Behind the Scenes at Gibson USA Factory!

As part of our tour of the USA this year, we visited the Gibson factory to find out just how they make all their guitars! | tinyurl.com/ymjsf69u
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⏰ Timestamps ⏰
» 0:00 The Journey
» 1:20 Gibson in Nashville
» 1:30 At the Gibson USA Factory!
» 2:16 Meeting Jim Decola - Head Luthier
» 4:00 The Rough Mill
» 24:34 The Body Line
» 45:15 Neck and Fingerboards
» 1:08:08 Final CNC
» 1:11:23 Plek
» 1:17:30 Finishing
» 1:37:00 Final Assembly
» 1:46:16 Final Thoughts!
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Please note that Lee Anderton has a personal financial share holding in the following brands - Victory Amplification, Chapman Guitars and Burns Guitars. The EastCoast, Landlord & Ordo brand names are used for Andertons’ own brand products.
#andertons #guitar #gibson

[@BillyTheKidsGhost]

Every time Lee visits a factory. It's like seeing a toddler visiting Disney World for the first time.

[@papinguitars]

Yes he seems so distracted. He is not a very attentive listener. half of the information explained to him he seems to be ignoring and saying yea yea. so when he says yea that means he s not listening.

[@weets69]

Yep the equivalent of the old saying of the dog seeing a squirrel. Lee’s eyes are all over the place as the guy is talking to him.

[@BobPerrone]

Lol 😅

[@craigtodd8297]

@@papinguitars nah, hes a very clever man. he's absorbing everything.

[@justinhaskell5502]

"Ooh, look at that!"... Disappears off screen

[@dennismullins4930]

I know this facility intimately. I spent the last 8 years of my 47 year industrial maintenance electrician career there. It takes every skill imaginable to keep it going. Jim always does a great tour and has a wonderful relationship with the maintenance team. I’m feeling very nostalgic and a little terrified watching this. ☮️

[@FlyingCircusAct]

Awesome, thank you for what you do!

[@michaelknight4041]

My dream job! I'm an industrial electrician and a hugh Gibson fan. I've always tinkered with guitars and amps, building tube amps as a hobby. I've always dreamed of marrying my two lives together working as an electrician in a guitar facility and working for Gibson around all those beautiful guitars would be awesome. I've done alot of PLC work, alot of VFDs, proxes, sensors of pretty much every type. My last job was working for Weyerhaeuser in an osb mill. Absolutely hugh facility, it was a complete clinic for learning industrial electrical, you name it and I've probably worked on it lol. Did they use PLCs here? How about Variable frequency drives? I've dealt with mostly Allen Bradley PLCs and VFDs but also some others. I went from using PLC as mostly a troubleshooting tool to learning how to program and often times programming work arounds in order to keep equipment with minor malfunctions running till down day etc. Just wondering what kind of work it was for you there. Good day man!

[@dennismullins4930]

@@michaelknight4041 you name it and they pretty much have it. It’s a wood working plant so the technology runs from 1940’s to present day. Lots of CNC machines and unique like the mill hose and air bag presses built in house. Very interesting, challenging and fast paced. Good luck with your career. Mine is behind me now. I followed the money so it took me all over the country and allowed me to be involved in some pretty amazing projects. A lot of my stories are pretty fantastic and I lived ever one of them. 1975 - 2022.☮️

[@michaelknight4041]

​@@dennismullins4930well heres to ya bud! I know I've never wanted for a job since getting my journeymans twenty years ago. Glad to hear its been good to you. Enjoy your retirement sir!

[@grahamjacques6107]

Fabulouse!!!

[@maxharris9278]

Jim is such a passionate dude, shame Lee couldn't give him the attention he deserves when he talks to him instead of just thinking about what he wants to say next, the dude deserves the respect

[@gatomaru]

yeah that really pissed me off...

[@SajidWaikhom]

I've seen Lee do that quite a few videos

[@DVBandDad8]

I thought the very same thing while watching... bit annoying and disrespectful. I appreciate Jim's attention to detail and his backstories. As a recent first-time Gibson (Les Paul Tribute) owner, Jim's passion reinforces while I (finally) chose to pay a little more for a US-made Gibson quality and value. PRS also does it right - but Gibson is the OG.

