BAILEY BROWN REVIEW | the problem with pilates marketing

Hey everybody! Today I’m bringing you another workout review with Bailey Brown, where we’ll take a look into the problem with pilates marketing. Leave any questions below :)
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Bailey Brown | www.alignapp.com/
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[@TheHazyRigby]

I am so continually frustrated with the promotion of this type of fitness content for women. Marketing specifying that certain workouts will make you "lean," "toned," and so on…it's kind of evil, IMHO. If people really want to support women's health, they should talk (like Justina does!) about the value of strength training for preventing osteoporosis, sarcopenia, and other diseases of aging. Great video, Justina, thank you.

[@JustinaErcole]

Thank YOU!

[@etain.pilates]

Agreed

[@kendra555]

nah she gave me the ick right off the bat with all the body checking on her website, and her talking about achieving a thigh gap (which was a pillar of ed tumblr when i was in middle school in 2010) really turned me off from ever wanting to support her content, noooooo thank you

[@JustinaErcole]

yeah i'd recommend my friend Margaret Elizabeth instead!

[@76kilosofshade81]

Full disclaimer, as a competitive PL athlete with a BSc in ex sci, this person feels like pilates just for the aesthetic that does the boring, same-old thing of preying on women's insecurities. 🤷‍♀Fit Literature did a cool podcast episode on pilates and talks about the evolution from a rigorous and specific and difficult-to-achieve certification to what it's most commonly seen as today (young, thin, white women doing some floor ab moves). Love your content, as always, Justina!

[@JustinaErcole]

thank you so much for sharing your take!

[@veronicamilroy]

Oooh you wouldn't happen to know which ep would you? i love their pod but I don't listen super regularly so I feel I may have missed it and that is right up my alley!

[@JustinaErcole]

I googled “fit literate Pilates” and this came up! podtail.com/en/podcast/rule-breakers-radio/the-pilates-episode/

[@veronicamilroy]

@@JustinaErcole Thank you!! (i realise I absolutely could have googled the same thing instead of scrolling through the annals of spotify.... 🤣) Love your work Justina!

[@76kilosofshade81]

@@JustinaErcole yep, that's the one I was thinking of!

[@cynthiatoulouse6513]

🤣 Girls, where is your face? I was asking myself the same question... Please don't refrain from your sassiness it's what makes you unique. Love your content =)

[@JustinaErcole]

haha thanks cynthia!

[@JustSheilz]

Im just going to say this - theres a reason I do pilates with Margaret Elizabeth.

[@JustinaErcole]

She’s one of the best!

[@MargaretElizabethLLC]

It’s toning being in every video title for me - Pilates is a full body exercise system, and I think that any legit instructor would know that and want to educate people on the purpose of the work, so the whole spot reduction thing makes me suspicious. Also the “Pilates inspired” workouts and cycle syncing - are big red flags to me. She is definitely using language that her followers are using which is why I think her marketing is successful, but it’s lacking the integrity of the Pilates method imo

[@JustinaErcole]

amen!

[@JustSheilz]

Love you Margaret!!!

[@etain.pilates]

Love you too, even when you do double ab series. lol

[@JustSheilz]

@@etain.pilates or that darn series of five!!

[@ilaydaC.]

love you girl

[@PatiNagy]

I have been working out with Bailey for years now - I really enjoy her workouts and the variety she provides. While I also do not agree with quite a few of the marketing choices, the cycle syncing series is one I go back to regularly - she was the first instructor clearly encouraging to listen to my body, do gentle movement right before and on my period and still feel like doing something good for my overall health on those days :)

[@JustinaErcole]

Glad you found someone you enjoy! I just can’t support her unfortunately.

[@anjao2526]

I agree. I absolutely love Bailey and she's the only person that can somehow motivate me to actually move my butt. I've been a subscriber of her app since the beginning. While I don't love some of the stuff and her whole "mindfullness" vibe, setting intentions bs but I know that it helps some so why not. I absolutely adore her visual side of the content and I will keep on supporting her ❤

[@stephaniepocock6440]

I can't stop laughing at the "Meet your instructor" "Here's my stomach" part. Its tickled me 😅 I will never have a flat stomach and im at peace with that.

