I went inside IWC - an AMERICAN watch company!

[@Mark-lj1dj]

A tour of the Omega factory would be interesting. I'd love to know more about how the coaxial escapement was challenging to mass produce and how they did it. All I know is an old interview with George Daniels where he touches on the subject. Apparently he tried Patek first but then Omega took a passing interest.

[@pedromanuellopez142]

I think Patek Philippe actually tested it in a pocket watch for a year before saying no. They seemed offended by the idea of using someone else's invention. Then Omega got interested and tested it for a longer period of time and in a wrist watch size, before deciding to use it in mass production.

[@michaelnauer7875]

Omega factory is in China, mate.

[@TalkinToDaLooch]

Great Vid! Visit H. Moser & Cie next!

[@Night_Diver81]

​@@michaelnauer7875 only for the Omega your wearing.

[@happinesscompilation5252]

With modern technology, no part of a watch is hard to make. They put up a facade so you overpay without complaining or stop buying.

[@TheoTheodorou]

IWC is an incredible brand. The tour is a special treat.

[@ericmoss8344]

Great video! I've always liked IWC watches and now I like them even more. Looks like a great time and the best part, you got to assemble a movement... which is right up my alley as a hobbyist.

[@watch_girl_life]

What a treat to see some of the IWC workings. These are the kind of videos I geek out on. I reminds me of when I experienced a tour of the Gibson Guitar factory and seeing how they put love into every piece. I also love the fact they have dedicated people representing Aust/NZ. Every brand should do the same.

[@joshuakaplan5726]

Absolutely love IWC. I learned about IWC being originally founded in Boston when an I went to an IWC Boutique in Boston (because I am a native Bostonian and currently live here). I bought the Pilot's Chronograph 41 with the racing green dial back in January 2022 and it is absolutely killer. Not enough coverage of that watch on youtube, would love to see you do a video of it if you can!

[@Raven77844]

I went to Boston Oct '23 and visited Shreve, Crump & Low and got the same educational experience about the brand. Didn't buy a watch there, but when I got back to Toronto I bought myself the green dial chrono 41. Love it. Absolutely amazing the watch. So striking.

[@WhatOllieDidNext]

Great to see the old Adrian back. we've the old Bark and Jack back. That's why I started watching. I went off. Now I'm back

[@BarkandJack]

Thanks a lot mate. It feels good to be back doing this sort of stuff.

[@ph1lo]

@@BarkandJackThe podcasts are awesome too. ❤

[@justinlouismusic]

Great vid, thanks !

[@tuzu1758]

Well you're not alone Adrain. I too get excited about lubricants.

[@LeonXOV]

I wish youtube have reaction function like facebook cuz this comment absolutely made me laugh 😂

[@tuzu1758]

You are so welcome. @@LeonXOV

[@fantasticalhistory4285]

A tour of the Grand Seiko factory would be amazing, or just a plain Seiko factory

[@gchu149]

Not the easiest but you can reserve a tour of their movement factory in Shizukuishi. Was really worth the trip for me and they allow pictures!

[@randys766]

I have 3 IWC watches and plan to add a specific fourth one. I would love to visit the headquarters one day.

[@andywilliams4887]

Great to get a little insight into IWC history and its manufacturing. Very pleased to see you back doing more of your own quality stuff rather than getting side-tracked with FFffing tIme.

[@BB-gl7zt]

Cool that you wore the Mark XX on the trip to the factory. Really enjoyed the video.

[@paulr6043]

Thanks for sharing the tour. Picked up a new black dial Ingenieur last weekend so the timing of your video was great. Enjoy the channel and the AET content as well.

[@jaredlostetter265]

Thanks for this Adrian!!! I would love to see more of these tour videos, really helps me to appreciate the watch and brand more :) thanks sir!

[@amoussouri]

Love IWC! My favorite watch brand. Thanks for taking us with you on the tour. What watch were you wearing- Mark XX? It looked great on your wrist. Until you actually put their watches on your wrist you don’t realize how much of a quality, masculine watch brand they really are. Again thank you!

