Bambi Thug Doomsday Blue Ireland Eurovision REACTION by professional singer

[@wrighteousj]

Check out my band and let me know what you think! open.spotify.com/artist/19ErqV3IIZFacXLQF0mqgs?si=kg1dpGLsRYSR4Y0aIfND4g

[@ltellis63]

Absolutely love City of Sound!

[@wrighteousj]

@@ltellis63thank you so much!

[@dimman16]

Bambi is they, not she.

[@aekelly]

I love that you knew from the start that it was pagan imagery, not "Satanism" - a lot of people jump to that conclusion and it drives me nuts.

[@noyou1320]

I mean it has Satanism Symbolism.

[@francisdunne8542]

That and people thinking the healing incantation came from Harry Potter.

[@francisdunne8542]

​@@noyou1320 pentagram predates christianity, and by extension, satanism.

[@BeotkkotKR]

@@noyou1320 Its still pagan symbols... Yall christians just stole their symbols lmfao

[@noyou1320]

@@BeotkkotKR You do realise Judaism is older than paganism right? Christianity came around 2000 years ago as well. What exactly did Christianity steal from Paganism? Cause I’m sure most Christians historically reject any Paganism Symbols

[@M-Marta-sx7pj]

About keys It has nothing to do with Irelands entry, but it shows, what a lovely person Bambie Thug are. Ukraine participants were raising money to rebuild one of the schools destroied by russian army and on turquoise carpet wore outfits with many keys, which was part of the promotion. After meeting them, Bambie added keys to theirs nail art to show support. Which is very nice of them 🇮🇪🫂🇺🇦

[@VirgoOfHekate]

yes and also keys are a common symbol in witchcraft as it is a symbol of Hekate, the Greek goddess of witchcraft, and a name they reference in the song "Tsunami (11:11)." They also represent opening doors.

[@Leakampff]

Speechless is the exact reaction i have, Every. Single. Time. I watch this performance, its a once-in-a-lifetime type of performance tbh!

[@Eva-mp7xg]

Thanks for this great reaction, it was awesome to see your face watching this performance for the first time 😊 Bambie calls their genre ouija-pop. They are an independent artist just like you, with incredible creativity in their small team. Can highly recommend the Intimate version of Doomsday Blue, and Tsunami 11 : 11 official video.

[@myradutkiewicz9739]

I saw the intimate version for the first time last night. I was blown away! Amazing voice!

[@dndndndndn419]

The way they fit SO much into this song, and it’s so out of the ordinary for Ireland and Eurovision, I’m obsessed

[@fionamb83]

I am so glad we didn't send a boring ballad, yet again 🤣 Love Bambi

[@vincentesc]

The first time I watched th1t performance I was SPEACHLESS ! This was insane and my favourite thing is the camera angles work ! Plus they performed so good

[@EclipseHighroller]

Not my style of music normally, but I loved this! Easily one of, if not the best performance in the history of Eurovision. Amd that end shot sent chills down my spine. Crown the witch!

[@ColmMcCann-uo6ci]

The best ever.

[@martinchristensen9491]

Their performance in the Grand Final is even better, but overall it is just an amazing performance and an amazing song🇮🇪

[@jenka_b]

How to shock an American…? Just let them watch Eurovision. 😂😂😂🎤

[@wiccanmoon0001]

Thank you for doing this! I knew you’d enjoy it 😊 … I love her!

[@karinseregni221]

Our Monarch and Saviour Bambie Thug says: "Avada Kedavra (the killing spell in harry potter) I speak to destroy" Thia is easily one of the best, if not the best, stagings ever in Eurovision, deserved top 3 at least imo

[@klaire74]

I am going at work, can't wait for the evening to see this. Was one of my favourites. Skeptic in the beginning, but the best surprise ever, for me, in this show.

[@DramaQueenMalena]

Bambie was 6th in the jury voting 6th in the televoting 6th overall 😂

[@aaronward13]

The whole production and staging, came from Bambie Thug themselves. What a performer

[@ColmMcCann-uo6ci]

Bambie had a stage director too - Sergio Jaén. 22 years old from Spain, and the dancer. Between them, they came up with every idea here, practiced and perfected it all Bambie was travelling all over Europe doing pre-parties. Astonishing.