[@JustinaErcole]

It's bizarre right??? People accuse me of just being jealous, but I'm like....where is your head girl?

[@stephaniepocock6440]

@@JustinaErcole I used to follow baileys align app and while I loved the content, I just never felt like I got results or had a pilates body like I thought I would. I get more results lifting weights and I get way less back and neck pain than I did when I did mat abs.

[@baguettebackpack]

I used to be a member of Bailey's app (actually it was before she rebranded to Align, but I don't remember what it was orginally called). She's a great instructor, but the thing about Bailey is I think she 100% believes that you can spot reduce and also thinks other fitness misinformation you often hear when it comes to pilates is true. I also used to follow her on Instagram and it was honestly a giant red flag. I do hope that she's learned that that's just not how the body works, but I have a feeling she hasn't.

[@JustinaErcole]

considering the fact that these workouts are from the past few months, it doesn't seems like she's learned.

[@anjao2526]

Another pov here: i've been following her for a very long time. Bailey is a certified pilates instructor, she was a regular instructor for years before she moved fully online. But i do take her with a grain of salt: you can often see on her instagram that she believes in zodiac signs 😅 Recently a lot of her content is aimed at the 'pilates girl vibe' and i get that, thats her selling point because she knows the audience out there. But her workouts are awesome, beautiful and butt kicking ❤ also, her hormone program is written together with a dietician and an a doctor so its not like she made it up. She always says to follow your body, its like her motto. And while i dont necessarily like the cycle program i do use it while on my period: the workouts avoid underbelly area which is perfect for someone like me with extreme pains. I definitely will keep on working out with her ❤❤

[@JustinaErcole]

Thanks for the insight! But just so you know, doctors and dietitians don’t have secret information about cycle syncing. So all three of them DID simply make it up.

[@theshunnedBandersnatch]

Pilates has been one of my favorite (read: challenging but not so hard as to discourage me) exercise since high school. I was a bookish, introverted and uncoordinated kid who hated all the sports I was forced into playing. I did it again after an injury a few years ago, and found myself returning yet again after a csr accident. I'm not at all the target audience of the marketing (tall, fat, curvy Black woman), and the current discourse and hype around it makes me feel a bit alienated from it. I saw your recommendation for *Kinstretch (whoops!)--definitely going to look into that for a change of pace!

[@JustinaErcole]

Kinstretch is AMAZING and is under the same branch of mobility training I’ve received. I hope you enjoy!

[@etain.pilates]

Look up Pilates Thique Sophisticate. It’s a new Pilates account specifically for black women, but as they say, all are welcome.

[@judyphung94]

I'm shocked that in 2024 we're STILL talking about thigh gaps! Getting flashbacks to high school. It shocks and saddens me that a fitness instructor would even use those words to discuss a thigh workout. I love my thighs, the space or lack of space between them has no impact on how powerful and strong they are. Also im 4'11" so I relate to feeling like i could've been a sick gymnast 😭

[@JustinaErcole]

Right?? I didn’t realize anyone still talked like that lol

[@deadliftsanddisney]

Excited for your Heather Robertson review. I did her HR 4.0 earlier this year and really enjoyed it.

[@JustinaErcole]

i'm excited too!

[@sjdelacy7712]

I have done some of those workouts- they're really good. I love it that she includes mobility.

[@deadliftsanddisney]

@@sjdelacy7712 me too!

[@jeanavery4451]

I did it too, earlier this year when it came out, and I loved it! I was so proud that it was the first challenge, and the ONLY one I kept up with and completed!!!! I have joined many challenges and I always end up not even finishing them. Heather always had me excited every day, even though some days were 🥵 It was also the first time I ever did her workouts. Can’t wait for the next one!!!! ❤❤❤❤

[@weepingladybug]

"Pilates-inspired workouts" has the same ring as "Italian-inspired food" lmao

[@JustinaErcole]

hahahahha

[@jeanavery4451]

😂🤣

[@isabellb9025]

Great video as always! I run away from any pilates video or pilates-inspired workout both for the type of workout but also for the verbiage used. On a different line, I'd love a video on hyrox workouts one day, the principles behind that style, etc. I've been getting loads of these workouts on my feed so I think it'd be good to learn properly about the concept from someone as knowledgeable as you are. Thanks for your great work and content as usual!