[@avidmario4111]

That is what ADHD does to you, can't keep attention for much, he's probably trying as he'll to focus but no can't do

[@ghahandi]

​@@DVBandDad8 I'm glad I not the only one who noticed that. in fact early on in the tour. Great tour Jim. Lee, you need to be more receptive your host.

[@ashwolf1977]

I'm blown away by Jim's knowledge on every department. Usually people working at higher level only knows things at higher level. He knows all the processes and that shows that he is very passionate about his work.

[@spectreisland5387]

No, these guys need to know all processes ... absolutely normal

[@youtubeuseronlywatches]

"Usually people working at higher level only knows things at higher level" you must have worked at crappy places, that's not normal at all.

[@bassbassbasser]

He's master luthier, it's his job...

[@neilpatrickhairless]

Jim DeCola was with Peavey when they made guitars that people actually wanted to buy. Also with Fender. He has been around the block a time or two

[@michaelknight4041]

​@@neilpatrickhairlessi had a late 70s Peavy patriot that was an absolute workhorse of a guitar. Its one I wish I'd never let go of.

[@CharliePutz]

Love how Lee takes the time to talk to the workers. It's the first time I watch a factory tour video in its entirety! I usually get bored after 10 min but Lee's contagious enthusiasm made may stick till the end!

[@chrislaarman7532]

@CharliePutz: That's about what I was about to say. (So I "liked" your comment, and add mine to yours.) I feel like adding: it must also have been a delight for the Gibson people to show a visitor around who is in the know AND in awe. So, Lee and Pete, thank you for sharing this with us. (I would have enjoyed more input from Pete, in addition to Lee's.) I do wish that all these Gibson people will have a copy (or a mere URL) of this video at their homes, with some reminder "at hh:mm:ss it's ME doing my job!".

[@TVsBen]

yeah it'd be easy for some people to act "cool" and unimpressed, but Lee is a conduit for how I'd be if I'd gone to the factory. I got to go to the Gibson Garage in Nashville about 18 months ago, and I was in just as much awe seeing all those gorgeous guitars. If I became independently wealthy, I'd try to move to a city with a guitar production center and try to get involved in building them, even if I was just a sander.

[@chrislaarman7532]

@@TVsBen How about moving to Britain, to the city where the female luthier lives that has been on a regular Andertons video with Lee? ;-)

[@alexw597]

lol he's condescending to everyone

[@gabrielcatani9317]

Gracias, muy interesante.

[@boozinmonk]

What an incredible host Stanley Tucci is. Great behind the scenes.

[@ToddTheJoker]

touche'

[@andsoistopped]

😂😂😂😂😂👌

[@brucechavez9535]

Lol...😂😅

[@darksidecowboy2383]

Laughed so hard at this comment I got a headache 🤣🤣🤣👏🏼👏🏼👏🏼👏🏼👏🏼

[@sempercompellis]

ok racist- i suppose "they" all just look the same...! i suppose you haven't noticed you can't say things like this anymore...oh wait- just re-read the handbook- sorry for the confusion... didn't actually "see" the people in question...was just listening and saw your comment (not to mention, i thought Stanley Tucci was the protag in the 90s urban hit "Boyz in tha Hood"...ok good sir proceed. I'll let you get back to the video, it's nearly time for Lee's 20 min mark Blackstar gush-fest

[@plantagenant]

You can tell Lee's enthusiasm is genuine. Films like this do more for Gibson's reputation than any advertising campaign.

[@maplebones]

The Chinese plants don't look any different.

[@captainbongwater8469]

@@maplebonesafter watching epiphones factory and this one, epiphone might arguably be more handwork than these honestly…

[@Hoodoo801]

The part about that single ES press machine pressing every single ES Gibson guitar ever made…🤯🤯🤯 Incredible

[@ihasatypo]

Halfway into the video I must say, the craftsmen in this video are absolute legends… so much manual and physical labor where people really care to make something nice. Gotta respect it!