[@myradutkiewicz9739]

Thank you, Awesome reaction! I love this song more every time I listen to it. Looking forward to your Croatia reaction. On another note, have you seen Dance with the Dragon by Dark Sarah? They're a Finnish cinematic metal band. It's a fun song and video. Also, love your songs at the end of your vids. ❤

[@Aggs-n5n]

The costume change mid way is to represent non binary and trans community. That’s why everyone screamed when the costum changed, electric!!!

[@Gumblebee-gf9ez]

The singer is so talented and the way she commands the stage makes her look powerful

[@wiccanmoon0001]

Oh, that Celtic symbol on her head means, maiden, mother, crone.

[@saiaquarius]

Ah yes... A man of culture, I will add your Band to my playlist.

[@wrighteousj]

Ayyye thank you for supporting us!

[@tomjohnston1220]

They are not all keys on Bambie's fingers, they are pagan spirals, like the three on their forehead. They are Ireland's oldest symbols and are found on the 6000 year old Irish tombs.

[@lordbaylay]

There's another performance of this song called 'Intimite Version' and you should definitely vheck this out to see this song in completely different light

[@tilltil09]

Best performance in the history of all eurovisions ❤❤❤❤

[@Smudge567]

Bambie Thug is my Roman Empire. Please check out more videos by them. Absolutely kills every genre

[@mcooke6864]

Omg love your reaction and remind me again who won the Eurovision I can’t remember lol 🇮🇪🇮🇪🇮🇪

[@tilltil09]

Switzerland won with Nemo in my opinion bambie was the winner of Eurovision 2024

[@wiccanmoon0001]

I have to admit, I’ve watched your reaction a few times now. lol I love your face when you’re genuinely taken by surprise. You look so happy. Check out her other music on here. She really is a fantastic artist. I love the visuals she gives us. 😊❤

[@melilittlebeats]

also the fact that she can sing while doing those ballet moves and with that lapel microphone, she has such great control and range of her voice, a lot of ppl disliked the song, but bcs they don't know how to appreciate the music... 😮‍💨

[@tsumugishirogane2300]

They*

[@nikolaos9652]

You should watch all the entries of this year, it was one of the best competitions of the last decade, at least in musical quality. And the song at the end is a banger!

[@Zubiila]

I love watching your analysis. You catch so many details!

[@MaCherie92]

Sorry, this is the first time I'm seeing your reaction, but I just have to say you're literally gorgeous. Respectfully.

[@elinatuominen8725]

They were amazing and I love that you right away thought of pagan rituals and wiccan magic. I read somewhere that the song is about people hurting them in love and then they conjure up their own partner who turns out to be the worst of them all. That's why after the change to the second outfit (which is the colors of trans if I remember correctly) she says how compared to the others their favorite colors is doomsday blue. In the end they destroy the summoned companion.

[@williamzinedineh]

Wicca has very little to do with this

[@CrookedRain49]

I dont usually like being ambushed, but for your song here I make an exception. I could definitely listen to that on a train journey, .looking out the window and drifting away with my thoughts

[@wrighteousj]

Aye thank you for sticking around to hear us!

[@Róisín_of_the_Hawkeye]

Thanks for a great reaction ❤ It's amazing that you were able to get the true meaning of the song right off the bat. Plus all of the imagery and nods to ancient celtic beliefs. Extra bonus was getting to hear your track. It's great that you included it. Will be checking out some more of your discography for sure 👍 If you get a chance, have a listen to some of Bambie's back catalogue. Their eclectic style is fantastic. Tsunami and Ritual are some of my favourites. Great MVs too. Made on a shoestring budget, but you would never guess as they are both visually stunning. Bambie will go far, and I am here for it! 🫶

[@DramaQueenMalena]

Bambie Thug and Nemo became friends. They are both non-binary and connected. It's a beautiful friendship. And they both fought behind the stages... this year's Eurovision was a political sh*tshow. With a disqualification that we do not know the exact reasons and a participation from Israel with a highly political song that should not have been admitted. Pro-peace protests, booing etc. The writing on Bambie's face means "cease fire". First Bambie had to remove it... then it was allowed. Nemo had a non-binary flag and a flag of Switzerland at the flag parade. Even if the European Broadcasting Union allows LGBTQ flags Nemo had to smuggle it in. Then the Italian singer Angelina Mango showed up in the media center and sang Imagine by John Lennon and the French singer Slimane interrupted the last rehearsal to speak up for peace. I loved the artists who fought for free speech. One side was allowed to make propaganda, Russia was banned, and all those who spoke up for the other side were silenced. But the songs were great. It just wasn't all about music. If you want to know about European politics do not watch the news. Watch Eurovision. 😂

[@TheBrokenRobot]

Nemo wearing/holding Bambi's crown for their final performance was one of my favourite moments of Eurovision. Adorable Nonbinary solidarity between the two of them.

