I went inside IWC - an AMERICAN watch company!

[@Mark-lj1dj]

A tour of the Omega factory would be interesting. I'd love to know more about how the coaxial escapement was challenging to mass produce and how they did it. All I know is an old interview with George Daniels where he touches on the subject. Apparently he tried Patek first but then Omega took a passing interest.

[@pedromanuellopez142]

I think Patek Philippe actually tested it in a pocket watch for a year before saying no. They seemed offended by the idea of using someone else's invention. Then Omega got interested and tested it for a longer period of time and in a wrist watch size, before deciding to use it in mass production.

[@michaelnauer7875]

Omega factory is in China, mate.

[@TalkinToDaLooch]

Great Vid! Visit H. Moser & Cie next!

[@Night_Diver81]

​@@michaelnauer7875 only for the Omega your wearing.

[@happinesscompilation5252]

With modern technology, no part of a watch is hard to make. They put up a facade so you overpay without complaining or stop buying.

[@ericmoss8344]

Great video! I've always liked IWC watches and now I like them even more. Looks like a great time and the best part, you got to assemble a movement... which is right up my alley as a hobbyist.

[@WhatOllieDidNext]

Great to see the old Adrian back. we've the old Bark and Jack back. That's why I started watching. I went off. Now I'm back

[@BarkandJack]

Thanks a lot mate. It feels good to be back doing this sort of stuff.

[@ph1lo]

@@BarkandJackThe podcasts are awesome too. ❤

[@justinlouismusic]

Great vid, thanks !

[@TheoTheodorou]

IWC is an incredible brand. The tour is a special treat.

[@carloc8763]

This is the reason why I (together with a few hundred of thousands of watch aficionados) love your channel. It is genuine, it is honest, it reflects your opinios or change of opinions about things that you see, study and understand better. Maybe I have been brainwashed too, but I will probably start looking at IWC with a different perspective than before.

[@bdegrds]

No such thing as genuine or honest in virtual reality

[@watch_girl_life]

What a treat to see some of the IWC workings. These are the kind of videos I geek out on. I reminds me of when I experienced a tour of the Gibson Guitar factory and seeing how they put love into every piece. I also love the fact they have dedicated people representing Aust/NZ. Every brand should do the same.

[@joshuakaplan5726]

Absolutely love IWC. I learned about IWC being originally founded in Boston when an I went to an IWC Boutique in Boston (because I am a native Bostonian and currently live here). I bought the Pilot's Chronograph 41 with the racing green dial back in January 2022 and it is absolutely killer. Not enough coverage of that watch on youtube, would love to see you do a video of it if you can!

[@Raven77844]

I went to Boston Oct '23 and visited Shreve, Crump & Low and got the same educational experience about the brand. Didn't buy a watch there, but when I got back to Toronto I bought myself the green dial chrono 41. Love it. Absolutely amazing the watch. So striking.

[@dannysimenauer5745]

It is always amazing that a watch can be designed & manufactured by a person from parts that keeps accurate time! It does make me awestruck! Love to see Adrian share his expertise to compare IWC to Rolex for specific models.

[@ultramagnus7842]

This is the kind of video that win the fans over and attract new followings to the brand. It absolutely worked on me when you made the same video for Tudor. And now that I know more closely about IWC and their production process (thanks to you and this video), I must say I like the brand more than ever.

[@BB-gl7zt]

Cool that you wore the Mark XX on the trip to the factory. Really enjoyed the video.

[@petestyle]

Been watching your channel for a few years and this has been my favorite! Love factory tours. Please do more if you can!!

[@TheColnago]

This was great. Thank you, Adrian. My father has a very old IWC that he bought in Zürich, it’s one of the most beautiful watches I’ve ever seen.

[@tuzu1758]

Well you're not alone Adrain. I too get excited about lubricants.

[@LeonXOV]

I wish youtube have reaction function like facebook cuz this comment absolutely made me laugh 😂

[@tuzu1758]

You are so welcome. @@LeonXOV

[@DBR6464]

Got my first bark & Jack NATO strap (ribbed green) after resisting for many years. Very nice strap. Glad you're back at it Adrian!

[@BarkandJack]

That's awesome. Glad you like it.

[@randys766]

I have 3 IWC watches and plan to add a specific fourth one. I would love to visit the headquarters one day.

