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Marketing research is vital to the success of any busines, we need to know what our clients think, what our competition is doing, if our products are being accepted by the market. And when we do marketing reserach we have multiple ways to do it. Two ways are Exploratory research where we gain a basic understanding of some of the issues at hand and Conclusive research which gives a definite yes/no answer to our questions.
Filmed in Luxembourg
Copyright Mark Wolters 2019
#marketing #marketingresearch #principlesofmarketing
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