[@DramaQueenMalena]

@TheBrokenRobot This was my favorite moment too. And Nemo breaking the trophy. Nemo said in an interview (on the channel Gay and not gay) that they prefer the broken one. But somehow it was lost. But that's Nemo. They do not care about prizes and charts or even being famous. As long as they can create music for people.

[@mariadelrosario3608]

Winneeerrr!!! Me in minute 8:10 thinking 'wait, the best is just to come'...

[@tomjohnston1220]

Well done for seeing that it's influenced by our ancient Pagan religion, which was really the worship of Nature, something we need more of today.

[@Mgaffo222]

Honestly I 100% agree I find that Irish culture has become shallow and quite plastic when in reality we have so much more then what is one the surface. It seems alot of people dont actually look past 200 years to see our rich history

[@esclad]

I would also recommend Ukraine and Norway as 'must watch' Eurovision 2024 entries.

[@Róisín_of_the_Hawkeye]

Yes to both! 🙌 Fantastic performances. I'm so glad to have found new artists from this year's ESC. I have tickets to see Gåte live in Dublin in December, and of course I got my tickets to see Bambie on the 31st of October as soon as they went on sale. I can't wait to see both acts live ❤

[@oscaralvarenga4391]

Thank you for your amazing comments, and for understanding the song. I will be checking out your music.

[@francisdunne8542]

Adea Kedavra is an ancient Aramaic healing spell. "The thing i destroy" that thing being illness. I think the song is about battling mental illness, represented by the inner demon here.

[@aleksycitriauskidis7136]

Avada Kedavra means „I speak to destroy” or „Destroy as I speak”, also it was used in Harry Potter as the killing curse

[@francisdunne8542]

@@aleksycitriauskidis7136 Rowling perverted it into something bad for dramatic reasons. The incantation is over a thousand years old

[@saraht3196]

ireland was amazing!! and btw bambie uses they/them pronouns. ireland only placed 6th, and it might be bc so many ppl who would have supported them boycotted eurovision this year due to israel's participation. it's also crazy that every artist only gets 3 minutes or less and they managed to fit in so many twists and breakdowns to add more intrigue. one of my favorites of the whole competition.

[@Thdivine]

buddy fell in love

[@LouiseBury]

That smile on his face when they did a close up of her eyes. Oof. ❤😂

[@janirairizarry7198]

Your song it really nice !!!

[@wrighteousj]

O thank you for listening!

[@Norrie_Rugger]

It really is. I'm scrolling the comments and just realised that I'm tapping away to the song

[@WitchyRoots]

OMG love Bambie Thug so much!!! They also have collab with Alina Pash, song called 'Bad Witch', more pop vibe. Love that too!

[@selena6593]

Totally awesome ! I vote for Bambi from Poland - absolutely brilliant 🎉

[@S.erwinsdottir]

Yeah. I vote for her from Switzerland. 😊

[@eminabrestovac]

Her screaming was far better in the final performance, check it out if you like.

[@yopuesquienmas688]

where is the final perfomance

[@merlieve]

@@yopuesquienmas688it has “grand final” in the title i suggest u go check from that way

[@anonymouse1593]

She had a throat infection just before the semi and literally wasn't allowed to speak. You can hear the strain in her voice throughout I thought. The final is much more powerful.

[@M-Marta-sx7pj]

Please, react to this year Ukraine entry 🇺🇦. They and Ireland had the best staging, but in quite different ways. It's beautiful and spiritual. Love your reactions 🖤

[@kurmanska]

Oh my god, Alina Pash and Bambie Thug did a collab 🇺🇦🇮🇪🤍

[@hoblon]

Wow! Thanks. I missed that one. Дякую =)

[@murtbuggy1]

Yes, she's our Irish Pagan Techo Witch.

