my ears really like and its right where that guitar solo sits.

[@yanpisar]

must be a bootleg version of sandstrom doesn't sound like i remember it, or this sugar really did some magic to the entire mix

[@stansteez]

Reminds me a bit of Ploytec Aroma which was actually developed in collaboration with well-renowned German Mastering Engineer Andreas Ballaskas.

[@andreasgajewski9524]

Thanks for using a dynamic track instead of typical electronic crap-music that doesn´t really sound different when applying plugins (just the loudness)

[@kj6bbs]

So what this plugin shows me is divide my parametric EQ into 4 sections and apply. I feel so much smarts now!

[@robertm2000]

I suspect that if you look at what this plugin does, it's basically EQ with a bit of multiband compression. It isn't really made to actually do a good job of "mastering," it just makes changes to whatever signal is fed through it. If you actually look at it, the key principal is "Change for change's sake!" Not better, just different!

[@77advanced]

Target group is definitely not engineers, but kids and beatmakers)

[@realmusic4you]

Actually, I think many here are missing the point. Personally, I prefer continuing to improve my engineering and mastering skills using the tools that come with just about any Daw. Though, I do Have An Array Of 3rd party plugins and software. But, What does it matter if I can achieve the same if not better results using the type of plugins as mentioned in this review? Does that make me not have talent? Any reasonably intelligent person can learn the proper ins and outs of plugins, eq's, compressors, delay, reverb, etc, However If I can achieve the same results in a fraction of time using these types of software plugins, no one would question whether I had any talent or not, because the bottom line is if the music I produce is on par if not better than any other top 20, 50 or 100 songs being played on the radio, what difference does it make? True Talent does not come from spending hours tweaking, compressing, eqing, applying effects, etc, as anyone can learn the techniques to make quality mixes. True Talent, Is A Special gift that comes from using your Ears! If the final product sounds good then It is Good! Period. It does not matter what route I took to achieve a quality Product.

[@PROCESSAUDIO]

right on

[@magiusicgician4102]

Hey! I would love the next Snake Oil video to be about IK Multimedia's T-Racks 5. It's a really complete bundle and quite popular :) that said, thanks for making your videos so great!!

[@RenatoPernett]

+1 on T-Racks please...

[@couchlockstudios]

LOLed SO HARD at your reaction around 7:30 into the vid.

[@themixnerd]

Funny that it's "the secret weapon of hit records" and at the point you reviewed it it hadn't even been released.

[@dani.papaya]

😉💡

[@TheGurner1]

Hmm, how does this compare to Gullfoss I wonder? As I'm not the worst audio engineer in the world, I'm also a bit of a hack and short cuts to make my life easier are good! At 64 years of age I'm not going to improve that much, though miracles may happen! There seem to be a few plugins around which I would grab if I had a bigger budget, but as it is, to properly sweeten a final mix I can only afford one. I think I'll probably spend my money on Sonorworks room eq first, so I can hear what I'm hearing! ;-)

[@ozone1979]

I think it's multiband compression and saturation (even vs odd)

[@soundfx68]

Kinda reminds me of Waves Greg Wills Mix Centric, with less control - I'm not sure what it's doing under the hood, but it does add a something nice. It's almost that is corrects your spectral balance to a nice weighting, pink noise ish. I use BX Dynamic Spectrum Mapper to do similar.

[@vileprayer]

I like your point of view. No a piece of equipment or a plugin doesn't make the difference.

[@djblueshoues9790]

Another entertaining video, we love you you’re nuts! I also don’t take sugar in my coffee, so I don’t think I’ll be buying this plug-in. Thanks again for the insight.

[@sauce_aux]

So before I watch the whole thing.... is it just a “fancy” multiband dynamic processor with some macros? Like Fabfilter Saturn?

[@jmoemorris4133]

They sent it to you cause you are the g.o.a.t. when it comes to checking out plugins and hardware with a real analysis and tru feedback on these products, hence the cool ass quote "SNAKE OIL" You are very much appreciated!

[@soul_yt7842]

I'm guessing it's got a limiter, multiband compression and EQ going at once. Using 3 effects on a dry signal can very easily trick the ear into thinning something is magical. As a time saver it might work great, but as adding something that other plugins can't give you it's snake oil.