[@paulr6043]

Thanks for sharing the tour. Picked up a new black dial Ingenieur last weekend so the timing of your video was great. Enjoy the channel and the AET content as well.

[@villagesautodetail]

I love IWC.. classy.. beautiful and a total icon. And your correct, the best part of a watch is more often than not the machine that you cant see.

[@andywilliams4887]

Great to get a little insight into IWC history and its manufacturing. Very pleased to see you back doing more of your own quality stuff rather than getting side-tracked with FFffing tIme.

[@amoussouri]

Love IWC! My favorite watch brand. Thanks for taking us with you on the tour. What watch were you wearing- Mark XX? It looked great on your wrist. Until you actually put their watches on your wrist you don’t realize how much of a quality, masculine watch brand they really are. Again thank you!

[@bjornhuijnen5044]

I have been invited to visited them last week, what an experience, all the machinery is wrapped in the same clour. To make is look very clean. Really loved working on the handwound “ Jones” caliber with watchmaker Thomas. Also got the certificate 😄. For two days only the royal treatment bij IWC. I will never forget this experience. Love IWC even more now. Thanks to IWC, Monique, Christian Knoop , Richmond Amsterdam and especially Martens Juwelers in Maastricht ( NL)🙏 And Adrian, everybody on the tour watches your video’s, we really love your content. We all knew that you dropped your explorer II and the glas was shattered 😟

[@anthonyhyba261]

I agree with you Adrian, this is why I LOVE watches. Need to start to take a look at IWC watches.

[@therapiststeve3294]

There's no KZbin channel that summons adrenaline in me at a new video drop the way your does, Adrian. Great video!

[@BarkandJack]

Thanks so much Steve. That's really nice of you to say.

[@TheDigitalcrack]

easily one of my favorite videos. I love IWC watches and getting a inside tour view really made me happy. Thanks

[@Number_006]

Excellent video Adrian. Most factory tours I’ve watched online are quite dull but yours was quite well done, kudos!

[@hanss2857]

I quite liked it too! I plan to do this visit in Schaffhausen myself, so, most interesting. I wear the Mark XX as well 🙂

[@ShawnL41]

This was great! For so many reasons this type of content is what draws me in. Looking at what makes a great company great. It’s enjoying watches in the purest form. I completely agree with Adrian’s point about seeing the watch world for what it is… this video shows what the watch world should be. Cheers!!!

[@LightningWing11]

I want an IWC Spitfire soooo bad, and this video only reinforces that. Neat inside look at the factory!

[@Gordon-n8l]

Love the new professionalism of the vids.......not that previous ones have been poor but they have certainly gone up a few notches recently. Keep it coming. The Old Adrian is back with a vengeance.

[@BarkandJack]

Thanks a lot mate. We've been rushing things for a while so we can try to get ahead of ourselves. This allows for us to spend more time to come up with creative ideas (however pretentious that sounds). But of course when things are rushed, mistakes are made. I'm hoping we will be in a solid place in a month or two. Really appreciate the feedback though, and also validating that the details matter.

[@lyd9828]

Great video. I was not terribly interested in IWC for a long time, thinking they were, in the main, too large. But I went into a their store in London to have look and when I got to handle them in the metal, it really changed my mind. I later ended up buying a portugieser chronograph. The proportions are great and it does not wear as large as I thought (for my wrist, a little over 7inches). I also have the integrated rubber strap which looks great. I'm now trying my best not to convince myself that buying the portofino perpetual calendar is necessary...

[@kimchiwasabee]

You know,it kinda is... 😉 From one Portugieser owner to another... you won't regret it.

[@jaredlostetter265]

Thanks for this Adrian!!! I would love to see more of these tour videos, really helps me to appreciate the watch and brand more :) thanks sir!

[@jasonnutter2047]

Awesome Adrian. I am with you..the movement does it for me. The excellence of so many intricate pieces working together to power a tiny engine, made to last for generations..wow! I agree with that comment of the Omega tour.. Cheers from San Diego mate

[@matthewjohnson647]

This was a great video, Adrian! The new look content is well done. Cheers 🍻

[@capnemo6576]

IWC Best Swiss Company... Highest precision and quality! My first from Swiss Watches....in 1 week, not even 1 second has shifted. Absoluut beauty of Engineering!