[@FLStyle]

You would've enjoyed the Grand Final performance more but the Semi-Final performance gets the point across

[@seachangelezzie]

Just confirming that Bambi Thug is a Non Binary artist and uses they/them pronouns. The costume change to the pink and blue bikini represents the trans flag

[@cougar1311994]

Both of those statements are correct

[@sonofmargit]

This was my favorite to win. Absolut perfection manifested 🔥

[@signebrummerstedt9205]

Typically the staging is designed by a ‘staging director’ or choreographer, but obviously with input from the artist etc. Generally the performance as a whole (and how well the staging elevates the song) has a BIG impact on the final result, and Ireland definitely won biggest in this regard for this years Eurovision. Bambie Thug was low in the odds (and frankly, their national final performance was very underwhelming), and the rehearsals for Eurovision started and they skyrocketed! If you want to see other examples of stagings elevating a song that’s not necessarily BIG productions etc., it’s recommend France from this year, or France’s or Switzerland’s staging performance in Eurovision 2021. If you want to see some of the stagings that just… didn’t do it for the song, Poland this year is an example or UK in 2021. Also, just a note, Bambie Thug is non-binary and goes by they/them/fae pronouns - you probably didn’t know, and that’s fair :)

[@kenben800]

I agreed with you until you mentioned France. That was one big bore fest

[@signebrummerstedt9205]

@@kenben800 it was simple, and talking about this year (and 2021 tbf), a strong vocal performance. I get that some people won’t like it - same as with Ireland this year for instance - but I still think it very well showcases how a staging can be made to elevate a song, where it’s more subtle. Of course, if the song (or stage) doesn’t appeal to someone, it’ll hardly change that. I just like how we get to see both those kinds of stagings and all types of music tbh - even if I don’t like all the songs haha

[@verenabecker2724]

​@@kenben800 When we watched France's performance, my partner and I were sitting there like 😐 And then eventually, my partner turned to me and informed me with gravitas "The thread count on that shirt is disappointing."

[@may51973]

This is artistry. More original songs in Eurovision and maybe it will become worth to see Eurovision

[@angelaburrow8114]

Bambie Thug is at this year's Download festival this year. If you're interested in more from Eurovision, Lord of the Lost were there last year. They're a German goth metal band. The Norwegian goth metal band Gothminister entered the national final for Norway this year too, but didn't win. (some countries chose their entrants to Eurovision via a national final.) LOTL & GM are 2 of my favourite bands.

[@agnesd7413]

Great video as always 😁 if you want to check out songs from earlier Eurovision Song Contest, you should take a look at these! Sweden 2015: Måns Zelmerlöw - Heroes Norway 2021: Tix - Fallen Angel Sweden 2023: Loreen - Tattoo Heroes is one of my all time favourites (I might be bias because Måns a great person!). And I think Tix and Loreen might surprise you 😋

[@PennyAfNorberg]

She said Tack så mycket, that's swedish and it was preformed in sweden.

[@naterudamas3495]

I haven’t listened to you guy’s music yet but I just know I’m a Nova stan 😂

[@wrighteousj]

lol!!! Fair is fair 😂🤝 hope you love it!

[@savfire99]

If no one has told you yet, you should definitely go see One Ok Rock live! They are coming to LA in October at the Kia Forum! I think they are also performing in Toronto.

[@jesperjohansson1296]

I really think you should react to “Zari” by Marina Satti and “We Will Rave” by Kaleens performances!

[@stiofain88]

Subscribed. Your song was class too👍

[@filip_kortan]

I recommend Luktelk by Silverster Belt from Lithuania

[@S.erwinsdottir]

I voted for Ireland! To me is simple music with pagan roots... more wiccan then satanism. To me she's also a great dancer... maybe I'm wrong. I don't know.

[@lenilu_23]

As far as I know they (bambie thug) studied ballet dance or something

[@JacquelineCooper-x1v]

AVADA KEDAVRA!!😊😊❤❤

[@VirgoOfHekate]

so the intro and outro they say "avada kadavra, I speak to destroy" which is both a reference to Harry Potter where Avada Kadavra is the Killing Curse and a reference to Abra Kadabra, which according to occultists means "I speak to create" and as such are inversing it.

[@PowerSpirit50]

...

[@Norrie_Rugger]

You think that the trans flag wearing and non-binary Bambi Thug is referencing JK Rowling? Seriously?