[@DrBob0910]

Adrian, Thank you for the informative video. I look forward to learning more about other brands and appreciate your hard work. FYI, my Bark and Jack NATO strap is perfect on my Tissot Gentleman watch.

[@GerardBarkandJack]

Great to know you're enjoying your strap! 🙌

[@capnemo6576]

IWC Best Swiss Company... Highest precision and quality! My first from Swiss Watches....in 1 week, not even 1 second has shifted. Absoluut beauty of Engineering!

[@maciejsendak8831]

I've been on a similar visit to IWC last year. The best part of mine was that after going through the factory and the quality control section, each participant had a chance to try out any of the watches that were currently in the catalog back then.

[@Talon173]

Their pop up in manchester was fab, showing hiw the ceramic watches were made. Dimitri from their Battersea store walked me through it. Cracking brand, look after their customers

[@kaunas88]

Odd to think that Switzerland was once the cheap labor alternative. Today it is one of the most expensive places in the world to manufacture anything.

[@carloc8763]

This is the reason why I (together with a few hundred of thousands of watch aficionados) love your channel. It is genuine, it is honest, it reflects your opinios or change of opinions about things that you see, study and understand better. Maybe I have been brainwashed too, but I will probably start looking at IWC with a different perspective than before.

[@bdegrds]

No such thing as genuine or honest in virtual reality

[@roypek6738]

Thank you for making it long enough (under 10 minutes) and in great detail!

[@clintonshiells3095]

Your visit looks like so much fun! Thanks for letting me live vicariously.

[@mickosullivan2962]

Wowzer ! That was a great presentation ! I enjoyed every minute !

[@Harisampath]

How about omega/tudor’s factory next ? Even Oris factory can change your perspective of company, as shown by Teddy.

[@kongkiatratanatharathorn4556]

Thank you very much for your video. It makes me appreciate this great brand even more. I would love to see you visit Vacheron Constantin.

[@matthewjohnson647]

This was a great video, Adrian! The new look content is well done. Cheers 🍻

[@cascocatcommunity5382]

Thank you for doing this video I remember it to 3 years ago. I actually got to a tour on the tail end of Covid when there was no one around. It was pretty amazing. I love that brand I just haven't been able to push myself purchased one recently, when I first started collecting timepieces, I brought the Spitfire on the secondary market and resold it. I wish I hadn't once again thanks for sharing.

[@robalexander7348]

Thank You Adrian, that was a nice treat, also a very interesting tour of IWC they sure have many nice watches 👍 Au

[@squarestanley]

Any time Adrian mentions massive rods and lubricants, count me in. Jokes aside, great video. Really good tour.

[@BarkandJack]

hahahahaha

[@davidb5720]

So great to see the content dropping, been a long time fan of this channel since before it hit 10k subscribers and always loved the content. Keep it coming!👍

[@standardh_]

Nice! I just booked my trip actually. Can’t wait!

[@ThePro455]

I feel like this channel is about to experience some steep growth. And I'm looking forward to it.

[@MrElmoCA]

Thanks for making this! Enjoyed it.

[@bradcrafton4929]

Thanks Adrian, I love the American connection with this brand. Thanks for making the video. I would love to see a Fears video, please and thank you.

[@bjoernaltmann]

Very interesting! They also have nice vintage pieces, worth looking at. The Pellaton movement for example.

[@josephkelly1909]

I think this is the best video you’ve made and what is that music??? Dang

[@dannysimenauer5745]

It is always amazing that a watch can be designed & manufactured by a person from parts that keeps accurate time! It does make me awestruck! Love to see Adrian share his expertise to compare IWC to Rolex for specific models.

[@GillyGoesCycling]

Great video, would love to see you do a video on your MARK XX

[@samuelrodgers9283]

Absolutely amazing and fascinating video! I would personally give it a 10/10. Ivé been watching your channel for quite a few years and I have been into watches for about 5 years. I have a pretty impressive watch collection myself if I may add and considering getting an IWC next.