[@Lintybaybay]

Thanks Adrian, Awesome vid. I've had my Big Pilot 43 (on bracelet) for 8 months now and I love it a little more each day, was great to see behind the scenes how they are created. I think IWC should be destined for good things in the next few years. Yes, Omega Factory would be good for the next one.

[@craig2100]

It's still amazing of the intracensy involved and the human touch making each piece. It's a truly brilliant ballet of workmanship

[@kareemmansur5512]

I am so happy to have you making videos again! This is the best content! Would like to see a video about the micro brand Baltic.

[@stonecold2176]

I went to Shaffhaussen last year and stumbled on the IWC museum, they were closed but the lady inside saw me and said I could come in and look around as I had travelled from the UK. Awesome place and lovely people there.

[@DrBob0910]

Adrian, Thank you for the informative video. I look forward to learning more about other brands and appreciate your hard work. FYI, my Bark and Jack NATO strap is perfect on my Tissot Gentleman watch.

[@GerardBarkandJack]

Great to know you're enjoying your strap! 🙌

[@markotoole7937]

Glad to see you pumping out the content lately about different brands and not just commentary on Rolex.

[@ecan533]

Love this video and I love IWC. I had no idea it was an American who started it. Yes, the mechanics and more of it!

[@michaelg8258]

What do I think? This is one of the best watch-content videos I've ever seen, and not just because I'm a fan of IWC. Well done. I've got IWC's Big Pilot 43 on my radar. Your factory background info is going to make owning that watch even more special.

[@nume1981]

Thank you for the good video and the great insights into how much effort IWC puts into their products and processes. I just got myself a yearlong dream with a brand new Spitfire Chronograph. It’s a fantastic watch that I always wanted to have on my wrist. A perfect combination of rich history and high end watch manufacturing. Love it!

[@ricklee993]

I went to the factory museum in June. It was small, but excellent. It ended up saving me a lot of money because I discovered that I already have the only two IWCs I really want and don't need to keep looking. But I did get to see that Cousteau Aquatimer 2000 in the flesh, which kind left me wanting one.

[@maciejsendak8831]

I've been on a similar visit to IWC last year. The best part of mine was that after going through the factory and the quality control section, each participant had a chance to try out any of the watches that were currently in the catalog back then.

[@mickosullivan2962]

Wowzer ! That was a great presentation ! I enjoyed every minute !

[@nicholashritz6770]

I've been gifted a vintage gold IWC store branded watch and love it even more knowing a bit more about the company. So thanks!

[@jeffsmith268]

Live your content! I have many IWC’s and one thing that impresses me about them is the range of offerings. You can get a very good, basic pilot watch and you can get a precious metal perpetual. I collect many other brands too, but IWC is a foundational brand in my collection.

[@Btossijn]

Love it. I’m an IWC owner and fan and love the video. I would have loved this to be a bit longer but great work!

[@zikrett]

IWC has so much potential. They seem to be getting more into the swing of things of creating a more encompassing identity being a pilot watch only brand (tried on a portofino perpetual calendar recently, my goodness that thing was gorgeous). They really seem to be going in the right direction! An IWC is definitely in contention for my next purchase (albeit it might be a vintage, those 60-70s pieces on leather seem to have magical proportions and stunning dials).

[@davidb5720]

So great to see the content dropping, been a long time fan of this channel since before it hit 10k subscribers and always loved the content. Keep it coming!👍

[@Talon173]

Their pop up in manchester was fab, showing hiw the ceramic watches were made. Dimitri from their Battersea store walked me through it. Cracking brand, look after their customers

[@roypek6738]

Thank you for making it long enough (under 10 minutes) and in great detail!

[@wongasaur]

I haven’t been to their factory, but I’ve only had good experiences at their brick & mortar establishments. It helps they make absolutely gorgeous watches and excel in more than 1 category without spreading themselves too thin.

[@appubaje]

Love this new direction. Out there natural light and involving people 👌🏾

[@nesster333]

One of your best, Adrian! Love this style of content and it was fun to see the @ScottishWatches gents make an appearance (albeit a silent one 😉)

[@oh_io.watches]

I know there are significant elements of the manufacture that you aren't permitted to show, but it seemed like there was more hands-on work going into these IWC pieces compared to your Tudor factory video. The story I've heard surrounding Jones suggests that he wanted to bring an American, industrialized approach to watchmaking which the French-speaking Swiss rejected out of hand. So, it was nice to see actual humans with their hands on these watches.