[@JustinaErcole]

Hyrox meaning the athletic competition? I didn’t realize that people were making workouts in that style now!

[@isabellb9025]

I've realised that they are mostly videos from channels preparing for that specific competition, also a couple from fitness content creators with Hyrox-inspired workouts. I suppose it's the new thing similar to Crossfit? Would love your take on it anyway, as your insight is always so valuable! @@JustinaErcole

[@thisismaer]

New Justina video! Lemme go grab a cup of iced tea, I'm SO ready 😌

[@JustinaErcole]

enjoy!

[@rosannechalson5826]

Loved you before but this is the best… I laughed so hard at your reactions but loved watching you nail the moves and explain how genetics ( *and hard work) are the real factors in body comp. We need everyone to know and hear you

[@JustinaErcole]

So glad you enjoyed!

[@MrsRivera777]

I definitely don’t eat up all is served surrounding the whole community. However I absolutely LOVE Pilates. It really makes me feel amazing and being that it’s a mind body exercise it’s personally my fav. As well as barre! It makes me work so hard but it really makes me feel the best! Love move with nicole and love how she doesn’t say toning etc

[@JustinaErcole]

I love that you’ve found something that makes you feel so good!

[@deniselogeot3784]

Can’t wait for your review of Heather!!!

[@JustinaErcole]

I’m excited to revisit!

[@user-jn6hy5id7r]

Speaking of genetic advantages, I keep falling for the idea of a long thin body a lot of these fitness influencers basically sell, and it's one thing to realize they were born this way, but what really adds insult to injury is that most of them are former ballerinas or rythmic gymnasts. Their natural advantages have been enhanced by very specific rigorous training in early childhood, which is just unattainable for most people. I still love pilates, it makes my body feel good and my bad back hurts less, but I will never be lean and long, that’s just the reality of it

[@SamanthaLopez-1994]

Thank you Justina for suggesting Margaret Elizabeth. I use to workout with Bailey but simply couldn’t vibe with her marketing and spot reduction nonsense. I tried everyone’s favorite move with Nicole but she was boring imo. I just did a class with Margaret and she was wonderful, will definitely be checking out more of her content.

[@JustinaErcole]

I’m so glad you enjoyed! I always love her vibe and knowledge 😄

[@laurac1729]

I’ve been using HR videos for some of my strength training for maybe a year now. I pick & choose from her catalog based on what muscles groups I’m focusing on that day, so I don’t always do her latest videos. I do wish she would voice over a few cues/pointers! I’ll be curious how you think her programs have evolved since your last review.

[@thisismaer]

I totally agree, and that's the reason why I unsubscribed from her channel. She's great, but I wish she would give cues more :/

[@shannonkirk8158]

A bit of an aside, but I thought of you today while reading an article about cycle synching and fitness on the Clue app. It could have been a summary of that video you made, which doesn't surprise me given your dedication to actual, researched facts. But it was really great to see them talking about the situation in that honest, "we just don't know enough" kind of way on an app with so many users wondering exactly this. Cheers to disseminating good information!

[@amanka0]

I like to do one Pilates or yoga class per week for some core and flexibility work, and my favorite online Pilates instructor, by far, is Jeni Delpozo. She used to teach on the Glo app, but I think she’s broken away and has her own app now. She doesn’t talk about toning or weight loss AT ALL, and I think she has a certification. I also pretty much exclusively do Heather Robertson strength workouts (I hate it when people talk to me when I’m working out 😂), so I’m eager to see what you have to say.

[@JustinaErcole]

I'm excited to revisit her workouts!

[@chrissyb8330]

I’ve been working out with Bailey for over a year now. I love her workouts. They are challenging yet gentle, but I do see your point about her verbiage. If you like pilates, she’s worth checking out imo.