[@omgdisfunny4852]

yes, the robots hard work really pays off ! they need a break!

[@drconflict629]

And yet they make plenty of flawed instruments for absurd prices.

[@ThePaivarinne]

​@@drconflict629yes, just like prs

[@chrisguest778]

​@@drconflict629I know right? I watch Trogly unbox and show off new Gibsons and more often than not he points out blemishes and tooling marks that shouldn't be on the guitars given the price they cost

[@michaelsnydermusic]

@@drconflict629agreed. Watching this tour I kept thinking about how impressive it all was. However, I’d remember the incessant and unacceptable tuning problems and paint flaws at the neck/headstock joint. Clearly, it’s not on the workers or this guy who gave the tour. Hell, first thing he brought up was that he had a list for the new owners. In my opinion, it’s that all encompassing “legacy” mindset. I agree, it’s important but if the instrument can’t stay in tune like a $500 cnc knockoff then something has to change.

[@RRW276]

I didn't expect to be here for two hours, but I ended up watching the whole thing and it was indeed fascinating. One of the better comprehensive tours I've seen!

[@AntonRuinsMusic]

it's awesome to not just see the factory, but also see and hear the workers. Gibson is clearly not a place, where people would go because of need. But rather because of passion for instruments and music and you can feel that.

[@rayfabris2512]

I'm impressed to know that's where my 22 les paul came from

[@user-lv7ph7hs7l]

​@@rayfabris2512 And I saw the jig that made my Flying V :)

[@stevenmaddock4237]

Good to see Gibson back at full strength doing a great job 👏

[@Zolbat]

Gibson didn't strike me as a company that would be so open to show almost all of their process. Very impressive!

[@ogfdnbvjkfdn]

wouldn't be surprised if this is only possible now thanks to Cesar

[@Zolbat]

@@ogfdnbvjkfdn seems quite obvious to me. Actually kinda changed my mind about the company in this video alone

[@werewolflover8636]

@@Zolbat Don’t blame the employees because of poor management. These are Americans who are trying to make a living and want to make the best possible guitars they can to last you a lifetime and more.

[@Zolbat]

@@werewolflover8636 I didn't

[@prestonmikel1]

They have a lot of damage control to achieve

[@Hesohi]

These factory warehouse blogs are so effective. I kind of want to get a flame top 335, as if I were a rich man. The Captain’s true excitement and enthusiasm are what makes him such a great salesman.

[@view23015]

I went on a factory tour of the Memphis plant in April 2018 and walked out with an incredible prototype 335 :) As a life-long Gibson fanboy since my first one from my parents in 1981 , I’ve been hooked . To take the tour, walk in that factory history and pick up a guitar made and personally signed ( and a few months later, the builder replied to me on Facebook ) was quite a surreal experience . If you ever have the opportunity, go see a factory tour - it will be a real emotional experience .

[@davedavem]

Certainly makes you appreciate the amount of work involved.

[@user-jb4rc8su4f]

you only need to be a rich man if you want Gibson written on it :)

[@srt8speed]

Rich is subjective

[@markkenific6587]

@@user-jb4rc8su4fI’m not close to being a rich man but I have 5 electrics and 1 acoustic that say Gibson on the headstock.

[@anthonycraig1458]

That was the best Sunday night TV for many a year! Who needs Netflix or Amazon when you can watch stuff like this? Shows just how much work goes into making a Gibson, incredible time and effort.

[@DKN-nr7nv]

I love how Lee takes the time and opportunity to talk to all these employees on the lines. Genuine passion and love for guitars and people who make them

[@paulbuerger1792]

guy is putting his heart and soul into teaching Lee the process but Lee's so in awe at the factory it barely seems like he's paying attention lol

[@garygoodchild9710]

I absolutely love these factory tours. They also help realise why certain guitars have to come in at the price point they do.

[@vintagegt]

Outstanding video. I could listen to Jim DeCola all day. What a gent and truly knowledgeable guy.

[@guyfauvel1076]

What a breath of fresh air to see how much manual labor still goes into producing these guitars. Now I know why they are priced as such. If I could, I would. Nice job.