[@funkygh]

To the folks here saying "This is BS. You should learn how to do what it does the old school way, with saturation, compression, eq, etc bla bla bla" Tell you what - next time you want to record a track, spend 20 years learning to play the drums in a world class way beforehand, because sequencing drums or using loops or samples is "cheating". Further - never in my long career of working with the best artists, engineers and producers in the business have I seen anyone criticize or refuse to use a practical tool. In fact, wise use of those tools are often what make them productive and successful. Process audio is not suggesting this is the only way to accomplish these sounds. It's another tool for the toolbox, and a time saver in certain circumstances. Finally, the supposition that tools like this make their user's music all sound the same is like saying everyone's music sounds like Prince's because they use the same drum machine, kind of bass, guitars, etc. - preposterous. People with limited creativity and imagination will make boring, samey music. The real problem is folks with limited musical culture, taste or skill (DJs, so-called EDM artists, and college-jazz Nazis for a start) who become "producers", track-makers, songwriters, or worse - label executives. They are the source of shitty, samey music, not the good musician, producer or even mixer who uses something like Sugar to enhance a track now and again, when it's THE RIGHT TOOL FOR THE JOB.

[@mantis834]

Haven't really heard anything here that Izotope Neutron 2 (among other plugins) can't do.

[@bofud]

I really enjoyed that you commended them for the dry/wet knob. Love your humor, glad I just found you!

[@liamhebden8857]

Love the reviews... Number 1 channel for honesty.

[@johnstitt2615]

Wet...inject.....play with that button....lololol

[@Valleedbrume]

I can not for the life of me imagine what to use this for.It is maybe not snake oil but for sure Rotzooi.

[@NullCreativityMusic]

#WETINJECT

[@imflying2953]

this man said darude sandstorm then played a funk break. wtf? lol

[@gregg_msk]

You just haven't got yet what "Darude - Sandstorm" really means on this channel=))

[@nord_berth]

**

[@mcsstudios101]

It's cool for on the fly stuff. not bad for total digi manipulation.

[@DrBharatSinghSambyal]

A quick take.. which may not be correct... It's something like a multiband EQ , running in parallel settings for each band with a compression setting which is not really user controlled (which I think it's a big NO)... Hmmm TDR NOVA and TDR SLICK EQ free do this for 0$... So there.... Big waste got the amount asked... Ozone or Saturn do this much better with much more user controlled settings.... Thank you again for your time and effort

[@fibbledrip437]

I guess another thing is that you have to question. Is the plugin meant for acoustic music, EDM or more inbetween like hip-hop. Since using huge amounts compression would be often done in EDM which would make this tool more fitting there as it uses a lot of compression and saturation techniques.

[@LORDSofCHAOS333]

The only thing that it comes to my head is . Well it's a vocoder . From freaking reason . Law band , high band . Aw wait i can still mimic it by using the outer effects.

[@erestube]

That was the perfect music for "wet inject".

[@dani.papaya]

🤙🏽🤣🤣🤣

[@ciddax754]

I would guess, this thing is more something for beginners or musicans, just putting together a track. But as he said, the learning curve from switching from this thing to the real deal could by quite steep.

[@7thResonance]

Basically, lo Air/Rbass, some saturation of specific bands, EQ and compression. Alright why not?

[@razzerraw1108]

does anyone have any comprehensive look through's in what sugar is doing in the low end ? It seems that there is multiband compression going on and its almost visualized as well. How is sugar treating the low end when its being enhanced and how can the dynamic process alone be replicated ?

[@Sandman6616]

Well if you don't like this Plugin Don't worry Just send it to me and I will Use it.

[@freddithefu4848]

The camera-quality is amazing. Great video btw

[@zouz5466]

this type of plugin is pretty usefull for ppl like me who are recording on type beats most of the time and can't afford ppp productions. You can basically adjust to your need the .wav that is otherwise hard to alter properly without multiple plugin use. Or at least from this vidéo it seems like it

[@tonytwominds]

Hola, long shot but where did you get your jumper from in this video? lol

[@yeadatwunyt8004]

definitely has an audience with newbies and hobbyists like me. I just don't mess with iLOK... it's a personal thing... (*walks off into the night)

[@dddux]

I like the GUI. Then again GUIs don't make sound. :) A 4-band multiband compressor like Fabfilter MB, plus Fabfilter Q2, and Fabfilter Saturn for saturation, could do the absolutely same trick, probably better sounding. I'm just giving examples, not a hard-core Fabfilter fan, or a fan of multiband compressors especially. I'm a fan of making a great sounding mix first. ;)

[@jcleivaamoros]

It looks to me like a plugin not for audio pros. It´s good for whoever wants things fixed quick and easy with out understanding or wishing to understand why and how things are happening. Which probably is the widest clientele you have now.

[@slavesforging5361]

It seems like an in-depth exciter, that actually works well and sounds good. which i s a pretty rare thing for something called an exciter. which is probably why they don't call it an exciter. hehe. but that makes sense with its basic eq groups, a bit of compression, and nice saturation.