[@JustinaErcole]

Glad you found someone you enjoy! I simply can’t give her my support ethically.

[@gloRia-gv4eg]

I followed her for a few years, I liked her videos and her coaching style. But then something changed: she disappeared for a certain period and became decidedly thinner again, starting to post much shorter videos and convey ambiguous messages on how to "solve" weight problems due to hormonal imbalances. And at that point, very loud alarm bells started ringing in my head: no thanks, I've had enough of these vague and unscientific approaches. Ps: forgive my english please 😅

[@JustinaErcole]

Ohhh interesting! And never apologize for your second language. Most of us here in the US only speak one, so you’re doing so much better than us!

[@sherryg1838]

I tried one of her workouts years ago when she first started posting videos. She seems very personable, but like you Pilates isn’t my cup of tea. I had watched her Q&A back then and checked it again, and she doesn’t mention a Pilates certification. She’s from Canada, and started teaching in a studio there, and then in Australia after she moved there. I’m guessing there is no certification or she’d mention it. Pilates is popular on my Video Fitness forum, we range from 40-70 years old. Most of us find that traditional strength training is harder as we age, so many turn to Pilates. However, Bailey isn’t really popular with them, even though they like her personality. I’m guessing it’s the messaging, we’re all past that mess lol.

[@gdi4695]

Heather won't disappoint ❤

[@JustinaErcole]

I’m excited to revisit!

[@amna19m]

Doing a deload for my joints, and doing Pilates but staying away from predatory videos FOR SURE

[@JustinaErcole]

Love that!

[@listenerjoyce1651]

Thank you for this video. I eagerly await your update for Heather Robinson. I liked the previous review since I had tried some of her videos during quarantine, and I welcomed them at that time.

[@JustinaErcole]

i'm really excited to revisit them!

[@listenerjoyce1651]

@@JustinaErcole Oh shoot! My use of “them” was for the videos, not Heather’s pronouns. It seems I provided a tricky compound sentence structure.

[@1katcab]

I love You kept this series going ❤

[@JustinaErcole]

Will do! 🫡

[@simplycleva]

Yes, another Justina upload!

[@jolothefighter]

is pilates more than a warmup?? i feel like i should try it someday to get an understanding of it but i dont think it will give me sizable muscle or strength gains. at most a pump and a burn. but does a burn rlly mean anything? idrk. 24.7.9

[@JustinaErcole]

It is! I made a whole video about it with two certified instructors :)

[@jolothefighter]

@@JustinaErcole okay ill be sure to check it out! i always like to keep an open mind abt this kinda stuff despite my athletic and weightlifting background/familiarity.

[@jjcrazi]

From a physiotherapy point of view…. Yes, it’s worth it!

[@JustinaErcole]

Agreed!

[@r.a.r.1981]

Am I the only woman on the planet earth who has never had a desire to be thin, lean, and "toned"? I have always wanted a strong body with muscles because I think it makes day to day life much easier, and as a bonus, it's sexy as hell. Think Janet Jackson in the 90's. THAT'S who I always wanted to look like, not some delicate flower who would fall over at the slightest breeze. Maybe I'm the weird one, IDK. ETA: No shade to anyone who enjoys Pilates, what I take issue with are the buzzwords a lot of fitness instructors use.

[@JustinaErcole]

I totally get what you’re saying!

[@stevegeorge6880]

Pilates is an area of exercise that I'm relatively ignorant of, so please forgive this question if it's too obvious. Is there real value in pulsing beyond fatigue at the end of exercises and/or is it largely a way to create the sensation of exercise that you would expect when working out?

[@JustinaErcole]

I made a whole video about Pilates with two certified instructors and they explain the many benefits of the practice!

[@liisasivonen329]

Yes you actually look like a gymnast! I think you would love adult gymnastics 😊 you'd have good foundation from strenght training for learning skills

[@JustinaErcole]

Maybe I’ll try it one day!

[@JackieOstick]

I love these so much!

[@JustinaErcole]

I’m so glad!