[@charlesflint9048]

Having bought an SG Standard 10 months ago, I found it fascinating to see the sheer craftsmanship and diligence that goes into these instruments. What a great tour, I could almost smell the wood while watching. I appreciate my SG all the more since seeing this.❤

[@Ottophil]

Ive had mine 20 years. It never ends. Mine has been so beat up from countless gigs and practices. I love every dent

[@michaelknight4041]

Still got my first Gibson. A black SG standard. My mom bought it for my twelfth birthday. I've played it pretty much daily, its got some battle scars but its been well loved

[@beowulf1417]

"fascinating to see the sheer craftsmanship and diligence that goes into these i😅😅nstruments" um...about that...Gibson genuinely have the worst QC out of every major guitar manufacturer, especially for their price points.

[@benzakonium]

This is the best tour of the Gibson plant I've seen by a long way. Lee asked all the fanboy questions we would all ask, and they gave him incredible access being such a great distributor for them.

[@billfoley3151]

Best video by far of the Gibson factory clearly shows why Gibson Guitars-costs so much fantastic insight into how your Gibson was made and processed I love mine even more now

[@themaggot8]

It's insane to know that my 3 guitars were created in that factory. Awesome video. Thanks!

[@Fret-knot]

El Capitano & the Danish one, on tour.... Proof that they can both actually survive outside of the Anderton's studio, without any additional life support.

[@lemon__j]

I've been watching 'Night Sky' and it's like they go out the door and realise they can survive. 😂

[@OzziePete1]

I think a bucket of coffee is considered life support when travelling like they have!

[@ephil105]

Lee’s doing his best Greg Wallace impression!

[@gernotreinheimer4385]

This is by far the best Gibson factory tour i´ve ever seen. Thanx a lot, captain Lee.

[@tikirog]

My favorite moment... "Wow! This place is like a T.A.R.D.I.S.!" Love it!

[@chevalking]

What a fantastic video! Thank you Andertons. Lee’s genuine enthusiasm is so infectious!!

[@alexcox3943]

Every time I see videos about the how Gibson builds there guitars just reinforces why they’re worth every penny

[@traviesoarcefan3063]

Agreed. My thoughts exactly. And with no slave or child labor involved. 👍

[@carlc2597]

What about your tv and phones and everything else you have and use every day that’s made with “child labor”?

[@cadebrown2092]

Mine was made in South Korea ​@carlc2597

[@mlkorade]

Many moons ago when I was driving cross country I stopped in at the Memphis location to do a factory tour. I was the only person who showed up for the tour so they said hell with it and took me everywhere around the factory and let me play tons of amazing guitars while I was there. It was a really awesome experience I'll never forget.

[@mateuszsobanski203]

What a wonderful tour with Jim being so passionate about all the processes. Lee and Pete were both in awe. The pink irokez dude was totally right - like a child in a candy shop 😍

[@bertelliott1456]

I like how at 1:18:00 Pete is just wandering around the factory un-escorted like he owns the place.

[@moparbryan]

Lol I flew from Seattle to London caught the train out to guildford to check out the coolest guitar shop in the UK thinking maybe I’ll get to meet these guys and they’d flown to Memphis 😂. No worries the shop was cool and crammed full of gear. That and Guildford is a jem of a town!

[@user-lv7ph7hs7l]

Lol... I hope you at least brought something small home to remember the UK, like a Marshall stack perhaps? They are much cheaper on the other side of the pond. I see US prices on some European gear and it makes my heart ache. The mini Plexi costs as much in the US as a full sized one here. You can always use that as a justification for flying here. It pays for itself if you buy enough amps :) Add an espresso machine too. They cost half for made in Italy stuff. And the used market for Gibsons and Fenders is better in the US. So you get a bunch of Gibsons used, sell them in Europe, use the profits to buy amps, sell in US and repeat until your flying first class weekly and keep some of those guitars and amps for yourself until Joe Bonamassa starts incessantly knocking on your door because he smelled a 59 LP.

[@jasonjohnson4170]

Not everyone gets to do what they love. You two are truly blessed.