[@VirgoOfHekate]

@@Norrie_Rugger its not a thought, it is a stated fact. The official lyric as put out by Bambie Thug is "Avada Kadavra" which only exists in Harry Potter. However, The context its used in for the song is the latter reference, which is the idea of Avada Kadavra being a HP reference to Abra Kadabra, which means "I speak to create."

[@CoxaBranca]

"The music just speaks for itself". I got a huge Hans Niemann vibe, the singer actually looks like a blood relative.

[@Armi-w2d]

Thank You for this reaction. If You want to see something that makes You smile, You should make a reaction to Eurovision grand final 2023 runner-up Käärijä with his song Cha-cha-cha, which has been streamed only over 140 million times on Spotify. It's crazy it's party. 🤟🟢🟢🟢😎🟢🟢🟢👍. Greetings from Finland 🇫🇮.

[@hiranyou]

You have to react to baby lasagna rim tim tagi dim next. The grand final performance. He got 2nd place and was the favorite to win. On barely lost to Nemo.

[@lisawheeler4465]

This one and his are my two favorites!

[@TofferJ-UK]

Great reaction. I’m surprised you seem to have not found the diverse UK artist Ren yet? 👍🇬🇧

[@juliankeckeisen5181]

She doesn't sing "Abra Kadabra", she sings "Avada Kedavra" like in Harry Potter

[@stiofain88]

Etymology. Avada Kedavra is based on the Aramaic אַבַדָא כְּדַברָא, avada kedavra, meaning "let the thing be destroyed

[@WitchyRoots]

They sing Abrakadabra in other song lol (Alina Pash feat Bambie Thug - Bad Witch)

[@DramaQueenMalena]

Please watch the live version at Eurovision. It is the best staging in the history of Eurovision.

[@wiccanmoon0001]

It is the Eurovision stage. It’s the first performance.

[@ronnopotter]

When someone comments based on the thumbnail instead of watching the video first 😅

[@wiccanmoon0001]

@@ronnopotter🤭

[@may51973]

Bambie Thug has an intimate version of this song. It's really good

[@aekelly]

Yes!

[@IaamBunBun]

Im curious what 2025 eurovision would have

[@smithDh95]

Do netherlands pleaseeee

[@evreacts260]

Reacting please to Ukraine

[@henryjackson6677]

I think it’s something along the line of “cadaver I seek to destroy@. Can’t make out the first bit.

[@marieo6813]

Avada Kedavra, I speak to destroy

[@touloser]

it's "avada kedavra, I speak to destroy"

[@CHICKEN_COw]

greatest entry this year for sure!! btw bambie uses they/them pronouns

[@fiatequila5252]

Ireland and France were my top 2, but If you're looking for a good laugh, react to Finlands entry 😂

[@SebastienFortin07]

Like Nemo, they are a non-binary artist. And that song is incredible! I'm talking about yours.

[@DeJJanN]

Please react to 'Zorja - Lik u Ogledalu' ❤

[@sugraf]

Loved your reaction! U just have to check out Italy and Armenia performances from this year too!

[@Gumblebee-gf9ez]

I wonder if you are done listening or you finished listening to all of Aurora’s songs but if you haven’t I suggest you listen to apple tree by Aurora.

[@MillennialPanic]

Avada Kedavra is a killing curse from Harry potter

[@Norrie_Rugger]

No, no it's not. It's ancient Aramaic

[@MillennialPanic]

@@Norrie_Rugger it is aramaic but it's also a killing curse from harry potter

[@MillennialPanic]

@@Norrie_Rugger I've read the books multiple times

[@saltherisms]

It means "let the thing be destroyed", JK just used already existing language for spells.

[@muujen]

it was actually a healing spell.

[@yen-pp6gh]

Baby lasagna next please

[@exoecol-je3dl]

plese react to zari by marina satti eurovision

[@brianingram7569]

🧙🍀❤

[@Elsapersson808]

you need to react to Ukraines song!!

[@ESCTalalay]

Can you react to Ukraine? They’ve got 3rd place!

[@Phaethone]

Yes, this is like "must have" reaction!