[@magdalenapichler4182]

Wow I'm impressed by your form!

[@JustinaErcole]

thanks!

[@heyspeckle8782]

I'd love for you to react to the Wheezy Waiter video "7 myths about working out". I think there's some good stuff in there, but it seems to me that they're promoting ineffective training and basically tell people they cannot reach their physical appearance goals with a normal amount of training

[@JustinaErcole]

i'll have to give it a google!

[@75JayLady]

I like sprinkling in workouts like this, not from this trainer, but as a way to slow down and reconnect with my own body. But my passion is lifting heavy sh*t!!! ❤❤

[@JustinaErcole]

same!

[@cielostack2698]

I lift, run and play rec sports, that’s how I choose to move my body.

[@JustinaErcole]

Great!

[@carlyrobinson4300]

ooo love heather robertson excited for that vid!!

[@JustinaErcole]

me too!

[@etain.pilates]

Ok, so I know that she is super popular, along with Move With Nicole and some other people on KZbin. What bothers me about sooooo many Pilates videos on KZbin is that many of them, BB included, is that you cannot find their credentials. Additionally, most of the workouts have no Pilates at all in them. Now with that said, you did bring up contemporary vs classical, and contemporary is a lot more expansive than classical. My training is through Balanced Body and we learn two things…movement principles which is a lot of the pre-Pilates work designed to support your mat work, but also the classical repertoire. This is what is missing from sooooo many Pilates videos on KZbin. I won’t be elitist and say that pre-Pilates is not real Pilates, because it is designed to help you achieve the classical mat work, but I will be elitist enough to say that if you’re marketing a class as a Pilates class, then you need to have at least some of the original exercises the man himself created in the class. The original exercises can be modified versions too. The thing with pre-Pilates is that it’s supposed to help you get to the harder work, but if you never do the repertoire, then you are simply doing Pilates inspired fitness. Is this bad? Not really, but call it what it is. In a 30 minute class, you can easily get the ab series in, a few roll ups, a round of the hundred, spine stretch forward, leg circles. My other gripe is that Pilates is more whole body movement than targeting body areas. I mean, sure, could you add a set of 1 or 2 lb hand weights to your roll up, or ankle weights to your ab series, sure, if you want to add a little bit more somethin somethin. Do you have to? No, because a balanced Pilates session should be full body, with multiple body shapes (flexion, extension, lateral flexion, rotation, tall spine) and positions (sitting, supine, prone, on the side). There should be a warm up, a core challenge, a peak exercise period, and a cool down. Margaret does a great job with mixing a more fitness aspect with the traditional mat work and mentioning that she is certified. I love that Margret does not use body shaming language. I hate the expectations that Pilates will transform your body because honestly, it’s diet and genetics, and I really hate how misleading these kind of workouts (BB and countless others) are giving people the wrong impression about what Pilates is. I would suggest that you try @pilates_by_ashiya and see what you think. She’s BASI mat certified working on her comprehensive training. She does some prep work but she does a lot of the repertoire, including a lot of intermediate and advanced stuff. Getting off my soapbox now, but basically, I don’t like the message and marketing, and I don’t think I have ever seen BB do a traditional mat exercise. Ever.

[@JustinaErcole]

Wow this has so much info, thank you!! I really learned a lot more about Pilates from this one comment ❤️

[@etain.pilates]

@@JustinaErcole ha ha ha thanks. I’m sick and a little feisty when I am sick. I am passionate about Pilates, and while I try not to be that person who says that isn’t “real Pilates” I am also that person who wants to educate people on the history of Pilates and what it really is, because it’s become a bit of game of telephone where a lot of people don’t have any idea what Pilates is. They don’t know that it was created about 100 years ago by Joseph Pilates or that it was called contrology when he was alive. They don’t know that there is a set of exercises designed to be done in order. In my training, we actually only do two or three pulses on a handful of exercises. Quadruped exercises are foundation exercises. They technically don’t exist in the classical order, but opposite arms and legs reaching is helpful for swimming which is in the classical order, help prepare for front plank exercises like leg pull down and push ups. Anyway, with the 34 classical exercises, you could do other exercises that support the movement, but why limit yourself to the foundation exercises only? The goal is to be able to run through the order. I am totally fine with mixing it up and having fun, but I do think it is important to understand the importance of the pre-Pilates exercises and how they help the repertoire. I do think it’s important to have a few traditional exercises in a class. Creativity is fun and fine, but why reinvent the wheel all the time? At the end of the day it’s movement. And movement is good. And if BB and others suck people in on their red flags movement sessions and people are happy with that, who am I to deny them that pleasure? But I do believe that Pilates, because it’s so generic now, is evolving and it’s hard to know how far it will evolve before we lose sight of the original concepts and material.

