Becca Cosmetics: Brand Origin Story

Hello everyone!
I'm a billion years late on this one. I haven't had time to edit recently.
This is Part 1, the origins. There's honestly not a lot to talk about it for the beginning of BECCA. But it does set the stage for what came next!
Part 2 will hopefully be up later this week. It's my analysis of what happened and why Estee Lauder decided to pull the plug.
Thank you so much for watching!
XOXO
ELLE
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