[@craigbesscares]

I have had three IWC’s. Love em! Need to add one back to the collection

[@bryandoyne-ditmas8138]

I’ve just picked up my first IWC this week, an as new Mark XViii black dial with and extra IWC canvas strap which suits the watch much more. I’ve had my eye on IWC for a while, absolutely love the brand. Very cool video

[@clintonshiells3095]

Your visit looks like so much fun! Thanks for letting me live vicariously.

[@jannagy]

Hi Adrian, thank you for this video! Lot’s of information in few minutes. Love it!

[@rydog50]

Brilliant Adrian. Agree with your point of views made. Neat editorial. Own a few like the 46 perpetual calendar mojave and this a wonderful sample of what it takes.

[@cascocatcommunity5382]

Thank you for doing this video I remember it to 3 years ago. I actually got to a tour on the tail end of Covid when there was no one around. It was pretty amazing. I love that brand I just haven't been able to push myself purchased one recently, when I first started collecting timepieces, I brought the Spitfire on the secondary market and resold it. I wish I hadn't once again thanks for sharing.

[@DerHerthaner]

Again a very good video from you. Any watch collection needs an IWC. I've dicided myself for "DER UHR", the one and only true men's watch: The Big Pilot with the legendary reference 5002. I'm loving this iconic timepiece and it never will leave my collection!

[@chun-sunchan6106]

Great to see more of your new content again… great job

[@BarkandJack]

Thanks a lot mate.

[@robalexander7348]

Thank You Adrian, that was a nice treat, also a very interesting tour of IWC they sure have many nice watches 👍 Au

[@fantasticalhistory4285]

A tour of the Grand Seiko factory would be amazing, or just a plain Seiko factory

[@gchu149]

Not the easiest but you can reserve a tour of their movement factory in Shizukuishi. Was really worth the trip for me and they allow pictures!

[@capnemo6576]

Absoluut Beauty of Engineering!

[@rgm220]

A big knock on IWC is their price. Not considered a “value” brand in luxury watches. But now it’s easier to see why they’re priced a step higher than other brands in their sphere

[@mb-watches]

Great bts of IWC, somehow we are now Movement bros. During an AMD and IWC watchmaking class we also disassembled and reassembled those movements. Fun Fact, the first team who worked on those were the German football team. Had the possibility to visit Minerva recently, you should pay them a visit, they are doing great stuff there. Happy rest of the week, cheers.

[@JamesAlexander14]

Great video Adrian. Refreshing take from the usual facetious offerings on KZbin. I think a meander around the workshops of Blancpain or Breguet would make interesting videos.

[@kaunas88]

Odd to think that Switzerland was once the cheap labor alternative. Today it is one of the most expensive places in the world to manufacture anything.

[@Stelios.Posantzis]

It's always good to know when a well known brand is part of a conglomerate. Many people buying a watch do not know that and do not realise that this is the case for many brands. It's also always worth being reminded that mechanical watches are still made by machines and robots just as electronic watches or electromechanical watches are. What is very hard to know is whether the particular watch you've set your eyes on is robust enough, will keep functioning after 3-4 decades, will keep its value or conversely will fall apart just after a few years' of neglect or daily use, will not be repairable or will not be economic to repair and will lose a large chunk of each value each year that passes.

[@johnnytenn551]

IWC was created by an American...............wow. And they make their own cases.............thanks for sharing. Brilliant episode. Tks

[@AdamRLincoln]

That bark and jack nato looked good on the XX!

[@BarkandJack]

Thanks Adam.

[@paulbrooke3838]

Great video. Impressive that they make everything in-house. Like you, the beating heart and mechanism is what fascinates me about watches.

[@johnallen8146]

Since I just purchased an IWC pilot spitfire utc (pre-owned 2004), I hoped to learn more about the brand by accompanying you on your tour of the factory. I did learn that IWC makes their own cases and you like tinkering with movement's and hate canned presentations. Beyond that I don't remember any significant takeaways that enhanced my understanding of this famous brand. I would have appreciated some sense of their QC; to what degree are their watches hand assembled , etc. I realize you have 'endured' many such tours, but the vast majority of your viewers can only dream of going on one. Can't help but feel this was a bit of a missed opportunity to teach us a little more about this historic brand.