[@chrisb7781]

Man what an impressive individual Jim is. Fascinating to spend some time listening to a master explain his craft. Bravo

[@moeedaftab4776]

A couple of years after hearing about gibson's potential bankrupcy, etc, its heartening to see that this special company is now in great hands. Jim is a great example of how a person should rise to the top, having done the hard yards himself understanding the process inside out. all the staff seems highly motivated and most seem to be guitar people truly appreciative of their surroundings and putting care into the instruments they send out to the world

[@user-lv7ph7hs7l]

Yes it's always a huge asset and workers go into management. Look at Boeing. It used to be management was promoted engineers. So they cared about the product and insured quality remained the priority over financial gain and ludicrous bonus payments for the top 5. Then McDonnel-Douglas merged with Boeing and the management took over Boeing, consisting of business types focused on profits. And now people are a scared to fly Boeing as they used to be when they saw an MD83 at the gate or a DC10. Gibson (and Fender) had been sold multiple times and management had become focused on profit. The new management at Gibson has actually made me want to buy one the first time in 20 years. The Antique Natural Flying V would look very pretty next to my cherry 98 V :). It only has an Epiphone to keep it company and the two feel lonely and outnumbered by the Les Paul style guitars. And 1700€ is more cash than I would even spend on a car but the factory tour does make you appreciate what a modern day Gibson entails. And the Epiphones are very good too now. It's a good time to buy guitars. Cheap high quality and the name brands had to step up there game to justify the price and everyone's product gets better, the 250€ Harley Bentons, the 500€ Epiphones and the 2500€ Gibsons...

[@nitijr]

A child in a candy store! That's what Lee must be feeling like! I'm just as excited by just watching this video, so thank you Andertons and Gibson for this!

[@becknader2337]

Gibsons are my favorite guitars and I was mind blowing watching this video! Absolutely fantastic! Congratulations Gibson Guitars, congratulations Andertons TV, Lee and Pete! Thank you!

[@lovelyguy5345]

Love how Lee goes to the gibson factory and talks about the fender factory. The reaction is priceless.

[@Doug5524]

Thank you, Lee, Pete, and Jim for this wonderful tour around Gibson, enjoyed every minute of this journey.

[@justinrivera7471]

It is awesome to see how much care and attention Cesar has put into getting Gibson back to being a brand everyone can respect, and appreciate again.

[@zoomzoom3950]

That's because Anderton's was filming. 😁

[@Randyplaysguitars]

Those will be the best guitars they put out this year lol

[@wbfaulk]

I hope that's true. I wish he'd stop being pointlessly litigious, though.

[@Ottophil]

@@wbfaulki wish they would go harder. Too many rip offs

[@neilpatrickhairless]

The good news is that instead of running all their dogs they can't sell in stores over with construction equipment like the old days now they just sell all that garbage in the Demo/Mod shop. That probably helped the profit margins greatly

[@xStonr]

Jim Decola is a fantastic ambassador for Gibson. A wealth of knowledge from every singe department from top to botton of Gibson.

[@anthony_shay]

This is going to the the most epic series of video Anderton has ever put out.

[@subd3]

Simply one of the best KZbin videos I've seen. Thank you Andertons!

[@kgeddes7356]

Jim Decola - a nice guy full of knowledge - great tour!👍

[@bretspangler8717]

As a design and process engineer, I found this fascinating, I am retired now and learning to play guitar, this is the intersection of many of my interests, I missed my calling, I should have worked in a guitar factory, maybe in another life. This was a great tour, I have already watched the Custom Shop video and found it equally entertaining, thanks again to Andertons and Gibson!

[@ViloSpice]

Makes me appreciate the people who designed all the automated machinery. Huge respect to the people who actually make it happen in the factory as well 👌

[@jasq99]

This is the first time ever in all Andertons channel history when Lee never stopped smiling for entire video. Lee thank you for what you’ve doing. I was enjoying every second of this video too. Little Lee in a sweet shop. Sorry Lee I had to say it:)

[@theinsecuremusician]

I love seeing Lee's excitement at each process. He's definitely someone who's living his best life! Beautiful stuff.