[@Róisín_of_the_Hawkeye]

I loved the Ukrainian entry this year! ❤ Stunning vocals mixed with rap and such beautiful visuals. So powerful! It gave me goosebumps. I gave them some of my votes along with a few other favourites. There were SO many good songs this year! 🫶

[@berkaybozkurt6184]

Overrated

[@cro92_zg50]

Do reaction to Baby Lasagna

[@andrea0712.]

Yes please!

[@Elsapersson808]

just so you know bambie is nonbinary

[@ВладиславШаклеин-ч7м]

For once, someone would've enjoyed a performance and no one came shoving this crap in one's face.

[@yascaoimhin]

@@ВладиславШаклеин-ч7м You people really overreact to this sort of stuff. It's just a thing you can do to be respectful. like calling a doctor Dr. You don't have to do it. But the person in question would like if you did.

[@2609israel]

@@yascaoimhin no

[@exoecol-je3dl]

Next greece

[@chatz_stergios]

Please react to Marina Satti - Zari

[@pinkietoe646]

PLEASEEE react to more billie eilish 😭 its been so long

[@PonchoSaGo]

Can you react to Ukraine? Please?

[@moviereviews4747]

If you don't mind me saying City Of Sound isn't a great name for the band, how about a name like ke Hidden Agenda or Temperamental or something? Was they yer music after Bambie Thung? ..as good as it was, it was just too ambitious leaving nothing to the listener's imagination, am... how's about scaling it down a good bit? Please take this comment as constructive criticism Cheers 😊 Bambie Thug review was brilliant

[@_._user_._]

PLEASE UKRAINE REACTION 🙏🏻

[@angelazubrinic2036]

CROATIE ! APSOLUTE WINNER !!!

[@andrelini]

this isn't about croatia

[@S.erwinsdottir]

Well.. I prefer the originality then a Rammstein copycat. 😅

[@neferarilaveau7557]

Do you want to know why part of the lyrics Bambie sings about Jewish I'm assuming you want the real answer instead of religious bias. The truth is Solomon was the biggest witch that ever existed, almost all magic from all religions some way link back to him. God actually gave Solomon permission to do witchcraft in Judaism (Talmud). God gave a ring to Solomon to control demons and speak to animals, one of those demons was Asmodeus. Solomon controlled and commanded Asmodeus help to build his temple. The truth is magic isn't necessarily evil or wrong, the Bible is full of contradictions in itself and in history. Despite mythology of it, magic might be and shouldn't be played with unless you are taking it very seriously and know exactly what you're doing. I think it is mostly misunderstood though. Prayer technically could be a form of magic, people do magic every day without realizing that they manifest their reality

[@Loov3d]

React to Loreen

[@besmirgjoni5007]

Plz check Rona Nishliu -SUUS (Albania 2012) & Lindita- World (Albania 2017) 🤯🤯

[@factoryofchaos5672]

I really liked Bambi Thug from the beginning, was a cool song. But her behaviour at the ESC has totally ruined my perception of her as an sincere artist. I really can't stand her now for all tha BS she showed.

[@surfin4]

What you talking bout willis

[@Eva-mp7xg]

They didn't do anything that would disrespect anyone in the competition. Not agreeing to be recorded and published by KAN is nothing BS.

[@factoryofchaos5672]

@@Eva-mp7xg she absolutely did. As a person promoting peace and unity she was all about but yelling, screaming at people, having multiple breakdowns, crying...then she took her boy Nemo and crying more in the silent room. She has some serious issues with herself or can't handle the stress.. That's just hypocritical.. Not gonna even comment about her addressing war issues at the song contest, breaking the rules, creating havoc. Acting childish. Why she didn't just not show up if she was such anti-war hero? Then boycott by not showing up.

[@Eva-mp7xg]

@@factoryofchaos5672 First, both Bambie and Nemo are going by the pronouns they/them, you could respect it. Secomd, having breakdowns doesn't mean they disrespected others, it's rather the opposite, they have been disrespected and didn't tolerate it well. And it's totally understandable, why should have they? This whole divide by sides of the Gaza war shouldn't have been present at the competition at all. Yes, talking about Israel and the divide they caused where ppl should have been United by music.

[@factoryofchaos5672]

@@Eva-mp7xg Then you should respect me and my desicion of me using she or he pronouns. ESC is a competition same as any other and they should be professional and take it seriously. Not acting childish and yell at other people. Nemo was good but Bambi is a hot mess. She needs help for sure.