[@petesjk]

I liked IWC 25 years ago, before their watches blew up in size. They did their version of Breitling, bloating case sizes to near 50mm.

[@b_altmann]

Very interesting! They also have nice vintage pieces, worth looking at. The Pellaton movement for example.

[@99jasonhooper]

Great video buddy - since the AET stop - your videos have knocked it out of the park. Would love to see Omega tour or maybe Grand Seiko.

[@taijifank3875]

I never thought much about IWC until I dropped into a boutique, tried them on, and fell in love with the green Type XX. Now I feel about IWC the way you do about Rolex.

[@nickjamesc3016]

late to this video, loved it. love this type of videos from you! another great video

[@bobj8877]

Great video. Love my Mark XX and still cant help but want an Ingenuir despite the price. Happy to see more of this solo content again! I'd love to see you head to GS soon.

[@kongkiatratanatharathorn4556]

Thank you very much for your video. It makes me appreciate this great brand even more. I would love to see you visit Vacheron Constantin.

[@MrBadgas]

I love the engineering art that is watch design an the making. Bravo to IWC. Someday I’ll own one. Thank you for the content. Back to the O.G.

[@williamjacobs9065]

Greetings from Los Angeles, California. I don't think of IWC as an American watch company. It was at its inception but now it's Swiss. Apparently, nothing is made in the USA.

[@salemdxb]

Did you know that IWC when they moved to Schaffhausen they were assisted by H Moser ( Moser and Cie) for power by building a dam ?

[@fjones1914]

Great video! Thank you for sharing with us. I love IWC pieces.

[@thatwhitecat]

im going to start at the only watchmaking school in the Netherlands next year where I will learn the full process of making a mechanical watch

[@TheBarts27]

Great video. I always dreamt of a IWC Big Pilot (IW5004) when I was a student. I was staring at it at the jeweler shop display. When I finally could afford it, I was over the moon with it. This watch will never leave my collection. I also want an Ingenieur in the future. I am not sure which one. A Big Pilot perpetual calendar in blue will probably a dream forever but it is good to have dreams.

[@samuelrodgers9283]

Absolutely amazing and fascinating video! I would personally give it a 10/10. Ivé been watching your channel for quite a few years and I have been into watches for about 5 years. I have a pretty impressive watch collection myself if I may add and considering getting an IWC next.

[@swanney75]

I’d love to see a tour of a basic Seiko factory to see how different it is compared to the Swiss - there’s bonus points if you can find the QC department because most of their watches can’t seem too

[@nogaroblu9321]

IWC has tremendous history and is underrated as a watch brand. That’s why it will always have a place in my watch box.

[@emaeder18]

Just about to buy a 43mm Spitfire after selling my white Seamaster and I was surprised how great the IWC is on the wrist. Great underdog brand I would say that offers a lot for the buck ($$$)

[@robpelletier2103]

Great insight to a dynamic watch company. Wonderful video.

[@jim.travis.youtube]

Thanks for the inside look at IWC, Adrian!

[@BarkandJack]

Thanks for watching Jim. I hope you're well mate.

[@allensmith5156]

Brilliant. More of this type of article. Thank you. 👍

[@paulkukula6541]

Great video. Love IWC. Can’t afford any just yet. Something to aim towards. They have a great selection in my eyes. Tool watch to luxury watch. Can’t wait for your next adventure.

[@Cr41gAus7in]

Great video. I love my pilot chronograph 41, everything about it is class. Love the idea that they make everything from scratch, that was one of the reasons why I choose this brand. Cant understand why more ppl don’t wear them….oh yeah, the price 😮 lol

[@martinweyden40]

Finally. Yes yes yes. Great video. Loved it

[@bradcrafton4929]

Thanks Adrian, I love the American connection with this brand. Thanks for making the video. I would love to see a Fears video, please and thank you.

[@johnrogers6616]

I have an iwc aquatimer 2000, love it but it took some time. Accuracy is fantastic. I bought instead of a submariner regret from the value point of view, but happy being one of not many made. Next one iwc chrono little prince in blue good to see factory