[@johnnymossville]

Lee, your enthusiasm is what makes this incredibly special. We are all geeking out together with you in this historical company's factory. This is what makes Gibson and Gibson.

[@west4coast77]

Fascinating! Thanks so much. And thanks to Jim and all for a great tour!

[@rep1979]

Absolutely Fascinating. Im so glad Gibson has the quality control that it has these days.

[@Yoni168]

Well done boys, I’ve seen a bunch of Gibson factory tour videos but this is by far the best one.

[@Craig-dq5cu]

I definitely agree

[@asmundlunde7762]

1) Love the factory-tours 2) Quite easy to see when Lees attention moves from whats being said to what his next question will be.

[@DoctorMcFarlandStudios]

10 years of my life was spent in the Rough Mill at Gibson. Its a very cool process and a great group of people to work with.

[@Guitaural.]

Amazing tour, and a reminder why it's so important to support the brands we love, being built by the people that know them best.

[@crystaloffrost]

So Bobby decides the tops of all your Gibsons in all the world :). So be nice to Bobby .

[@Brands-sh]

I will never complain again about the price. So much human touch. Beautiful

[@cometsuch]

I love seeing all the Gibson employees who are so great at their jobs. Also love hearing how long people have been with the company. Must be a good place to work.

[@barneygumble7052]

So cool to see they have a stage right in the factory!

[@toddknight6855]

Have seen so many factory tours lately....refreshing to finally have one that gets into more details and questions we all have. The premier guitar ones in particular don't really go into any of the process. Thanks for actually asking questions like "who and how do you grade the tops?"

[@zoomzoom3950]

Phil McKnight did a factory tour of Kiesel with Jeff; worth a look IMO

[@LiteralApe]

​@@zoomzoom3950phil is the best, real honest dude in my short months/ 1 year watching him. I hope these fellas dont shill for gibson in this episode.

[@markhammer643]

In 1982, I happened to be passing through Kalamazoo, Michigan and stopped over for the night. When I woke up, I remembered that Gibson was based in that city, looked them up in the phone book (remember those?), and called up, inquiring if I could pop in and buy some parts. Whoever answered the phone said that actually, they were closed to take inventory (I gather in preparation for the closure of the facility and handover of assets to the Memphis/Nashville facilities), but I was welcome to come by and they'd show me around. I hustled over, and got a full tour of the place, including the now-empty adjacent expansion for the folk-guitar boom of the '60s. Some years later, in the final episodes of the show "Mad Men", when they had moved out of their Manhattan offices and all that was left was early '60s steel-tubing office furniture, I saw a similar landscape in Gibson's empty when-folk-was-king building. The floorboards in the original Parsons street facility were wooden and worn down. At that point, the folks there focused on repair of legacy/heritage instruments (probably why they renamed it Heritage Guitars, when they collectively bought the facility from Gibson), and production of the more involved semi-acoustic electrics. I saw 80 year-old harp guitars, and got to try the Epiphone "map" guitar (you can seriously hurt yourself on Florida!). The tour culminated in being shown what was, at that time, Gibson's highest-end instrument - the Kalamazoo Award archtop. My tour guide didn't let me hold it, but he encouraged me to "Just breathe on it", and the strings vibrated for longer than most of us would wait to pick up the phone. He gave me a copy of Julius Bellson's Gibson History book, that is somewhere in my basement, wedged in between too many other things. One of the parts I was hoping to get was a spring for my B5 Bigsby unit. The fellow told me they didn't carry that sort of thing, but the Bigsby factory was actually just the other side of the highway, and I could probably get it there. I went there, as instructed, and who should greet me at the door but Ted McCarty, who had transitioned from his presidency of Gibson to a similar role at Bigsby. The esteemed Mr. McCarty gave me a tour, proudly pulled some gold-plated palm-pedals off the shelf and out of their boxes to show me, like a child eager to show you what they got for Christmas. He gave me one of his business cards, which I proudly still have, framed. Quite the day. Gibson used to have a store in the Opry MIlls Mall, adjacent to the Grand Ol' Opry. Naturally, it sold only Gibson and Epiphone products, but it also had a small production facility, viewable through a large windowed wall, where you could see craftsmen making smaller acoustic instruments of various sorts: mandolins, banjos, and such (larger production of flat-tops having moved out to Bozeman, Montana). Sadly, the big flood of 2010, that hit so much of the city and outlying areas (including nearby storage warehouses where "name" musicians kept their touring gear) also hit that mall, and when it was finally re-opened, that Gibson store was no more.