[@markotoole7937]

Glad to see you pumping out the content lately about different brands and not just commentary on Rolex.

[@steveholness6952]

Very interesting! Looking at my IWC in a completely new way now! Would love an insider look at Breitling. 😃

[@johnpinkerton772]

Great video! Your presentation was, as usual very good!

[@cubex68]

As an IWC watch collector, loved the content

[@rickfanning5647]

Great video. I do feel for the poor guy who gets the movement you put together. Hope he keeps his warranty card.

[@BarkandJack]

🤣

[@RobertOrtiz1015]

Great content like always! Soo… Switzerland was in the 1800s todays China! Everyone is manufacturing their stuff cheap there just like watch companies did in 1800-1900s

[@BarkandJack]

Absolutely, and we're much further along with the process of China making watches than people think considering most "Swiss Made" watches are made in China and assembled in Switzerland.

[@davidwarburton8890]

That Mojave is one of my grail desires. Very cool Adrian.

[@thenotoriuosbg7372]

It would be great to see manufacturing facilities for Nomos, Bremont, Baltic, Christopher Ward and these independent brands that don't make everything themselves. It would be great to understand how they personalise movements to give them their own touch and what they do to stay competitive in their market.

[@tomskimcdouglegaming806]

None of them make ANYTHING themselves.

[@cohan.forcer]

Awesome editing job and footage!

[@JamesAlexander14]

Great video Adrian. Refreshing take from the usual facetious offerings on KZbin. I think a meander around the workshops of Blancpain or Breguet would make interesting videos.

[@geoffbyrne9886]

I was told a few years ago about the IWC walk around the factory & museum ( you might call it ) looks interesting to see something so intricate put together. I'd like to see something on Longines I think the brand at the moment have hit the mark

[@pittss2c601]

Go to Grand Seiko and tour both of their factories. Shinshu west of Tokyo and Shizukuishi in northern Japan.

[@dominicofarrell9248]

One big player recommendation: Cartier. They're hot in the industry, and because of their history may have a different approach than some others. A micro recommendation: checking out farer, or anordain. Unique watchmaking and not for ridiculous prices, respectively

[@WatchesOnWood]

If you ever need a bag carrier for these trips, I'm happy to provide my services for free. 😂

[@BarkandJack]

Haha, I'll keep that in mind.

[@bjornhuijnen5044]

I have been invited to visited them last week, what an experience, all the machinery is wrapped in the same clour. To make is look very clean. Really loved working on the handwound “ Jones” caliber with watchmaker Thomas. Also got the certificate 😄. For two days only the royal treatment bij IWC. I will never forget this experience. Love IWC even more now. Thanks to IWC, Monique, Christian Knoop , Richmond Amsterdam and especially Martens Juwelers in Maastricht ( NL)🙏 And Adrian, everybody on the tour watches your video’s, we really love your content. We all knew that you dropped your explorer II and the glas was shattered 😟

[@RobTaBier]

Finally non Rolex/Tudor/Omega content in U-TOOB

[@jeffrx]

Damn they kept you on a short leash man! They should have let you film more so we could all be impressed. Their loss. My number one request from IWC is a thinner pilot chronograph!

[@justingalore123]

Great video. If you can say - what’s the difference in overall automation levels between Tudor and IWC?

[@therapiststeve3294]

There's no KZbin channel that summons adrenaline in me at a new video drop the way your does, Adrian. Great video!

[@BarkandJack]

Thanks so much Steve. That's really nice of you to say.

[@costelloandsilke7321]

IWC have always been underrated. If they were owned by a foundation rather than a conglomerate they would be huge.

[@lyd9828]

Great video. I was not terribly interested in IWC for a long time, thinking they were, in the main, too large. But I went into a their store in London to have look and when I got to handle them in the metal, it really changed my mind. I later ended up buying a portugieser chronograph. The proportions are great and it does not wear as large as I thought (for my wrist, a little over 7inches). I also have the integrated rubber strap which looks great. I'm now trying my best not to convince myself that buying the portofino perpetual calendar is necessary...