[@annabelapurva-madhuri4861]

Cycle syncing doesn’t feel necessary for me but if it helps others, go off queen. I’ll stick to my usual training periodisation 😎

[@JustinaErcole]

100%!

[@blythea35]

I used to love Pilates; back when it was the more traditional form of the exercise. It helped with my flexibility and mobility. But the new “trend” has really turned me off of it. I prefer strength training now with the occasional yoga class.

[@JustinaErcole]

Love that you’ve found a nice balance that you enjoy now!

[@c0cooned]

If you can put on muscle fast does it mean you can lose fat faster? Of course if I’m also working out and eating right

[@JustinaErcole]

Maybe! Every individual is different.

[@LuuCaicedo]

I have bad knees so pilates was recommended to me, I find super hard but boring 💤 😅. I wish there was an option where I could do strength workouts other than pilates. I also dont feel welcome as a black latina women its feels like the marketing is for a very specific white thin girl.

[@JustinaErcole]

Thank you for sharing your experience! I agree the marketing can feel very exclusive. I would look into Kinstretch! It’s like yoga meets strength training and really great for your joints. I’m happy to recommend some facilitators if you like :)

[@LuuCaicedo]

@@JustinaErcole omg thank you so much🥺, my knees always discouraged me when doing lower body movements so I would look into this. I'm not in the USA anymore but can I look that online? Or look for instructors here in Colombia? 🤔

[@JustinaErcole]

@@LuuCaicedo You're so welcome! There's two instructors I love that have online platforms: Kinstretch with Hunter and Kinstretch with Beard. But you can also use the FRS website to find an in-person provider: functionalanatomyseminars.com/find-a-provider/

[@LuuCaicedo]

@@JustinaErcole thank you so much, you are the best 🥳🤍🤍

[@terija129]

As someone who now does Pilates regularly, these reviewed workouts look like very imbalanced warmups

[@JustinaErcole]

ooh thanks for your insight! i've done a lot of pilates in the past but have very little education around the classical practice.

[@terija129]

@@JustinaErcole I’m yet to start my instructor training, so only student/observer experience :) The workout or warmup is mostly done around core/center. But it will be taken in all directions - flection, extension, lateral extension. I had some glutes heavy classes. But never without prepping core first.

[@JustinaErcole]

@@terija129 that's super helpful to know, thank you for the insight!

[@CatalinaCamacho]

Not the tight gap!!!!!!

[@JustinaErcole]

I haven’t seen that phrase in so long lol

[@sjdelacy7712]

Thigh gap?😂 is it 2007 again? All of these moves can be found in the Jane Fonda workouts that some kind soul has uploaded to youtube. And with those, you get leotards, leg warmers, big hair and back-up exercisers randomly belting out power ballads- better in every way!

[@JustinaErcole]

Yessss that’s a workout I would do!

[@Chantellabellaaa]

Take a shot every time Justina says "toned"! (no, please don't, lol)

[@darkroots64]

❤

[@lol1610]

appreciate you using gender neutral language to talk about periods! i'm non-binary and the women = periods association in a lot of health and wellness marketing is so frustrating,

[@JustinaErcole]

this is a safe space :) grateful to have you here friend!

[@75JayLady]

This is why Justina is amazing! 🎉

[@lol1610]

@@75JayLady one of my fav fitness creators for sure!

[@lol1610]

@@75JayLady one of my fav fitness creators for sure!