[@DtB171]

Thanks Andertons & Gibson, absolute joy to watch. It's blown my mind seeing how much skilled work is done by hand!

[@THESESSIONROOM]

I'm holding my absolutely perfect 2022 50's Standard as I'm watching this!😂 Anyone else? I'm talking to my guitar like......See!!!! this is where you were born!!😂

[@Les537]

Holding my 1997 LP special. My absolutely perfect 2019 SG '61 is in the case for the moment :D

[@anthonycraig1458]

I happened to have my ES335 to hand watching this, amazing moment to see the machine that pressed the top and back of my guitar way back in 1963 when the machine was in Kalamazoo.

[@THESESSIONROOM]

@@anthonycraig1458 and mine also in Memphis Tennessee in 2016!!!🤯😂❤️🤟🎸

[@jconner3891]

Holding 2020 modern ❤

[@THESESSIONROOM]

@@jconner3891 if it wasn't for the thin neck on the moderns I'd have one! I LOVE the new ebony ones!❤️

[@chrishammonds72]

This is a great in-depth factory tour and it’s good how they include the employees and get them to describe their jobs. I’ve worked in big wood working factories where the head in charge and bosses don’t even know their employees names

[@andygazi]

This was an amazing watch! Thanks to you and Gibson for allowing it. Just awesome to see.

[@zaqwoodward8851]

Lee’s pure joy makes the video all the better. You can’t fake that level of excitement and passion.

[@joshgascon7087]

Just picked up my Les Paul Junior. Awesome to see the background of where it came from. If you want something bad enough you'll save up and get it. People spend stupid money on phones, clothes, cars. I love guitars. I found a way to make it happen.

[@dinadams]

Noticed a huge difference to Gibson factory tours from some years ago, in general organisation and tidiness, and friendliness and engagement of the colleagues. I think the new management is making a real difference.

[@neilpatrickhairless]

AFAIK, Jim DeCola and the current CEO and front office are pretty much the same as they were for the past 10 years or so. They probably correctly realized that PR was important at some point in between then and now, especially Jim who was around for the beginnings of Peavey's epic hand grenade moment

[@jaroneaton8023]

That same machine pressed my '74 Gibson 335, amazing stuff

[@codydandy1166]

Forgot about Pete, until he comes into frame inhaling the “non harmful,” fumes. Cracked me up

[@user-lv7ph7hs7l]

If you really want to clear your nose breathe in some nitrocellulose fumes and light a cigarette! The cold will be gone instantly. Your beard as well if you have one.

[@jimmygillard]

This is the kind of video I live for. Love seeing how everything is put together. Thanks Captain, Pete n crew.

[@jimmyjames2022]

Thanks to the awesome Jim DeCola and an enthusiastic Lee (and production crew) for this thorough and fascinating Gibson USA factory tour! As a long time Gibson owner this was really instructive and gratifying. Nice to see some new SG finish colors (especially British Racing/Emerald Green and TV Yellow), hopefully they will be available in Canada in 2024 but probably they are UK/US dealer exclusives only.

[@allenmiller1311]

Yeah! I am an SG lover and noticed the new colors immediately. Can't wait to see them in stores.

[@Louisejames23]

“I don’t have time to watch a 100 minute video”. Proceeds to watch the whole thing in one go. Fascinating, thanks! 😊🤘👍

[@pitaorj]

Amazing video, the most in depth factory tour I´ve ever seen.

[@JakeTheDrummerSmiles]

Seeing all of these smiling southern faces, and incredible craftsmanship has completely made my day. Thank you Lee and Pete, you guys have made my internet experience so entertaining and informative, for many years ,

[@werewolflover8636]

This is why it’s so important to support companies like Gipson who are still making Guitars in the USA by Americans! Every single guitar you buy from them you can be assured is made by Americans and when you purchase one you can know that you just helped a fellow American feed his family! This is the only way we can keep these companies here, buy American!