[@kimchiwasabee]

You know,it kinda is... 😉 From one Portugieser owner to another... you won't regret it.

[@williamjacobs9065]

Greetings from Los Angeles, California. I don't think of IWC as an American watch company. It was at its inception but now it's Swiss. Apparently, nothing is made in the USA.

[@anthonyhyba261]

I agree with you Adrian, this is why I LOVE watches. Need to start to take a look at IWC watches.

[@Number_006]

Excellent video Adrian. Most factory tours I’ve watched online are quite dull but yours was quite well done, kudos!

[@hanss2857]

I quite liked it too! I plan to do this visit in Schaffhausen myself, so, most interesting. I wear the Mark XX as well 🙂

[@stevehilliard202]

Thinking IWC are becoming my potential achievable grail watch. The Ingenieur, mojave desert, petronas pilot. ❤❤❤

[@drnick40]

Great video Adrian. Thank you.

[@ListenToPowerViolence]

I have a suggestion: Do a Rolex factory tour

[@BarkandJack]

Haha that would be the dream. I've spoken to people who have been inside, you have to hand in your cameras and phones and be searched. No content can be made. Which is a shame.

[@ListenToPowerViolence]

@@BarkandJack Tell them who you are. Make it happen bro.

[@petestyle]

Been watching your channel for a few years and this has been my favorite! Love factory tours. Please do more if you can!!

[@thomasmoll8822]

"A chap called Günter" probably doesn't the importance of Günter Blümlein for IWC today even remotely justice...

[@Billywoo12]

Luxury watch brands that buy in the majority of their components or farm out manufacturing are completely vacuous. They are accepting that some things are just too hard or too expensive so just exploit a brand and a marketing campaign. Glad to see IWC doing more and more themselves.

[@bigmacdaddy1234]

Yes, now this is excellent content! Focusing your channel on other brands is exactly what will get you to 500K subs. Also, I went to buy a strap from you and was surprised you don't offer a 24 or 26mm strap for my Panerai's. Come on Adrian, how can you be a watch enthusiast and not even offer straps for the most famous 'strap monster' watch in the world??? Get that fixed asap.

[@MS-tg6hc]

I much prefer other brand content too, but all the creators seem to say that to get views and subs they need to have Rolex in the video title etc. Sad.

[@Alexander_MD]

Kind of clickbait title... but still interesting to know the roots of the company.

[@BarkandJack]

Clickbait means the title is catchy and makes you want to click on it, but the connect doesn't follow up on the title. This is a catchy title, and it delivers on that title.

[@1mpur1ty]

Grand Seiko or RGM Watches next!

[@ultramagnus7842]

This is the kind of video that win the fans over and attract new followings to the brand. It absolutely worked on me when you made the same video for Tudor. And now that I know more closely about IWC and their production process (thanks to you and this video), I must say I like the brand more than ever.

[@TheColnago]

This was great. Thank you, Adrian. My father has a very old IWC that he bought in Zürich, it’s one of the most beautiful watches I’ve ever seen.

[@villagesautodetail]

I love IWC.. classy.. beautiful and a total icon. And your correct, the best part of a watch is more often than not the machine that you cant see.

[@statlerwaldorf7130]

Chuffing brilliant video Adrian, cheers mate! Any mid tier watch manufacturer that you feel is worth checking out is good with me 😊

[@DBR6464]

Got my first bark & Jack NATO strap (ribbed green) after resisting for many years. Very nice strap. Glad you're back at it Adrian!

[@BarkandJack]

That's awesome. Glad you like it.

[@petesjk]

I liked IWC 25 years ago, before their watches blew up in size. They did their version of Breitling, bloating case sizes to near 50mm.

[@GordonMoat]

I’ve been a fan many years, though it’s tough for me to pick one watch from them. Sort of like listening to a band on Spotify.

[@REALHARSH]

My next watch will be an IWC as just sold the Omega AT Worldtimer…. You need to visit Christopher Ward

[@JH-ty3ic]

A very enjoyable 7: mins, you're right the brain-washing works.

