B2B vs B2C: Business to Business Marketing vs Business to Consumer Marketing

Business to business marketing has quite a few differences and a few similarities to business to consumer marketing. Here we go through some of the basics of B2B marketing and relate them to the more well known business to consumer marketing.
Filmed in Vicenza, Italy
Copyright Mark Wolters 2019
#marketing #b2bmarketing #bc2marketing
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[@AdUpUp]

not just thank you....but i love you man

[@donavin51]

Thanks for the simple and helpful explanations. By the way, I really enjoy your travel videos too.

[@ProfessorWolters]

thanks! Glad you found our other channel too. Hope you have a great 2024

[@30153RFUMC]

LOVE these Prof Wolters. I am using them in my consumer behavior classes. AWESOME!!

[@malkolmdeleon8143]

Crystal clear as usual, thanks !

[@lahermosajarifa7007]

Not a business major but a life long learner. I love both channels. Thanks!

[@ProfessorWolters]

Thank you

[@rozalfarrington2634]

Thank you SO much!

[@laminbsanyang2494]

This man is great. You're phenomenal man... Wonderful explanation. Thanks a million times

[@ProfessorWolters]

Thank you

[@emma4252]

Hello Mark! I am from Mexico. I am watching just in a quarter of you video and it is liking me so much. I do not speak so much English as you can see, but I can understand you. Thanks for the examples :)

[@ProfessorWolters]

I'm happy my videos can help. Thank you Emma

[@Yomain468]

Very helpful video. So explicit and makes understanding very easy. Thank you very much for your help.

[@ProfessorWolters]

Cheers!

[@erikzwart5896]

Awesome video Mark! Companies b2b and b2c working in digital space( digital products like software, websites courses ) there is less difference between the two in ways of doing business have you noticed that trend aswell? For example most of my clients ( businesses) I have never met and most communication goes through Zoom and other apps. On the other hand with selling a digital course for example or with a social media campaign it gets easier for the B2C businesses to communicate on a somewhat more personal level. Keep it up with the videos. Sadly I missed the live stream. Hopefully I will make it to the next one.

[@ProfessorWolters]

We will cross paths on the live feeds one of these days. I need to make some digital B2B videos for next semester for sure

[@nimocollins8006]

Waawo that is great. Thank you so much

[@ProfessorWolters]

Cheers

[@djwerd831]

thank you!

[@lemlemdema567]

Prof thank you.

[@ProfessorWolters]

you're welcome

[@shaheershujaat2223]

Amazing video Professor wolters well done 😊😊❤️❤️👍👍

[@ProfessorWolters]

Thank you

[@shaheershujaat2223]

You're welcome Sir wolters 😊😊❤️❤️👍👍

[@lisaholloway4187]

Great explaination of the differences

[@ProfessorWolters]

Thank you Losa

[@ProfessorWolters]

Lisa. Sorry. My fat thumbs dont always hit the right piece of the phone :)

[@AbdulmajeedElshawa]

Good video, thanks Professor. But, I think with the globalization, B2B is becoming more like to B2C specially for SMB's. SMB's can have a large number of customers scattered over large geographic domains and will be obliged to implement strategies similar to B2C.

[@ProfessorWolters]

I agree. It really is changing

[@farmboy5129]

B2SMB is not like regular B2B. I have been on both ends of the transaction. As a small school purchasing say 100 laptops, I don't get near the service as bigger school buying 1,000 or say a major city district buying 50,000. However I do agree relationships are the key. I have been buying from one sales rep for close to twenty years.

[@anthonyadams651]

best prof

[@ProfessorWolters]

That is very nice of you. Thank you!