[@juanbuyogarcia8950]

Thousands of dreams and memories they are creating with every guitar. Thanks to all are involved on that. And thanks guys for this great video

[@rkoblues24]

I could never spend too much time in a wood shop. Working with wood is a rewarding art.

[@PauloTommasiello]

Totally incredible! It's like a dreamland! That's why Gibson is unique!

[@davidstephens1097]

Jim is so knowledgeable and a great communicator! Fantastic video- thank you!

[@kevinelliottbelfast]

The filming, edit, colour grading and everything about this is next level stuff. It's a beautiful looking film 👌

[@bobw222]

Great in depth insight into the whole manufacturing process. Much better than the usual 15 minute "We take wood, sand it, paint it, polish it, string it, and here's your guitar."

[@ianedmonds9191]

Have to say not really being a Gibson enthusiast but having spent 4 years as an Industrial Systems Engineer in very high tech heavy engineering CNC manufacturing facility I'm impressed with the Gibson factory. Very interesting video. Luv and Peace.

[@kungfuseadog]

Shoutout to Lee for being extremely real and unphased by execs when talking to these factory workes. For a well-off guy who runs a business this guy is so kind and unpretentious, really appreciated.

[@JoshuaC923]

Lee has heart!

[@JohnGreen_US]

That was an incredibly great & detailed tour. Makes one better appreciate the amount of effort and skill that goes into making these beautiful instruments. Thank you.

[@Nightjar726]

THIS is why we need to bring manufacturing back to our countries. It’s wonderful seeing people have work in a good western factory.

[@marcofrau7794]

IMHO it's a graceful equilibrium, as ever. And, more important, their goodbye. They're in their 80s not under 30, as for their last efforts together. Different people, different world. I just say thank you.

[@tomshoemaker662]

Wonderful video guys! I’ve been waiting for the Lee and Pete Tour America episodes to drop! Seeing the people behind the brand and the craftsmanship and pride that they put into these guitars always makes me proud to be an owner of the brand. Can’t wait for the PRS and Martin tours!

[@alexanderewing3779]

Well done! Lee & the boys. Really enjoyed this tour. Jim is a walking encyclopedia! I appreciate my Les Paul Studio all the more now.

[@5150show]

Nice to see the Greeny featured a few times , I just brought a Greeny USA a few weeks ago , incredible guitar

[@marc1kim]

This was truly an amazing video. Thanks Lee for taking us along with you.

[@waynerd]

Great tour! The best one I've seen so far. Makes me appreciate my Gibsons even more. Especially the 335.

[@hippiebiker3399]

Amazing video. Thinking of what each of my Gibsons went through to eventually land in my hands…. gives me a deeper appreciation for the work required.

[@sandorzoltangergely]

Thank you very mutch for the visit.

[@r.l.rachel740]

The dedicated, skilled & talented "Craft Persons" take pride in their individual roles to collectivelly produce sonic guitar wondors. Finally, I see that the Company invests heavily in thier people & cutting edge automation ensuring instrument perfection. Made in America does not get any better ! Very, Very nice; Bravo Gibson Team.

[@stevelamb6720]

That was one of the most interesting videos you guys have produced in a long time. We rarely get to see inside the pinnacle of guitar manufacturing. would be good to see inside of Fender and Gretsch as well.

[@andertons]

We did Fender a couple of years ago - look it up - it’s a similar tour

[@williambebeau1506]

This video was beyond phenomenal, would absolutely love to see more like it! Super interesting stuff! Excellent work! ^_^

[@cjrayson1]

Probably the best 1h43mins spent watching you tube. Fascinating and so entertaining watch guys.

[@arustydodge2111]

Captain LEE, like a kid in a candy store. Could tell how interested and amazed that he is with this amazing tour! Loved it! ⭐️⭐️⭐️⭐️⭐️🎸⭐️⭐️⭐️⭐️⭐️