[@nicholasolifant9538]

Wow ... I love IWC and what a privilege it must of been be there ... I don't own an IWC but one day when I'm big I will 😂 but wow really thank you for THIS VIDEO andrian ... 🙏 but manufacturing aside IWC for me personally are just gorgeous I know they aren't Rolex or Omega but when a watch is made to look simple but feel amazing I think IWC as that hands down ... my number 1 Rolex of choice is the explorer 1 no doubt but my ultimate chronograph and pilots watch is IWC spitfire two watches that gets alot of flak but I love it for how under the radar they are

[@stevemoreno6241]

I tried to visit the IWC museum last December while in Switzerland. I found out the hard way they are closed on Mondays.

[@thatwhitecat]

im going to start at the only watchmaking school in the Netherlands next year where I will learn the full process of making a mechanical watch

[@djones1304]

Had a pilot chrono 43mm for a year or so. Didn’t get on with it. Felt the case was a bit rough. Needed a little bit of polished edges. Didn’t feel premium. Shame.

[@ph1lo]

Great video as always. Can I ask you (and anybody else who can help) what you think of the latest edition of the Omega Speedmaster Sapphire sandwich? It falls under the swatch brand. I picked one up about 2 and a 1/2 years ago before they increased the price by 1000GBP, but is was still a fortune to me. The good news for me is that my investment in this watch hasn’t disappeared. I never want to sell it, but the cost of living might force me to. I love the look of the movement and I’m definitely a fellow watch geek, however I’ve heard say that this movement isn’t all that great, although I find this watch to be super accurate and doesn’t gain or lose time. The manual movement is so nice and fun to wind and it allows for a full view of the movement. Thanks for another interesting video. ❤

[@coffeeboyclips1973]

Iwc is my favourite watch brand, will definitely buy more watches from them

[@mikek6478]

I love the Mark 20 (blue dial), but the 49mm lug to lug is just too long for my 6.5in wrist. Overall, I wish IWC would make their watches smaller (e.g., 38mm case with under 47mm lug to lug). Cheers.

[@stephenhaynes603]

nice vid mab another trip to tag ...... just another one..... or go down or up the river and visit another great watch the GLYCINE shop.

[@kevinkohler2750]

I'm waiting for IWC to do a Pilot's 36 with a fully-lumed dial.

[@darylwardsnyder4406]

I’m all in on IWC. At one time I owned 9 IWC’s but have recently focused my collection on three models. Two pilots and one Portugieser. Though I am probably going to add another pilot again this year. Wish I could afford certatanium. Until I can I’m focusing on ceramic. Thanks for the tour! By the way - were those Year of the Dragon rotors on that one “baking sheet”?

[@putgodfirst1816]

My Mark XVIII is a workhorse, 5 years and running

[@mrbud8524]

Love lWC. Omega & Panerai next tour in there factory please

[@Annoyedsince1986]

Go to Japan and visit GS

[@petermller9857]

You had dinner in Geneva. Isn’t IWC’s factory in Schaffhausen quite a distance from Geneva? Or are they in Geneva now? Great video btw 🙋🏼‍♂️⏱️🙋🏼‍♂️

[@BarkandJack]

Oh that’s my mistake, we had dinner in Zurich, not Geneva.

[@salembeeman370]

Totally enjoyed this vid. Breitling or Doxa

[@Oサク]

Great video. I think this video brainwashed me a bit to be honest. :) It would be great if you would come to Japan and do a tour of the 2 studios of Grand Seiko.

[@federicomantellassi779]

"Where can you find cheap labour...Switzerland" oh how the world changes haha!

[@napilut]

One question for you, as you have been there? Do all of them have massive wrists? That would be a great explanation to why all of their amazing and so beautiful chronographs are large… I’m just crying because I want one with 39mm case or smaller 😅😅

[@petesjk]

Lol. I remember when IWC had normal case sizes. They had 38mm(40?) Pilot chronographs, and the Pilot Mark XII was 36mm in 1992.

[@gchu149]

Never knew that IWC had American origins, cool fact to learn.